Tag: Country Music

Spotify Champions Unites Fans and Bridges Rivalries Through Music

Do you rep Red and Black or cheer Big Orange? On November 16, college allegiances will be tested when the University of Georgia and the University of Tennessee meet between the hedges in a hotly anticipated football rivalry matchup. Spotify is kicking off gameday weekend like never before, and as home to students’ favorite artists and songs, we’re bridging rivalries through music to bring fans together for an unforgettable experience.

When it comes to soundtracking college experiences, Spotify is the ultimate MVP. From gameday tailgate mixes to deep focus study and GRWM playlists, Spotify champions every moment. That’s why we’re popping up in Athens, Georgia, to host a very special event to unite fans and students across this iconic southern rivalry. 

University of Georgia alum and breakout country star Megan Moroney is hitting the stage at the Georgia Theatre, the home of her very first performance and the town’s most iconic venue. Known for her 2022 hit “Tennessee Orange,” the singer should have no problem uniting Bulldog and Volunteer fans—at least until kickoff. Attendees will also be treated to an opening performance by country singer and Georgia native Mackenzie Carpenter; Atlanta native Lily Rose, who was nominated for The Academy of Country Music’s “New Female Artist of the Year” in 2021, is taking the mic as our host for the evening. Students and fans in attendance will have the chance to take home customized football-themed merch, as well as one month free of Spotify Premium for Students.

Tying it all together, Megan is taking over Spotify’s Country Tailgate playlist for game day—providing the perfect destination for fans and students preparing for one of the most anticipated college football games of the year.

Kelsea Ballerini and Spotify Host Intimate Listening Party To Celebrate Her New Album, ‘PATTERNS’

“I love New York City, but I can’t stay at the Carlyle anymore,” sings Kelsea Ballerini on “Two Things,” a song from her fifth studio album, PATTERNS, out now. On Thursday, however, the country star returned to the legendary Gotham hotel—the venue that inspired the poignant track—to celebrate the album drop with Spotify.

We invited Kelsea’s top Spotify listeners in the New York area to an exclusive listening party at the hotel, creating a sense of nostalgia and intimacy that permeated the evening. Fans experienced the magic of PATTERNS the night before its official release, with Kelsea playing five songs from the album: “Patterns,” “Baggage,” “We Broke Up,” “How Much Do You Love Me,” and “I Would, Would You.” Finally, she surprised the room with her first-ever performance of “Two Things” before sitting down for a Q&A with Entertainment Tonight’s Cassie DiLaura.

Introducing Spotify’s 2024 Global Songs of Summer—and Why These Top 5 Tracks Reigned Supreme

Every summer, as people across the Northern Hemisphere seek out the perfect songs to soundtrack the season, Spotify is right there with them. The fun starts in early June with our annual Songs of Summer predictions featuring the red-hot hits our global team of editors thinks will pop off. This year, we even gave you our first-ever midsummer update with the top 15 songs from our original list, plus five new wild card additions.

Now, for the big end-of-summer reveal, we’re doing things a little differently. Instead of picking one winner based on streams alone, we’re presenting our Global Top 5 Songs of Summer to capture a more dynamic view of the sounds and moments that soundtracked the season. We also took a more holistic approach to our process, using Spotify streaming data, the expertise of our music editorial team, and cultural impact as criteria.

“Our editors are constantly watching culture evolve and seeing how the music landscape ebbs and flows during certain moments in time,” said Spotify’s Talia Kraines, Senior Editor, U.S. Pop. “The Songs of Summer we’ve chosen this year really reflect the wide variety of sounds our listeners were finding joy in throughout the season, and what resonated with them culturally. We looked beyond the charts—although they still played an important role—to see which songs became a staple in culture throughout the summer. These tracks really encapsulate the unique moods listeners have been leaning into.”

So without further ado, here are the five songs that defined summer 2024 for our listeners around the world—from female pop breakthroughs to country’s global surge to instant hip-hop classics, as featured on our official Songs of Summer playlist.

Spotify’s Global Top 5 Songs of Summer

(Listed alphabetically by artist first name)

BIRDS OF A FEATHER” – Billie Eilish

HOT TO GO!” – Chappell Roan

Not Like Us” – Kendrick Lamar

Espresso” – Sabrina Carpenter

A Bar Song (Tipsy)” – Shaboozey

To close out the season, let’s unpack each track and the key trends that contributed to its undeniable popularity.

“BIRDS OF A FEATHER” – Billie Eilish

Billie had a refreshing return to tempo this summer with this breezy hit, which boasts more than 855 million streams on Spotify. One of the biggest tracks from her third studio album, HIT ME HARD AND SOFT, the song reached a fever pitch after Billie’s unforgettable performance at the summer games closing ceremony on August 11. The following day, it was streamed more than 9 million times on Spotify, quickly rising to the top of our global chart.

“HOT TO GO!” – Chappell Roan

In many ways, it has been the summer of Chappell, with “HOT TO GO!” emerging as a 2024 festival favorite and becoming one of Spotify’s wild card picks in our midsummer update.

Globally on Spotify, the track saw its biggest spike of the summer on June 10, the day after Chappell’s showstopping Gov Ball set in New York City. A photo of the artist in her iconic Statue of Liberty costume became the cover of Spotify’s I Love NYC afterward, and the playlist grew by nearly 350% over the following week. Following her record-breaking Lollapalooza performance, Chappell was also featured on the cover of our Hot Pink playlist, which grew by nearly 145% in the week following.

“Not Like Us” – Kendrick Lamar

This razor-sharp track transcended the rap beef that brought it to life and became a worldwide summer anthem. It also drove massive boosts for Kendrick’s entire catalog on Spotify immediately following its release.

Both globally and in the U.S., “Not Like Us” saw its biggest surge on June 20, the day after Kendrick’s Juneteenth concert in Los Angeles. And after the music video dropped on July 4, the song spent 28 consecutive days at No. 1 on Spotify’s U.S. chart.

“Espresso” – Sabrina Carpenter

When “Espresso” first dropped in April, it instantly felt like the song of the summer—before the season had even started. With its beach-themed music video, catchy chorus, and idiosyncratic lyrics (“that’s that me espresso!”), this hit held on to its staying power all summer long.

Since June, the song has spent 20 days at No. 1 on Spotify’s global charts while also topping 25 regional charts in countries like Australia, Malaysia, Jordan, and Singapore.

“A Bar Song (Tipsy)” – Shaboozey

With “A Bar Song (Tipsy),” Shaboozey secured an instant hit. Based on a familiar, nostalgic track from the early aughts—J-Kwon’s “Tipsy”—this infectious sing-along rendition crossed borders and topped charts around the world.

Since June, the song has hit No. 1 on Spotify’s charts in the U.S., Australia, Canada, Ireland, Norway, and Sweden. It reached No. 1 on Spotify’s U.S. chart for the first time on July 4, solidifying its status as the perfect summer holiday anthem.

“The global success of Shaboozey really exemplifies a shift in the sound reaching new audiences globally—it’s been incredible to see the growth of country music outside of the U.S. over the last few years,” said Spotify’s Emma Vikström, Editorial Lead, Nordics. “Early spring, we saw ‘A Bar Song (Tipsy)’ take off in the Nordics, and Shaboozey quickly reached his first-ever No. 1 in Sweden. Sweden was also the first country in the world that had him at the top of the charts, and he remained at the top throughout the entire summer. And Shaboozey is not alone—we’ve seen many other country stars have unprecedented success in our Hot Hits flagships all over the world. The country genre is breaking through this season like never before.”

The season’s not over yet, so there’s still plenty of time to queue up our Summer Hits 2024 playlist for your next gathering. And if you’re heading out on one last sunny vacation, check out our beach-themed podcast picks and audiobook selections.

Kick It Up With the Year of the Cowgirl

It’s official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide-brimmed hats as they emulate the style of the cowgirl. And music is following suit: Earlier this year, Beyoncé embraced her country side with the release of COWBOY CARTER, and curated collections like Spotify’s daylist “Country Love Songs Coastal Cowgirl” are becoming listener favorites.

In June, we celebrated country artists from Spotify House at CMA Fest for the fifth year in a row with three days of nonstop country performances by more than 35 artists. Now, we are continuing the fun with a cowgirl focus. 

Country rising

Over the last five years, country music’s popularity on Spotify has grown immensely, with a nearly 110% increase in U.S. streams during that time. One trend that quickly picked up steam last year is coastal cowgirl (think slow-paced country living meets sun-soaked coastal dreaminess), and it continues to make waves on Spotify, along with playlists like “neon cowgirl,” which saw more than a 100% increase in streams in 2024.

This year, more than 220,000 user-generated “cowgirl” playlists have been created on Spotify globally. Some of the top tracks added to these playlists include “Jolene” by Dolly Parton, “Cowgirls (feat. ERNEST)” by Morgan Wallen, “Wide Open Spaces” by The Chicks, “Tennessee Orange” by Megan Moroney, and “Wagon Wheel” by Darius Rucker. Some of the top artists added to user-generated “cowgirl” playlists on Spotify include Beyoncé, Kelsea Ballerini, Kacey Musgraves, Kane Brown, and Taylor Swift.

A destination perfect for any cowgirl

To celebrate the Year of the Cowgirl, Spotify created a one-stop on-platform destination. Here, listeners can find playlists like Hot Country, bespoke mixes like Line Dancing Country, podcasts like God’s Country, and even audiobook recommendations like Her Christmas Cowboy by Marie Richards. From tried-and-true favorites to new releases, this hub will give country music fans everything they want as they celebrate the Year of the Cowgirl.

Two-stepping in LA

On August 7, influencers gathered in Los Angeles at the Desert 5 Spot to toast the Year of the Cowgirl with Spotify. Country stars Carly Pearce and Carter Faith performed, with a DJ set by Brandi Cyrus. Attendees had the chance to bring their cowgirl aesthetic to life with unique accessories like personalized cowgirl hats and a branded charm bar.

Spotify House Rocks Country Music’s Biggest Weekend at Nashville’s CMA Fest

Reba McEntire performs onstage at Spotify House during CMA Fest 2023 in Nashville, Tennessee.

Last weekend, Spotify two-stepped its way back to Nashville’s legendary Broadway thoroughfare for the annual CMA Fest. The event, hosted by the Country Music Association, is one of the biggest live-music weekends. It first began as Fan Fair in 1972, and quickly grew to a multi-day festival that rebranded as CMA Fest in 2004. This year, CMA Fest celebrated its 50th anniversary. Over the span of four days, we invited artists and fans to take in the sights and sounds at our Spotify House multi-stage experience.

For the fourth year, Spotify House took over Ole Red, country music star Blake Shelton’s restaurant, bar, and concert venue, to host a four-day experience featuring over 70 artist performances. The star-studded lineup, which included chart-toppers Sam Hunt, Dierks Bentley, Lady A, and Hailey Whitters, made the venue a revolving door of wide-ranging country sounds and blazing-hot talent. Country music legend Reba McEntire made her return to Nashville’s Lower Broadway at Spotify House for the first time in 10 years for the CMA Fest 50th Spotlight Performance, which also featured Billy Currington, Kimberly Perry, and Craig Morgan. Surprise performers from Spotify House included Kelsea Ballerini and Megan Moroney

On the fourth floor, attendees enjoyed the Fresh Finds Rooftop, which was presented in collaboration with The Sims. Spotify is teaming up with The Sims over a shared mission to unlock creative potential and support expression in rising creatives. The Fresh Finds stage was back for its second year and gave fans, press, and industry insiders the chance to discover country music’s next wave of independent stars including Wyatt Flores, Payton Smith, Haley Mae Campbell, and Shaylen.    

Throughout CMA Fest, Spotify Mic Check host Lea Palmieri was onsite chatting with many of the country music artists who performed at Spotify House. 

“​​I’ve been here [in Nashville] ten years now. I think the first thing that shocked me about Broadway is how many amazing artists and singers there are, and how accessible music is walking up and down Broadway any given weekend—it doesn’t seem like you could top it. And then CMA Fest rolls through town and you’re like, ‘Wow, what just happened?’ You accidentally stumble into any room down Broadway and you’re going to find somebody amazing.” — Brett Young, on the Broadway atmosphere.

“I mean, that’s the thing with songwriting: it’s all the production. It’s all in how you perform it. So really, I feel like my music has always been very organic and acoustic, not really that pop, even though I’ve been labeled as the pop genre. I feel like being in the country [genre], has a very nice blend and flow and it’s natural for me.” — Colbie Caillat, on her sound and transition to country music.

“We were very intentional about getting the right song and the follow-up to that and just kind of allowing the process to shape itself really, and allowing the songs to show themselves. And so, yeah, it’s been awesome. I really enjoy performing that song. You have to plan your breaths on that song because it’s like spitfire—it’s nonstop.” — Brian Kelley, on his new music and the release of the single “See You Next Summer.”

Get the full scoop on the happenings of Spotify House by tuning into the full episode.

Want more from the weekend? Turn up Spotify’s Hot Country playlist, which also boasts the best, brightest, and on-the-rise country music talent, and check out a photo gallery of the four guitar-strumming, ballad-belting days.

Country Star Morgan Wallen Returns Home for a Special Performance at His High School

Morgan Wallen performing onstage at a show

Last night, Morgan Wallen proved you can go home again. The Tennessee native visited his alma mater, Gibbs High School, and performed an intimate show for the crowd in Corrytown on the school’s baseball field.

Spotify partnered with the country star for this special performance to celebrate the release of his new album, One Thing At A Time. Show attendees included Gibbs High School faculty, the 2023 senior class, the baseball team, and more local guests.

Morgan Wallen playing guitar and performing on stage

“You cannot deny that his music has connected with listeners at a core level and is among the most popular with Spotify users—particularly in the U.S.,” said Brittany Schaffer, Head of Nashville Label Partnerships and Music Strategy. “Morgan is introducing a new generation of listeners to country music, which makes this album release an even more exciting moment for the visibility of the genre. We’re thrilled to be able to celebrate the release of this new album with him.” 

Morgan’s roots are an important theme in his music, and this homecoming show gave his Tennessee fans a chance to experience his new songs live. Guests could also create their own Gibbs HS baseball card, write letters on album-themed postcards to mail to loved ones, and enjoy other fun activities like cornhole.

“Morgan wears his heart on his sleeve as an artist and songwriter, and he brings fans into his world through his lyrics,” said Miller Guth, Artist & Label Partnerships Manager for Nashville. “We wanted to do just that: bring fans to an influential location of his past where they’ll get to know him even more and witness an unforgettable performance.”

Country Newcomer Lainey Wilson Racks Up Accolades and Releases an Enhanced Album on Spotify

This isn’t Lainey Wilson’s first rodeo. Though, in fact, she’s set to perform at this year’s National Finals Rodeo in December. But back to the music—the country star has been appearing on stages since she was a kid and released her first album when she was only 22.

With a sound that blends throwback country and a bit of modern flare, Lainey’s no stranger to the charts, and she’s seen her name stamped across a series of accolades and nominations. She’s a six-time Country Music Award (CMA) nominee and was crowned this year’s New Female of the Year by the Academy of Country Music (ACM). She’s also “Breakout Artist of the Year” for Country Music Television (CMT).

Fans fell in love with her track “Things A Man Oughta Know,” which landed her her first number one and was ACM’s 2022 Song of the Year. She also collaborated with country star Cole Swindell in his song “Never Say Never,” which has racked up more than 31 million listens on Spotify.

Lainey is releasing her new album, Bell Bottom Country, with an enhanced version where fans can hear Lainey talking through the creation of her album, working with her producer, Jay Joyce, and more. For the Record caught up with the Louisiana native to learn more about what fans can expect from the release.

What’s something you want fans to know about the creation of your new album, Bell Bottom Country?

I want fans to know how much of a labor of love this project was. Before these songs were written, they were experiences and stories. Before these songs were recorded, they were vulnerable, raw words and melodies that my cowriters and I recorded as rough demos, or even just voice memos on our phones. Before the final versions on my record existed, the voice memos and demos were reimagined and produced by my mad scientist of a producer, Jay Joyce, who was leading a group of incredible musicians. I want fans to know that a lot of people put their hearts into this record, and that’s why it turned out to be so special. I’m so proud to be surrounded by people who give me the freedom and support to do my thing. Acceptance is a special feeling. I hope they feel some of that when they’re listening to this record.

You’ve had a stellar year and now you’re the most-nominated artist at the upcoming CMA Awards. Was there a particular nomination you were most surprised or excited by?

Well the thing I’m most surprised about is being the most-nominated artist. I’m still trying to wrap my head around it. But after that, I would say I’m most surprised about the Album of the Year and Female Vocalist of the Year nominations. In my opinion, Album of the Year is the most overarching, highly regarded award since it isn’t gender dependent and it recognizes so many creatives’ contributions to the project. 

Do you have a process or any rituals around songwriting? What about recording? 

I’ve got a little “hook book” note I keep on my phone that is just a running list of song ideas. I usually run through a couple ideas in my hook book at the beginning of a cowrite, unless one of the other writers comes in with a specific idea. When we get into the studio, I don’t really have any rituals for recording days. But on days I’m putting down vocals, I do some vocal warm-ups and sip some whiskey to loosen up. 

How was it working with Spotify on the Enhanced Album?

Getting to work with Spotify to turn this into an Enhanced Album was just a thick layer of icing on the cake. I feel like I’m giving y’all a project that’s a lot to digest in the best way, so it’s awesome that Spotify’s Enhanced Album allowed me to explain some of it to y’all as you listen. 

What’s a piece of advice you have for other up-and-coming artists?

Don’t do it!! Ha ha—just kidding. Kind of. I would say, make sure you can’t imagine yourself doing anything else. If you can, you might want to go do that. It’s been a hard journey and a lot of work, but if you love it as much as I do, it’s all worth it. 

What’s next for you?

I’ve got the CMA Awards coming up. Then we’ve got the Yellowstone Season 5 premiere a few days after that. Crazy! I’ll be in the first episode of the season airing November 13. We’ve also got a string of shows out west in mid-November, followed by my first week off since January to celebrate Thanksgiving, and we’ll then head to Las Vegas for the National Finals Rodeo! Then we blink a few times, celebrate the holidays, and make our way back out west to start my first headline tour in Spokane, Washington, on January 4! 

 

Give Lainey’s new enhanced album a listen here.

Spotify’s RADAR Program Returns With RADAR US and Announces Zach Bryan as First Country Artist

Spotify’s RADAR US program, an extension of Spotify’s global artist development program, announces its first-ever RADAR US country artist, Zach Bryan. Since launching in 2020, Spotify’s RADAR program has remained committed in supporting artists on their paths to superstardom, helping rising talent at all stages of their development and strengthening their connection to audiences. 

Zach has an enthusiastic fan base on Spotify, with his hit single “Heading South” helping put him on the map. His highly anticipated third album arrives May 20. Why, then, does he feel the same way about his career now as he did when he wrote music for fun on his days off in the military?

“I started writing songs, and I accidentally blew up. I’m so blessed and honored to be a musician because so many people aspire to be in the position I’m in their entire lives. And not a morning goes by that I don’t think about that,” Zach told For the Record. “But also, that switch has not happened yet. I’m still not sure what I want to do with the rest of my life.”

Just one year after he was honorably discharged from the United States Navy, and two years after he was featured on Spotify’s Indigo playlist, Zach is now Spotify’s first-ever RADAR US country artist.

“We saw that our listeners were responding to Zach early on with his stripped-down, salt-of-the-earth sound and honest lyrics. In 2020, he was one of our key artists for the launch of our Indigo playlist and has been a top performer there ever since,” said Rachel Whitney, Head of Editorial, Nashville. “It has been incredible to see his growth over the past two years. His talent is undeniable, and his new music has already begun to reach chart-topping status. This is just the beginning, and we’re so excited to introduce him to a broader fan base through our RADAR US program.” 

As part of RADAR US, artists receive a mixture of Spotify’s best-in-class editorial; on-platform and out-of-home marketing support, like dedicated RADAR social content capturing the many sides of artists, including acoustic performances and short-form videos; a feature in the RADAR US playlist; and an opportunity to collaborate with Spotify on a number of Fans First experiences such as exclusive live rooms with top fans on Spotify Live.

For the Record caught up with Zach to learn more about his life as an emerging artist. 

From your first experiences with a guitar to now, how has your approach to songwriting changed or stayed the same?

What’s interesting is that my approach to songwriting hasn’t changed even remotely, but my life experience has been amplified times 40. As a kid, you don’t have too much to sing about. But as an adult, things get a lot darker for everybody, and things also get a lot happier. When you grow up, everything grows up around you. So, I don’t think that my approach to songwriting is different. I think that the more I did it, the better I got at it. And the more life I lived, the more I had to write about. So it’s all part of the beautiful evolution of how most things go in life.

Which artists have inspired you the most?

So, I actually have some authors—Jack Kerouac and John Steinbeck. The way they described things in their books, it taught me how to describe everything. I read a lot growing up, and those were the two guys I always leaned on. Musically, I’d say Tyler Childers and Jason Isbell. But I also have a lot of other favorites, like John Vincent III and John Moreland out of Tulsa, Oklahoma. Those are simple guys; they’re guys who have guitars and just like to write.

How does it feel to see the growth of your music with Spotify?

Spotify has been really, really good to me in every phase of this process. It’s weird to watch the progression from the first record, when Spotify was first on my side, to now, when they’ve selected me to be their RADAR artist. I feel like I have someone in my corner. So it’s really, really incredible.

I’m also really thankful for the first fans who listened to my music because without them, I wouldn’t be here at all. I sometimes feel like I’m a vessel, like the experiences and words just come through me. They’re not from me, and that’s why making music is just so strange for me. It’s such a blessing to be the guy who gets to do it.

Any advice for fellow emerging artists?

Don’t settle. For anything. Ever, in life and in music. Go to where you’re most happy. Stay there. If your intentions are good and you don’t settle and you want to see the best in everyone around you, you can’t fail. A rising tide raises all ships. That’s how it should be.

What message do you have for your fans?

I love them so much. At the end of the day, for me, it’s all about that one person who hears the song. So, I just want them to know that I’m a human being, and I’m trying my best for the sake of them. We’re all living this life together and trying our absolute damnedest to be better people every day. That’s really important to me. The humanity of all of it is the most important thing.

 

Fans can catch Zach on a billboard in New York City starting May 17. Keep getting to know him and his fellow RADAR artists by listening to Spotify’s RADAR US playlist. 

Spotify Brings Fans an Exclusive Digital Experience for Maren Morris’s New Album

Photo credit: Harper Smith

Country-crossover star Maren Morris’s career has been rising since the release of her first hit single, “My Church.” In recent years, the singer-songwriter has gained a wide spectrum of new fans with tracks like “The Middle” (with Zedd) and “The Bones” (with Hozier), as well as from being a member of alt-country supergroup The Highwomen. Now, the Texas native is back with an album that serves as a love letter to the most important people in her life.

Humble Quest chronicles different parts of Maren’s story—from her rise to fame to the struggles she’s faced. Each song follows the artist on a “quest” to discover what it means to be humble and to let go while practicing self-care along the way.

To celebrate the album, Spotify and Maren teamed up to create “Humble Quest Cards,” which were written by Maren and designed in partnership with illustrator and frequent Maren collaborator Danielle Noel. The digital experience challenges fans to do one “humble quest” per day and pairs each action with a corresponding song off Maren’s new album. The concept is to inspire a way for fans to experience the album while also creating new adventures for themselves—from being a tourist in their own city to taking the scenic route home. 

New Book by Nashville Broadcast Personality Cody Alan Uses Country Songs To Tell the Story of His Life

CMT producer and host Cody Alan is used to being behind the mic, interviewing the country genre’s top artists about their shared passion—country music. But next week, the South Carolina native will be turning the focus on himself, using his words in a new way and telling his own story in his music-infused memoir, Hear’s The Thing.

“I can’t help but think how much better the world would be if we were to listen to each other, listen to ourselves, and listen to our hearts and our intuition,” he explained. “That has guided my life. One of the main points of the book is that this can guide yours too.”

Ahead of Hear’s The Thing’s release on November 9, For the Record heard from the soon-to-be author about the book, his life’s journey, and the passion for country music that threads the two together. 

How did you get inspired to write your memoir, Hear’s The Thing?

I’ve been able to interview, I think, almost every country music artist simply because of the work I have done for CMT for so long on television and radio. I get to do the kind of interviews that still blow my mind with people like Dolly Parton and some of the greats like Loretta Lynn and George Strait, Garth Brooks—and then with the new crop of country artists, from Luke Bryan to Carrie Underwood, to Keith Urban, Luke Combs, and beyond. So having these stories over the years with so many of these people made me think, oh, maybe I could share these stories. They might be fun for people to read about. 

And then I came out [as gay] in 2017 and I realized that I had sort of an interesting spot in country music, being different than most everybody else. And that perspective could also be helpful for people to hear or read about or learn from.

You’ve hosted so many interviews and conversations with people from across country music. How did that experience translate into writing?

Writing is a lot more difficult for me. I’m much better on air. If I have bullet points rather than sentences, I don’t have to read word for word. On the radio, you learn to think on your feet and everything happens spontaneously. So that has helped me as a conversationalist. But when it comes to writing a book, of course, we all know it’s words and punctuation marks and paragraphs and getting all of that right. 

And so that was challenging because it just wasn’t my usual way of doing things. But over time I got a little better at it. And like I said, it took years and years and years to turn the book into what it is now. And with all those challenges came a lot of learning and growth to create a book that I’m so thrilled with. It has not only been a labor of love for me, but it’s made up of words that I’m really proud of that I think are gonna help a lot of people.

How did music come into your creative process? Was there anything in particular you played while planning or writing the book? 

Country music is a soundtrack to so much of my life. I can relate back to my earliest memories of hearing country music played at my house in South Carolina growing up. My mom made breakfast every single morning—every single morning!—while country music was coming out of the speakers on the radio in the kitchen. And so I completely relate the smells of breakfast being made to the sounds of country music. And then throughout my life, it’s always been one of those things I fell back on.

When I divided up the chapters for the book, I wanted each to have the lyric of a song that related to that chapter. So for one chapter you have Carrie Underwood’sLove Wins,” and it says that “through anything that love can conquer.” And another chapter where I talk about coming out a little more poignantly, I quote from a Luke Bryan song, which says that we should all “love who we love.” And throughout the book there are moments like that where I’ve got songs leading the way as you’re diving into the chapter.

I’m a pure music person; I love music. It drives everything that I do and certainly was a driving factor in the book.

In our recent Spotify: Discover This episode on Country music, BRELAND and Lily Rose spoke about being minorities within the genre. How have you noticed the country scene change in recent years to open to more types of individuals?

I love Lily Rose. What a great musician and artist. I’ve had a couple conversations with her myself and I dig her stuff so much. There has been, over the past couple of years, just a new openness and inclusivity that didn’t exist before. I came out in 2017. There’s been tremendous change since then. When I came out there just weren’t a lot of people who were gay and making country music. And so it was a bit scary to speak up, to be completely honest. But since then, there’s been this flurry of people, including chart-topping artist TJ Osborne of Brothers Osborne finding his way and speaking his truth. And how powerful is it when you have someone with his success represent? 

And I’ve seen more of that happening—and not just among the LGBTQ individuals but also with African Americans. There’s BRELAND, there’s Mickey Guyton, Jimmie Allen. You see this flurry of activity where diversity is being celebrated in country music, and I think it’s an awesome thing. There’s a real outcry now among many people to show that country music is not what you think it is. It is open. It is free. And it’s more diverse than it ever has been. And it’s I think opening doors for a lot of people who are different; I think that’s a beautiful thing and I invite it and I love it.

Tell us about the playlist you made to support your book launch. There’s country music—but also Madonna, Panic! At The Disco, Lizzo, and other surprises. 

Every song means something to my life. For example, Keith Urban wrote the forward for my book, which was a big freaking deal for me because, like, it’s Keith Urban! I could make you a playlist complete of Keith Urban songs and each one would have meaning to me—that’s the type of impact he’s had on my life. So I knew I needed to include a few songs from him, including “Somebody Like You.”

“High Hopes” by Panic! At The Disco—no one can not smile when they hear that song. It’s a jam. It’s probably one of my most-played songs on Spotify. Anytime I need a lift up, I play that song and feel better. And it reminds me where I came from and that if you believe in something, it can come to pass. I talk about that in the book. I believed a kernel of truth that I could be on TV, and that somehow blossomed into reality. That song reminds me of that.

I grew up in the ’80s so Madonna was the ’80s to me. I can’t not have Madonna on a playlist of my life. The video for “Express Yourself” . . . there were men hammering, like in a factory or something. As a questioning gay boy trying to understand myself, that helped me understand that I wasn’t like the other boys. There’s something groundbreaking about that video. 

I wanted to include The Chicks and “The Long Way Around” because they had so much to do with my Texas time. I feel like so much of my life has been taking the long way around and making the choice that other people would not. When I left South Carolina, I was the first in my family to leave the zip code. I decided to go my way differently and take the long way around, and it certainly led to lots of great things. But at first it was a little scary. 

But making those different choices led me to lots of happiness and led my family to eventually see that taking a long way around is not a bad thing. It’s actually often the way you have to go in order to find yourself and your dreams.

Dive into the songs that have meant the most to Cody’s life in his “Hear’s The Thing” playlist.

All-Stars Shania Twain, Lauren Alaina, and Lily Rose Join BRELAND in the Debut Episode of ‘Spotify: Discover This’

Country artists and fans can attest that over the last 50 years the genre has grown remarkably. It’s something we’re exploring in Spotify: Discover This, one of our three expanded company news podcasts that’s dedicated to sharing fresh insights on music, podcasting, cultural moments, and trends. And in our inaugural episode, we’re getting a little bit country. 

Twenty-six-year-old artist BRELAND, known for his viral hit “My Truck,” joins us from the road to guest host and explore the evolving sound.

“We look at [the ’90s] as the golden age of country music, but I think we’re in a golden age of country music right now,” the singer shares in the episode. “We have to respect what came before us to be able to have context for moving forward. And I think being able to honor that history is so significant, and this is a really great time to do it.”

Together, BRELAND and his four guests offer an expert overview of the genre’s history and recent trends. Artist Lauren Alaina kicks off the conversation by unpacking the meaning of success and giving BRELAND some hilarious tips on pre-show prep. Spotify’s Head of Artist and Label Partnerships in Nashville, Brittany Schaffer, also digs into an unexpected trend: the rise of nostalgic 90s songs.

Of course, no country conversation would be complete without the one and only Shania Twain. The icon’s ’90s hits have been included in the recent resurgence thanks to a wave of enthusiastic Gen Z listeners. The singer joins the episode to reflect on her expanding audience and changes she’s seen in the genre over the years.

“In my experience, every genre of music evolves over the decades and that goes for country music as well,” Shania shares with BRELAND. “ . . . I’m just really proud and happy to have been a part of that. I like to go with the change, and I like to be part of the change.”

Lily Rose, one of 2021’s fastest-rising stars, concludes the episode with a look to the future, examining modern-day success in the industry and growing diversity and representation in Nashville.

Don’t miss a moment. Buckle up and accompany BRELAND on a unique tour of today’s country music on “Expanding the Sound of Country Music.” And stay tuned for the premiere of Spotify: Mic Check on October 21 and the relaunch of Spotify: For the Record on October 28.

Spotify’s Latest Digital Experience and Singles Are a Celebration of ’90s Country Music Nostalgia

Nineties country music gave us power anthems like “Man! I Feel Like A Woman” and seven hit-filled albums from the legendary Reba McEntire, and it made stars out of the young duo Brooks & Dunn. As listeners return to these classic songs, albums, and moments in droves, Spotify has decided to honor them with an interactive microsite, Spotify Singles, video content, and more.

These days, the timeless songs and stories behind ’90s country music have found a new generation of ears: Gen Z.

To celebrate this resurgence, today we launched a campaign highlighting the staying power of our country catalog while also promoting the next generation of emerging country stars who are inspired by those that came before them.

Head to our 90s Country Digital Experience to reconnect with your old country favorites and discover the classic songs that shaped the genre’s sounds of today. Enter into an interactive experience by answering ’90s-inspired questions like “Who’s riding shotgun?” and “How big is your hair?” Then select an iconic artist (perhaps Shania Twain or Alan Jackson) as your copilot and choose your hairstyle, whether that’s a mullet or a head full of curls. Once you’re done, the site will analyze your responses and generate your top ’90s country albums as well as a personalized playlist.