Tag: troye sivan

How Spotify’s Playlists Captured the Biggest Music Trends of 2023

November 29, 2023

With another year coming to a close, Spotify is back with your personalized Wrapped, our annual recap of your listening highlights from the past 12 months that includes your top songs, artists, and podcasts, as well as your most distinct streaming habits. But we’re also taking a step back and looking at 2023’s biggest music trends on Spotify.

Thanks to the in-the-know editors responsible for creating our editorial playlists as part of the Global Curation Groups, the most iconic musical moments of the year were reflected on Spotify. Whether it was blockbuster movie soundtracks that grabbed the world’s attention, viral social media moments that bubbled up to the mainstream, or classic genres finding new fans in Gen Z, our experts were on top of it all.

For the Record sat down with our editorial team and got the scoop. 

Peso Pluma and Música Mexicana go mainstream

RADAR US artist Peso Pluma made himself known to the world in March with his feature on Eslabon Armado’s “Ella Baila Sola.” Fast-forward to now, and that song is one of the top-five most-streamed songs of 2023 globally—and is about to hit Spotify’s Billions Club. Meanwhile, the Música Mexicana genre at large has enjoyed a surge in popularity, dominating the global charts this summer.

Explore this trend on: Lo Mejor de La Reina 2023, Corridos Perrones, Corridos Tumbados, Today’s Top Hits

Folk rising

In 2023, a slew of indie artists emerged with folk-inspired albums including Mitski, Toro Y Moi, and boygenius. Plus, we heard new folk voices like Searows and 2024 Best New Artist Noah Kahan. 

Explore this trend on: Indie Twang, Juniper

Shoegaze returns courtesy of Gen Z

Shoegaze has been around since the late ’80s, but it experienced a resurgence in 2023 among Gen Z, who found new bands like Wisp as well as aughts stalwarts like Panchiko.

Over the past year, the genre has thrived within various Gen Z internet communities that have fostered pockets of interest and given birth to exciting new acts. Perhaps unknowingly, the emerging class of neo-shoegaze artists is contributing to genre diffusion, blending techniques from various music genres to create something fresh and unique.

Explore this trend on: Shoegaze Now, IRL Angel

Rema carries Afrobeats into Spotify’s Billions Club

Rema has been a hitmaker in Africa since 2019, but it was a collaboration with Selena Gomez on “Calm Down (Remix)” that shot him to international fame in 2023. The global smash earned the Afrobeats star a Grammy nomination, as well as a spot in our highly coveted Billions Club, making “Calm Down” the first African artist-led track to do so. 

Explore this trend on: African Heat, Billions Club, Today’s Top Hits

Taylor Swift’s eras on tour

Taylor Swift | The Eras Tour kicked off in March and was the live-music event of the year. Taylor not only picked songs from all 10 of her studio albums to perform in a stunning three-hour show, but she also set aside time each night for acoustic performances of two surprise songs. And according to Taylor’s rules, no two songs could be repeated unless she messed it up the first time. To capture this epic moment, we collected all of the surprise songs in a playlist, which was updated every weekend during the U.S. leg of her tour.

Explore this trend on: Surprise Song Era

Troye Sivan and Hyunjin’s IRL friendship

This past summer, Troye Sivan posted a TikTok that went viral about trying to find Hyunjin of Stray Kids. We joined in on the fun with a playlist and they eventually collabed on a remix of “Rush,” which also featured PinkPantheress.

Explore this trend on: what a moment

Peggy Gou takes house music to the top of the charts

House, one of the original genres of dance music, has grown in popularity since the pandemic. This summer, we saw massive house hits resonate with fans internationally, including Peggy Gou‘s “(It Goes Like) Nanana.” 

Other huge moments for house music include artists like Fred again.., Black Coffee, Chris Lake, and FISHER, who are breaking records around the world, and breakthrough opportunities for exciting artists like LP Giobbi, John Summit, and Dom Dolla

Explore this trend on: Umami, Housewerk presents…Best House of 2023, Summer House

It’s a Barbie world

Ahead of the Barbie release this summer, we saw “Barbiecore” aesthetics manifest in the pop culture zeitgeist. Once we got word that Barbie was going to feature a star-studded soundtrack with hits like Nicki Minaj, Ice Spice, and Aqua’s “Barbie World” and Dua Lipa’s “Dance The Night,” we brought all things Barbie to life on Spotify through the “pinkification” of several playlist covers, new editorial playlists, and partner playlists.

Explore this trend on: Hot Pink, Barbie Official Playlist

Hyper techno surges

There was an influx of high-BPM dance pop songs in general, and with it came a new wave of tracks that showcased a harder sound using classic techno and big room beats and basslines. We saw a surge in streams—especially from European Gen Zs—of techno-infused songs like Niklas Dee’s “Not Fair,” Creeds’ “Push Up,” and BENNETT’s “Vois sur ton chemin.”

Explore this trend on: rave, techno party

Jersey Club is everywhere 

Jersey Club production became ubiquitous not only in U.S. hip-hop but around the world. We also saw the genre’s influence find its way into K-Pop and thoughtful electronic music. Pioneers such as DJ Smallz 732, UNIIQU3, and Cookiee Kawaii were tapped to remix some of 2023’s biggest hits, and newcomers such as Kanii, keltiey, and Lay Bankz staked their claims as names to watch.

Explore this trend on: Jersey Club Heat presents…Best Jersey Club Songs of 2023

Tyla’s turns her viral moment into crossover success

South Africa’s Amapiano sound has been winning the hearts of electronic and dance fans after TikTok dances and DJ mixes helped it go viral in 2020. In 2023, RADAR Africa artist Tyla took her career to the next level, blending her R&B sound with Amapiano and South African dance genre Bacardi house on her hit song “Water.” After Spotify Africa’s partnership with the Giants of Africa Festival—a basketball event in Rwanda where Tyla’s viral dance was first seen—many posted their own versions of the dance challenge on social media, which led to “Water” skyrocketing around the world and earning a feature from Travis Scott on the remix.

Explore this trend on: RNB X, RADAR Africa, African Heat, RADAR Global 

Women run hip-hop  

Female rappers continued their reign in 2023, with top names like Nicki Minaj, Doja Cat, Latto, Ice Spice, Kaliii, Doechii, and the year’s breakout star, Sexyy Red, making some of the most creative and worthwhile hip-hop this year. 

Explore this trend on: RapCaviar presents…Best Hip-Hop Songs of 2023, Feelin’ Myself 

Pop-punk’s greatest legends return

We witnessed the resurgence of pop-punk’s most iconic figures with mainstays like Fall Out Boy, Sum 41, Green Day, and Neck Deep returning in 2023 with a taste of new music. Additionally, blink-182 welcomed back Tom DeLonge and embarked on a global tour to celebrate their new album, ONE MORE TIME…. 

Explore this trend on: Pop Punk’s Not Dead

The nu-metal revival continues

Nu-metal and alternative metal have made triumphant returns this year, with a younger audience discovering and devouring the catalogs of bands like Deftones, Korn, Slipknot, and more. Additionally, we’re seeing a wave of new nu-metal songs from rising artists who are embracing the sound and paying homage to their predecessors.

Explore this trend on: new nü, ALLURE

Alt country crosses over

This trend in country music had a slow build that reached new heights with the release of RADAR US artist Zach Bryan’s American Heartbreak in 2022, and took off 2023 with hits like Dylan Gossett’s “Coal.” This acoustic, gritty sound was typically reserved for alternative country and folk playlists in the past, but it has fully moved into the mainstream with songs that have been fan favorites across our flagship playlists. 

Explore this trend on: Hot Country presents…Best Country Songs of 2023, Hot Hits USA, Today’s Top Hits, homegrown

Looking for more of the songs that have left their stamp on 2023? Check out our flagship playlist Today’s Top Hits. 

This World Mental Health Day, Take a Beat With Spotify

October 10, 2023

World Mental Health Day, observed today, offers people everywhere a chance to reflect, discuss, and destigmatize conversations around mental health and well-being.

Mental health has been a priority here at Spotify since 2018, when we launched our Heart & Soul initiative. For us, mental health is a state of well-being where we are able to cope with the daily stresses of life, function productively, and make meaningful contributions. Heart & Soul’s focus is to create an open and caring environment around mental health issues, an environment where we can do our best work and belong. Heart & Soul aims to raise awareness, enable support, and normalize the conversation to reduce mental health stigma at work. 

We also know our platform can provide a place for listeners to find moments of inspiration and healing through music, podcasts, and audiobooks. We are always seeking new methods to leverage the power of Spotify to break down stigma and raise awareness around mental health and well-being. This World Mental Health Day, we’re encouraging people around the world to take a beat. 

Go ahead and ‘Take a Beat’

On Spotify, listeners can find our Take a Beat global content hub, which includes a collection of podcasts and playlists that promote mental health and wellness. Whether you’re looking to find audio around relaxing, resting, or releasing good vibes, the curations give listeners a refuge from the intensity of our noisy world and provide a chance for them to tune into themselves.

Don’t forget that ‘Our Minds Matter’

Earlier this year, we announced the launch of a new partnership with UNICEF to support the mental health of young people. Focusing on those affected by the ongoing war in Ukraine, we plan to scale this initiative over the next two years to aid in other emergency and nonemergency scenarios. 

As a part of this partnership, we created the Our Minds Matter content hub on Spotify. This destination is designed to support those in Ukraine and Poland, in particular, and also features music and talk playlists to support sleep, study, and relaxation. We also cocreated On My Mind with UNICEF, a podcast available in multiple languages, including Ukrainian, Polish, and English, that provides practical, evidence-based mental health resources.

Making moves with Nike

In the U.K., we’ve taken on a different challenge: partnering with Nike to inspire girls to get more active using the power of music—and in turn, improve their mental well-being—through the Make Moves Fund. Together, we’ll invest in community initiatives that inspire girls to get moving while leveraging the power of music to improve their well-being. With British girl group FLO serving as the fund’s ambassador, we’re hoping to create lasting change by awarding multiple £20K grants to U.K.-based community organizations that propose pioneering and girl-first programs that use music and movement to inspire girls to get active.

Mental health starts with ‘Heart and Soul’ 

This World Mental Health Day at Spotify, we’re acknowledging the occasion a little differently. We’re inviting teams to come together to participate in a mental health–centered workshop led by their managers.

This will bring our teams together in new ways—all with the goal of reducing stigma and encouraging conversations about mental health.

We want to ensure teammates are genuinely looking out for one another, and to do that, it’s important for us to build emotionally aware teams. Creating healthy and thriving workplaces starts with our leadership. When leaders prioritize employee well-being and lead with compassion, the well-being of the collective is elevated.

At Spotify, it’s important for us to come together to cultivate collective care.

Whether within our company or on our global platform, we are finding new ways to highlight the importance of mental health and well-being. If you’re looking to kickstart your mental wellness journey with podcasts, mindful meditation suggestions, or relaxation playlists, check out our Take A Beat destination for everything you need.

Looking to hear more about experiences of mental health within the artist community? Catch this special episode of Best Advice to hear from Hayley Kiyoko, Troye Sivan, Big Freedia, Laura Jane Grace, Princess Nokia, Lykke Li, Rina Sawayama and more. 

From Heathrow to ‘Heartstopper,’ GLOW Artist Baby Queen is on a Musical Journey All Her Own

September 21, 2023

Bella Latham has long believed in her songwriting and composing abilities—even when it took others longer to recognize and amplify her talents. As a 10-year-old in Durban, South Africa, she learned to play piano by ear, and created compositions which she would then memorize and play repeatedly. She also wrote poetry that translated well to lyrics. After high school, she moved to London to pursue music, where she developed her first project, Baby Queen. 

“I came to London with a suitcase and 20 demo CDs, and nobody gave a shit because they were really bad,” she explained to For the Record. “I realized how difficult it was going to be to actually succeed. So, I decided, in order to do that, I had to get a lot better, work a lot harder, and really lean into what was unique about me. I did that, I found the sound, and then Baby Queen was born.”

In those early days, finding the sound came quickly, but Baby Queen didn’t quite have an audience. Everything changed after the artist was featured heavily in the hit Netflix series Heartstopper, which follows two high school boys who fall for each other, and who have the full support and love of their families and group of LGBTQIA+ friends and allies. The show was resonant for Bella, who had struggled for a long time to name and accept her own queer sexuality. 

Heartstopper fans quickly fell in love with Baby Queen’s raw, honest lyrics and built a strong, intimate, and fun relationship with the artist. (Fans recently made a now-favorite meme of hers, which features an inhaler marked with her most recent single, “Quarter Life Crisis,” symbolizing its vitality to their physical well-being.) 

This month, Baby Queen is also Spotify’s GLOW spotlight artist and part of our year-round campaign. We’ll support Baby Queen on our flagship GLOW playlist, as well as through billboards and other efforts. This comes ahead of the November release of Baby Queen’s first studio album. She spoke with For the Record about her GLOW ambassadorship, fans, and Heartstopper.

Baby Queen is a lyrically focused project. What is it about Baby Queen lyrics that resonate so strongly with your fans?

When I started releasing music as Baby Queen, I hadn’t been in love—or falling out of love—for two years prior to that. A lot of music is about relationships, but that’s not what I had to draw from during this time. It gives you the most feeling and the greatest urge to sit down and write music. So it’s been difficult, not having any of that. 

But during this time, I’ve really looked at myself and my face in the mirror and tried to unpack things about myself and tried to be very honest. I really love being so honest that the listener might hear it and feel uncomfortable, or say “Oh, did she really just say that?” And I think the reason people have connected to it is because I just have been really honest about some of the really difficult experiences I’ve had and the difficult parts of growing up and society and the world that we live in. I think that my music is something that young people can listen to and feel like they are being heard, or like the thoughts in their mind are being said out loud. 

What are Baby Queen fans like?

They’re really similar to me. That’s been really amazing because I feel less alone by finding this community. They’re really funny, they have great emotional depth, and they think about life deeply. They’re overthinkers. They’re people just like me, who have struggled, and felt alone, and a lot of them are part of the LGBTQIA+ community. I feel there are a lot of them who are trying to find their way through life and find out where they belong. And I feel like we’ve almost been doing that together, which has been amazing. 

How does music empower queer communities? 

In your upbringing as a queer person, you can feel quite isolated. And you’re quite lucky if you’re living in a metropolitan city and there are more versions of “you” that you can relate to. But most queer people are born in small towns and don’t have that. So finding an artist you really connect with, or a TV show or anything, opens up an entire world. That’s what queer artists like Haley Kiyoko and Troye Sivan were to me. When I was struggling with my queer identity when I was younger, I felt like there was something wrong with me, I felt a bit trapped. Music provides an escape, a hope, a dream, to express your identity and live the life you want to live. 

Speaking of TV shows, your music has been featured in Netflix’s Heartstopper. What has that relationship and its impact been like? 

Really surreal. It has been a really natural organic pairing. They—Patrick, the producer and Alice, the writer of the books—heard one of my songs on a playlist and invited me down to watch the first three episodes. I had no idea what it was or what it would become. But I wrote “Colours of You” for the first series. And after that it felt like I could breathe a sigh of relief for the first time in my career. 

The week when the show came out last year was the most insane. We were all in shock that music could be so directly linked and have such a spillover from the fandom into the soundtrack of a show, so it’s been surreal. 

What does it mean to GLOW?

What it means to GLOW is to radiate. I feel like people really glow when they are doing what they love and free themselves of all fear and overthinking and can really immerse themselves in the present and doing something they love. People radiate the most when they’re talking about something they’re really passionate about. That’s when someone genuinely physically glows. 

I feel like the moment I glow the most is when I’m on stage. Because I’m not thinking about anything other than being immersed, in that moment of doing what I love. 

Stream Baby Queen on the flagship GLOW playlist.

Watch Hayley Kiyoko and Troye Sivan Light Up The World With Pride

June 28, 2018

During summer’s celebration of LGBTQ Pride, music plays a big role. After all, it’s one of the most powerful mediums for personal expression, and songwriting in particular can take a rallying cry and turn it into art.

Here at Spotify, with over 170 million listeners globally, we have the unique ability to literally take the musical pulse of multiple continents at any given moment. We can tap into that rallying cry, expressed through music, and watch it undulate across the globe.

So what have we discovered, from a musical perspective, during Pride season? Simply stated, when there is a Pride parade, there are epic bursts of music. On Spotify, fans have made over half a million Pride/LGBTQ-themed playlists, and they stream throughout the summer, as celebrations sweep from one country to the next.

Our data scientists have captured that excitement here with a visual timelapse map and two playable audiographics (just click on the map and listen to the artists!) that show how Spotifiers celebrate Pride—and the songs that bring it to life.

Here, we looked at anonymous listens to those playlists in countries with Spotify on each day during last year’s Pride season, and put them on the map below. We’re sure that 2018 should be just as loud and proud.

And if you’re wondering which artists appear most frequently in American playlists (those with the acronym LGBTQ are generally created in the United States), check out the interactive map below.

When it comes to listening, LGBTQ-themed playlists are streamed most in Europe and the Americas. Here are the top artists included on lists in those countries.

Which musicians dominate Pride globally? Well, Brazilian drag star Pabllo Vittar appears the most in LGBTQ playlists created in Brazil. And in Europe, Troye Sivan dominates in Estonia, Italy, and Lithuania; Lady Gaga rules in Iceland, Poland, and Portugal; and relative newcomer Hayley Kiyoko claims the top spot in the rest of Europe, most of the Americas, and the majority of the US, despite releasing her debut album only a few months ago (March 2018).

Check out all of these inspiring anthems and plenty more on the Spotify Pride hub.

Tableau visualizations by Spotify Data Visualization designer Skyler Johnson.