Tag: EQUAL

Judeline Puts Her Own Spin on Two Favorites as the First Spotify Singles From Spain

a blurry photo of Judeline

Judeline is ready to give fans new twists on “La Tortura” by Shakira (featuring Alejandro Sanz) and “Soy El Único” by Yahritza Y Su Esencia. The Spanish genre-bending singer is the latest artist—and the first from Spain—to take part in Spotify Singles.

“I’ve spent a lot of parties, barbecues, and moments listening to Shakira’s ‘La Tortura’ in the background, so I wanted to give it a nod, without leaving aside the Andalusian weight,” shared Judeline.

“I discovered ‘Soy El Único’ last year, and since then I haven’t stopped listening to it. The structure of the corridos tumbados is something that does not exist in other types of music,” explained Judeline. “They have something to their sound that reminds me of the flamenco and traditional Venezuelan music I grew up with as a child.”

The Spotify Singles program was created to provide artists with the opportunity to cover a song of their choice by an artist they admire, as well as re-record one of their own songs in a fresh new way.

“At Spotify we want to turn up the volume on promising and diverse voices on the scene, and that’sJudeline standing outside posing in front of a camera why we are proud to have the enormous talent of Judeline for Spain’s first Spotify Singles,” said Melanie Parejo, Head of Music for Southern and Eastern Europe at Spotify. “Judeline is an example of the very rich talent that exists in the local scene.” 

Hailing from Los Caños de Meca in the Cadiz province of Spain, Judeline started pursuing music when she was 17 years old. It didn’t take long for her to make her mark, and in 2022 she was named a Spotify RADAR artist. RADAR is our global program dedicated to showcasing emerging and talented artists around the world through support and resources that help them expand their audiences.

Judeline will be onstage at EQUAL Fest, taking place September 22 at the WiZink Center in Madrid. Spotify’s EQUAL program represents our commitment to amplifying the voices of women musicians and creators locally, regionally, and internationally. EQUAL Fest is another way we’re extending our support beyond the platform, and fans attending the show will have the chance to also see performances by Nathy Peluso, Lola Indigo, Ptazeta, and Natalia Lacunza

 

Want to hear more Spotify Singles? Here’s the complete collection.

 

Mexican LGBTQIA+ Musicians Come Together for the First Latin American Spotify Single Made Entirely by Women

The latest Spotify Single from Latin America is a totally women-powered anthem. At every turn—from songwriting to composition, production, mixing, engineering, and even promotional content—“Mucho Peor – Spotify Singles” is a testament to the creativity and skills of the many women behind it. It’s taken its rightful place on the Created by Women Spotify playlist, which incorporates music created 100% by women from all over the world. 

“’Mucho Peor’ represents the extraordinary teamwork of talented women who want their music to reach more and more listeners globally,” said Moni Saldaña, Artist and Label Partnerships Manager at Spotify Mexico. “It is with great pride that we present the first Latin American Spotify Single created 100% by women.” 

“Mucho Peor – Spotify Singles” emerged from the sounds of four queer Mexican women artists: Kirnbauer, a producer and singer-songwriter who represents the new wave of pop; Noa Sainz, an R&B singer who’s been big on the festival circuit; María Centeno of folk-Latin group La Isla Centeno; and R&B-Afrobeat-pop-infusing Joaquina Mertz.

“I really wanted to make sure it was all women involved,” said Moni. “I also wanted to make sure we had diversity within the representation, in terms of interests, with each artist coming from a different city in Mexico. And then when I realized they were all part of the LGBTQIA+ community, it added a whole separate, beautiful layer to this narrative.” 

The song can be found on Spotify’s EQUAL hub, and all four artists are part of the global program, which reaffirms Spotify’s commitment to seeking equity in the audio industry. Additionally, all four artists are August ambassadors for GLOW, our global initiative highlighting the voices of LGBTQIA+ artists to achieve equity in the audio industry all year-round.

For the Record brought the quartet (and now friends) back together for a discussion about their new single and their role as queer women in music. 

Tell us how you came together to create “Mucho Peor.” 

María: Joaquina and I have become really good friends for a while; we’re both queer, we both make music, and we’ve written songs together before. One day our friend Kirnbauer came to us and told us there was an opportunity to create a Spotify Single, and she thought it would be fun to work on it together. We invited Noa Sainz to join us. She’s insanely talented. And now we all hang out; we talk about this; we have dinner once a week. It’s so refreshing to have friends who can relate to you in so many ways. It was so nice to work together on a specific project knowing it was going somewhere before we even started writing.

Joaquina: We were hanging out at Kirnbauer’s house and I already had a producer in mind, Maria Vertiz, because I’ve known her since we were very young. She studied classical music, then went to Berklee College of Music and worked with James Newton Howard. I insisted we work with her. Her style is so unique. She always finds a way to introduce different genres into what you’re making. So, we were thinking about an R&B song, and then we told her what we liked in the Natalia Lacunza song that she had produced, and she was like, “Okay friends, what if we put, like, drum and bass in this?” And it just worked perfectly. 

Kirnbauer: It’s so easy to work with the same old people you’ve been working with—with male established members of the music industry. But it was very important for us to create this all-women team. It feels more empowering. After a six-hour studio session, I’m usually so tired and drained. But after this one, we had so much energy because of the vibe, and we’re a team of all women. It was so different from what I’m used to. We were having drinks and celebrating, but we still had this rush. It was because we worked with a team that we trust. 

Noa: We followed our instincts. We trusted and enjoyed the process. It’s more about the process and the journey than the final product itself. This was an experience of showing that we’re women, we’re enough. We’re talented enough, and we don’t have to prove anything to anyone in this industry. We have this constant pressure to show what we can do, and it takes you away from enjoying the art and trusting yourself. We didn’t feel the pressure to prove anything; there was openness and space for all of us.   

What do you hope listeners take away from the song?

María: I hope they feel energy. That’s what we felt when we wrote it and we recorded it. We felt energized, so happy to be there, to be with our friends. Mucho peor means “way worse.” You know how sometimes people tell you that you’re a little too much? The lyrics are basically saying, “I could be even more of this.” It’s telling you to accept what you deserve, own it, and take nothing less. I hope people feel the power in it and feel good about themselves.

Kirnbauer: I think the song is very empowering. It was also interesting because we had all recently gone through breakups, and the song gives a sense of storytelling around “I deserve to be in a better place.” We wrote our own parts. It’s very personal, from our own experience, and in the end, it’s an empowering, fun, upbeat song that says, “You haven’t seen anything yet.”

Joaquina: The song is for women and queer people to feel cocky. There are a lot of songs for men who feel cocky in their love or sex lives. But I want to feel extravagant and not feel ashamed of it. We’ve been taught so much shame in being queer and being a woman. I think it’s time to let that go. So this song is about leaving behind this idea of being fragile because you’re a woman, and acknowledging you can be super cocky because you deserve to feel like this. 

How does music empower marginalized communities? 

Joaquina: Music has always been a safe space for queerness. I think a lot of people who are in the music business get a sense of what is trendy from queer spaces and sounds. To have queer women and to have queerness in music is so important because it gives a completely different voice to music. I think it’s a lot more magical. It comes from somewhere else. We need those types of spaces because they tell stories that matter. And they’ve always been present; they just need a little more of the limelight. 

María: It’s about storytelling. When queer people write songs, you are writing from a different point of view. The stories that you tell are different, maybe, from the stories you grow up hearing about—with girls and boys and this binary thing where there isn’t a lot of color. I think it’s important to write songs from the queer community’s experience, from our own experiences as queer women in Mexico. Our storytelling is different because the types of love stories we have are different. The way we relate to other people is different. Even the way we relate to our queer friends is different, and so the way we create art together comes out differently. 

Kirnbauer: It’s all about representation. I admire and listen to other artists who inspire me. We can allow ourselves to be that for other generations. Every story is very unique. We’re four Mexican queer girls making art, making these songs specifically. Each one of us has a very different story and way of telling it. Everything is about telling our stories and allowing the people out there, the younger generations, to find inspiration. It’s a privileged position to be in, and I’m very honored to be able to share with people and connect with them. 

Noa Sainz: Music tells our stories. It gives us a voice. It gives people a voice they don’t always have. Music is the best company for everyone, whether you’re alone and on your own or surrounded by supportive people. 

Stream “Mucho Peor” now, only on Spotify. 

P!nk Takes the Helm as This Month’s EQUAL Global Artist

With more than 20 years in music, P!nk has cemented herself as a powerful force. She racked up so many top singles that she filled a greatest hits album just 10 years into her solo career, and her passionate fans have helped her sell out arenas around the globe.

Since her debut, she’s released nine studio albums—2023’s TRUSTFALL is her latest—and received 21 Grammy nominations, and she took home three of those awards. P!nk has always pushed boundaries to emerge as an artist with a strong message that empowers women. Her advocacy is just one reason she’s our August pick for EQUAL Global Artist of the Month.

Spotify’s EQUAL Global Music Program started in 2021 with the aim of contributing to gender equity in the music industry by amplifying and celebrating the work of women creators around the world. As a Global Ambassador, P!nk adorns the cover of our EQUAL Global playlist, and her hit single “TRUSTFALL” is featured in the top spot of the playlist.

For the Record chatted with the award-winning artist to learn what it’s like to be a part of EQUAL and how she’s breaking down barriers for women in the music industry.

The thing that excites me most about being a part of EQUAL is…

That I believe in equal representation for everyone in all walks of life, regardless of your gender, who you love, or how you identify. Having strong and inspiring women leaders in all industries, and especially in music, is important because it shows our children what’s possible. It inspires their dreams and aspirations of who they can become. I am so grateful and humbled that I can play a small role in the evolution of future generations. 

As an artist, to me, women’s representation means…

When I was a little girl, I looked up to my favorite female artists like Madonna and Mary J. Blige, who were not only talented and successful but pushed artistic boundaries and were unapologetic and fierce with their messages. It’s so important that women are an equal part of the artistic conversation at all levels of the music industry—as artists, executives, directors, choreographers, studio engineers, etc., because we have a different way of seeing things, expressing ourselves, and understanding and leading the world. If we want our little girls to be inspired and believe they can do these things too, women need equal representation to show them the way.

The artists who have most inspired me are… 

There are so many. So obviously it’s hard to choose. Cher, Madonna, Debbie Harry, and Bette Midler. Bette Midler comes to mind because she, to me, is one of the most incredible entertainers. You can tell when someone really loves what they do. And to me, Bette is a triple threat: singer, actress, dancer. . . well, a quadruple threat—she’s also a comedian. I’ve watched her walk into a room, and she’s so incredibly charming and she’s so joyful that she has the entire room eating out of the palm of her hand. And she does that onstage. When I go and see somebody perform, I want to know that they love it. I want to know that their heart is in it. I want to feel like I’m getting to know the actual person who’s onstage. And I don’t think anybody does that like Bette Midler. I love her.

A woman artist that I’m excited about is… 

Brandi Carlile. I have been a fan of Brandi’s since her EP came out, Eye of the Needle. Her voice is very, very, very, very special and I am a fan of a singer that you can feel their soul. I like when her voice cracks and it’s imperfect and she has so much f*@kin’ swag. I love her so much and she plays the sh!t out of a guitar. She’s kind. She’s been working her ass off for years and years and years and years, and she’s finally hit this place in her career where people are giving her the love that she deserves. I love singing with her. I love being her friend. I love walking the earth at the same time that she does. I love what she’s doing for the industry. She’s really bringing women together and she’s out and proud and she’s a mama. And I couldn’t love her more. And I get to tour with her soon because I’m a lucky b*tch.

The idea behind your newest song, “TRUSTFALL,” is…

I sort of went to the studio with [the lyrics] “it’s a trust fall, baby.” Just the idea that, in today’s world, it requires so much of us to feel safe and to get out of bed and to leave the house and to love and be who you really are. And it feels like a trust fall. It feels like you’re falling backwards and you don’t know where the ground is. I love performing it live because it’s a different-style song than what I do a lot of the time. And it’s so amped and it’s at such a perfect point in the show—it just feels like letting go. It feels like why I used to go to raves. You want that moment where the music comes on, it’s inside of your entire body, and you can’t do anything but move and let go of all the stuff you’ve been carrying around. And that’s what “TRUSTFALL” feels like to me. So I’m grateful to have written a song like that. And it’s a f*@king banger.

Get ready to turn the volume up and sing along with P!nk, and other amazing talents, in our EQUAL Global playlist.

NewJeans Celebrates Its New EP With Bunnyland Pop-Ups, Interactive Playlists, and Larger-Than-Life Installations

Since debuting last summer, NewJeans has made waves in the music world, attracting more than 24 million monthly listeners globally and being named a Spotify EQUAL global ambassador. Last month, the K-Pop quintet released its sophomore EP, Get Up, which garnered more than 211 million Spotify streams and proved that the band is a force to be reckoned with. 

To celebrate this highly anticipated release, we’ve teamed up NewJeans to bring their fans larger-than-life pop-ups, exclusive bonus content, and interactive playlist experiences. 

Get up close and personal with NewJeans

Our celebration with NewJeans starts with the Bunnyland website, an immersive experience that lets Spotify fans around the world find out which NewJeans member is their biggest hero based on their music tastes. After being matched with one of NewJeans’s stars—MINJI, HANNI, DANIELLE, HAERIN, or HYEIN—users can listen to a special playlist curated by their hero and share their results on social media.

And after fans have streamed the playlist, they can check out the playlists from the other NewJeans members by visiting the Bunnyland Official profile on Spotify

In addition, fans can discover more about the group and their music through exclusive bonus content. By visiting K-Pop ON!’s YouTube and video podcast channels, fans can access interviews, behind-the-scenes content, and more.

Step into NewJeans’ Bunnyland dream world

Last Friday, we opened the doors to a pair of Bunnyland pop-ups in Seoul and Jakarta. Running through August 6, this experience was created to immerse fans in NewJeans’ world. Featuring retro, Spotibunini-themed arcade games, playlist stations, and plenty of photo opportunities, Bunnyland offers fans chill vibes and the chance to get their hands on a range of special gifts from Spotify and NewJeans.

Artists Hit the Stage at Our Festival EQUAL in Argentina

On September 16, a group of talented woman artists will take center stage in Argentina for Festival EQUAL. The concert, slated for the Palermo Hippodrome in Buenos Aires, will feature performances from some of the hottest local stars, including Maria Becerra, Lali, Emilia, Marilina Bertoldi, Karina, TAICHU, and Connie Isla.

This event is but one component of Spotify’s EQUAL program, which launched in 2021 to shine a spotlight on women artists through global partnerships, activations, new content experiences, and on- and off-platform support. During the past two years, Spotify has featured these artists’ music through 40 regional EQUAL playlists, as well as on our flagship EQUAL Global playlist. Every month Spotify highlights new women on these regional playlists while providing additional support for the musicians in their home countries and beyond.   

One EQUAL Festival was previously held in Bogotá, Colombia, and another will be happening in Madrid, Spain on September 22. They are another way we’re extending our support beyond the platform. Fans attending the show will have the chance to see performances by their favorite stars while also discovering exciting new voices.

Over the past five years, women artists have made great strides on Spotify in Argentina. We’ve seen a 500% increase in women artists entering the Spotify Top 50 chart in Argentina, and year over year, there’s been a 30% increase in the number of streams of music by women artists.

But it’s not just music that Argentinians tune into. Women creators are coming to Spotify to share their voices and find their communities through podcasts. Of the 20 most-listened-to shows of 2022, almost half were led by women, including Psicología al Desnudo, Número Oculto, and ConchaPodcast

With these EQUAL Festivals, we are continuing to foster equity for women in audio and to celebrate their contributions. For fans interested in attending Festival EQUAL in Argentina, tickets will go on sale on Monday, July 31 at 12pm in the form of exclusive presale with YOY. The general sale begins on Tuesday, August 1 at 1pm, through Ticketek.

Update as of August 18, 2023: Soledad Pastorutti will join our diverse lineup of artists who will share the stage on September 16 at the Hipódromo de Palermo. Last call for tickets available through Ticketek!

Las artistas llegan al escenario de nuestro Festival EQUAL en Argentina

El 16 de septiembre, un grupo de talentosas artistas mujeres ocupará el centro del escenario en Argentina para nuestro último Festival EQUAL. El concierto, que tendrá lugar en el Hipódromo de Palermo de Buenos Aires, contará con las actuaciones de algunas de las estrellas locales más destacadas, como María Becerra, Lali, Emilia, Marilina Bertoldi, Karina, TAICHU y Connie Isla.

Este evento es sólo uno de los componentes del programa EQUAL de Spotify, que se puso en marcha en 2021 para dar visibilidad a las mujeres artistas a través de alianzas globales, activaciones, nuevas experiencias de contenido y apoyo dentro y fuera de la plataforma. Durante los últimos dos años, Spotify ha promovido la música de estas artistas a través de 40 playlists EQUAL regionales, así como en nuestra emblemática playlist EQUAL Global. Cada mes, Spotify destaca a nuevas mujeres en estas playlists regionales, a la vez que proporciona apoyo adicional a las artistas en sus países de origen y fuera de ellos.   

Los Festivales EQUAL, que anteriormente se celebraron en Bogotá (Colombia) y Madrid (España), representan otra forma de ampliar nuestro apoyo más allá de la plataforma. Los fanáticos que asistan al festival tendrán la oportunidad de ver a sus artistas favoritas y, al mismo tiempo, descubrir nuevas voces.

En los últimos cinco años, las mujeres artistas han logrado grandes avances en Spotify en Argentina. Hemos sido testigos de un aumento del 500% en el número de artistas femeninas que entran en el Top 50 de Spotify en Argentina, y año tras año, se ha registrado un aumento del 30% en el número de streams de música de artistas femeninas.

Pero no es sólo música lo que escuchan los argentinos. Las creadoras llegan a Spotify para compartir sus voces y encontrar sus comunidades a través de podcasts. De los 20 programas más escuchados de 2022, casi la mitad fueron liderados por mujeres, entre ellos Psicología al Desnudo, Número Oculto y ConchaPodcast

Con el Festival EQUAL, seguimos fomentando la equidad para las mujeres en el audio y celebrando sus contribuciones. Para los fanáticos interesados en asistir, las entradas estarán a la venta el lunes 31 de julio a las 12hs en la modalidad de preventa exclusiva con YOY, mientras que la venta general comienza el martes 1 de agosto a las 13hs, todo a través de Ticketek

Al 18 de agosto, 2023: Soledad Pastorutti se sumará a este diverso listado de artistas que compartirán escenario el próximo 16 de septiembre en el Hipódromo de Palermo. ¡Últimas entradas disponibles a través de Ticketek!

EQUAL Teams Up With Football’s Top Stars for an All-Women’s Playlist Dedicated to the Beautiful Game

As football fans everywhere turn their attention to the action in Australia and New Zealand for the World Cup, Spotify is here to celebrate the biggest global party of 2023.

For the first time ever, players are celebrating their sport together with EQUAL’s THE PLAYERS—our all-women football playlist that’s built by the world’s most-adored players.

“We love to bring together the worlds of music and sports,” Taj Alavi, Spotify’s VP, Global Head of Marketing, remarked. “THE PLAYERS playlist is so exciting because it involves incredible female athletes from around the world and extends our commitment to shine a spotlight on women in music.”

EQUAL, now in its third year, is our global program dedicated to highlighting women creators, celebrating their contributions, and cultivating opportunities to foster gender equity. 

“There are a lot of similarities amongst the World Cup athletes and EQUAL artists; the greatest being that they all wish to experience greater equity while pursuing their passions,” explained Bel Aztiria, Spotify’s EQUAL Music Lead. “THE PLAYERS offers a new destination for soccer and music fans alike to gather and celebrate football’s return to the global stage.”

Curated by nearly 40 players—including 27 who are representing their home nations in the tournament—across 15 countries, the playlist includes selections from Alex Morgan (USA), Crystal Dunn (USA), Jess Carter (England), Laura Giuliani (Italy), Asisat Oshoala (Nigeria), Lina Magull (Germany), Remy Siemsen (Australia), Meikayla Moore (New Zealand), and Ashley Lawrence (Canada). Featuring more than 120 tracks by women artists, THE PLAYERS is a true representation of women’s football around the world. 

“Growing up I always wondered what my favorite athletes listened to while preparing for a major competition,” Ashley Lawrence said. “It’s so cool to be able to collaborate on a playlist with female athletes across the globe spanning all levels. This initiative is showing the importance of highlighting the achievements of women both in sport and music.”

Malaysian Pop Princess CLAUDIA Takes the Spotlight as Our Global EQUAL Ambassador for July

CLAUDIA posing in front of the camera on a purple backdrop with roses by her feet

CLAUDIA’s career shot off like a firework when her ’70s-inspired song “Bodies” went viral on social media in 2020. Love for the Malaysian pop artist’s upbeat and catchy music continued when she released her track “Your Gentleman.” 

From there, the singer-songwriter has performed at festivals and released more pop hits like 2023’s “Toast,” a bubbly track that talks about being in love. CLAUDIA has two more singles in the works, both of which follow the same love theme. Her music plays with sounds that stem from various genres, such as jazz and R&B. This month, CLAUDIA is also Spotify’s Global EQUAL Ambassador of the Month. 

The EQUAL Global Music Program launched in 2021 with the aim of promoting gender equity in the music industry by amplifying and celebrating the work of women creators around the world. CLAUDIA’s featured at the top of the EQUAL Global playlist, and her song “Toast” is displayed prominently.

For the Record caught up with CLAUDIA to learn more about her inspirations and her advice for other emerging artists.

The artists who have most inspired me are _____.

Dua Lipa, Sabrina Carpenter, and LØLØ.

One piece of advice I’d give other women artists is _____.

Never take no for an answer. We deserve to take up space in this industry, and we should always feel like we deserve to be here.

One notable moment in my career so far is _____.

Having Jung Kook from BTS listen to my song “Your Gentleman” live on his WeVerse. Since we live in such a digital era, it’s validating to have your music reach people’s ears, and I’m happy it has brought many new fans to my music.

My creative process consists of _____.

Strumming on my ukulele and finding a good melody that sticks in my head.

One way I’d like to see greater gender equity in the music industry is _____.

Have more female collaborations in songs. It makes me feel like there’s a sense of camaraderie between women, and that we’re supporting each other the best we can.

A few up-and-coming women artists I’m excited to watch are _____.

Katherine Li, Emei, and Alex Porat.

My girl-power anthem is _____.

Power” by Little Mix.

 

Check out music from CLAUDIA, as well as other talented women artists from around the world, in our EQUAL Global playlist below.

Covering Everything From Heartbreak to Anxiety, EQUAL Arabia Artist zeyne Knows No Limits

equal playlist cover art featuring artist zeyne looking at the camera

With her compelling fusion of R&B, soul, and contemporary Arab stylings, zeyne made a splash in the music scene in 2021. Critics and fans alike love her sound—and they’re drawn to the Jordanian-Palestinian singer-songwriter’s lyrics. Her tracks cover a wide range of relatable topics, from love and grief to mental health and anxiety. As an artist and a woman in the Arab world, zeyne feels strongly that her music must tackle more than standard tropes of love and relationships. 

With hits that include “Balak” and “Bala Wala Shi”resonating with a wider audience, zeyne now takes the title of Spotify’s EQUAL Artist of the Month for Arabia. 

The EQUAL Global Music Program launched in 2021 with the aim of promoting gender equity in the music industry by amplifying and celebrating the work of women creators around the world. Zeyne currently graces the cover of the EQUAL Arabia playlist, and her latest track, “Ana Wein,” is featured prominently.

For the Record caught up with zeyne to learn more about her inspirations and her advice for other emerging artists.

The artists who have most inspired me are _____.

Fairuz, Ms. Lauryn Hill, Jorja Smith, and Billie Eilish.

Other Arab and Palestinian women artists who inspire me are _____.

Lina Makoul, Noel Kharman, and Manal because they have unique, distinct sounds that authentically represent who they are as women and artists. 

One piece of advice I’d give other emerging artists is _____.

Own who you are and never be afraid to show your real self.

One notable moment in my career so far is _____.

Revealing my full solo set in Amman was an exciting milestone. Seeing the audience sing every word of “Ana Wein” only a week after it dropped was very special.

When I think about my identity as a woman Jordanian-Palestinian artist _____.

I feel inspired to showcase my culture through the music and infuse it with my global musical influences.

One thing I’d like my fans to know about my culture is _____.

We don’t take no for an answer when we invite you over for a meal.

Listeners can hear my culture in my music through _____.

Moments, sounds, and songs like “Nostalgia” and “Balak.”

My creative process consists of _____.

Lots of brainstorming, acai bowls, and experimentation.

One way I’d like to see greater gender equity in the music industry is _____.

To see more female producers, cowriters, and performers in important rooms.

My girl-power anthem is _____.

Not My Job” by Flo.

Check out music from zeyne, as well as other talented women Arab artists, in our EQUAL Arabia playlist below.

Austria’s My Ugly Clementine Rocks the Indie Scene as Spotify’s EQUAL Global Artist of the Month

the band My Ugly Clementine posting in front of the camera in a room

Listen to one song from My Ugly Clementine and you might imagine that the ’90s are back. Counting Radiohead as one of its inspirations, the Vienna-based indie outfit is comprised of Sophie Lindinger, Mira Lu Kovacs, and Nastasja Ronck. All three members of the non-male rock band have experienced success in previous musical projects—whether solo, as a duo, or in a band—but their talents collided in 2020 on their debut album, Vitamin C.

Vitamin C was critically acclaimed and earned the trio the 2021 IMPALA Album of the Year Award. Since then, the band has performed across Europe and is readying its next album, The Good Life, due in August.

My Ugly Clementine is also Spotify’s EQUAL Global Artist for June. The EQUAL Global Music Program launched in 2021 with the aim of combating gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. Sophie, Mira, and Nastasja currently adorn the cover of the EQUAL Global playlist, and their new single “Feet Up” is featured in the top spot.

For the Record asked the band to fill in the blanks about its creative process and inspirations.

The artists who have most inspired us are _____.

HAIM, Avril Lavigne, Radiohead, Ani DiFranco, Julia Jacklin, and Courtney Barnett.

One piece of advice we’d give other emerging artists is _____.

Communicate! Communication is key when it comes to working as a team and with a crew. To get anything accomplished, it is absolutely necessary to talk to each other. Without that, we wouldn’t be able to put anything together—a tour, a music video—let alone write songs together.

One notable moment in our career so far is _____.

When we won the IMPALA award in 2021. That meant a lot to us, but it was hard to grasp because we couldn’t celebrate like we wanted to . . . COVID, remember?

Our creative process consists of _____.

Spending time with each other, having deep talks, and trying to make sense of our struggles and insecurities by working through it . . . mostly together. Art is therapy.

One way we’d like to see greater gender equity in the music industry is _____.

By simply booking the big festivals equally. Honestly, we find it embarrassing to see a festival nowadays announcing a lineup with maybe 2% non-cis-male-fronted bands. That still happens a lot and it’s unacceptable, especially because there is impeccable queer and female talent everywhere you look.

A few up-and-coming women and nonbinary artists we’re excited to watch are _____.

Albertine Sarges, Mhaol, Slow Pulp, Squirrel Flower, and Claud.

Songs that make us feel gender euphoria are _____.

There are definitely songs like “Faceshopping” by SOPHIE or “Europe Is Lost” by Kae Tempest that we celebrate! Also, artists who defy gender roles and norms just by existing and being seen are the ones we aspire to and who we want to see on festival lineups much more.

 

Check out music from My Ugly Clementine, as well as other talented women artists, in our EQUAL playlist below.

EQUAL Marks Two Years of Celebrating Women Artists And Spotify Announces the Next EQUAL FEST

From Japan to Argentina, Malaysia to the U.K., women artists, engineers, and producers continue to be vastly underrepresented in the music industry. But there’s incredible talent worldwide that must be highlighted and celebrated. So in 2020 Spotify launched EQUAL, an always-on global program to drive equity for women in music. EQUAL represents our commitment to amplifying the voices of women musicians and creators locally, regionally, and internationally. 

The more fans listen to women, the more opportunities that are created so that women can enter the industry. Through our suite of EQUAL playlists and marketing tools, we provide women with more space on and off our platform to share their work; at the same time, we’re giving fans the chance to remember that by listening, they too are taking action.

“EQUAL is about the power of raising voices together to drive equity in music and standing together to fight for a common goal that has no borders—it’s about acknowledging the difficulties and celebrating each other all year round,” says Bel Aztiria, Equity Global Music Programs Lead at Spotify. “It is much more than a program: EQUAL represents a mission and a community that stands together.” 

Celebrating two years of EQUAL

Two years later, the work is far from done, but we have a lot to be proud of as we continue on this journey. Our EQUAL artists have collectively wracked up millions of streams and advanced other women creators in the process. 

“On platform, in the studio, onstage, and on billboards, more women are having their voices heard, no matter where they come from and no matter at what stage of their career they are,” says Bel. “Beyond global support, EQUAL honors this as its mission with the deepest respect for each local culture. Since our inception, we have launched 40 local EQUAL programs. Thanks to these programs, we’ve been able to host the first-ever EQUAL Festival with an all-women lineup in Colombia, offer studio residencies in the U.S., and invite women to our offices in France to participate in mentorship opportunities; and we’ve seen sorority and artistry prevail every time we come together.”

Catch some of EQUAL’s notable stats.

EQUAL Fest resumes this September in Spain

Last April, we held the first-ever EQUAL Fest in Bogotá, Colombia. Thirteen outstanding women musicians, each representing a variety of genres, took to the stage at El Teatro throughout the month. The headliners—Goyo, Paola Jara, Lido Pimienta, Andrea Echeverri, Farina, Elsa y Elmar, Ventino, Karen Lizarazo, Juliana Velásquez, Nidia Góngora, María Cristina Plata, Bad Milk, and Las Villa—collectively represented over 3.4 million monthly listeners as made a statement for gender equality in music on stage. 

“Being a part of the first EQUAL Fest was really an honor,” Elsa y Elmar, a singer-songwriter who creates synth-pop music with a folk flair, wrote to For the Record. “I am a woman musician from Colombia, but most of my music is done in Mexico City. So being considered as one of the first Colombian women to inaugurate this festival made me feel proud of my journey and actually very thankful for the support that Spotify has given me.” 

“As women, it can be a bit harder—if not much harder,” she noted. “So, it’s really a space for empowerment, it’s a space for acknowledging our place in the music industry, and it just feels really special. Sometimes music made from a woman’s perspective is different: It’s sentimental, it’s special, it has a different value than other music. So creating a space for that, where people know what they’re going to get, is just a very, very valuable thing.” 

On September 22, we’ll bring EQUAL back for a full-volume, all-women set of performances at EQUAL FEST held at the Wizink Center in Madrid, Spain. We’re excited to share that Argentinian Spanish singer, songwriter, and dancer Nathy Peluso will headline alongside several other established and developing Spanish and Latin women artists. 

“There are so many women artists, and we are claiming our space and visibility,” says Nathy. “That’s why I’m happy to be a part of EQUAL and to continue to build fairer spaces. It’s an honor to perform at EQUAL FEST with so many incredible women.”

More must be done to put women artists front and center, and with Spotify EQUAL Fest in Madrid we’re turning up the volume on women and reminding everyone that they can be part of a more equal world. 

Tickets will be available soon—so stay tuned for more details. 

“We’re so proud of what EQUAL has achieved in its first two years: through our editorial, marketing, and partnership capabilities, we have celebrated and uplifted the voices of thousands of women artists on and off the platform, and our ambassador program has celebrated almost 800 women artists from over 50 countries,” Bel noted. 

And there’s much more to come. 

Stream our flagship EQUAL playlist below.

Airbnb and Spotify Team Up During Thailand’s Songkran Festival to Help Travelers Relax and Rejuvenate

As Thailand kicked off its new year and celebrated Songkran, we teamed up with Airbnb to help travelers find the hottest songs and stays for their wellness getaways. 

Airbnb and Spotify jointly curated the popular T-Pop playlist เหนื่อยนักพักก่อน (Let’s Get Some Rest), which includes travel-inspired hits from some of Thailand’s most popular artists. Airbnb also created the wellness-themed “Sawasdee Songkran” Wishlist showcasing unique Thai homes where travelers could enjoy a rejuvenating getaway and tune into the top Thai hits.

“Travel and music go hand in hand. Whether you’re curating the perfect flight playlist or unwinding to tunes in your Airbnb stay, music is often a key component of a travel journey,” said Cheryl Tay, who leads communications for Airbnb in Southeast Asia. “Songkran in particular is known for exuberant water fights, colorful celebrations in the streets, and days of merrymaking that are soundtracked by joyful music. But it also marks an opportunity for us to rest and reset as we embrace the dawn of a new year. As the world returns to normal, we wanted to emphasize the importance of seeking rest.”

From stylish beachside villas to dreamy treehouse cabins in the woods, we’ve offered Airbnb guests the chance to make their stay even more memorable with Spotify’s latest Premium Mini offer in Thailand. Available for just THB2, guests have been able to sign up right from their phones and soundtrack their adventures with one week of nonstop, ad-free music listening.

To get travelers in the holiday spirit, we also launched our brand-new playlist สวัสดีสงกรานต์ (Sawasdee Songkran). Filled with homegrown Thai artists like GAVIN.D, YOUNGOHM, and SPRITE, we’re introducing the world to the sounds of Tud Tud, Pump Pump, and Ah Ah—well-known rhythms that help make some of the most popular Thai songs so catchy.

To learn more about how travel and music play into the culture and traditions of Songkran, For the Record spoke with Piyoros Luckcam, Spotify’s Senior Music Editor, Thailand.

What role does music traditionally play in Thailand’s Songkran celebrations? 

Music is the world’s greatest connecting force. When Thailand comes to life for Songkran every April, music helps make the experience more immersive and meaningful for Thais and visitors from all over the world. Crowds throng the streets, pulsating to the sounds of popular Thai genres as they’re energized by Thailand’s warm and fun-loving culture. 

Much like the rest of the year, music is the soundtrack to the lives of Thais. The name Songkran is derived from a Sanskrit word that means “to start new,” but we also like to think that it reflects how Thai music—especially Thai pop and hip-hop—has been refreshed in recent times. 

Whether splashing water, stepping into a temple, or traveling home to visit family, Songkran is a moment to pause and soak in the melodic tunes of joy and reflection. 

Are there specific qualities about Thai-Pop (T-Pop) that make it a popular genre for festive moments in Thailand?

Songkran is a time when everyone comes together to literally soak up the fun on the streets. As people dive into a new year of resolutions and adventure, the catchy beats and memorable lyrics of T-Pop capture this period’s energy and verve. We’ve seen global consumption of T-Pop doubling in the past year, with no signs of slowing down. 

Thailand continues to see its passionate artists supercharging the growth of its music industry. The new generation of T-Pop artists and bands, known for their high-octane performances and uplifting lyrics, is starting to draw attention from fans around the globe. 

How do the RADAR Thailand and EQUAL Thailand artists embody the spirit of Songkran with their music?

The Thai New Year often calls for new aspirations or rejuvenation—not just for locals, but for international visitors experiencing the cultural moment. Our collaboration with Airbnb will not only inspire Thais to relax and rejuvenate during the New Year holidays, but also celebrate local culture and its people by making connections with Airbnb hosts and discovering our RADAR and EQUAL artists

We hope that as listeners travel the country with loved ones, they’ll feel inspired by the diversity and vibrancy of Thailand’s music scene and the hit songs that encapsulate the spirit of Songkran.

Looking for more T-Pop vibes? Check many of Thailand’s hottest songs from up-and-coming artists on our new playlist เต้นแบบสับ (Dance Like Chop).