Tag: peso pluma

Exclusive Artist Merch Drops for Spotify’s Capsule Collection

November 1, 2023

Peso Pluma's merch hanging on a clothing line outside. There is a white tshirt with a skull, a black scarf with a white skull, and a black sweatshirt with Peso Pluma's name

From band tees to vinyl sleeves, music and merch go hand in hand. We’ve seen that when an artist drops some merch, fans flock to their Spotify pages to grab it. That’s why we made it easier than ever for listeners to find merch from their favorite artists with our dedicated Merch Hub in the Spotify app. 

This fall we’re taking our love of merch to the next level with the 2023 Spotify Capsule Collection, a pilot series of Spotify-exclusive drops from some of today’s hottest names in music, to bring creators and fans together in a way that moves beyond just the music. Each week, a new artist will drop a carefully curated selection of limited-edition items ranging from stylish apparel to some less-conventional items. Top fans of each of the artists will have the first chance to shop the drops via Spotify’s Fans First program, which helps artists identify and reward their biggest fans on the platform with special offers.

Man wearing a white long sleeve shirt that says "Peso Pluma" on the back. He is stading and facing a wall of flowers

For those champing at the bit to know which artists we’ll be kicking off the 2023 Capsule Collection with, you don’t need to wait. Peso Pluma, Daft Punk, Tyler, The Creator, ROSALÍA, and Tems will offer more than just their music to fans in the coming weeks.

Starting today, you can buy Peso Pluma’s Dia de los Muertos–inspired Merch. Keep an eye out for these special limited-edition drops on Spotify.

Spotify’s RADAR Program Brings a Fresh Look and New Stories From Global Artists, Songwriters, and Podcasters

October 5, 2023

Cover Image for RADAR

Since 2020, RADAR has been the global home for what’s next in sound, lifting up rising artists, burgeoning songwriters, and promising podcasters as they develop and expand their global reach on the path to superstardom. To best represent the wide breadth of RADAR and strengthen its commitment to bringing emerging talent to the forefront, we’re taking a step forward in our journey of inviting listeners to witness the future of music, songwriting, and podcasting by bringing them into the creator’s world.

Starting today you’ll notice RADAR’s new look gracing the program’s global collection of playlists, as well as billboards, platform marketing, and social content. Feturing a distinctive paper cutout visual identity, RADAR will put a strong focus on bringing rich storytelling to the mix in addition to a prominent feature on the RADAR playlists. With videos that show  who tomorrow’s stars are, what inspires them, and what keeps them going, listeners can step into the world of their new favorite creators. 

“We’re thrilled to introduce audiences to the future of music, songwriting, and podcasts with this new campaign,” Hannah Beeching, Global Music Programs Lead at Spotify, tells For the Record. “RADAR originally started as a way to support emerging artists and has now expanded to include songwriters and podcasters from around the world. The program gives creators a global platform to help grow their careers and reach new and existing fans through bespoke social content, marketing, and editorial opportunities.” 

Featuring a roster of over 700 artists across 183 countries since its inception, Spotify’s RADAR program has helped showcase what’s next in the world of music, lifting up the very best in global songwriting and performing talent. In recent years, we’ve been proud to support RADAR alumni like Libianca, Alessandro La Cava, Veigh, Shermanology, Tyla, NMIXX, and one of the hottest stars on the planet, Peso Pluma. 

“Songwriters are the heart of the music industry, and we’re proud to bring greater visibility to their craft with RADAR Songwriters,” says Jacqueline Ankner, Songwriter & Publishing Relations Manager at Spotify. “We’ve introduced international hitmakers such as Ines Dunn, Natali Noor, Alessandro La Cava, Beach Noise, and more to new fans globally. We’re excited to continue to elevate the next generation of songwriting superstars with RADAR.”

Celebrate Latinx Heritage Month on Spotify With Our ‘Estamos Ready’ Campaign

September 20, 2023

Latinx culture continues to set the tone around the world, as evidenced by the rise of genres like Música Mexicana, corridos, and urbano. September 15 through October 15 marks Latinx Heritage Month, and we’re celebrating with our “Estamos Ready” campaign, honoring the stories, the diversity, and the power of Latinx creators and fans. 

On our dedicated Latinx Heritage Month hub, listeners can discover top playlists, including Hyphenated, Mixto, Fuego, and Los Que Mandan, as well as podcasts, like I.E In Friends, Gay & Afraid with Eric Sedeño, The Super Secret Bestie Club, and Fool Coverage with Manny MUA and Laura Lee.

We also wanted to explore the impact of Latin music in the U.S., so we took a look at Spotify listener data from every U.S. state. We discovered that Peso Pluma and Bad Bunny are lighting up the Latin streaming charts, with each standing as the most popular artist in 31 states and 15 states, respectively. Meanwhile, Música Mexicana (26 states), Trap Latino (12 states), and urbano (10 states) represent the most popular genres.

Top 10 U.S. States With the Highest Percentage of Latin Music Streams on Spotify

(June 15–September 15)

  1. Texas
  2. California
  3. Florida
  4. Nevada
  5. Arizona
  6. New Mexico
  7. Illinois
  8. New Jersey
  9. Georgia
  10. Utah

Over the past few years, Latin music on Spotify has also seen rapid growth in some surprising states. Between September 2020 and September 2023, Latin music streams in North Dakota surged an impressive 370%, followed by a 284% bump in Minnesota and a 253% increase in Mississippi. Indiana, the home state of Latinx star Omar Apollo, has seen its Latin music streams grow by 182%.

In addition to our data discoveries, For the Record also chatted with Omar, along with artists Kali Uchis, DannyLux, Elena Rose, and Prince Royce, to find out more about their favorite aspects of Latinx culture. 

How does your culture bring joy to your music?

Prince Royce: I’ve been visiting the Dominican Republic since I was very young, and I think in general, there is a lot of life in the culture. They are always dancing, which comes with genres like merengue and bachata. Dominicans love to party. My family, for example, will come up with any excuse for a barbeque, a birthday party, a baby shower, or a get together, and that definitely reflects a lot in my music. 

Omar Apollo: When I first started doing shows, it was all really young Latino kids in the crowd. I was probably like 19 when I started touring. I am from Indiana, and there wasn’t much of a diaspora of Latino kids. Going around the world showed me there was somewhere that people can find community in the music, celebrate how we grew up, and share the same stories. It’s beautiful. 

Explain your Latinx accent in one sentence.

DannyLux: I think my accent is more of a Mexicali accent from Baja California, because I basically grew up there. Whenever I go to another part of Mexico they tell me that I have a different accent.

Prince Royce: Definitely a very New York/Spanglish accent.

Elena Rose: My accent in one sentence has to be: Caraqueña/Boriqua/Hialeah from Miami. Venezolana because of my parents, so Caracas is there. Puerto Rico because that is where I lived as a kid. And I stayed in Hialeah for almost six years so yeah, I have the Miami right there—the 305, baby!

What is one thing from your culture that you want to share with the rest of the world?

Kali Uchis: One thing I would share with everybody about my culture is definitely our food. I feel like everybody loves food, everybody should have a good arepa, a good Colombian hot dog. All of our snacks, the salty and the sweet combinations, everybody should try it!

Elena Rose: I really like burning palo santo wood. I think it’s been more popular in recent years. And I really like ginger, honey, and lemon tea. That just recently saved me from a very bad cold!

Omar Apollo: It would probably be chilaquiles because I love chilaquiles and I think everyone should have chilaquiles. I am not sure if other Latino communities make chilaquiles, but the ones that my mom makes . . . anyone would go crazy for them!

What’s your favorite Spanish word (or phrase) that’s original to your culture? 

Omar Apollo: It’s probably chambear, which means “to work.” You know, the girls are always working—they are clocked in, they’re ready to go. You can say “chambas,” “estamos en una chamba,” “ando chambeando,” whatever you want to say. That’s my favorite; I say it all the time. 

Kali Uchis: I think my favorite Latin phrases have always been “sin miedo,” but also “sana, sana, colita de rana.”

DannyLux: My favorite phrase is that “everything happens for a reason,” and I always live thinking about that, and I know it has a lot of truth.

Celebrate Latinx Heritage Month by discovering the hottest sounds on our Fuego mixtape.

Spotify Celebrates the Past and Present of Corridos With ‘La Tierra del Corrido’

August 28, 2023

Among the countless hits and fan favorites under the Música Mexicana umbrella, no genre has been more steeped in history, tradition, and storytelling as Mexico’s accordion-laced corridos. Over the years, artists such as Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, and Los Tucanes de Tijuana have become staples in Mexican households and gained strong recognition worldwide for their music.

While the corrido has always been a persistent part of Mexican culture during its roughly 200-year history, it’s a music that has recently grown in popularity among a new generation of fans and artists from around the world. And as the Corridos 2023 playlist on Spotify has shown, there is no shortage of newcomers taking their nostalgia of corridos in new and interesting directions.   

Over the past few years, a new style known as corridos tumbados has quickly grown in popularity, with artists like Peso Pluma, Chino Pacas, and Natanael Cano quickly rising as the faces of the genre. Combining traditional sounds with contemporary themes, this new wave of artists narrate the daily stories of Mexican teenagers and young adults looking to make it in their country despite the realities they face every day. And these artists are not only continuing the legacy of corridos in Mexico, but they’re dominating the global charts as well.

The rise in popularity corridos have seen simply can’t be overstated. Over the past five years, the worldwide consumption of the genre has increased 413%, with a 42% rise this year compared to last. And corridos have dominated the Música Mexicana streaming landscape in 2023, accounting for 77% of all streams within the genre. In other words, nearly 8 out of every 10 songs listened to under the Música Mexicana umbrella were corridos.

Spotify is the home for corridos

Given the corrido’s recent resurgence in popularity and its  rich storytelling history, we’ve launched, “La Tierra del Corrido,” an on-platform hub and campaign that celebrates the rich history of corridos. Spread out into chapters made up of videos and exclusive Spotify Singles, “La Tierra del Corrido” will tell the story of corridos, through the lenses of Música Mexicana legends and the newest generation of corrido stars like Fuerza Regida, Junior H, and Vivir Quintana.

Spotify Celebra el Pasado y el Presente de los Corridos con “La Tierra del Corrido”

August 28, 2023

Entre los innumerables éxitos y canciones favoritas de los aficionados a la Música Mexicana, ningún género ha estado tan impregnado de historia, tradición y narración como los corridos al ritmo del acordeón. A lo largo de los años, artistas como Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, y Los Tucanes de Tijuana  se han convertido en himnos de los hogares mexicanos y han obtenido un gran reconocimiento mundial por su música.

Aunque el corrido siempre ha sido una parte importante de la cultura mexicana durante sus aproximadamente 200 años de historia, es un género que recientemente ha crecido en popularidad entre una nueva generación de fans y artistas de todo el mundo. Como ha demostrado la lista de reproducción Corridos 2023 de Spotify, hay muchos nuevos talentos  que están llevando a los corridos en nuevas e interesantes direcciones.

En los últimos años, un nuevo estilo conocido como corridos tumbados ha crecido rápidamente en popularidad, con artistas como Peso Pluma, Chino Pacas, y Natanael Cano alzándose rápidamente como los rostros del género. Combinando sonidos tradicionales con temas contemporáneos, esta nueva ola de artistas narra las historias cotidianas de adolescentes y jóvenes mexicanos que buscan salir adelante en su país a pesar de las realidades que viven día con día. Estos artistas no sólo continúan el legado de los corridos en México, sino que también dominan las listas de éxitos mundiales.

El aumento en la popularidad de los corridos es innegable. En los últimos cinco años, el consumo mundial del género ha aumentado un 413%, con un incremento del 42% este año en comparación con el anterior. Y los corridos han dominado el panorama de streaming de Música Mexicana en 2023, representando el 77% de todos los streams dentro del género. En otras palabras, casi 8 de cada 10 canciones escuchadas bajo el paraguas de Música Mexicana son corridos.

Spotify es el hogar de los corridos

Dado el reciente resurgimiento de la popularidad del corrido y su rica historia, hemos lanzado “La Tierra del Corrido”, una campaña que celebra la rica historia del género. Dividida en capítulos compuestos por videos y Spotify Singles, “La Tierra del Corrido” contará la historia de los corridos, a través de las lentes tanto de leyendas de la Música Mexicana como de la nueva generación de estrellas del corrido como Fuerza Regida, Junior H, y Vivir Quintana.

Las canciones de verano más hot de 2023 de Spotify están aquí

August 23, 2023

Hemos estado esperando todo el verano, especulando y reflexionando sobre qué canciones llegarían al top como las canciones del verano. Y ahora tenemos las respuestas sobre los éxitos que dominaron durante los últimos meses. 

Redoble de tambores, por favor… 

A nivel global, la canción más reproducida del verano es: el gran éxito de Eslabón Armado y Peso Pluma, “Ella Baila Sola”.

En Estados Unidos, la canción con más streams es: el tema de country de Morgan Wallen, “Last Night“.

Una mirada global

“Ella Baila Sola” encabezó la lista este verano. Eslabón Armado, un grupo estadounidense de música mexicana, no es ajeno al éxito con muchos premios musicales ya obtenidos, y sabíamos que Peso Pluma era un talento para tener bajo la mira cuando lo declaramos artista de Spotify RADAR. Peso Pluma tenía otras tres canciones para ingresar al Top 30 Global este verano: “La Bebe – Remix”, “Peso Pluma: Bzrp Music Sessions, Vol. 55”, y “El Azul”. Es un gran momento para el género de música mexicana, que ha experimentado un crecimiento del 430% en Spotify durante los últimos cinco años a nivel mundial.

La segunda canción más reproducida a nivel global es “WHERE SHE GOES” de Bad Bunny y en el lugar número tres está “Seven” de Jung Kook y Latto.

Antonio Vázquez, Head de U.S. Latin Editorial en Spotify, explicó por qué no es de sorprender que la música mexicana se esté apoderando de las listas de éxitos. “Ver el ascenso de ‘Ella Baila Sola” para convertirse en la canción de verano a nivel global ha sido realmente emocionante”, mencionó. “Es un testimonio de cómo la música mexicana no solo está conquistando corazones, sino también dominando la escena musical internacional y convirtiéndose en uno de los géneros principales que impulsan el crecimiento a nivel mundial. Esto se siente como un logro importante y solo está comenzando”.

Tras el dominio de Bad Bunny en 2022 con Un Verano Sin Ti, hay un aumento constante y notable en la popularidad de la música latina en todo el mundo. “Ya no se trata solo de ritmos pegajosos; los artistas están fusionando con éxito la música con sus historias personales, experiencias y un sentido de orgullo cultural”, dice Antonio. “Esta autenticidad, combinada con colaboraciones entre géneros y un panorama musical globalizado, está contribuyendo al crecimiento imparable de la música latina”. Antonio también señala que “El fuerte atractivo de ‘Ella Baila Sola’ se puede atribuir a su combinación única de elementos que resuenan en todas las culturas: el sonido vibrante impulsado por el trombón y la intro contagiosa del requinto crean una experiencia cautivadora. La música mexicana, en general, ofrece un rico tapiz cultural que toca la tradición, la emoción y la modernidad, haciéndola cercana y emocionante tanto para los oyentes de música latina, como para los que no hablan español”.

Fiesta de Verano en Estados Unidos

En Estados Unidos, los oyentes se sintieron un poco country este verano con la canción de Morgan Wallen “Last Night” como la canción más reproducida. “‘Last Night’ tiene todas las características de un éxito que trasciende el género”, explicó Rachel Whitney, directora de Editorial para Nashville. “Comienza con una historia que te mantiene en intriga y termina con el gancho más pegadizo. Atrae a audiencias de todo el espectro de la música popular con elementos de R&B, pop y country todo en uno, entre el ritmo, el gancho y la introducción de guitarra simplificada y el acento sureño característico de Wallen. Es una canción que puede hacer que la gente baile o se reúna alrededor de una fogata”.

“Ella Baila Sola” de Eslabón Armado y Peso Pluma es la segunda canción más reproducida en Estados Unidos. “Cruel Summer” de Taylor Swift ocupa la tercera posición.

En general, hubo mucho amor por los éxitos de country mientras los oyentes disfrutaban del verano: cinco canciones del género llegaron al Top 20 de Estados Unidos. Como compartió Rachel, esto no es tan sorprendente ya que el verano es la estación en la que los fanáticos del country escuchan realmente su punto máximo: las canciones son perfectas para viajes por carretera y días en el lago. Morgan consiguió dos éxitos más en la lista con “You Proof” y “Wasted On You“, mientras que “Fast Car” de Luke Combs y “Something in the Orange” de Zach Bryan también clasificaron.

“Artistas como Morgan Wallen, Zach Bryan y Taylor Swift, con el lanzamiento del álbum country, Speak Now (Taylor’s Version), han impulsado un aumento en la popularidad de la música country durante el verano, especialmente entre los fans más jóvenes”, dijo Rachel.

Las tendencias soleadas se apoderan de los estados

Esto es lo que estuvo de moda en Estados Unidos este verano.

Viva Latino 

Desde música mexicana hasta reggaetón, la música latina representó el 25% del Top 20 de Estados Unidos, con muchas canciones incluidas en nuestro Top Global. Destacan “un x100to” de Grupo Frontera y Bad Bunny, “La Bebe – Remix” de Yng Lvcas y Peso Pluma, y ​​“TQM” de Fuerza Regida.

Himnos de emociones 

Las emociones reinaron con himnos pop de venganza como “vampire” de Olivia Rodrigo, “Kill Bill” de SZA, “Boy’s a Liar Pt. 2” de PinkPantheress y Ice Spice y, por supuesto, “Cruel Summer” de Taylor Swift.

¡Hola, Barbie! 

Una de las películas más esperadas del verano también impulsó reproducciones con dos canciones de Barbie The Album en el Top 20: “Barbie World (with Aqua) [From Barbie The Album]” de Nicki Minaj, Ice Spice y Aqua y “Dance The Night (From Barbie The Album)” de Dua Lipa.

Selecciones de podcast impactantes y audiolibros de grado-A

La música mantuvo la fiesta en la piscina, pero los podcasts y los audiolibros estuvieron igualmente de moda. Agrega estos a tu lista.

Selección de podcasts de verano de Spotify Editorial

Lecturas de verano de audiolibros de Spotify Editorial

El verano aún no ha terminado, por lo que todavía hay mucho tiempo para reproducir nuestra playlist Canciones de Verano en tu próxima reunión. Y si vas a tomar unas últimas vacaciones soleadas, no olvides echar un vistazo a nuestra selección de podcasts y audiolibros para conocer la historia perfecta para escuchar en la playa.

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Las canciones de verano más reproducidas de Spotify a nivel global:

  1. “Ella Baila Sola” de Eslabón Armado, Peso Pluma
  2. “WHERE SHE GOES” de Bad Bunny
  3. “Seven (feat. Latto)” de Jung Kook, Latto
  4. “Cruel Summer” de Taylor Swift
  5. “La Bebe – Remix” de Yng Lvcas, Peso Pluma
  6. “un x100to” de Grupo Frontera, Bad Bunny
  7. “Flowers” de Miley Cyrus
  8. “Daylight” de David Kushner
  9. “Sprinter” de Dave, Central Cee
  10. “As It Was” de Harry Styles
  11. “Cupid – Twin Ver.” de FIFTY FIFTY
  12. “LALA” de Myke Towers
  13. “Kill Bill” de SZA
  14. “Peso Pluma: Bzrp Music Sessions, Vol. 55” de Bizarrap, Peso Pluma
  15. “vampire” de Olivia Rodrigo
  16. “Dance The Night (From Barbie The Album)” de Dua Lipa
  17. “Classy 101” de Feid, Young Miko
  18. “TQM” de Fuerza Regida
  19. “I Wanna Be Yours” de Arctic Monkeys
  20. “Calm Down” de Rema, Selena Gomez

Las canciones de verano más reproducidas de Spotify en Estados Unidos:

  1. “Last Night” de Morgan Wallen
  2. “Ella Baila Sola” de Eslabón Armado, Peso Pluma
  3. “Cruel Summer” de Taylor Swift
  4. “fukumean” de Gunna
  5. “vampire” de Olivia Rodrigo
  6. “Fast Car” de Luke Combs
  7. “Kill Bill” de SZA
  8. “See You Again (feat. Kali Uchis)” de Tyler, The Creator
  9. “un x100to” de Grupo Frontera, Bad Bunny
  10. “You Proof” de Morgan Wallen
  11. “All My Life (feat. J. Cole)” de Lil Durk, J. Cole
  12. “WHERE SHE GOES” de Bad Bunny
  13. “La Bebe – Remix” de Yng Lvcas, Peso Pluma
  14. “Barbie World (with Aqua) [From Barbie The Album]” de Nicki Minaj, Ice Spice, Aqua
  15. “Something in the Orange” de Zach Bryan
  16. “Boy’s a Liar Pt. 2” de PinkPantheress, Ice Spice
  17. “Wasted On You” de Morgan Wallen
  18. “TQM” de Fuerza Regida
  19. “Dance The Night (From Barbie The Album)” de Dua Lipa
  20. “Anti-Hero” de Taylor Swift

 

Spotify’s Sizzling 2023 Songs of Summer Are Here

August 23, 2023

a graphic treatment showing suns and clouds

We’ve been waiting all summer, speculating and ruminating on what hot tracks would rise to the top as the songs of the summer. And now we have our answers for what hits have dominated during the past few months.

Drumroll please . . .

Globally, the most-streamed song of the summer is Eslabon Armado and Peso Pluma’s smash hit, “Ella Baila Sola.” 

In the U.S., the most-streamed song is Morgan Wallen’s croon-worthy track “Last Night,” the first country song to claim the title on Spotify.

Digging in for a global look

“Ella Baila Sola” topped the chart this summer. Eslabon Armado, an American música Mexicana group, is no stranger to success, with many music awards under their belt. And we knew Peso Pluma was a talent to watch when we declared him a Spotify RADAR artist earlier this year. Three other tracks of Peso Pluma’s also made it into the global Top 30 list this summer: “La Bebe – Remix,” “Peso Pluma: Bzrp Music Sessions, Vol. 55,” and “El Azul.” It’s a big moment for the música Mexicana genre, which has seen 430% growth on Spotify over the past five years, globally.

Coming in hot as the second-most-streamed song globally is Bad Bunny’s “WHERE SHE GOES,” while Jung Kook and Latto’s “Seven” sits at number three. 

Antonio Vazquez, Head of U.S. Latin Editorial at Spotify, explained why it’s no surprise that música Mexicana is taking hold of the charts. “Watching the rise of ‘Ella Baila Sola’ to become the global song of the summer has been truly exhilarating,” he said. “It’s a testament to how música Mexicana is not only capturing hearts but also dominating the international music scene and becoming one of the top growth-driving genres globally. This feels like an important milestone, and it’s only getting started.”

Latin music’s popularity has consistently and remarkably risen worldwide. “It’s not just about catchy beats anymore; artists are successfully infusing their music with their personal stories, experiences, and a sense of cultural pride,” said Antonio. “This authenticity, combined with cross-genre collaborations and a globalized music landscape, is contributing to the unstoppable growth of Latin music.” Antonio also noted that “the strong appeal of ‘Ella Baila Sola’ can be attributed to its unique blend of elements that resonate across cultures—the vibrant trombone-driven sound and the infectious requinto intro create a captivating experience.”

Summer party in the USA

In the U.S., listeners were feeling a little bit country this summer, with Morgan Wallen’s track “Last Night” as the most-streamed song. “‘Last Night’ has all the trappings of a hit that transcends genre,” explained Rachel Whitney, Head of Editorial, Nashville. “It kicks off with a storyline that keeps you guessing, and lands in the catchiest hook. It pulls in audiences from across the popular-music spectrum, with elements of R&B, pop, and country all in one. Between the beat, the hook, and the stripped-down guitar intro and Wallen’s signature southern drawl, it’s a song that can get people dancing or gathered around a campfire.” 

Eslabon Armado and Peso Pluma’s “Ella Baila Sola” is the second-most-streamed song in the U.S., and Taylor Swift’s “Cruel Summer” holds down the number three position.

Overall, listeners had a lot of love for country hits as they splashed the summer away: Five songs from the genre made it onto the U.S. Top 20 list. As Rachel shared, this isn’t so surprising as summer is the season when listening really peaks for country fans—country songs are perfect for road trips and lake days. Morgan landed two more hits on the list with “You Proof” and “Wasted On You,” while “Fast Car” by Luke Combs and “Something in the Orange” by Zach Bryan also made the cut. 

“Artists like Morgan Wallen, Zach Bryan, and Taylor Swift—with the release of her country album Speak Now (Taylor’s Version)—have driven a surge in the popularity of country music over the summer, especially with younger fans,” said Rachel. 

Sunny trends taking over the states

Here’s what else was trending in the U.S. this summer. 

Viva Latino 

From música Mexicana to reggaetón, Latin music made up 25% of the Top 20 U.S. list, with many tracks also included in our global list. “un x100to” by Grupo Frontera and Bad Bunny, “La Bebe – Remix” by Yng Lvcas and Peso Pluma, and “TQM” by Fuerza Regida are among the standouts. 

Angsty anthems 

Emotions ruled with revenge pop anthems like “vampire” by Olivia Rodrigo, “Kill Bill” by SZA, “Boy’s a Liar Pt. 2” by PinkPantheress and Ice Spice, and, of course, Taylor Swift’s “Cruel Summer.”

Hi, Barbie! 

One of the summer’s biggest films also drove streams, with two tracks from Barbie The Album making the Top 20 list: “Barbie World (with Aqua) [From Barbie The Album]” by Nicki Minaj, Ice Spice, and Aqua, and “Dance The Night (From Barbie The Album)” by Dua Lipa.

Punchy podcast picks and grade-A audiobooks

Music kept the pool parties going, but podcasts and audiobooks were equally hot. Add these faves to your list.

Spotify Editorial’s U.S. summer podcast picks:

Spotify Editorial’s summer audiobook reads:

Summer’s not over yet, so there’s still plenty of time to queue up our Songs of Summer playlist for your next gathering. And if you’re heading out on one last sunny vacation, don’t forget to take a look at our podcast picks and audiobook selections for the perfect story for beach listening.

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Spotify’s most-streamed songs of summer, globally:

  1. “Ella Baila Sola” by Eslabon Armado, Peso Pluma
  2. “WHERE SHE GOES” by Bad Bunny
  3. “Seven (feat. Latto)” by Jung Kook, Latto
  4. “Cruel Summer” by Taylor Swift
  5. “La Bebe – Remix” by Yng Lvcas, Peso Pluma
  6. “un x100to” by Grupo Frontera, Bad Bunny
  7. “Flowers” by Miley Cyrus
  8. “Daylight” by David Kushner
  9. “Sprinter” by Dave, Central Cee
  10. “As It Was” by Harry Styles
  11. “Cupid – Twin Ver.” by FIFTY FIFTY
  12. “LALA” by Myke Towers
  13. “Kill Bill” by SZA
  14. “Peso Pluma: Bzrp Music Sessions, Vol. 55” by Bizarrap, Peso Pluma
  15. “vampire” by Olivia Rodrigo
  16. “Dance The Night (From Barbie The Album)” by Dua Lipa
  17. “Classy 101” by Feid, Young Miko
  18. “TQM” by Fuerza Regida
  19. “I Wanna Be Yours” by Arctic Monkeys
  20. “Calm Down” by Rema, Selena Gomez

Spotify’s most-streamed songs of summer in the U.S.:

  1. “Last Night” by Morgan Wallen
  2. “Ella Baila Sola” by Eslabon Armado, Peso Pluma
  3. “Cruel Summer” by Taylor Swift
  4. “fukumean” by Gunna
  5. “vampire” by Olivia Rodrigo
  6. “Fast Car” by Luke Combs
  7. “Kill Bill” by SZA
  8. “See You Again (feat. Kali Uchis)” by Tyler, The Creator
  9. “un x100to” by Grupo Frontera, Bad Bunny
  10. “You Proof” by Morgan Wallen
  11. “All My Life (feat. J. Cole)” by Lil Durk, J. Cole
  12. “WHERE SHE GOES” by Bad Bunny
  13. “La Bebe – Remix” by Yng Lvcas, Peso Pluma
  14. “Barbie World (with Aqua) [From Barbie The Album]” by Nicki Minaj, Ice Spice, Aqua
  15. “Something in the Orange” by Zach Bryan
  16. “Boy’s a Liar Pt. 2” by PinkPantheress, Ice Spice
  17. “Wasted On You” by Morgan Wallen
  18. “TQM” by Fuerza Regida
  19. “Dance The Night (From Barbie The Album)” by Dua Lipa
  20. “Anti-Hero” by Taylor Swift

 

RADAR US Is Back With Peso Pluma, the Emerging Hitmaker Taking Música Mexicana to the Global Stage

May 23, 2023

peso pluma holds his sunglasses over his eyes while sticking his tongue out

As Música Mexicana (Mexican music) increasingly captivates fans around the world, few of the genre’s stars have risen as rapidly as Mexico’s Peso Pluma. The 23-year-old singer, rapper, and songwriter is booming, evolving from social media sensation to prolific hitmaker.

Now the young star is the latest featured artist in the RADAR US class of 2023.

RADAR is our program that spotlights emerging talent from around the world, helping artists at all stages of their career develop and expand their global reach on their path to superstardom. As part of the program, Peso Pluma will receive marketing, editorial, and on-platform support over the course of the next few months, including a feature as our RADAR US playlist cover star. 

Peso Pluma’s big break came in 2022 with his single “El Belicon,” which features Raul Vega and was supported on playlists like Corridos and Los Que Mandan. Nearly one year later, he cemented himself as Música Mexicana’s newest star with “Ella Baila Sola,” featuring Eslabon Armado. The single became Spotify’s all-time most-streamed Musica Mexicana track in one day globally and the most-streamed Latin song in the U.S in one single day in April 2023. 

peso pluma sitting on a stool in front of a mic with members of his band behind him.

With Peso at the forefront of the genre, Música Mexicana has exploded in popularity over the past five years. Contributing to Latin music’s dominance on the chart, the genre has grown over 431% in streams on Spotify globally. Check out these additional stats: 

  • Peso Pluma is currently #4 on Spotify’s Top Artists globally.
  • “Ella Baila Sola” is currently #1 on Spotify’s Top 50 US and Top 50 Global charts.
  • Peso Pluma has over 48 million monthly listeners on Spotify, and he’s the 48th-most-popular artist on-platform.
  • Today, 10 out of the top 20 songs on Spotify’s Daily Top Songs Global chart are Latin, five of which are by Mexican artists. This is a testament to the increasing popularity of Música Mexicana.

And Peso Pluma isn’t slowing down anytime soon. With his third studio album slated for release this summer, he’s also gearing up for a U.S. tour that kicks off in June. Amid all the excitement, For the Record sat down with Peso to talk about his biggest inspirations, the future of Latin music, and how it feels to be a RADAR US artist.

How did your journey into music begin?

I’ve always enjoyed music, but I actually was more into sports. I started playing around with music because I had friends that enjoyed it. I didn’t think I was that good at first, but I kept practicing and I did it with passion. After a while, I started writing with my cousin Tito. It was definitely a rough journey, but I stayed true to myself!

peso pluma looks down at the floor while wearing sunglasses

What’s your creative process like?

I try to not over think it—I listen to a song and just vibe with it. I imagine how all of the instruments will sound around my vocals, and how I can add my personal stamp to it. If I can’t do that, then the song probably isn’t for me. I like to get involved in production, but my producers and musicians are definitely an important part of the whole process.

What would you like your fans to get out of your music?

I want my fans to smile, laugh, cry, and dance. I want my music to make them feel something, and I want them to enjoy it as much as I do.

Which artists have inspired you the most?

Drake, Bad Bunny, Travis Scott, Natanael Cano. I look up to so many different artists. I love music and I draw inspiration from a lot of people.

What are you looking forward to as a RADAR US artist? 

I’m looking forward to exposing more of the world to Música Mexicana and to my culture. There’s a lot more to us than people might think. We have a lot to offer, and I’m sure we can make an impact out there.

What are you most looking forward to as Latin music, and particularly Música Mexicana, starts to become a beloved genre worldwide?

I’m looking forward to showing everyone that we can make global music, too. It’s a really special opportunity to show people that we can reach fans around the world.

Are there any Spotify for Artists tools you use regularly?

I always use my Spotify for Artists app to check on new releases through the real-time Listening Now feature that shows what people are listening to at the moment. It makes me feel connected to them in a way.

What’s something people don’t know about you?

I really care about the details. I always want to make sure I’m giving my best in every possible way. I’m also very specific about the vision for my projects. Overall, I’m just passionate about music and I want to transmit that to the world.

What are some of your rituals before you record a song?

I just go for it. Once we’ve got everything in place with my producers and musicians, everything flows from there. 

Any advice for fellow emerging artists?

Don’t give up on your dreams. It sounds cliché, but don’t stop! Be original and unique in your own way. Hard work pays off, and most importantly, so does being true to yourself.

Listen to Peso Pluma and more rising stars in our RADAR US playlist.