Tag: podcasts

Hear a New Side of Anke Engelke and Riccardo Simonetti in the German Spotify Original Podcast ‘Quality Time’

February 24, 2023

What do you get when you put a comedian and a pop culture icon together in a room to chat? One captivating—and honest—conversation. Popular comedian Anke Engelke and entertainer and activist Riccardo Simonetti are ready to give fans just that in the new Spotify Original podcast Quality Time mit Riccardo & Anke.

The two German stars met on the set of one of the country’s biggest television shows, Wer stiehlt mir die Show? (Stealing the Show!), and quickly forged a bond. Now they’re ready to take their friendship to the next level and share it with the world as they discuss everything from showbiz to vulnerability. For the Record went behind the podcast mic, chatting with the duo about the making of their show and what it’s like to record with a close friend.

What do you get from podcasting that you don’t get from acting or performing onstage?

Anke: Being in front of cameras is fun, and I’m still grateful and happy on a daily basis for having found the job that suits me best. But podcasts are so much more real! Acting is make believe. Podcasts are, at least to me, authentic: no script, no makeup—the opposite of being in front of a camera. I have quite a radio history, actually. I was one of the hosts of a kids’ radio show when I was 12, continued doing radio every now and then as a teenager, and worked at one of Germany’s most renowned public radio stations for 12 years after school. I really love not having to show my face! 

Riccardo: On camera you have to be aware of so many things, and people are not always really listening to what you say. Because they might be too focused on the fact that I’m a gay man who wears makeup; they are simply distracted by my appearance. In a podcast, people want to listen to what you have to say, and you are able to be more vulnerable. I’m looking forward to showing people that part of my personality. 

What might surprise fans about the podcast?

Anke: That friendship, dialogue, and respect are underrated.

Riccardo: When I’m on TV, I’m usually invited to be a confidence booster, to inspire people, and to say smart things. In a podcast, on the other hand, I can also be candid, vulnerable, and maybe more honest about how I feel in certain moments. 

What’s your favorite part about cohosting with each other?

Anke: It’s such a luxury to be able to spend time with Riccardo. He inspires and surprises me every two minutes—no, wait—every minute! A friend listens. A friend does not use their listening time to think about the next punchline or a clever response. And Riccardo is a great listener because he is genuinely interested in other people’s thoughts and feelings. 

Riccardo: It feels like therapy, and the fact that I get to talk to Anke every week feels like the ultimate gift. I learn so much from her, and I hope that our audience will connect to our conversations as much as we do while we’re having them. 

What topics do you cover on the podcast?

Anke: We both work in show business and enjoy sharing stories that deal with both the fascination and the problems our jobs evoke. On the other hand, we’re interested in current politics, music, cinema, theater—the list goes on and on. Anything can happen when we meet to talk, and isn’t that the most beautiful prospect? That you’re in a safe space but never know what to expect?

Riccardo: I think people have a pretty good idea of what our job looks like but not really how it feels. The feeling of the experience, the vulnerability, and maybe also the silliness of it is what I want to talk about. 

Catch up with Anke and Riccardo, with new episodes dropping every Friday.

Immediate Media Partners With Spotify’s Megaphone To Bring Its Popular U.K. Podcasts to the World

February 16, 2023

When it comes to U.K. podcast producers, Immediate Media stands out. In 2022, the studio published more than 750 podcast episodes and averaged more than 5 million downloads per month across its 12 ongoing series. One of its most popular podcasts, HistoryExtra, also just celebrated a major milestone by hitting 200 million downloads. And now, we’re excited to announce our new partnership with Immediate Media that will help the company take its content to the next level. 

Starting in March, Immediate Media’s podcasts will be hosted and monetized through Spotify’s enterprise podcasting platform, Megaphone. With its portfolio—including the Radio Times Podcast, The olive magazine podcast, and the aforementioned HistoryExtra, along with BBC’s Top Gear Magazine Podcast, BBC Good Food Podcast, and BBC Gardeners’ World Magazine—Immediate Media offers content from premium brands that advertisers love. 

With Megaphone’s comprehensive set of industry-leading tools, Immediate Media can more effectively publish and grow its podcast business, by creating podcast ads for use on Spotify and other listening platforms.

Spotify Celebrates Black History Month With the Launch of Frequency Zine

February 13, 2023

Black voices continue to be left out of the cultural narrative. So in 2021, we launched Frequency—what’s become our year-round global initiative to celebrate Black art, entertainment, creativity, and community. Its mission is brought to life by programs like the Ripple Effect Sunday dinner series and the Free Studio creator residency. Frequency is the home for Black expression as it shapes how the future sounds. 

This Black History Month, we’re continuing our support by unveiling Frequency Zine, a new social series focusing on dynamic artists who embody the boundless future of Black music. Throughout the series, we’ll highlight six Black artists across Frequency’s genre-specific playlists, including Indie, Dance/Electronic, Rock, Pop, and more. The first artists to be featured in Frequency Zine include Austin Millz, Bree Runway, Chiiild, Connie Constance, Foggieraw, and Kelela. 

Along with the playlists, each edition will feature a digital cover, custom photoshoot, and interview videos. Fans can follow Frequency on Instagram and Twitter to check out Frequency Zine as soon as it drops.

Frequency is a part of our ongoing commitment to support creators from historically marginalized communities and foster equity in the audio space. Read on for some more ways Spotify is highlighting Black creators across our platform this February. 

Black authors step into the spotlight with Audiobooks

There’s always more to learn about Black history and culture, so this month, some of our listeners will also receive recommendations for Audiobooks they can sink their ears into, like The 1619 Project developed by Nikole Hannah–Jones, Son of Elsewhere by Elamin Abdelmahmoud, We Over Me by Devale Ellis and Khadeen Ellis, and Finding Me by Viola Davis, which has been nominated for a Spoken Word Grammy.

The Audiobooks Hub will also be taken over with five curated shelves highlighting titles by Black authors within some of our most popular genres. These shelves consist of The Classics, Mystery & Thriller, Editor’s Picks, Lost in Love, and Be Inspired. Some of the titles you’ll find include:

  • More Myself by Alicia Keys: A book for fans of Alicia Keys with great music tie-ins and full-cast narration from Alicia Keys herself, as well as America Ferrera, Bono, Clive Davis, Craig Cook, DJ Walton, Jay-Z, Krucial, Leigh Blake, Michelle Obama, Oprah Winfrey, Swizz Beats, and Terri Augelo. 
  • Black Cake by Charmaine Wilkerson: This multigenerational story was in President Barack Obama’s reading list picks for 2022.
  • All Boys Aren’t Blue by George M. Johnson: A series of personal essays from a prominent journalist and LGBTQIA+ activist. 
  • Highly Suspicious and Unfairly Cute by Talia Hibbert: This brand-new rom-com from a popular British author is sure to be a hit for lovers of YA novels. 

Black podcast creators continue to set the tone

In addition to the Frequency Zine and our curated Audiobooks shelves, we’re also proud to showcase thought-provoking conversations from some of Spotify’s top Black podcast creators.

The Unbothered Network is a groundbreaking podcast and production company created by award-winning journalist Jemele Hill. Unbothered seeks to elevate the voices, stories, agency, and nuance of Black women by producing high-quality audio experiences on Spotify. The slate of shows including Jemele Hill is Unbothered, Sanctified, and The Black Girl Bravado offers conversation that builds community, all through the power and intimacy of podcasting.

We Said What We Said with Rickey and Denzel recently returned for its fourth season exclusively on Spotify in all video. Each week, longtime best friends Rickey Thompson and Denzel Dion dish on all things pop culture, sex, partying, struggle, love, and more. We Said What We Said is a show with bold advice, hot takes, and risqué storytelling.

On The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay, the hosts dissect the biggest topics in Black culture, politics, and sports. Two times per week, they will wade into the most important and timely conversations, frequently inviting guests on the podcast and occasionally debating each other.

Spotify is committed to creating space for Black creators and fans to express themselves year-round, and as we move forward in 2023, we will continue our support on and off our platform.

Looking for more on the diverse and exciting sounds coming from Black artists around the globe? Check out our playlist This Is Frequency.

The Creative Process Behind Jordan Peele’s Hit Spotify Audio Series ‘Quiet Part Loud’

January 12, 2023

Jordan Peele’s Monkeypaw Productions may be best known for its blockbuster horror films Get Out, Us, and Nope, which all deliver incisive takes on the societal and cultural issues that exist in the world. But late last year, the studio forged a new path when it partnered with Spotify for the release of its first scripted audio series, Quiet Part Loud. 

With an all-star cast featuring Tracy Letts, Christina Hendricks, Taran Killam, and Arian Moayed, Quiet Part Loud follows the likes of Case 63 and Batman Unburied as the latest Spotify Original scripted audio series. And thanks to its captivating story and immersive sound design, it has also found instant success.

The 12-part audio horror fable centers around main character Rick Eagan (Letts), a demagogue who uses his platform to spread political misinformation, and follows the terrifying effect falsehoods can have on the public. Serving as an examination of the fear, animosity, and divisiveness in American society, Quiet Part Loud was a hit upon its premiere, debuting as the top podcast in the U.S., as well as the top fiction podcast in the U.K. and Sweden. 

Providing a deeper look into the creation of the series, Executive Producer Geoff Foster sat down with For the Record to discuss Quiet Part Loud’s creative approach and inspirations.

What attracted Jordan Peele, you, and the Monkeypaw team to the idea of creating a fictional audio series in the horror genre?

Jordan and Monkeypaw are always excited by new ways to innovate and evolve as storytellers—we are always pushing ourselves to try new things and break old habits. The horror potential in scripted audio was undeniable. It’s a very personal medium because you are almost always alone when you are listening to a podcast. 

So despite the limitations of not having visuals, it felt like this intimate setting that was ripe for a new brand of horror. I think we were also intrigued by the historical precedent set by Orson Welles and the War of the Worlds radio broadcast in the 1930s, and eager to see what kind of potential was maybe yet to be unlocked for a 21st-century audience. There were obviously many brilliant creative minds already working in audio, but we wanted to see what we could bring to the table to push the medium even further. 

What’s the biggest or most unexpected difference between creating an audio series and making a movie?

The biggest difference is that without visuals, “action” becomes very difficult. This was definitely something that became more and more evident as we tinkered with the story in the writing phase and again in post-production. There are two big action set pieces in our series, in Episodes 8 and 12, and those two episodes definitely consumed the most time and attention. 

Even if you want to do something relatively simple like have someone pick a lock or get punched in the face, it’s pretty tricky. You can always use a narrator, but that feels like a crutch. Or you can have the character himself saying, “Time to pick this lock now,” or “Why did you punch me in the face?” But that feels inorganic and contrived. 

So this distinction really impacts so many choices in the story phase, and often many you might not have thought of. From a horror perspective, it also takes away a lot of your tools in the toolbox. Rather, the scares need to come from the anticipation and dread that precedes a threat. You need to live in the first 70-80 minutes of Jaws before you really see the shark.

How do you think the audio-focused format of podcasts provides a new way of storytelling?

I think once you get over the limitations of this format—the lack of visuals, the lack of gorgeous movie stars, etc.—you begin to see that this type of storytelling has unique advantages. It’s this strange hybrid that is probably most similar to a stage play. You have a captive, focused audience that hangs onto every word and places a real premium on great dialogue. But unlike a play, it’s also similar to TV and film in its pacing, editing, and story structure. 

There’s also something very freeing in not having to worry about budget or locations or camera setups or special effects or set design. You can be on the surface of the moon one second and on a submarine at the bottom of the ocean the next. You can travel around the world or back in time. There are no limits on any of that. As long as you can create a recognizable soundscape and are diligent about that, you can tell stories that would be otherwise unproducible in film and TV.

Amazing sound design is a hallmark of any great horror film. Do those same techniques work for an audio series like Quiet Part Loud, or did it require a different approach?

Well, there are definitely many similarities. Music plays a similar role in setting mood and tone while also priming the audience for scares. And the sound design process for determining what The Blank in Quiet Part Loud sounds like was similar to figuring out what Jean Jacket sounds like in Nope. 

But in this medium, the sound design is also doing the work of the camera. It is establishing POV and situating the audience in every scene. It is also doing all the transitions from scene to scene that establishing shots normally do. For a horror show like ours, the sound design is also responsible for the jump scares—and experimenting with how those could work was one of the most fun processes while we were making Quiet Part Loud. 

Will there be more podcasts in the future for Monkeypaw Productions?

Yes! We definitely want to do more. This is just the beginning.

Ready to experience the suspense of Quiet Part Loud? Stream all 12 episodes now.

 

Creators and Fans Celebrate the Playfulness of Wrapped Around the World

December 8, 2022

a DJ playing music at a wrapped event in pakistan

In case you missed it, last week Spotify unveiled 2022 Wrapped. To toast the highly anticipated year-end toplist reveals, the unparalleled user and creator experiences, and the beloved data stories, we hosted Wrapped-themed parties in cities across the globe. This year’s Wrapped is all about self-expression and play—celebrating the two-way connections that bring millions of creators and fans together through audio each and every day. From Paris to Karachi, our events invited fans, creators, and influencers to celebrate how they listened in 2022, and encouraged them to revel in activities that highlighted their music listening personalities.

France

For its 2022 year-end retrospective, Spotify France opened the doors of its Wrapped Café, a temporary space in Paris’ 10th arrondissement. The pop-up space gave fans a new way to extend their Wrapped experience into real life. Visitors had the chance to control the venue’s playlist, get a personalized Wrapped Café t-shirt, capture the night in a photobooth with custom audio personality filters, and play Wrapped-themed arcade games.

Over the course of the four-day event, French artists and podcast creators performed at the café. Fans had the chance to enjoy performances by rapper Fresh la Peufra, singer and EQUAL ambassador Chilla, and artist Bianca Costa. Attendees also took part in a live recording of the Spotify Original history podcast Oyez, Oh Yeah with cohosts Manon Bril and Alex Ramires.

Keep It Light Media Joins Megaphone, and ‘Parenting Hell’ Becomes a Spotify Exclusive

November 8, 2022

a photo of the parenting hell hosts sitting against a wall with toys thrown about

Since 2015, Megaphone has been at the forefront of innovation as one of the world’s leading podcast publishing platforms. Now, Spotify’s Megaphone is expanding with the addition of podcast network Keep it Light Media. 

This partnership means that the podcast network, home to popular shows like Alan Carr’s ‘Life’s A Beach’ and Wolf and Owl, will have its podcasts hosted on Megaphone, and distributed on and off Spotify. Its shows will become part of the Spotify Audience Network, our audio-first advertising marketplace that allows advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify using audience-based targeting tools.

“We are delighted that Keep It Light Media has chosen Megaphone by Spotify as its podcast platform of choice,” shared Chelsea Bradbury, Head of U.K. Publisher Partnerships for Megaphone. “With our differentiated offering for podcast publishers, we’re more than excited to be able to work with Keep It Light Media and its incredible podcast catalog to help grow its business and unlock more advertiser demand.”

Along with this new partnership, Spotify is excited to announce that the Keep It Light Media podcast Parenting Hell, from comedians Rob Beckett and Josh Widdicombe, will become exclusive to Spotify. The show has resonated with listeners, amassing more than 55 million downloads since its launch in 2020. Episodes find Rob and Josh offering funny, relatable takes on their misadventures in parenting. “The best thing about podcasts for comedy is that it’s far more personal and far more immediate than television or radio or all these other things,” explained Josh. “And that’s because you’re actively deciding to put it on, and it feels like a personal experience with the people [hosting].” 

With this new partnership, Parenting Hell will be shared with the millions of listeners who come to Spotify for their podcasts. “Spotify has studios we can use in town, which is really helpful, rather than rickety offices that we do in other jobs,” said Rob. “So it’s enabled us to prioritize it and make sure that it comes out every Friday, every Tuesday, without fail. Plus, it’s free and there’s no paywall. So that really excited us about joining up.”

Check out the latest episode of Parenting Hell below. 

Mind-Bending Chilean Podcast Gets English Adaptation With ‘Case 63,’ starring Julianne Moore and Oscar Isaac

October 24, 2022

Time-altering and reality-shifting thrills await as Case 63, the highly anticipated English adaptation of the chart-topping Chilean scripted audio series, makes its debut October 25. Produced by Gimlet Studios, Case 63 features Academy Award–winning actress Julianne Moore alongside Golden Globe winner and Moon Knight star Oscar Isaac. Both stars are also executive producers of the series.

headshot of actress julianne moore

Julianne Moore

The series follows psychiatrist Eliza Knight (Julianne) as she records her sessions with an enigmatic patient known only as “Case 63” (Oscar), who claims to be a time traveler coming back from the future to prevent the next global pandemic. As each episode progresses, the boundaries between past, present, and future blur and the two characters discover they may have the future of humanity in their hands.

“Case 63 was my very first audio experience and I was able to see firsthand how immersive and impactful podcasting is as a mode of storytelling,” Julianne told For the Record. “It is a thrilling and timely story—incredibly mysterious and romantic, suspenseful, and strange. And the opportunity to work with my friends Oscar Isaac and Mimi O’Donnell made the recording a joy.” 

The two actors bring their incredible talents to a series that has captivated Latin America since it first aired in 2020.

“I’m a big fan of the original series, Caso 63, and it was great to be able to partner with Spotify and Julianne on this adaptation,” said Oscar.  

headshot of actor Oscar isaac

Oscar Isaac

“We are so excited to bring this beloved story from Latin America to the English-speaking audience,” said director and executive producer Mimi O’Donnell. “There are so many twists and turns set against an immersive backdrop that the team on this show created, led by an incredibly talented group of creatives here in the U.S. Every adaptation of this series is anchored by captivating production. With Case 63, listeners feel like they are alongside Oscar and Julianne every step of the way through this mind-bending journey.”

Following its launch, Caso 63 became Spotify’s most listened to scripted original podcast in Latin America, thanks to the talents of costars Antonia Zegers and Néstor Cantillana. The show was such a hit that Spotify tapped Brazilian actors Seu Jorge and Mel Lisboa to be featured in a Portuguese-language adaptation—Paciente 63—less than a year later. And earlier this year, Spotify India brought on Bollywood husband-and-wife actors Richa Chadha and Ali Fazal to create a Hindi-language adaptation, titled Virus 2062.

The outstanding success of the show marks the first time a non-English Spotify Original podcast has been adapted into multiple languages, highlighting Spotify’s audio reach and commitment to bringing high-quality storytelling with impactful voices to fans around the world.

“I am so excited to bring this story from Latin America to the English-speaking audience and get to know their thoughts, hear their theories, and simply share good storytelling with more audiences,” said Javier Piñol, the show’s executive producer and Global Head of Markets, Talk Content at Spotify. “I am proud of the work done by the whole team in Latin America to produce three well-crafted seasons, cementing Spotify’s mission to not only inspire others to create, but to share in the understanding that great storytelling comes from all over the world.”

“I hope everyone will enjoy listening to it as much as we did making it,” said Julianne. “Case 63 is exactly the kind of story that I love.”

Get ready to start your session with Dr. Knight by listening to Case 63 on October 25th:

 

Spotify Fans in South Korea Can Now Enjoy More Than 4 Million Podcasts From Local and Global Creators

October 19, 2022

Lead image of shows included in Spotify Korea's podcast launch

In just under two years, Spotify has established itself as a destination for Korean music fans and artists through playlists like K-Pop ON! (온) and KrOWN. Now we want to do the same for podcasts. 

Starting today, Spotify Korea listeners will have access to more than 4 million podcasts worldwide. This includes global podcasts like TED Talks Daily, TED Business, BBC’s Global News Podcast, and the New York Times’ The Daily; Spotify Originals like Batman Unburied, Kim Kardashian’s The System, and Meghan Markle’s Archetypes; and Spotify Exclusives like Myths Of The World and Alex Cooper’s Call Her Daddy.

We’re also launching a podcast hub exclusively for South Korean listeners. This one-stop destination can help Spotify Korea listeners find the perfect podcast through personalized playlists and spotlights on local content. Some of the regional podcasts the hub will highlight include Confidentiality by Vivo (comedy), Leestar Radio (sports), Sun Kim’s Relentless World History (educational), Weird Mysterious Stories by Braden (true crime), Daebak Show by Eric Nam (music), Check It Out (arts & entertainment), The Psychiatrists (lifestyle & health), Intelligence Play by Jiyoon Kim (news & politics), Two Women in Talk (story), and more. 

In addition to providing new content for listeners, we’ve also localized our podcast creation tool, Anchor, in Korean. This will make it easier for Korean creators to openly record, edit, and distribute podcasts to Spotify and other services in minutes—all for free.

To learn more about what all this means for the South Korean podcast market, For the Record spoke with four of South Korea’s renowned creators: Eun-i Song, Eric Nam, Jaekuk Lee, and the Leestar Team.


Eun-i Song

Eun-i Song is the founder and CEO of Content Lab VIVO, as well as Media Lab Seesaw, a content creation and management company. She is also a household name in South Korea, where she is highly acclaimed as a comedian and for her pioneering content creation and distribution work with VIVO. Her podcast, Song Eun-i and Kim Sook’s Confidentiality, is now available on Spotify.

What do you like most about podcasts?

Since podcasts are not organized by broadcasting companies and do not require a large amount of production costs, the fact that anyone can create their own program is the biggest attraction. From the producer’s perspective, podcasts provide room to take risks with ideas that could not be done in broadcast, allowing for more diverse and creative content. 

How do you think the podcast market and listenership has changed since 2015, when your show, Song Eun-i and Kim Sook’s Confidentiality, first launched?

Photo of Eun-i Song posing against a white backdrop

Eun-i Song

When our podcast, Song Eun-i and Kim Sook’s Confidentiality, first started, the majority of popular podcasts were focused on politics. Now it seems like podcast genres are branching out to include entertainment, economy, and self help–related content. Similarly, the podcast market is increasingly looking at the older generations—who are familiar with radio culture and political content—and has expanded to include content pioneers who are bringing a diversity of content that hasn’t been given much podcast attention in the past.

Looking at the local entertainment industry in general, what kind of topics or content for audio/podcast services do you expect to gather popularity in the future?

I think the biggest advantage of audio and podcast content is that it allows people to multitask. I’ve heard that the listeners of our podcast like to do so while commuting, working in the office, doing design work, or working in the hospital. And now more audio content such as audio dramas and audio movies are in active production, and a lot of entertainment audio content with broadcasters is in the works. Listeners are selecting and enjoying content according to their individual tastes, and their preferences are constantly changing. Podcasts have also diversified alongside listeners’ tastes, and I hope that eclectic, genre-defying content will be introduced in the near future. 

With Spotify’s opening up of podcasts to listeners in South Korea, what are your expectations for Spotify?

If a variety of different worldwide content flows through a global podcast platform such as Spotify to South Korea, the range of choices for local listeners will expand and I think the overall pie of the industry will also increase. I expect the podcast market to grow bigger and attract more creators as the demand grows.


Eric Nam

Spotify podcast cover art for the Daebak Show

A multitalented veteran in the entertainment industry with fans around the world, Eric Nam is an ever-evolving artist, a singer-songwriter, a K-Pop artist, a CEO, and a podcaster. His globally popular podcast, Daebak Show, is now available on Spotify.

You introduced K-Pop as a genre and its artists through your Daebak Show. Was there a specific reason as to why you started the podcast?

Originally, I wanted to create content for international K-Pop fans because they give so much love to Korea and to K-Pop artists. After meeting English-speaking K-Pop fans, I thought it might be a more accessible way for fans to hear behind-the-scenes stories, learn more about Korean music and culture, and also get to know some of their favorite artists through stories and interviews they’ve never heard before. In addition, I’ve always wanted to host my own talk show of sorts, perhaps because of my background in interviewing. We thought that putting a podcast together would be a great way to start without overcomplicating the process.

Portrait of Eric Nam posing in front of a mirror

Eric Nam

What’s one tip you’d share about Spotify’s podcast creation tool as a podcast creator yourself?

Spotify is such an amazing platform, particularly for international reach, and it provides incredible analytics so you can track where your content gets the most engagement. 

With Spotify’s opening up of podcasts to listeners in South Korea, what are your expectations for Spotify?

I’m very excited for Spotify to finally be launching their podcast service in Korea because I’m personally a huge fan of the format. They’re engaging, entertaining, and educational in so many ways. I hope that Spotify users will be able to find not only their favorite songs, but also their favorite podcasts on the platform, and that they give Daebak Show a listen! Please follow us! 

What are some of your favorite podcasts, apart from your Daebak Show?

The Daily by the NYTimes, The Tablo Podcast, and Smartless.


Jaekuk Lee (of Momocon)

Spotify podcast cover art for Sun Kim's Relentless World History

Jaekuk Lee is the general manager and founding member of web and audio content company Momocon (an abbreviation of ‘more than mobile contents”). As an award-winning broadcast writer, he has extensive experience in the South Korean broadcasting industry, including radio. Momocon’s podcast, Sun Kim’s Relentless World History, is now available on Spotify.

What do you like most about podcasts?

I wish I could answer this with the local meme that says “faster than others, different from others” as podcasts provide way faster and more accurate content than radio broadcasts. In addition to allowing listeners to multitask, they are more accessible and offer more diversified information—even compared to video content.

You’ve previously produced numerous memorable podcasts. As a producer, what do you think is the most important factor podcasters should consider when creating a show?

Headshot of Jaekuk Lee Smiling

Jaekuk Lee

I have experimented a lot with podcast content and come to the conclusion that “fun” is the most important factor. After all, entertainment takes up consumers’ time, and I do not think anything without fun can appeal to them. Whether the content is historical, therapeutic, or informational, there must be something “fun” . . . followed by the content’s objective.

You made a big hit with the show Sun Kim’s Relentless World History. How did you come across creating short-form audio content on history?

Everyone loves history-based content, but this is especially true for Koreans. The way history can be interpreted in many different ways also makes it a great topic for discussion. Based on my past experiences as a radio writer, breaking news that would wake people up and short stories that are easy to understand are effective for morning broadcasts. Meanwhile, somewhat comfortable, longer stories that don’t need clear understanding are suitable for nighttime broadcasts to put listeners to sleep. I produced Sun Kim’s Relentless World History with hopes to provide a segment of history that is fun and easy to approach on the way to and from work. I believe that an interpretation of history could also become meme-worthy if it is fun.

In terms of content format and genre, what innovative trends do you think podcasters need to pay attention to moving forward?

I would say audio dramas and audio movies. Sound is the first form of entertainment humans encounter, and we have cultivated our imagination by listening to our parents’ voices in the womb. While the podcast market has grown through informative content so far, it should take a bigger step toward drama and storytelling through audio. While video content about astronauts on Mars would have to show Mars through the lens, an audio drama could let one’s imagination loose with the simple statement that an astronaut has arrived on Mars.

With Spotify’s opening up of podcasts to listeners in South Korea, what are your expectations for Spotify?

I’m hoping that people can be in touch with a wide range of genres and formats, which can, in turn, activate our national podcast industry. I’m thinking that global podcasts that scored a hit worldwide—in particular, audio dramas and documentaries—will actively flow in through Spotify, giving listeners more variety and fun. I hope it will be an opportunity for creative people to try more diverse things.


The Leestar Team

Spotify podcast cover art for Leestar Radio

Jongyoon Park and Jooheon Lee, known together as the Leestar Team, are CEOs of the new-media company Lab Choo Jong Yoon. The pair is famous for their soccer-focused video and podcast content, which has attracted a fan base of hardcore sports fans in South Korea. Their podcast, Leestar Radio, is now available on Spotify.

You have achieved success in the sports podcasting world with the rare distinction of having worked as a professional commentator and caster in the past. Could you tell us more about the state of sports podcasting in South Korea?

Photo of Leestar Team members Jongyoon Park eating a corndog and Jeonhoon Lee smiling and holding a keyboard like a guitar

The Leestar Team

The sports sector makes up a relatively small portion of the podcast market. Generally, politics, culture, and entertainment are the dominant genres, and they seem to be preferred by listeners because they are easily relatable. Meanwhile, sports podcasts are often found and listened to by those who are specifically interested in sports. This niche allows sports podcasts to secure a fixed fan base.

What do you like most about podcasts?

Podcasts have a more relaxed vibe compared to regular radio programs. Also, people can listen to podcasts at any time and pause them whenever they want, unlike radio. Moreover, anyone can record and share their podcast content with others.

팟캐스트 서비스 오픈 기념, 스포티파이가 선보이는 한국 크리에이터들과의 인터뷰

October 19, 2022

Lead image of shows included in Spotify Korea's podcast launch

스포티파이는 지난해 2월 선보인 음원 스트리밍 서비스에 이어 바로 오늘, 한국에 팟캐스트 서비스를 시작했습니다. 이제 국내 스포티파이 청취자들은 8천만개 이상의 음원과 더불어 전 세계 4백만 개 이상의 글로벌 팟캐스트 카탈로그를 이용할 수 있게 됐습니다.

한국 팟캐스트 서비스 개시에 따라 스포티파이는 국내 청취자들을 위한 팟캐스트 허브를 추가했으며, 이를 통해 다채로운 주제 및 카테고리별 손쉬운 프로그램 탐색이 가능해졌습니다. 지금 바로 팟캐스트 허브에서 다음과 같이 다양한 콘텐츠를 만나볼 수 있습니다.

뿐만 아니라 크리에이터들을 위해 스포티파이가 보유한 세계 최대 팟캐스트 제작 및 유통 플랫폼인 ‘앵커(Anchor)’의 한국어 서비스 역시 지원됩니다. 앵커는 쉽고 빠르게 팟캐스트를 제작하고 편집하여 다양한 플랫폼에 배포할 수 있도록 해줄 뿐만 아니라, 청취자에 대한 데이터와 인사이트도 제공합니다. 앵커의 이 모든 기능은 무료로 누구나 자유롭게 사용할 수 있습니다.

스포티파이의 팟캐스트 서비스 개시가 한국 팟캐스트 시장에 어떤 의미를 가져오고, 또 어떤 영향을 미칠까요? 이에 대해 자세한 이야기를 나누기 위해 한국의 인기 팟캐스트 크리에이터이자 다양한 분야에서 활발히 활동 중인 송은이, 에릭 남, 모모콘 이재국 본부장, 그리고 이스타팀(박종훈, 이주헌 랩추종윤 공동 대표이사)과 인터뷰를 진행했습니다. 이들의 이야기를 확인해 보세요!


송은이

Spotify podcast cover art for confidentiality

송은이는 콘텐츠 제작사 ‘컨텐츠랩 비보’와 매니지먼트사 ‘미디어랩 시소’의 대표다. 한국에서 인기 코미디언으로 명성을 이어가고 있으며, ‘컨텐츠랩 비보’를 설립하여 콘텐츠 제작 및 배포를 선도한 선구자로도 높은 평가를 받고 있다. 송은이가 진행하는 ‘송은이 김숙의 비밀보장’은 스포티파이에서 청취할 수 있다. 

팟캐스트의 매력이 무엇이라고 생각하시나요?

팟캐스트는 방송사에 편성되어 있지 않고, 비교적 큰 제작비가 들지 않아 사실상 누구나 본인의 방송을 만들수 있는 것이 가장 큰 매력이라고 생각합니다. 제작자 입장에서는 방송에서 하지 못했던 새로운 아이디어를 시도해 볼 수 있어 더 다양하고 기발한 콘텐츠들이 나올 수 있는 것 같습니다. 

2015년 ‘비밀보장’을 시작한 이후 2022년 현재까지 팟캐스트 시장과 청취자가 어떻게 변화했나요?

Portrait of Eun-i Song posing against a white backdrop

Eun-i Song

2015년 송은이 김숙의 비밀보장을 시작할 당시 인기 팟캐스트는 대부분 정치나 시사 콘텐츠였던 데 반해, 현재는 예능, 경제, 자기개발 등 장르가 다양화되는 추세인 것 같습니다. 청취자 또한 초기에는 정치 콘텐츠와 라디오 문화에 익숙한 일부 기성세대들이었다면 현재는 영상, 책, SNS 등 주류 문화뿐만 아니라 아직 주목받지 않은 새롭고 다양한 것을 찾아 나서는 콘텐츠 선구자들로 확장된 것 같고요.

앞으로 어떤 주제의 오디오 콘텐츠 및 팟캐스트가 인기를 끌 것이라고 예상하시나요?

팟캐스트를 비롯한 오디오 콘텐츠의 이점은 청취를 하면서 다른 일을 할 수 있는 것 아닐까 싶습니다. 실제로 비밀보장 청취자들도 운전이나 출퇴근하는 이동시간을 활용하거나 업무 중에도 팟캐스트를 듣는 것으로 알고 있습니다. 현재 오디오 드라마나 오디오 영화의 제작도 활발해졌고, 방송인을 섭외한 예능형 오디오 콘텐츠도 많이 만들어지고 있습니다. 

많은 사람들이 각자 취향에 따라 콘텐츠를 선별하여 즐기고 있고 취향이 다양화되고 있기도 합니다. 팟캐스트 또한 한 가지 장르에 치우치지 않고 더욱 다채로운 콘텐츠가 많이 나오면 좋겠다는 생각입니다.

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

스포티파이와 같은 글로벌 팟캐스트 플랫폼을 통해 다양한 글로벌 콘텐츠가 유입되면 팟캐스트 콘텐츠 이용자로서 선택의 폭이 넓어지고, 이로 인해 이용자 파이도 늘어나지 않을까 싶습니다. 수요 증가에 따라 팟캐스트 시장이 더 커지고 크리에이터도 더 많아지길 기대합니다.


에릭 남

에릭 남은 아티스트, 싱어송라이터, CEO이자 팟캐스트 크리에이터로 활동 중이다. 다재다능한 면모로 전 세계 팬들의 사랑을 받는 에릭 남의 팟캐스트 ‘대박쇼’는 스포티파이에서 들을 수 있다.

‘대박쇼’에서 다양한 K팝 음악과 아티스트를 소개하셨는데, K팝 위주의 토크쇼를 진행하게 된 계기나 이유가 무엇인가요?

글로벌 K팝 팬들이 한국과 K팝 아티스트들에게 너무나도 큰 관심을 보이고 사랑을 주기 때문에 그들을 위한 콘텐츠를 만들고 싶었습니다. 그러던 중 영어권의 K팝 팬들과 만나게 됐고, 이들에게 팟캐스트가 K팝 업계의 비하인드 스토리를 듣고, 한국의 음악과 문화를 배우고, 또 새로운 이야기와 인터뷰를 통해 좋아하는 아티스트에 대해 더 알아갈 수 있는 통로가 될 수 있겠다는 생각이 들었습니다. 저는 인터뷰 진행 경험이 있기도 해 항상 저만의 토크쇼를 진행하고 싶기도 했죠. 팟캐스트 제작은 이 모든 것을 이루기 위한 가장 좋은 수단이라고 생각했습니다.

Photo of Eric Nam posing in front of a mirror

Eric Nam

팟캐스트 크리에이터로서 스포티파이의 팟캐스트 제작 툴의 활용법이나 팁이 있다면 공유해 주세요.

스포티파이는 자신의 팟캐스트 콘텐츠가 어디에서 가장 인기를 얻고 있는지 등 청취자에 대한 분석 데이터를 제공해주는 훌륭한 플랫폼으로, 특히 글로벌 청취자 확보에 매우 유용합니다. 

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

스포티파이 플랫폼의 열렬한 팬으로서 스포티파이가 드디어 한국에 팟캐스트 서비스를 시작했다니 너무 기쁩니다. 스포티파이의 팟캐스트는 다방면으로 매력적이고 흥미롭고 또 배울 점이 많이 있습니다. 스포티파이 청취자들이 스포티파이에서 좋아하는 음악뿐만 아니라 팟캐스트도 찾아보고, ‘대박쇼’도 들어봐 주시길 바랍니다. 저희 팟캐스트도 팔로우 해주세요!

본인의 ‘대박쇼’ 외에 좋아하는 팟캐스트를 소개해 주세요.

The Daily by NYTimes, 에픽하이 타블로의 The Tablo Podcast, Smartless 등이 있습니다. 


이재국

Spotify podcast cover art for Sun Kim's Relentless World History

뉴미디어 예능 및 오디오 콘텐츠 제작사 모모콘(More than Mobile Contents)의 창립 멤버인 이재국 본부장은 라디오 및 방송 작가로 활동하며 한국 방송 업계에서 명성을 쌓았다. 모모콘의 팟캐스트 콘텐츠 ‘썬킴의 세계사 완전정복’은 스포티파이에서 만나볼 수 있다.

팟캐스트의 매력이 무엇이라고 생각하시나요?

“누구보다 빠르게, 남들과는 다르게” 요즘 유행하는 밈으로 대답을 대신할 수 있을 것 같습니다. 팟캐스트는 지상파 라디오 방송과 비교했을 때 콘텐츠 속도와 정확도 면에서 압도적입니다. 동영상과 달리 멀티태스킹이 가능할 뿐만 아니라, 훨씬 편하고 다양한 정보를 얻을 수 있다는 점도 큰 매력이라고 생각합니다.

훌륭하고도 다채로운 팟캐스트를 다수 제작한 제작자의 관점에서 팟캐스터가 프로그램을 만들 때 가장 중요하게 고려해야 할 점이 있을까요?

Headshot of Jaekuk Lee smiling

Jaekuk Lee

그동안 콘텐츠에 대한 다양한 시도를 많이 해봤는데 역시 가장 중요한 건 재미인것 같습니다. 엔터테인먼트는 결국 소비자의 시간을 뺏는 건데 재미가 없으면 그 무엇도 소비자에게 다가가지 못합니다. 역사, 힐링, 정보 등 무엇을 전달하든 결국 콘텐츠에 있어 제일 먼저 고려해야 할 건 “재미”고, 그 다음은 왜 만들어야 하는지라는 “목적”이라고 생각합니다.

‘썬킴의 세계사 완전정복’이 크게 히트했는데, 숏폼 오디오 역사 콘텐츠를 만들게 된 배경은 무엇인가요?

역사는 모두가 좋아하고 특히 우리나라 사람들이 좋아하는 콘텐츠입니다. 역사에 대한 해석도 다양하기 때문에 다른 사람들과 토론하기에도 좋은 아이템입니다. 저는 라디오 작가를 오랫동안 했는데 아침 방송에서는 잠이 깰만한 소식을 한번에 알아들을 수 있게 단문으로 쓰는 것이 효과적입니다. 반면 심야 라디오에서는 마음 편한 이야기를 무슨 말인지 정확히 잘 몰라도 되는 장문으로 써야 청취자들이 편하게 잠자리에 들 수 있습니다. “썬킴의 세계사 완전정복”은 출퇴근길에 쉽고 재밌게 접할 수 있는 역사 이야기 한 토막을 제공하겠다는 취지에서 제작하게 됐습니다. 재밌게 만들면 역사에 대한 해석도 “밈”이 될 수 있으니까요.

콘텐츠 형식이나 장르 면에서 앞으로 팟캐스터들이 눈여겨봐야 할 혁신적인 트렌드가 있을까요?

오디오 드라마와 오디오 영화라고 생각합니다. 소리는 인간이 최초로 접하게 되는 엔터테인먼트로 우리는 뱃속에서부터 부모님의 목소리를 들으며 상상력을 키워왔습니다. 팟캐스트 시장이 그동안 정보 콘텐츠로 많은 발전을 했다면 이제는 오디오로 전하는 무궁무진한 드라마와 스토리텔링의 세계로 또 한번 발전해야 한다고 생각합니다. 비디오는 화성에 간 사람을 촬영해서 보여줘야 하지만 오디오 드라마는 “나는 지금 화성에 도착했다”는 한마디로 무한한 상상력을 응집시킬 수 있습니다. 

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

청취자들이 다양한 장르와 형식의 콘텐츠를 접할 수 있길 바라고, 그 덕분에 한국 팟캐스트 시장도 활성화 됐으면 하는 바람입니다. 특히 오디오 드라마나 다큐멘터리 등 글로벌 히트를 기록한 팟캐스트가 적극적으로 유입되어 청취자들에게 다채로운 재미를 주고, 창작하는 사람들에게는 더 다양한 시도를 할 수 있는 계기가 됐으면 좋겠습니다.


이스타 팀

Spotify cover art for the Leestar Radio podcast

‘이스타 팀’으로 알려진 박종윤과 이주헌은 뉴미디어 회사 랩추종윤의 공동 대표로, 축구를 주제로 한 영상 및 팟캐스트를 제작하여 한국 스포츠 팬들의 마음을 사로잡았다. 이스타 팀의 팟캐스트 ‘이스타 라디오’는 스포티파이에서 만나볼 수 있다.

전문 해설위원과 캐스터라는 인터넷 방송에서 보기 드문 조합으로 팟캐스트에 진출해 스포츠 분야 청취율 1위를 달성하기도 했는데, 한국 시장 내 스포츠 팟캐스트 현황에 대해 설명해 주세요.

Image of Leestar Team members eating a corndog and holding a keyboard

The Leestar Team

전체 팟캐스트 시장에서 스포츠 분야는 비교적 낮은 비율을 차지하고 있습니다. 기본적으로 팟캐스트는 정치, 교양, 예능 분야의 비중이 높은데 누가 들어도 쉽게 공감할 수 있는 주제이기 때문에 더 많이 선호된다고 보여집니다. 물론 스포츠 팟캐스트는 스포츠에 관심 있는 사람들이 찾아서 듣는 경우가 많고, 이는 곧 고정적인 팬층을 확보할 수 있다는 강점으로 연결됩니다.

팟캐스트만의 매력이 무엇이라고 생각하시나요?

팟캐스트에서는 일반적인 라디오 프로그램보다 자유롭고 편한 분위기를 접할 수 있습니다. 또한 라디오와는 달리 내가 원하는 시간에 원하는 방송을 들을 수 있고, 중간에 잠시 멈출 수도 있고요. 누구나 녹음해서 본인의 방송을 남들과 쉽게 공유할 수 있는 것 역시 큰 장점이라 생각합니다.

Casa Spotify Medallo Brings Together the Finest Talent in Medellín

October 13, 2022

image of colombian artists with the text Casa Medallo over it

It’s no surprise that Medellín has become an epicenter of Latin music. The sound of the city, which adopted reggaeton as its own a couple of decades ago, echoes around the world thanks to stars like J Balvin and KAROL G.

At Spotify, we’re taking our support of Colombian talent to the next level with Casa Spotify Medallo. Located in Plaza Botero across from the Museum of Antioquia, a venue that holds historical importance for the city’s rich musical tradition, the four-week program will become a meeting place for both stars and emerging talent in the urban genre. From artists and producers to composers and podcast hosts, creators across the industry are invited.

A bevy of performances and programs for artists

Between October 11 and November 3, the venue will house recording studios and a space for live performances with a lineup that includes Ryan Castro, Farina, and Ovy On The Drums. All the artists will be performing new music for their fans, beginning with “Empeliculados” from Ovy On The Drums, featuring ZARAMAY and Elniko Arias. The soon-to-be hits will be available in a special series of Spotify Singles within the next month.

In addition, a selection of loyal fans will have the opportunity for a meet and greet with some of the artists, like Feid, Blessd, and Farina.

This generation of artists has cemented the country’s reputation as a talent-exporting powerhouse. 

a graphical depiction of top stats related to colombian artists

 

Medellín is also the mecca of musical production in the urban genre. Casa Spotify Medallo will bring together composers and producers behind the hits that are conquering the Spotify charts in both Latin America and around the world. Ovy On The Drums, The Rudeboyz, Sky Rompiendo, and SOG will present a series of keynotes where they share their advice with up and coming producers. 

A place for songwriters to hone their craft

As part of Spotify’s Noteable program, The Rudeboyz (a producer duo formed by Chan El Genio and Kevin ADG and who are behind hits like Maluma‘s “Hawaii” and Shakira‘s “Me Enamoré”) will conduct a three-day work session where they will work with songwriters like Vibarco, Itzza Primera, and Juan Duque to create new music.

Later in the schedule, these studios will be converted to Noteable rooms and will be open to use for any emerging songwriters, producers, and artists who have registered.

A schedule chock-full of workshops and panels

The heart of Casa Spotify Medallo is a daily program that will offer more than 70 educational and inspirational activities in formats such as workshops and panels. In addition to these courses, we will also launch MUdaL, a learning platform created by Music Ally and Relatable, with the support of Spotify for Artists.

Casa Spotify Medallo is the first initiative of its kind in Latin America focused on providing audio professionals with the tools and educational resources necessary to develop their careers. The program is all-encompassing, covering topics like how to make the best use of Spotify tools and the basics of different aspects of the industry—from publishing rights to tours and marketing.

These sessions also include an EQUAL panel. EQUAL is Spotify’s program that seeks to foster gender equality in the industry, and this panel will feature artists Farina and Mabiland and designer Daniela Valencia, creator of the TRUE brand.

A place for emerging artists and podcast creators to shine

At the launch of Casa Spotify Medallo, we asked emerging artists to submit music for consideration to our editors. Some of these artists will have the opportunity to participate in the Mercadito, a session in alliance with Circulart, the city’s most reputable music industry market. These artists will be able to present their projects and receive feedback from experts. 

The venue will also host a showcase with talent from the RADAR Andinos program, the Spotify program that, for more than two years, has put the spotlight on new talent such as Blessd, Nath, and ICON, among others.

Casa Spotify Medallo will offer workshops for up-and-coming podcast creators, and the topics will cover everything from show planning to production to how to use Anchor tools.

“Our goal is to establish Spotify as the home of creators. A place where artists, composers, producers, and creators can develop their careers and live off their art,” says Mia Nygren, General Manager of Spotify in Latin America. “And what better place to make this vision a reality than Medellín, a city that has an enormous influence on the music heard around the world.”

Artists, producers, composers, and podcast creators interested in participating in Casa Spotify Medallo can register and find the complete schedule of activities here. 

Spotify’s editorial playlists are perfect for fans looking to discover the emerging sounds of Medellín and the next wave of Paisa talent. Barras 24 features hip-hop, trap, and R&B music; Reggaetoncito highlights the latest pop-reggaeton sounds; and Pa’Perrear spotlights perreo and reggaeton tracks. If you’re not sure where to jump in, we recommend giving Pa’Perrear a listen below:

Casa Spotify Medallo reúne a lo más fino del talento de Medellín

October 13, 2022

image of a colombian artist with the text Casa Medallo over it

No sorprende que Medellín se haya convertido en un epicentro de la música latina. El sonido de la ciudad, que adoptó como propio el reguetón hace un par de décadas, resuena en todo el mundo gracias a estrellas como J Balvin y KAROL G.

En Spotify, estamos llevando nuestro apoyo al talento colombiano al siguiente nivel con Casa Spotify Medallo. Ubicada en la Plaza Botero frente al Museo de Antioquia, un recinto de importancia histórica por la rica tradición musical de la ciudad, el programa de cuatro semanas se convertirá en un lugar de encuentro tanto para estrellas en ascenso como para talentos emergentes del género urbano. Desde artistas y productores hasta compositores y presentadores de podcasts, los creadores que son el alma de la industria están invitados.

Variedad de espectáculos y programas para artistas

Entre el 11 de octubre y el 3 de noviembre, el recinto albergará estudios de grabación y un espacio para presentaciones en vivo con una alineación que incluye a Ryan Castro, Farina y  Ovy On The Drums. Todos los artistas interpretarán música nueva para sus fanáticos, comenzando con “Empeliculados” de Ovy On The Drums, con ZARAMAY y Elniko Arias. Los próximos éxitos estarán disponibles en una serie especial de Spotify Singles durante el próximo mes.

Además, los fans más fieles de artistas como Feid, Blessd y Farina en la plataforma tendrán la oportunidad de conocerlos y convivir en un ambiente íntimo.

Esta generación de artistas ha cimentado la reputación del país como una potencia exportadora de talento.

a graphical depiction of top stats related to colombian artists

 

Medellín es también la meca de la producción musical en el género urbano. Casa Spotify Medallo reunirá a los compositores y productores detrás de los éxitos que están conquistando los charts de Spotify, tanto en América Latina como en el mundo. Ovy On The Drums, The Rudeboyz, Sky Rompiendo y SOG  estarán presentes una serie de charlas donde compartirán sus consejos con productores emergentes.

Un lugar para que los compositores perfeccionen su oficio

Como parte del programa Noteable de Spotify, The Rudeboyz (dúo de productores formado por Chan El Genio y Kevin ADG que están detrás de éxitos como “Hawaii” de Maluma y “Me Enamoré” de Shakira) realizarán una sesión de trabajo de tres días en la que que trabajarán con compositores como Vibarco, Itzza Primera y Juan Duque para crear nueva música.

Más adelante en el calendario, estos estudios se convertirán en salas Noteable y estarán abiertos para que los usen los compositores, productores y artistas emergentes que se hayan registrado.

Una agenda repleta de talleres y paneles

El corazón de Casa Spotify Medallo es un programa diario que ofrecerá más de 70 actividades educativas e inspiradoras en formatos como talleres y paneles. Además de estos cursos, también lanzaremos MUdaL, una plataforma de aprendizaje creada por Music Ally y Relatable, con el apoyo de Spotify para Artistas.

Casa Spotify Medallo es la primera iniciativa de su tipo en América Latina enfocada en brindar a los profesionales del audio las herramientas y los recursos educativos necesarios para desarrollar sus carreras. El programa cubre temas como cómo hacer el mejor uso de las herramientas de Spotify y los conceptos básicos de diferentes aspectos de la industria, desde los derechos de publicación hasta las giras y el marketing.

Estas sesiones también incluyen un panel EQUAL. EQUAL es el programa de Spotify que busca fomentar la igualdad de género en la industria, y este panel contará con las artistas Farina y Mabiland junto a la diseñadora Daniela Valencia, creadora de la marca TRUE.

Un lugar para que brillen los artistas emergentes y los creadores de podcasts

En el lanzamiento de Casa Spotify Medallo, les pedimos a los artistas emergentes que enviaran música para la consideración de nuestros editores. Algunos de estos artistas tendrán la oportunidad de participar en el Mercadito, una sesión en alianza con Circulart, el mercado de la industria musical más reputado de la ciudad. Estos artistas podrán presentar sus proyectos y recibir retroalimentación de expertos.

El recinto también albergará un showcase con talento del programa RADAR Andinos, el programa de Spotify que, desde hace más de dos años, ha puesto el foco en talentos emergentes como Blessd, Nath y ICON, entre otros.

Casa Spotify Medallo también ofrecerá talleres para creadores de podcasts emergentes, desde la planificación del programa hasta la producción, utilizando las herramientas de Anchor.

“Nuestro objetivo es establecer Spotify como el hogar de los creadores. Un lugar donde artistas, compositores, productores y creadores puedan desarrollar sus carreras y vivir de su arte”, dice Mia Nygren, Gerente General de Spotify en América Latina. “Y qué mejor lugar para hacer realidad esta visión que Medellín, una ciudad que tiene una enorme influencia en la música que se escucha en todo el mundo”.

Los artistas, productores, compositores y creadores de podcasts interesados ​​en participar en Casa Spotify Medallo pueden registrarse y encontrar el cronograma completo de actividades aquí.

Las playlists editoriales de Spotify son perfectas para los fanáticos que buscan descubrir los sonidos emergentes de Medellín y la próxima ola de talento paisa. Barras 24 presenta música hip-hop, trap y R&B; Reggaetoncito destaca los últimos sonidos pop-reggaeton; y Pa’Perrear destaca pistas de perreo y reggaeton. Si no estás seguro de dónde empezar, te recomendamos que escuches a Pa’Perrear a continuación: