Tag: sweden

Swedish R&B Star Cherrie Releases New Spotify Singles with Fans as Backup

In April, Sweden’s R&B queen Cherrie posted on Instagram that she’d be recording two new Spotify Singles—and she invited fans to be her backup singers. Nearly 300 people responded. Seven were chosen to join Cherrie in the studio to record her brand-new song, “Ledaren,” or “The Leader,” available today on Spotify.

“Seven of my girls hung with me in the Spotify studio and their sick, heavy energy made this song very special,” says Cherrie. “The studio is my favorite place in the world, so I’m glad to have shared my world for a day with my sisters.”

Gynning and Berg Now Exclusively on Spotify

Swedish on-air co-hosts Carina Berg and Carolina Gynning, also close off-camera friends, have launched a new podcast on life’s absurdities—and learning to embrace them through laughter. Carina and Carolina, who’ve shared the screen for 15 years on the country’s local Idol and Stars on Ice, will release 40 weekly episodes of Gynning & Berg Find Themselves, exclusively on Spotify.

“I can never predict what she’s going to say,” says Carina of Carolina. “She is the friend who usually makes my jaw drop. It is such a gift to sit and talk about the big issues in life with her.”

No topic is too sensitive for these two. Expect hilarious discussions ranging from coping with aging to not seeing your children often enough, all examined with “thoughtful self-development and pure nonsense,” explains Carolina. “It will be exciting to hear what listeners think.”

More than just a show about exploring life’s big questions, “Gynning & Berg Find Themselves” represents Spotify’s commitment to offering differentiated and original podcast content around the world.

“We are proud and happy that Carina and Carolina chose Spotify to make their exclusive podcast debut,” says Johan Seidefors, our Nordic Content Manager. “They are two of Sweden’s funniest, most experienced and professional content creators. Carina and Carolina have incredibly dedicated fans, and we look forward to having all Spotify listeners follow their escapades.”

Gynning & Berg Find Themselves launches today. You can find the first episode here.

Fika Isn’t Just a Phenomenon, It’s Our Daily Pause

It’s a noun (“Would you like to take a fika?”), a verb (“We’re fika-ing this afternoon”), an everyday ritual, and a state of mind. Fika is the Swedish concept of taking a pause in the day to drink a cup of coffee, sometimes together with a small sweet treat, and connect with each other—in person (no Slack, texts, or DMs).

“It’s not about having a coffee or a cookie, but more about informally meeting other people to get to know them and build trust,” says Johanna, an engineering manager in our Stockholm office. True to our Swedish roots, many of us at Spotify try to make time for fika—whether in the morning (around 9 a.m.) or in the afternoon (around 3 p.m.), not only in Stockholm but at our offices globally. It’s certainly not mandatory, but many participate—call it the lure of the cinnamon bun.

Fika is “definitely a social thing,” Johanna says. “Chatting with colleagues builds trust, but it’s also a way to actually meet and talk about common work problems, which might not happen in your normal day-to-day routines.”

Spotify employees in Stockholm enjoy a fika

Malin, who works in Spotify operations in Stockholm, notes a benefit of this “moment of relaxation,” as she calls it. While “it is not supposed to be productive—rather the opposite,” Malin says, “taking a break from work in the afternoon or having a coffee helps me be more focused.” While work chat is fair game, fika is the time for conversation about what’s happening beyond your desk.

There’s actually science behind the benefits of this sit-down. Studies have shown that, caffeine boost aside, taking fika-esque breaks throughout the day improves productivity and boosts creativity. And while “there are no rules when it comes to fika,” Malin says, she believes that it’s best done with technology set aside.

It’s also a great connector. “Growing up in ‘small town’ Sweden, we would have fika almost every day. It was a great way for friends to come together and hang out for a moment,” says Rasmus, a designer at Spotify. Now based in New York, he finds a global community in fika: “It’s a fun thing to do with my Swedish friends here, and most likely people from other nationalities will join as well.”

There’s no right or wrong way to fika. Phones off (even for just a few minutes), conversation on—and let the coffee do the rest.

Need some music to get you in a fika mood? Try Your Favorite Coffeehouse playlist.

EuroPride 2018: Identify-ing the Music of Diversity

Thomas Sekelius’s favorite EuroPride memory is deeply personal—and musical. “Singing my song ‘One More in the Crowd,’ the official Pride song, last year at Stockholm Pride was quite an indescribable feeling,” he recalls. “Not only did I sing a song of my own in front of hundreds of people dancing and cheering, but I got to stand for a cause that I have preached since day one. That was so genuine.”

While U.S. Pride wrapped up at the end of June, the party is just getting started in many parts of the world, including our home country of Sweden. Right now, the continent’s annual EuroPride celebration has just kicked off in Stockholm, where we are currently launching its new original podcast series, Identify, hosted by Thomas.

Identify investigates how music helps construct a person’s sense of self. The podcast features celebrity guests—including sibling duo Arrhult, writer TramsFrans, actress Saga Becker, artist Gabriel Fontana, activist Juliet Atto, YouTuber Sara Songbird and rapper Beri—sharing intimate stories about how music has shaped and influenced them. Each celeb has also created a playlist of inspiring songs, available until the end of August on our Pride Hub in Sweden.

To learn more about Identify, we spoke with Thomas Sekelius about the message behind the series, what it’s like to be LGBTQ in Sweden, and the music that’s helped shaped who he is today.

Thomas Sekelius, host of Spotify’s Identify podcast

Q: EuroPride is underway in Stockholm – what are you excited for?

A: I’m looking forward to seeing the community come together to paint the city in the colors of the rainbow while being the absolute proudest they can be. Pride Week is full of events that in one way or another fit everyone and will guarantee an amazing few days. But let’s not forget that not only this week, but the entire year is equally ours as anyone else’s. Diversity, diversity, diversity. Embrace it!

Q: What is unique about being LGBTQ/coming out in Sweden?

A: The overall acceptance of LGBTQ people in Sweden is pretty far along compared to other countries. This doesn’t mean that we should relax and be satisfied. We have a long way to go, in Sweden as well as other parts of Europe and the world. Even though acceptance has been better by the people there is still a lot of discrimination against more marginalized groups. So more safe spaces are needed for sure until we are all treated the same.

Q: You are open about your sexuality in your song “Awakening.” Why is music a good outlet for coming out?

A: Music plants a feeling in the people listening. Instead of only writing them down, you can combine those words with a melody and a massive production and give everyone a chance to almost actually taste the rainbow. You can really capture a feeling.

Q: As the host of Identify, you ask your guests questions about how music has shaped their identity. What are three times when music shaped yours?

A: When I was little, in my preteen years, and within the last two years. When I was little, I used to love listening to music in Swedish, English, and Hungarian, which is my mother tongue. I could float away to the land of music. I found so much happiness in music. When I was in the seventh and eighth grades, I had a hard time in school and could find both strength, peace and a trigger to my tears in music. I was also in musicals, training with a vocal coach, singing in a choir, and so on. Music was a big part of my life. The last few years, I went deeper. I began finding an interest in writing music and paid more attention to the production of songs, whereas before I mostly just listened to melodies, voices and lyrics for the overall feeling. Today, I aim to write my own songs, and am learning step by step how to produce my own product.

Q: Why is it important to feature diverse members of the LGBTQ community in your podcast?

A: People all over the world might be in a minority such as LGBTQ, but they’re still different in sexuality, ethnicity, opinion, and perspective. I wanted to make sure I didn’t just interview people with similar backgrounds. I wanted to showcase diversity to raise the bar for learning while listening.

Check out the Identify podcast and the EuroPride Hub, now available through the end of August.

The ‘Otherworldly Magic’ Behind First Aid Kit’s New Spotify Singles

Klara and Johanna Söderberg, the guitar-toting sisters behind Swedish indie-folk band First Aid Kit, are no strangers to a good cover song. In fact, the 27- and 25-year-old duo encountered internet fame due to their chilling acoustic rendition of Fleet Foxes’ “Tiger Mountain Peasant Song.” Now, as established performers in their own right, the sisters bring their unique style to every note and lyric—and record covers that impress even the original band that wrote them.

As they’ve grown in popularity—the two have garnered over 2 million monthly listeners on Spotify—they try to perform at least one cover at every live show to pay tribute to their influences and challenge themselves by playing something new.

Recently, the sisters had the opportunity to record one of their hit songs, as well as a new cover, at the new state-of-the-art Spotify Studio in Stockholm. We sat down with the Söderberg sisters to cover everything—their reason for recording Kate Bush’s ethereal 80’s pop-synth classic “Running Up That Hill,” a common misconception about folk music, and the way magic has emerged in their lives and in their music.

Q: What was it like to record in the new Stockholm Spotify Studio? What was unique about the opportunity?

A: We had a blast! The studio is beautiful. It truly has everything you need recording-wise. We felt very spoiled to get to go in there and play around, do whatever we wanted in such a luxurious environment. It was very freeing. We are super happy with the results; we think the performances really came through and that the sound is fab.

When we recorded the Spotify Singles we only had a couple of hours, which makes for a really special energy in the room. It’s a little scary, because you know you’re not coming back to change anything, but there is also something exciting about that.

Q: Tell us about the new version of your song “Fireworks”—what distinguishes it from the album version, and why did you want to make a new recording like that?

A: We wanted to release a stripped-down version of “Fireworks” to parallel the more lavish arrangement on the record. We think the song works really well this way, and the song melody and the lyrics really come through. We wrote the song this way, and it reminds us of the original demo we made for the song in our home studio in Stockholm where Klara is on acoustic guitar, Johanna is on bass guitar, and our father Benkt is on electric. We also got help from our dear friend and touring companion Sebastian Ring. He wrote the beautiful string arrangement you can hear in the background. It was played by a Stockholm-based string quartet.

Q: What did you cover for your Spotify Single, and why?

A: We wanted to cover an artist we hadn’t covered before. Kate Bush is new territory for us and was a fairly recent discovery. She’s so powerful in her expressions, so unique in her lyrics and performances. She’s got something magical going on.

Covering “Running Up That Hill” is an homage to her. “Running Up That Hill” is known for its cool arrangement, with the ’80s keyboards and heavy toms. We wanted to strip it down and focus on the amazing song melody and the lyrics hidden behind all of the production. We did our own folky-rock take on it instead.

To us the song is about gender, about how we’re taught to see things differently depending on if we’re born a man or a woman. How it can be really difficult to understand each other, and how much easier things would be if we could switch sides for a while.

Q: What cover would you like to tackle that you haven’t attempted yet?

A: When it comes to covers we’re up for anything, and we’ve already covered all kinds of genres, from an electronic act, like Fever Ray’s “When I Grow Up,” to heavy metal, like Black Sabbath’s “War Pigs.” We’d love to try a Fleetwood Mac or Stevie Nicks song. We’ve attempted them before, but because the originals are so good, it’s tricky. It’s a thin line between sounding like a bad karaoke version and attempting something new with a song. One day we’ll get there though.

Q: What’s the biggest misconception about folk music you’d like to dispel?

A: That it has to be soft and polite! Folk music should be played loud and be performed with lots of emotion and conviction. It’s OK to be angry in a folk song.

Q: When you were young, you both thought you could be witches. Did that influence your music video for “My Silver Lining,” or your choice to cover “Running Up That Hill?” How is music like magic?

A: Yes, haha, that is true. Many of our songs have a dark and mysterious vibe to them. We’ve always been drawn to witchy imagery in our videos and artwork. Maybe it comes from spending hours watching “Charmed,” “Sabrina The Teenage Witch” and “Buffy The Vampire Slayer” as kids. Or maybe we truly are witches.

Music is definitely magic! We don’t quite understand it and we don’t try to. Writing and performing songs is almost a spiritual experience. The way we connect when we sing together sometimes feels otherworldly.

Listen to First Aid Kit’s new Spotify Singles here.

The Swedish Hip-Hop Scene Keeps It ‘100’

When non-Swedes think of famous Swedish music, they might think of ABBA and Tove Lo— pop stars who captured and captivated audiences around the world. But they should also tune into Spotify Sweden’s newest playlist, “100,” to experience Sweden’s newest top music: Hip-hop.

To celebrate the June 6 launch of “100” and the Swedish foray into hip-hop, we hosted an exclusive, one-day-only event and exhibit at the Swedish Royal Opera House in Stockholm on Sweden’s National Day. The event featured performances by Silvana Imam and Z.E., as well as deejaying by the trio Ladies Love Hip-Hop.