Tag: gender equity

Spotify EQUAL Presents the All Things Go Creator Summit to Inspire Action Through Music

September 29, 2023

Fans flock to music festivals to see dozens of their favorite artists in one go, embrace their fandom as a pack, and celebrate the power of music. But to this day, there stands a gender equity issue: organizers unveil lineup after lineup with a consistent lack of women headliners and acts. 

So in 2018, All Things Go, the DC-based music festival, partnered with singer-songwriter Maggie Rogers to co-curate a women-led lineup. The festival has only grown since, doubling attendance year after year. This weekend, 32 artists—including Lana Del Rey, Maggie Rogers, boygenius, Carly Rae Jepsen, Mt. Joy, MUNA, Arlo Parks, and more—will perform across multiple stages at the iconic Merriweather Post Pavilion. And as fans count down the hours to the sold-out two-day experience, All Things Go’s organizers are getting ready to kick off their biggest, most impactful weekend yet. 

Spotify is also joining in with the chorus of voices calling for gender equity in music. As the festival’s digital-streaming partner and sponsor of the All Things Go Creator Summit 2023 Presented by Spotify EQUAL, held the Friday before the festival, we’ll host panels and programming featuring some of the most notable voices in music, entertainment, and journalism. 

“Fans have always said that our festival feels like their ultimate playlist, so when we had the opportunity to partner with Spotify EQUAL, it was a no-brainer given the diverse group of artists that the EQUAL ecosystem empowers through equity in the audio sphere and celebrating women’s contributions in music,” says All Things Go cofounder Stephen Vallimarescu.

“We built the Creator Summit as a place for festival fans to connect and get inspired via a sneak peak behind the curtain of music, technology, activism, and entrepreneurship, with engaging panel discussions featuring some of those industries’ brightest stars alongside ATG festival artists. I’m so pleased this is the fifth consecutive year we’ve been able to host it,” adds cofounder Will Suter. “There’s a lot of great speakers and information in store.” 

Harmonizing Equity

NYLON Editor-in-Chief Lauren McCarthy will moderate a dynamic conversation that celebrates the multifaceted roles of women in the music industry. The panel brings together streaming visionaries like Spotify Rock & Alternative Artist Partnerships manager and Global Chair of Education for Women in Music Chissy Nkemere and Spotify Global Music Programs Social & Equity Lead Bel Aztiria. It also includes non-profit and equity work pioneers like Amplify Her Voice founder Kristina London and Cities Without Houses Head of Memberships Autumn Merritt. Together, they’ll explore how women are reshaping the landscape, from the creative process to the business strategies that drive the industry forward.

These panelists are industry professionals who are constantly creating new opportunities and designing diverse spaces for women’s voices and talents to be recognized across the music industry. Join them for a discussion on empowerment in male-dominated business spaces, the importance of the mentor-mentee relationship, the streaming-equity evolution, and the role women play in creating electrifying live-music experiences. 

“At Spotify, we wholeheartedly acknowledge the importance of lifting women’s voices within the music industry,” says Bel Aztira. “Our wish is that panel attendees depart with a deeper appreciation of Spotify’s EQUAL initiative and its mission, as well as knowing that each person can play a role in fostering positive change through active listening. The Creator Summit sets an inspiring tone for what promises to be an unforgettable weekend, and I am humbled to share the stage with so many industry trailblazers.”

Inspiring Action Through Music

The second panel will see U.S. Congressman Maxwell Frost moderate a conversation between Calling All Crows founder Sybil Gallagher, Spotify Social Impact Media Responsibility Lead Casey Acierno, The Ally Coalition Director of Operations and Community Engagement Geoffrey Morrissey, and Meet Me @ The Altar vocalist Edith Victoria. These visionary voices from different corners of music and activism will discuss how music can be a transformative tool for democracy and advocacy. 

“After our panel, I hope attendees walk away recognizing that impact has always been a critical part of music,” says Casey Acierno. “Artists have played a key role in the major social movements of our time—not only as the soundtrack, but as leaders that inspire action.”

Together, they’ll explore the influence of music in catalyzing positive change, driving social impact, helping with collaboration and coalition-building, providing LGBTQIA+ representation, and positioning artists as advocates. 

“I also hope that attendees walk away recognizing that we can demand better from the live-music spaces that we’re in,” Casey adds. “We’re proud to partner with organizations like Calling All Crows and The Ally Coalition, who are leading the charge in making the music industry safer and more inclusive. By learning more about their work, music fans can find out how they themselves can build a stronger community and support the most marginalized among us.”

Can’t attend in person? Stream the All Things Go 2023 Official Playlist.

EQUAL Marks Two Years of Celebrating Women Artists And Spotify Announces the Next EQUAL FEST

April 28, 2023

From Japan to Argentina, Malaysia to the U.K., women artists, engineers, and producers continue to be vastly underrepresented in the music industry. But there’s incredible talent worldwide that must be highlighted and celebrated. So in 2020 Spotify launched EQUAL, an always-on global program to drive equity for women in music. EQUAL represents our commitment to amplifying the voices of women musicians and creators locally, regionally, and internationally. 

The more fans listen to women, the more opportunities that are created so that women can enter the industry. Through our suite of EQUAL playlists and marketing tools, we provide women with more space on and off our platform to share their work; at the same time, we’re giving fans the chance to remember that by listening, they too are taking action.

“EQUAL is about the power of raising voices together to drive equity in music and standing together to fight for a common goal that has no borders—it’s about acknowledging the difficulties and celebrating each other all year round,” says Bel Aztiria, Equity Global Music Programs Lead at Spotify. “It is much more than a program: EQUAL represents a mission and a community that stands together.” 

Celebrating two years of EQUAL

Two years later, the work is far from done, but we have a lot to be proud of as we continue on this journey. Our EQUAL artists have collectively wracked up millions of streams and advanced other women creators in the process. 

“On platform, in the studio, onstage, and on billboards, more women are having their voices heard, no matter where they come from and no matter at what stage of their career they are,” says Bel. “Beyond global support, EQUAL honors this as its mission with the deepest respect for each local culture. Since our inception, we have launched 40 local EQUAL programs. Thanks to these programs, we’ve been able to host the first-ever EQUAL Festival with an all-women lineup in Colombia, offer studio residencies in the U.S., and invite women to our offices in France to participate in mentorship opportunities; and we’ve seen sorority and artistry prevail every time we come together.”

Catch some of EQUAL’s notable stats.

EQUAL Fest resumes this September in Spain

Last April, we held the first-ever EQUAL Fest in Bogotá, Colombia. Thirteen outstanding women musicians, each representing a variety of genres, took to the stage at El Teatro throughout the month. The headliners—Goyo, Paola Jara, Lido Pimienta, Andrea Echeverri, Farina, Elsa y Elmar, Ventino, Karen Lizarazo, Juliana Velásquez, Nidia Góngora, María Cristina Plata, Bad Milk, and Las Villa—collectively represented over 3.4 million monthly listeners as made a statement for gender equality in music on stage. 

“Being a part of the first EQUAL Fest was really an honor,” Elsa y Elmar, a singer-songwriter who creates synth-pop music with a folk flair, wrote to For the Record. “I am a woman musician from Colombia, but most of my music is done in Mexico City. So being considered as one of the first Colombian women to inaugurate this festival made me feel proud of my journey and actually very thankful for the support that Spotify has given me.” 

“As women, it can be a bit harder—if not much harder,” she noted. “So, it’s really a space for empowerment, it’s a space for acknowledging our place in the music industry, and it just feels really special. Sometimes music made from a woman’s perspective is different: It’s sentimental, it’s special, it has a different value than other music. So creating a space for that, where people know what they’re going to get, is just a very, very valuable thing.” 

On September 22, we’ll bring EQUAL back for a full-volume, all-women set of performances at EQUAL FEST held at the Wizink Center in Madrid, Spain. We’re excited to share that Argentinian Spanish singer, songwriter, and dancer Nathy Peluso will headline alongside several other established and developing Spanish and Latin women artists. 

“There are so many women artists, and we are claiming our space and visibility,” says Nathy. “That’s why I’m happy to be a part of EQUAL and to continue to build fairer spaces. It’s an honor to perform at EQUAL FEST with so many incredible women.”

More must be done to put women artists front and center, and with Spotify EQUAL Fest in Madrid we’re turning up the volume on women and reminding everyone that they can be part of a more equal world. 

Tickets will be available soon—so stay tuned for more details. 

“We’re so proud of what EQUAL has achieved in its first two years: through our editorial, marketing, and partnership capabilities, we have celebrated and uplifted the voices of thousands of women artists on and off the platform, and our ambassador program has celebrated almost 800 women artists from over 50 countries,” Bel noted. 

And there’s much more to come. 

Stream our flagship EQUAL playlist below.

Dr. Stacy Smith of USC Annenberg Calls on All of Us To Address the Gender Gap in Music

February 1, 2023

Dr. Stacy Smith

Each year, the team at the USC Annenberg Inclusion Initiative (AII), led by Dr. Stacy Smith, takes a look at the numbers of women in music—both behind the scenes and on the charts. The result is an annual study we are proud to underwrite. Together, we recognize there is so much more to be done when it comes to the inclusion of women and nonbinary creators within the music industry. 

Amplifying underrepresented voices is at the core of our work at Spotify. Over the past few years, we’ve launched several initiatives like Frequency, NextGen, SoundUp, and GLOW, each of which promotes a diverse roster of artists, songwriters, and podcasters on our platform. Our global EQUAL music program, which is dedicated to promoting and elevating women artists around the world, has enabled us to support over 700 women in 35 countries since March 2021.

Our work is informed by our partners at the USC AII, and particularly, Dr. Stacy Smith. As the founder of the USC AII—the leading global think tank studying issues of inequality in entertainment—Dr. Smith is the foremost disrupter of inequality in the entertainment industry. She’s also a founding member of our Safety Advisory Council.

The report outlines why women need to help and be supportive of other women through mentorship programs, amplification opportunities, and other confidence-building activities. This is the fourth consecutive year Spotify has funded the study, and we’re committed to continuing to learn and understand, and to work toward a more equitable industry. But don’t just take it from us—read on for Dr. Smith’s observations and recommendations.

How would you define representation?

In light of the research we do, representation focuses on prevalence as well as the nature of how groups are presented in the media. For music, specifically, we are examining who receives access and opportunity to specific key positions.

Your research examines inclusion of gender, race/ethnicity, the LGBTQIA+ community, people with disabilities, and mental health in storytelling across film, TV, and digital platforms. What do you see across the board when these groups are not represented, or are underrepresented? 

We see storytelling that fails to depict the reality of the world where we all live. We are missing critical stories and points of view from dynamic and vibrant communities. A lot of our work has shown negative tropes and stereotypes still occur far too frequently when it comes to gender, race/ethnicity, the LGBTIQ+ community, people with disabilities, and mental health.

The Annenberg Inclusion Study, which Spotify partners on, relates to women in the music industry. What are the encouraging trends you’re seeing? What more needs to be done? 

There is only one encouraging trend: The percentage of women artists increased in 2022 in comparison to 2021. That said, it is still abysmally low.  

People need to hire women songwriters, producers, and engineers. That’s it. Until that happens, the numbers will not change. Ultimately, what is needed to create change is for labels to sign, promote, market, and hire women and gender nonconforming people from all backgrounds as artists, songwriters, and producers.

Is there anything notable in the latest gender in music report that you’d like to call out?

The Recording Academy’s efforts on women in the mix have made absolutely no difference in the lives of women producers or engineers. The solution isn’t gimmicks or publicity grabs. It is people understanding that women songwriters and producers have talent but they are not given the same access and opportunity as their male peers.

What would you like to see Spotify doing more of? Less of?

Spotify, along with all the industry, can showcase the work of talented women songwriters and producers to facilitate opportunities. Making sure that listeners can experience songs written and produced by women—and performed by women, too.

Listen to women at full volume on our global EQUAL playlist.

Spotify’s Intentions Around ‘Gender-Inclusive Language’ on Our Platform in Germany

July 19, 2022

the word "kunstler*innen" on an orange, black, white, and green background

At Spotify, we work to amplify those who aren’t traditionally represented in audio media—whether that’s uplifting women as songwriters, producers, editors, and sound engineers in music; making accessible to people of color podcasts that resonate with them; or enabling LGBTQ+ individuals to hear queer stories reflected in their favorite music. But there’s another vitally important element of representation: language. 

Language—and our understanding of it—is constantly evolving, and in Germany, there’s been a movement in more recent years to help move away from the gender binaries within the language to provide room for inclusivity and diversity within existing words and grammar. This is called “gender-inclusive language” or “gender-responsible language.” 

“Gender-responsible language as we see it on Spotify means using and deploying language that addresses all genders or identities in an equally visible and appreciative manner,” says Michael Krause, General Manager Europe, Spotify. “It refers to language use which, with regard to personal designations, aims at the equal treatment of women, men, and, moreover, people of all genders, and wants to express gender equality in spoken and written language.”

In some languages (like Spanish, German, and French, to name just a handful), grammar is more clearly gendered. In languages where this is the case, the grammar used for individuals’ professions defaults to the masculine. So imagine opening up the Spotify app and seeing the word “artist” but knowing that the way it’s written actually refers to “male artist.” If there’s a female artist, a variation of the word would be used. For some of our listeners, including women, trans, and non-binary individuals, this meant their identity was rarely reflected while scrolling through our app. 

German-language speakers who want to utilize gender-responsible language can pay attention to using gender-neutral formulations and avoid using the generic masculine as default. In Germany, individuals and organizations have started to address this in a few ways. And as of January 2020, Spotify has decided to use an asterisk (*) to denote gender on the Spotify app in Germany. We chose this because it best explicitly addresses people who do not want to or cannot identify as male or female. 

So, for example, instead of the masculine word Künstler (artist), German Spotify listeners see Künstler*innen. Now we use this convention not only on our platform and in-app, but also in all our communications materials and on social media. And our spokespeople also use it, to the best of their abilities, in spoken-word content we engage in—such as in interviews, panels, or podcasts—by verbally stressing the word ending.

Although this language doesn’t capture every intricacy of identity, it’s a big step in the direction toward inclusivity and representation on our platform. 

“Gender-responsible language is important to us in Germany because language shapes our consciousness and our thinking,” says Michael. “Language is constantly evolving, and many new words are adopted as a matter of course. We believe that this is also possible with gender-responsible language. By using gender-responsible language, we raise awareness of this issue in Germany and support people in gradually incorporating these changes into their own day-to-day life.”

Spotify France and shesaid.so Partner To Create Online Directory of Women, Trans, and Nonbinary Music Professionals

May 27, 2022

Spotify has been taking steps to increase the number of women and nonbinary individuals in the music industry for years. From our Equalizer project in the Nordics to our collaborative study with USC Annenberg in the U.S. and our EQUAL program elevating talented women musicians around the world, there’s no shortage of initiatives aimed at creating better gender equity in the industry. But it’s not enough, and much more still must be done. 

Yesterday, at the Nuits Sonores in Lyon, France, Spotify and shesaid.so announced Majeur.e.s., the first inclusive online directory of professional women, trans, and nonbinary individuals within the music industry in France. This directory aims to accelerate change in a music industry that is still deeply unequal.

“As the leading streaming platform, we have a responsibility and a role to play in order to build a more egalitarian music industry,” says Julie Beherec, Artist and Label Partnerships Manager at Spotify France. “Beyond the support we give to women artists through our EQUAL program, we deemed it necessary and in fact urgent to give more space to women and minorities within the music industry by making their profiles more visible when they’re so often overlooked. Which is why we’re extremely proud to support this initiative by helping create and develop the Majeur.e.s. Directory.” 

The site majeures.org functions as a database that will allow professionals within the music industry to find and hire experienced individuals. With this inclusive online directory of women, trans, and nonbinary music professionals in France, there’s a streamlined, clear way to find the technician any production needs. This complimentary tool comes a year after the launch of the EQUAL program in France and numerous other countries around the world, and as Spotify France tackles gender discrimination in collaboration with shesaid.so and other NGOs locally. 

“The music industry is in constant evolution, and it’s of the utmost importance that we accompany its actors with the adequate tools,” says Claire Morel, President of shesaid.so France. “It’s majeures.org’s role. Majeur.e.s. is truly an accelerator of equality.”

Check out majeures.org to find a directory of women, trans, and nonbinary music professionals. Then stream our EQUAL France playlist for a taste of the talent there. 

Play Your Part and The Roster Team Up To Deliver The Fearless, a Podcast Page Focused on Gender Equality in Sports

March 28, 2022

Some of the biggest cultural moments of the past five years point to an increasing recognition of athletes as being more than just the sports they play. Whether it’s tennis star Naomi Osaka choosing to opt out of interviews for her mental health or NBA legend Lebron James refusing to “shut up and dribble” when it comes to the deaths of Black people at the hands of police, conversations about social justice and sports are now par for the course. As part of Women’s History Month, we felt it was important to call attention to the battle for equality that women in the sports world fight every day.

Which is why two of our podcast editorial communities, the social justice–focused Play Your Part and the sports culture–focused The Roster, have teamed up to deliver The Fearless hub on Spotify. Centered around identity in sports as well as the economic realities behind the sports industry, the inaugural edition of The Fearless features a selection of podcast episodes curated by Play Your Part editor Ayo Oti and The Roster editor Deondric Royster, along with guest-curated playlists that offer a deeper insight into the equality struggles women face in sports. 

“Whether sexism, racism, homophobia, or even a mix of those and other societal ills, women—trans women included—have gone about breaking barriers in spite of the ones put in their way. Our page is an opportunity to share their stories and the creators that amplify them,” Ayo and Deondric told For the Record in a joint statement. “We believe there is an opportunity to explore this intersection between social justice and sports, and we hope that listeners interested in either or both issues will engage with The Fearless.”

Flipping the script

One of the guest curators for this edition of The Fearless is Dr. Amira Rose Davis, whose podcasts Burn It All Down and American Prodigies not only explore the intersection of gender, race, and equality in sports, but also the ways in which it parallels the world at large.

“​​I think one of the old adages is that sports reflect society, and people have pointed to that to say, well, the way that women are treated within the world of sports reflects a lot on how they are regarded by their state, by their government, by society as well,” Amira explained in an interview with For the Record. “I also push it a step further and like to think about sports as a laboratory. And so it’s not just that it’s reflecting society, but it also has a capacity to lead the way both in good and bad ways on many things.”

On Hear Us Now: Black Women in Sports, Amira’s playlist for The Fearless, she includes two episodes of her own from American Prodigies. These episodes share the stories of two Black gymnasts: Dianne Durham, who was left off the 1984 Olympic team despite winning the all-around at the 1983 World Championships, and Betty Okino, who was part of the USA team that took bronze in the 1992 Games. But looking beyond the challenges these athletes faced, Amira also considers how they worked to create a more sustainable space for Black gymnasts.

“A lot of what Betty details is echoed in other interviews we’ve conducted about the sport of gymnastics and other aesthetic sports like figure skating,” Amira revealed. “It is about body image ideas—about being voiceless. And with Betty, we have a conversation about how being a Black girl on top of being a woman made it harder to speak out.”

The path to payback

In addition to this intersection of gender and race in sports, another major point of emphasis for The Fearless is pay equity. While working on the hub, Ayo and Deondric were both inspired by the film LFG, which documents the U.S. Women’s National Team’s (USWNT’s) highly publicized legal battle for pay equity following their triumph at the 2019 World Cup. And it’s a big reason why Ayo and Deondric made a point to feature Alex Andrejev’s podcast, Longshot: Payback. 

Like LFG, Longshot: Payback explores the social and economic issues revolving around the USWNT and women’s soccer at large. Along the way, Alex, a reporter who covers Major League Soccer’s (MLS) Charlotte FC for the Charlotte Observer, takes a closer look at one pro soccer player in particular: Jessica McDonald, who has become a prominent face in the USWNT’s pay equity battle.

Jessica also contributed a playlist to The Fearless, which you can find on Spotify.

There’s a lot that’s inspirational about Jessica’s story, which includes overcoming a tumultuous childhood to win a national championship with the University of North Carolina and then recovering from a devastating knee injury early in her career to win the 2019 World Cup with the USWNT. But what stands out most is that the 34-year-old forward is one of the few single mothers currently playing in the NWSL, and prior to this year’s NWSL labor agreement, she had never had a season as a professional athlete where she made more than $42,000.

“It’s a little bit jaw-dropping to hear Jessica say, ‘Yeah, I was only making $15,000 in my first few years in the league.’ Like, here’s a World Cup winner saying this, and really, it was a mountain,” Alex reflected in an interview with For the Record. “It was after her time playing for the NWSL’s Houston Dash that she was working at an Amazon packing facility during an offseason and she was like, ‘I don’t want to do this to my son anymore. I feel like it’s time to kind of throw the towel in.’”

Alex hopes that Longshot: Payback can help bring more exposure to athletes with stories similar to Jessica’s and help put into perspective just how little they’re being paid relative to the sacrifices they make. But Alex’s other hope is that this will inspire women in sports to continue banding together and demanding fair compensations from the leagues, federations, and organizations they play for.

This is a sentiment shared by Amira, who has seen the same phenomenon play out in the WNBA with its players securing a historic labor agreement, and she believes that the next step in pay equity in sports is to consider the idea of “fair compensation” in a more holistic way.

“Why are there players who are six foot and change squeezing onto coach flights? What about child care? What provisions are there for parents, for pregnancy, for adoption, for multiple forms of family making?” Amira asked. “We’re obviously seeing there’s more of an emphasis on not needing to work multiple jobs just to afford life as a professional athlete. And I think one of the big things that we need to continue to see happen are these widespread collective bargaining agreements that include provisions about quality of life and not simply that paycheck number.”

Interested in learning more about the ways that gender inequality affects women in sports? Head over to The Fearless and start streaming one of the podcast episodes handpicked by our teams at Play Your Part and The Roster. And for more on the film LFG, be sure to check out the curated podcast picks from the editorial community over at Listen If You Watch.

Avril Lavigne Is Back With a New Album and Is Spotify’s EQUAL Ambassador of the Month

March 14, 2022

At just 17 years old, Avril Lavigne found success with hits like “Complicated” and “Sk8er Boi,” which sharpened traditional pop across a punk edge. Along with a series of Grammy nominations, including one for Best New Artist, the young Canadian singer-songwriter amassed an impressive following of fans who loved her personal lyrics and signature style.

Following her debut album, Let Go, Avril released five more albums that showed off a range of musical styles and themes. Fast-forward to 2022 and Avril is back with a new album and the distinction of Spotify’s EQUAL Ambassador of the Month. EQUAL is Spotify’s global music program aiming to combat gender disparity in the music industry by amplifying the work of women creators around the world. Avril’s known for writing and singing songs that bring female empowerment front and center, which makes her role as March’s EQUAL Ambassador a perfect fit.

Listeners can find Avril on the cover of the EQUAL Global playlist, which also includes the latest single, “Bite Me,” from her new album, Love Sux.

For the Record caught up with Avril and asked a few rapid-fire questions about her music.

The artists who have inspired me the most are __.

Alanis Morissette, The Chicks, and Shania Twain.

One piece of advice I’d give other women artists is __.

Believe in yourself, don’t be scared to say no, and trust your gut.

One notable moment in my career so far is __.

Playing live shows internationally and standing in front of a room full of people singing every lyric to my songs. It’s the most unbelievable feeling.

My creative process consists of __.

My feelings and guitar.

Some up-and-coming women artists I’m excited to watch are __.

phem and WILLOW.

My girl-power anthem right now is __.

“Wannabe” by the Spice Girls.

Ready to listen to Avril’s latest music, as well as other women artists around the world? Blast Spotify’s EQUAL Global playlist here. 

Equalizing the Music Industry

May 25, 2018

A Conversation Between Swedish Songwriter Linnea Henriksson and Spotify Nordic Managing Director Jenny Hermanson

All music creators, regardless of gender, should be able to enjoy equal conditions in which they can not only succeed, but thrive. Yet in 2017, only 13.5% of the songwriters behind the 50 most played songs in Sweden were women. As for female producers, that number was even smaller – zero. With all of that in mind, Spotify launched Equalizer Project in Sweden in 2017, with the goal of increasing gender equality in the music studio through building networks and creating opportunities for up and coming talent.

“Our goal is a music industry where all people, regardless of gender, enjoy equal conditions in which to succeed,” said Spotify’s Nordic Managing Director, Jenny Hermanson, who helped to create Equalizer Project out of Spotify’s Stockholm headquarters. “We want to inspire the industry and help women become better represented, both on the charts and behind the music.”

Equalizer, which consists of both a podcast and networking program, gives women in music careers a chance to connect with established industry professionals and amplify their voices. The podcast brings hosts and guests together to talk about music creation, production, and more. Past guests have included Tove Lo, Zara Larsson, and Seinabo Sey. This season’s guests include artist and songwriter Sabina Ddumba, rapper Silvana Imam, R&B singer Cherrie, and pop sensations Peg Parnevik and Molly Sandén. The semi-annual networking events invite five aspiring female creators to meet with industry professionals—past professionals have included First Aid Kit, Icona Pop, Max Martin, and Shellback—and get career advice.

In the conversation below, Spotify’s Hermanson and Linnea Henriksson, a top female Swedish artist, songwriter and producer (and Equalizer podcast host) discuss what the industry can do to support female and minority artists.

Linnea Henriksson, left, talks with Jenny Hermanson about Equalizer Podcast. Photo credit: Alma Vestlund/Studio Emma Svensson

Linnea Henriksson: What are some ways that Spotify supports young people interested in entering the music industry, especially women and other minorities?

Jenny Hermanson: Spotify is working with a lot of different initiatives and partners on this, both globally and on a local level. It all starts with having the right structures in place to make the industry more accessible from the top down. We launched the Equalizer Project in Sweden, which is focusing on inspiring young women to be a part of the music industry. Most songs are written and produced by men. Music fans aren’t simply hearing enough female stories and viewpoints, which is why we’re working to fuel innovation and diversify the industry.

LH: Why did you start the Equalizer Project? What are your goals for the project?

JH: Women are still hugely underrepresented in the music industry. Sure, there are exceptions, but generally you won’t find many female producers, agents or artist managers. And that’s because in the past, women weren’t expected or encouraged to succeed in these positions. What’s more, the vast majority of songwriters and composers are also men. More women are starting to emerge in these fields, but they remain massively outnumbered—in fact, no songs in the Top 50 Global Spotify Chart 2017 were produced by a woman. Hence the need to equalize, and that’s why we initiated Equalizer Project in collaboration with MXM Music and Musikförläggarna (Swedish Music Publishers Association).

JH: So, from your point of view as an artist, are we doing our part? How can we help make entrance into the music industry more accessible? Especially for women, minorities, and people from lower incomes?

LH: First off, equality is a mutual responsibility, because it will make everyone winners. We must look to ourselves, even female artists, to make change. We all need to be more willing to try new stuff. We can’t just talk about being curious about new music makers; we need to actually give them a chance to work and prove themselves. We can’t keep making excuses like “we don’t have the time, we don’t have money,” ”but he’s so good, he worked with blah blah blah…”

A concrete example is during an interview situation. Female songwriters end up focusing their interviews on other stuff rather than talking about their music to a larger extent than male writers. Interview a female artist like you would interview a man, let her be exactly as nerdy about her creation. Ask her about which guitar plugin she couldn’t be without, or whether she writes lyrics and music at the same time, and have the men talk about their lyrics, emotions and relationships, their views on equality and how they handle their private life with their busy schedule. It’s a structural problem that we treat men and women differently. The voice and work of a man is worth more. We must smash our own prejudices based on outdated traditions and structures, and start valuing other things.

JH: It’s so important to establish that anyone – regardless of gender – is able to enjoy equal conditions in which to succeed. We need to clear up the misconception that it’s a man’s world or industry. We need to fuel discussion of the current situation and encourage everyone to question industry norms—who can become a leader and how do they become one? We also need to encourage people to look for talent outside their personal networks and force the music industry to diversify. We also need to pay attention to the number of men and women behind the songs on the charts.

LH: Charts, streams—it’s exciting, I really feel that as a musician and a fan. Charts show trends, but it’s a tool that started out as a fun thing for the listeners and has come to dictate too much in the industry. Labels promote their artists with numbers and the media creates news on “these artists have streamed x amount of times.” The charts are fronted as the most important numbers, and artists work with the songwriters on the charts to get there themselves. There aren’t any efforts to include new writers and producers.

JH: What are the biggest pieces of advice you have for those in the music industry looking to support female artists, musicians, and songwriters?

LH: Support female writers and producers prior to sessions. Help her own her title as an artist. Speak up if you hear someone say something degrading. Exterminate the phrase “girl band,” or the “female drummer” when referring to a band or a drummer that happens to female. Don’t ask musicians IF they write their own music, but HOW they do it. Reward vulnerability and consideration in both men and women and kill the macho culture. Stop laughing at bad jokes, stop making excuses, and understand that this is the future. Because the future is female.

Listen to the Equalizer Podcast on Spotify.