Tag: women in music

Celebrating International Women’s Day With Our New Campaign: EQUAL

Spotify is always dedicated to empowering women creators and giving them a place to share their content with the world. Today, International Women’s Day, we are especially excited to launch a new campaign, EQUAL, to demonstrate our commitment to fostering equity for women in audio and celebrating their global contributions. The campaign will include partnerships, activations, new content experiences, and on- and off-platform support on local, regional, and international levels. Finally, it will also call on users to actively take control of their listening habits, making sure they play more women creators, no matter the day.

On-platform support 

Our new EQUAL hub is a one-stop destination that will highlight the work of women artists and podcasters. Over 200 of our top playlists, like Today’s Top Hits, Viva Latino, and Modus Mio, will feature women on the cover art. Spotify will also work with nonprofit partners such as Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music, and Women’s Audio Mission to curate specialty playlists that highlight artists who are shaping the future of music.

New content experience

WOMN, a new music + talk show, will release special episodes for International Women’s Day. The content features a diverse group of creators, influencers, and cultural figures discussing women-centered topics, making personal reflections on music that has inspired them, and  encouraging listeners to stream more women too. Guests include record producer and DJ TOKiMONSTA, actor and content creator Jenny Lorenzo, Spotify’s Dope Labs hosts Titi Shodiya and Zakiya Whatley, model and influencer Jazzmyne Robbins, and more.

Off-platform initiatives

Spotify is also making strides off the platform. We are creating a new invite-only EQUAL Board consisting of 15 organizations from around the world. Spotify will provide a one-time grant to each organization, with the goal of finding tangible ways to make the audio industry more equitable for women creators.

We will also be amplifying creators on social media and beyond. This includes highlighting the top-streamed women artists and most popular podcasters from around the globe. For music, Taylor Swift takes the top spot with more than 2.3 billion streams. Ariana Grande is up next, followed by Dua Lipa. Additional top-streamed women artists include Halsey, Karol G, and BLACKPINK.

When it comes to podcasts, Crime Junkie, hosted by Ashley Flowers and Brit Prawat, is the most popular podcast from women podcast creators globally. The show is followed by Call Her Daddy’s Alex Cooper. Other popular women podcast creators include: Elise Hu, host of TED Talks Daily; and Karen Kilgariff and Georgia Hardstark, hosts of My Favorite Murder

Spotify’s New SAWTIK Initiative Shines a Light on Emerging Arab Women in Music

From Umm Kulthum to Latifa, Arab female artists have played a pivotal role in shaping the region’s music. The goal of Spotify’s new SAWTIK initiative is to re-ignite the flame and help the next generation of female creators carry the torch. 

While SAWTIK is Spotify’s inaugural women-in-music initiative for the region, it’s not the first time we’ve worked to help creators and promote diversity. Spotify’s Equalizer Project highlights female and non-binary creators in the Nordic music industry, and Sound Up supports podcasters from underrepresented backgrounds in the U.S., UK and Ireland, Germany, Australia, Sweden, and Brazil. Now, with SAWTIK, we are extending our efforts to female artists in the Middle East and North Africa (MENA).

SAWTIK means “your voice” in Arabic, and with the initiative, Spotify is hoping to raise the voices of female artists in the region, making it easier for labels and fans to uncover these talented stars. Through education, networking, and on- and off-platform marketing support, these artists will have a chance to shine like never before as fans are introduced to the rich and diverse music they have to offer.

First, to see what the experience was like for women in the region’s music industry, Spotify partnered with Nielsen, a global data and insights company, to conduct market research with artists, listeners, and music experts. We also sent a separate, anonymous survey to MENA-based music labels. The results helped us better understand the landscape and the type of support these artists needed.

For example, the Nielsen insights showed that in MENA, 60% of aspiring female artists feel stigmatized for pursuing a career in music. Those who do choose to move into the industry have a hard time finding label support. In fact, responses from MENA-based music labels showed that female artists make up less than 13% of label signings in the past five years. There is, however, hope for a brighter future—that same survey showed that 86% of the labels agree that there is a demand for Arab female artists; it’s just that finding this talent remains a challenge. 

“As an Arab female artist myself, I have witnessed how difficult it is to pursue a career in music,” shares Lynn Fattouh, Spotify Consumer Marketing Manager in Middle East and Africa. “Our journey to create a more inclusive creative ecosystem in MENA’s music industry has just begun, and we hope that these initial steps and actions will help push these conversations forward and lead to positive and lasting changes for female creators.”

To celebrate the arrival of SAWTIK, Spotify launched a regional campaign highlighting the musical and cultural contribution of female artists through a series of activities and experiences, including female artists taking over the covers of 18 flagship playlists, such as Arab X and Arab Hip-Hop. Each of these playlists will lead with a song by a female creator. Listeners will also get to know these women through our digital billboards in Cairo, Casablanca, Amman, and Riyadh. 

Equalizer Producer Camp Empowers Women, Non-Binary, and Trans Artists to Take Production Into Their Own Hands

Gender inequality continues to be a challenge in the music industry, including in Sweden, where only 10% of the songwriters and 0.8% of the producers behind the 50 most-played songs of 2018 were women. That’s why we created the Equalizer Producer Camp, now in its second year, to provide a safe learning environment for Nordic artists who identify as female, non-binary, or trans. 

Over the course of six days this fall, artists and songwriters got a crash course on the ins-and-outs of music production—including a deep dive on recording, production, beat making, mixing, and more at studios such as Benny Andersson of ABBA’s RMV Publishing, Producers and artists Vincent Pontare and Salem Al Fakir’s Gottefar Studios, and Northbound Studios.  

“We are continuing to build on the Equalizer Project’s mission to empower female and non-binary artists in the studio, by providing the opportunity to learn more about music production, in a safe space, together with handpicked instructors from the music industry,” explains Jenny Hermanson, Nordic MD. 

Participants, including Linda Pira, Petra Marklund, Sarah Dawn Finer, Sabina Ddumba, Frida Öhrn, Amanda Winberg, Molly Hammar, Tiana Salmon, Bishat Araya, and Silvana Imam also got a chance to work with and hear from some of the biggest names in the industry including Selen Özan, who’s worked with Swedish pop stars including Veronica Maggio and Miriam Bryant; Grammy-nominated producer and artist duo Vaz; and producer, songwriter, and musician Oskar Görres, who has worked with Maroon 5, Britney Spears, and Adam Lambert.

Spotify Cultivates Female Podcasters of Color with Sound Up’s Return

Podcasting continues to grow as one of the most influential ways for people to share their voice with the world. And while female podcasters of color are making their mark in this territory, there’s still a significant opportunity to bridge the gap in representation. Just consider that 22% of podcasts in the U.S. are hosted by women, and even less than that are hosted by minority women.

Spotify’s immersive Sound Up accelerator program was created to tackle this issue head on. Returning for the second year in a row, the program is designed to uplift and amplify the voices of women of color. The intensive, week-long program lead by longtime facilitators Rekha Murthy and Graham Griffith trains the next generation of leading podcasters through education, mentorship and support from Spotify.

We hand selected 10 participants from over thousands of applications for this year’s class. The aspiring podcasters were invited to Spotify’s New York offices for daily sessions, working directly with podcasts’ biggest power players to cultivate storytelling, production, and marketing skill sets. The experience culminated with a pitch session in which participants competed for the opportunity to have their podcast pilots funded, produced, and featured on Spotify.

“It was such a pleasure to help usher these creators into podcasting,” says Juleyka LantiguaWilliams, CEO of Lantigua Williams & Co. and a speaker during the week. “Thanks to Spotify’s training, more women of color can shape the future of podcasting. These women have so much to say, and I simply cannot wait to hear all of it.”

This year’s participants include: Alyssa Castro, Christina Orlando, SK, Janae Burris, Kacie Willis, Michel Rosario, Rebecca Jackson-Artis, Shayla Martin, Yvette Ankunda and Mohini Madgavkar, who were provided one year Journalist PRO Licences courtesy of Hindenburg Systems during the program. At the end of the course, Christina Orlando, Janae Burris, Shayla Martin and SK were awarded $10,000 each to fund their proposed podcasts. 

“The response to the Sound Up program has been incredible, so we’re proud to bring it back a second year,” said Spotify’s News and Documentary Lead, Natalie Tulloch. “At Spotify, it’s vital to give voices and platforms to those that would not normally have the opportunity, and the women that come through these doors continue to amaze us with what they have to say. The participants have unique backgrounds, personal stories, and pivotal experiences that others resonate with, and we’re thrilled to give them the chance to share it with the world.”

Past alumni of Sound Up have received podcast development deals, connections to industry leaders, and production grants to take their concepts to the next level. Dope Labs, one of the three podcast winners from Sound Up 2018, and recently renewed for a second season, is a new original podcast that launched this past February, diving deep into the intersection of science and pop culture.

“It was surreal to be back and sit on the other side of the pitch competition,” said Dope Labs co-host Titi Shodiya. Titi serves as a scientific auditor at the National Institute of Standards and Technology. “I’ve learned so much from this program and have honestly watched my dreams become reality by launching a podcast on something I’m so passionate about. Seeing women of color raise each other up is really inspiring, especially in the podcast space because there aren’t that many of us. And last month at Spotify’s office, there was a room full of exactly that. I cannot wait to for all of their podcasts to debut and continue to change the podcast landscape.”  

Spotify is committed to reaching beyond the borders of music to being the leading audio-first platform and top destination for podcasts. Through programs like Sound Up, Spotify provides curated listening experiences to connect users with culture in a visceral and personal way, while inspiring a new wave of cultural and socially-minded podcasts. 

Read on to learn how the accelerator program has expanded to London and Australia, amplifying the campaign’s impact on a global scale.

Spotify Launches Original Podcast ‘The Conversation with Amanda de Cadenet’

As women navigate the ever-evolving social paradigms that shape our cultural discourse, there’s a need for clear, candid, and powerful voices to help society move forward. Amanda de Cadenet, host, photographer, and Girlgaze founder and CEO, has been one of those voices for over a decade.

With the 2011 launch of The Conversation with Amanda de Cadenet on Lifetime, Amanda created a unique place on TV, one where women could feel safe to talk to each other about a wide range of important issues and shared experiences. Now Amanda is  taking the conversation to the sound studio, with a podcast of the same name and mission.

Beginning on July 2nd and airing every Tuesday thereafter for nine weeks, Amanda’s Spotify exclusive podcast will feature one-on-one intimate and candid conversations with women and non-binary individuals who reveal their respective journeys and the wisdom they’ve gained along the way.

Guests will include actresses, activists, authors, politicians, filmmakers, providing a wide range of perspectives. Amber Heard, Senator Kirsten Gillibrand, Jameela Jamil, Olivia Wilde, Sophia Bush, and more will be joining Amanda on the show.  

“I’m excited to launch The Conversation as a podcast format because it really lends itself to the long form, in depth conversations I like to have with my guests. The Conversation is a place for raw and honest discussions on topics that need to be addressed right now” said Amanda de Cadenet. 

The launch of this podcast further showcases Spotify’s commitment to delivering interesting and unique original content to listeners, with a new generation of cultural and socially-minded podcasts. Spotify’s diverse, growing podcast slate includes: Stay Free: The Story of the Clash, Dope Labs, Jemele Hill Is Unbothered, Amy Schumer Presents, Riggle’s Picks with Rob Riggle & Sarah Tiana, Dissect and the newly announced partnership with President Barack Obama & Michelle Obama’s Higher Ground Audio. 

Check out the The Conversation with Amanda de Cadenet trailer here.

Spotify Celebrates Latinas in Music

During International Women’s Month, we celebrate the voices and stories of female creators around the globe. This includes showcasing an ever-growing band of Latina singers in our campaign Mujeres en la Música (Women in Music), in which Spotify brought together more than fifty female artists who are breaking barriers and stereotypes.

In the campaign, each artist relays their experiences of standing out in the music industry, the challenges she faced in getting ahead in her career, and details on how to overcome the various difficulties that women still encounter. The singers also recommend up-and-coming artists who inspire them.

Mujeres en la Música raises the volume on women who champion equality and inspire other women through their art—during International Women’s Month and every day.

Read on for their advice.

“To all the girls who are starting their musical careers, I want to say this: remember that it is not a question of gender, but of talent and defending what you are. Don’t be the same as the rest just because it’s fashionable or because it’s what sells. Be honest to yourself and work hard.” Ana Torroja, Spanish feminist icon

Ana Torroja

“I’ve always had little hair. ‘Take the bald girl out,’ they said, because nobody was used to seeing that onstage. But it never mattered to us, we were the most rebellious in pop music.” – Federica, of Mexican pop band Kabah

Kabah

“All the women I’ve crossed paths with inspire me in some way. I have composed songs about women in maquiladoras, women in domestic life, migrants and those who challenge society. It is dangerous for women to be powerful, it seems important to me to tell that.” – Lila Downs, Mexican singer-songwriter

Lila Downs

“When I started in music, I was always the only woman in the band. Now I feel that the world is realizing that we have many women in music doing super interesting things, that we can play, compose, and be producers of our art. We have something to say.” – Mon Laferte, Chilean singer and songwriter

Mon Laferte

“When girls are starting their musical careers, I tell them, ‘Now is the best time to be a woman and make music. But this does not mean that we have conquered everything, and it does not mean that people won’t say no. They are going to doubt you. We still have a lot to overcome, but we are doing it with work and with facts, because we are better prepared than ever.’” – Paty Cantú, Mexican pop star

Paty Cantú

“[Today] it is easy to question the necessity of feminism, because girls think that we’re doing very well, without thinking that we only recently started voting and studying. It is important that we achieve equity in all aspects. We need to maintain a critical position and to not give in to the fight.” – Andrea Echeverri, leader of legendary Colombian rock band Aterciopelados

Andrea Echeverri

Listen to the music of these women and the many more who inspire us in our International Women’s Month hub.

Sound Up Bootcamp UK Amplifies Diverse Women’s Voices

This autumn, hundreds of podcast hopefuls submitted their pitches for an original show. Ten were awarded the opportunity to learn how to bring their stories to life. Ultimately, three finalists emerged, who will go on to make their own podcasts, thanks to Spotify UK’s first-ever Sound Up podcast bootcamp.

The week-long, intensive bootcamp for up-and-coming podcasting producers was specifically created to help foster talented—but often underrepresented—voices in the field. To qualify for consideration, Sound Up applicants had to identify as a woman or non-binary person of colour.

“We wanted to look at ways in which we could highlight diverse voices in podcasting,” says Alexandra Adey, UK Podcast Partner Manager at Spotify, “and to give people the tools to make content if they weren’t able to do so previously.”

Inspired by the success of a similar Spotify event in New York, Alexandra and her London-based team invited ten creatives to join the budding podcasters for five days of talks, master classes, and studio time. Attendees heard from industry experts on how to develop and improve their skills in sound design, editing, branding, production, social media, and storytelling.

At the end of the week, they pitched their podcast ideas to a panel of external judges, all prominent figures from across the UK audio industry. Three winners were selected: Sangeeta Pillai, Kym Oliver, and Olorunfemi Fagunwa. They were rewarded with ongoing technical and marketing support from Spotify, as well as free software packages and studio time to help bring their podcasts to life.

“A lot of women from my culture don’t even listen to podcasts, because [the topics are] not relevant to them. I think if we make content that speaks to what they care about, and open up spaces for them, I think there will be a lot of engagement,” says Sangeeta, whose Masala podcast focuses on “lovely warm chats over a cup of tea” with other women “doing something fantastic in their field.”

Sound Up also leaned into the democratising power of the medium. As Alexandra shared, “Podcasting is fantastic because in one respect it’s a very level playing field … A good podcast creates its own little fan club or listening gang. And it gives you room to hear content you wouldn’t hear on mainstream radio.”

Accessibility, in a different sense, is especially important to Kym Oliver. A wheelchair-user, she values the fast-track options to creativity that a podcast readily offers. Her winning submission was for an audio play about a failed fictional reality TV star.

“A podcast is super accessible,” she affirms. “You can just put your thought out there. And I don’t think people historically went into it thinking, ‘I’m gonna do a podcast, I’m gonna become a millionaire!’ They did it because they wanted their voices to be heard. It’s an audience-driven thing.”

Kym further shared that her week at Sound Up “was collaborative, it was loving, it was sharing, and everyone was supporting each other. And even the generosity of the people who were coming to give the master classes was really inspiring.”

The third winner, Olorunfemi Fagunwa, is the force behind the podcast Notorious, “about women in history who are known as being disruptors or troublemakers in some ways. We want to throw a light on women around the world who are often overlooked or not paid attention to, and get a sense of their time and space.” Her work focuses on interviews with historians, researchers or people who might have known them. First up: Winnie Mandela and Funmilayo Ransome-Kuti.

Sound Up is now sounding off—helping to amplify voices and increase diversity—and it’s clear that the podcast revolution is on.

Amplifying Women’s Voices in the Music Business

Women are vastly underrepresented in the music business—producers, agents, songwriters, and managers included. In fact, only 13.5 percent of the songwriters behind Sweden’s 50 most played songs in 2017 were women, and all of the producers—yes, 100 percent of them—were men. Our mission is to change that.

“We want women to become better represented, behind the music and on the charts, and at every level in between,” says Jenny Hermanson, Spotify’s Nordic Managing Director.

That’s why we created the Equalizer Project, a progressive initiative devoted to equalizing opportunities for women in the Swedish music industry. The project launched from our Stockholm headquarters in early spring 2017.

“We aim to bridge the gap by bringing women together to build a music industry where everyone can succeed and thrive,” Hermanson says. Our project, which consists of an empowering podcast, meaningful semi-annual networking events, a producer camp and all-women and non-binary meet-ups, stems from a desire to spark conversations around increasing equality and breaking gender barriers in the world of music.

2018 was a busy year for the Equalizer Project. Check out these four ways the initiative is setting the stage for achieving greater representation in the music business.

1. Equalizer Project Networking Events—Breaking Bread and Barriers

The goal of these intimate roundtable networking dinners for five rising talents and five industry professionals—including global pop sensation Katy PerryIcona PopMax MartinFirst Aid Kit, Noonie Bao, Tove Styrke, and Shellback—is to create a space where female artists, songwriters, producers, and other music industry professionals can openly share experiences, strength, and hope—without the commitment tied to meeting in a studio for a session. Guests also have the opportunity to learn from each other, all in the name of supporting career development and breaking norms.

During the events, aspiring female creators get a chance to meet industry professionals to pick their brains about their career and ways of working and encourage them to chase their dreams. We’ve also welcomed rising Swedish music standouts Janice Kavander, Thea Gustafsson (aka Becky and the Birds), and many more.

2. Equalizer Producer Camp—Creativity at Work

In the project’s first course in music production, 11 female, transgender, and non-binary artists from diverse backgrounds and music genres received expert instruction from American producer Trakgirl and Swedish producers Jenny and Cecilia Vaz, Charlie Bernardo and Vargas & Lagola, the duo behind major hits for Avicii and Axwell Λ Ingrosso. This unique camp was created to give these underrepresented songwriters and artists a chance to develop their skills and learn more about production. Swedish singer-songwriter Linnea Henriksson participated in the three-weekend long camp alongside fellow artists like Maria AnderssonNaomi Pilgrim, and several others.

“A producer has a lot of power in the creative process, and it’s important we see more diversity in this role,” says Hermanson, who took part in the camp held at both Northbound Studios and Spotify’s Stockholm headquarters. “We wanted to give participants valuable knowledge, inspiration, and fun weekends at Spotify. It’s so exciting to follow their journey.”

3. Equalizer Dinner—Cultivating Connections

During this special meet-up dinner last October at Spotify’s headquarters, 40 of Sweden’s most prominent female artists, songwriters, and producers gathered to celebrate women in music production. We created a space where female and non-binary artists and several other industry professionals could openly connect and share experiences. Guests also enjoyed live performances by hip-hop artist Imenella and Linnea Henriksson. Check out the recap video:

4. Equalizer Podcast Seasons 2 & 3—Sharing Stories of Triumph

This insightful 24-episode Spotify Original podcast highlights female role models in music and brings hosts and guests together to chat about creation, production, and most of all, their biggest passion—music. You’ll hear everything from advice on breaking through from some of Sweden’s most successful female artists, to personal stories of overcoming common industry challenges, to inspiring pep talks and more.

The first season of the podcast was hosted by Henriksson, who was joined for the second and third by writer and DJ Evyn Redar. Season two guests include pop sensations Peg Parnevik and Molly Sandén, R&B singer Cherrie, artist and songwriter Sabina Ddumba, and rapper Silvana Imam. Season three guests include electro pop duo Icona Pop, Imenella, and Canadian pop and R&B singer Alessia Cara. Among past guests are singer Seinabo Sey and singer-songwriters Tove Lo and Zara Larsson. Check out the Swedish-language podcast here:

Stay tuned in 2019 for more about our upcoming activities for female songwriters and artists. We’re just getting started.  

Girls Make Beats and Spotify Inspire Young Women to Find Their Voices

Twelve-year-old Destiny once dreamed of dancing backup for Beyoncé. After participating in Tiffany Miranda’s girl-powered program Girls Make Beats, those dreams have grown. Her new ambition? “Becoming the next Beyoncé.”

Girls Make Beats focuses on empowering and teaching the next generation of women studio engineers, DJs, and producers. With 200 trainees and counting, Girls Make Beats utilizes educational programs, summer camps, networking events, and after-school seminars in cities like L.A. and Miami to educate girls ages 8 to 17 on the ins and outs of the music industry.

Given the underrepresentation of women in music, Miranda’s project is an important one. Spotify has made supporting females in music production a priority. Our EQL Directory and EQL Studio Residency program both work to provide resources and recognition for up-and-coming female producers, our Equalizer project includes a producer camp and podcast to help women navigate the world of production, and our Sound Up Bootcamps provide opportunities for women in the U.S., UK, and Australia to break into the podcasting world.

But, we know inspiring the next generation is critical to continuing to make the industry more inclusive. That’s why we’ve partnered with Girls Make Beats to help provide scholarships for talented young women working toward their dreams.

“I created Girls Make Beats because I started in the music industry at a very early age as a singer. There were very few women that were actually in the creative control positions, and I became passionate about learning how to do it on my own,” Tiffany “Delilah” Miranda, president and founder of Girls Make Beats, says about the program.

In our exclusive video below, meet a few of the girls making beats as they share why being female in this field matters.

Miranda’s advice to young women making music? “Educate yourself as much as possible.”

Join our efforts for equality in the music industry. Click here to help provide a Girls Make Beats scholarship for a talented girl in need.

EQL Resident Roundtable: Meet the Women Behind the Mixers

The future of audio engineering and production is female—which is exactly why Spotify’s Social Impact Team is partnering with Berklee College of Music to form the EQL Studio Residency. Women are often underrepresented in the music industry, so by providing three full-time, paid residencies to women and gender non-conforming individuals across the world, we are hoping to help aspiring female engineers gain the experience and mentorship needed to take their careers to the next level.

Spotify and Berklee’s first EQL Residency cohort started in October with three up-and-coming talents: Ramera Abraham, a Filipino-Canadian vocal engineer, producer, and recent Abbey Road Institute graduate based at the Spotify Secret Genius Studio in London, U.K.; Taylor Pollock, a Berklee music production and engineering alumna from the small town of Sharpsville, Pennsylvania currently at the Spotify Studios in Nashville, Tennessee; and Jeanne Montalvo Lucar, a Grammy-nominated producer-engineer with a radio background working out of Spotify Studios and Electric Lady Studios in New York. Heading up the program on the Berklee side is Darla Hanley, the first female academic dean at Berklee College of Music in Boston. In her work, she has spearheaded many music initiatives and programs and is always looking for new ways to promote, engage, and support women in the industry.

We sat down with the residents and Darla to get their takes on finding incredible mentors, the benefits of a residency for women in a male-dominated industry, and their advice to aspiring female engineers.

First off, what does an audio engineer actually do?

Jeanne: If you think of it from beginning to end, the audio engineer works directly with the musician to record an album, or a track. And [as the engineer] you’re in charge of conceiving how the recording is going to shape up; whether in a studio and what microphones you’re using, for example. They take responsibility of recording the sounds, mixing them together, and editing the final product.

Ramera: Audio engineers work across video, film scoring, video games, and podcasting—bringing the technical side of a song to life and making your favorite artist sound so good.

The music industry is a hard field to break into, no matter who you are. Who are some of the mentors who helped you get where you are?

Taylor: My teachers at Berklee were probably the biggest resource for me, because they were people who had established themselves in the industry already. Jonathan Wyner mastered “Bleach” by NirvanaMatthew Ellard, my favorite teacher, engineered for metal bands in the ’90s. My mentor Leanne Ungar recorded Leonard Cohen in the studio and on tours. She was one of the people that really pushed me to go hard and stand up for myself distinctly from my male classmates. I spent a semester interning in LA, and Eric Rennaker and all of the staff at Bedrock Studios in LA helped push me to be bolder and more confident.

Ramera: The most important musical inspirations in my life will always be my grandfather (a bass-baritone), and my aunt (music teacher and multi-instrumentalist). I owe a lot to teachers from Carleton University in Ottawa, as well as Carlos Lellis from Abbey Road Institute, and my co-writer, AntonioEsposito, for pushing me to continue songwriting and vocal production in the first place. When I first started songwriting and was introduced to the world of music production, I was also really looking up to women like Ali Tamposiand Sarah Aarons, whose podcasts I would listen to all the time. I would just analyze the melodies they’d written, and just kind of think, ‘Wow, I want to write like that’. I also had the pleasure of meeting Sylvia Massy, a fearless engineer, unafraid to experiment with new ideas. So I’d love to find a medium between the two; to merge my creative side with my growing experience as an engineer.

Jeanne: My previous bosses have always served as the biggest mentors for me. Andreas Meyer specifically was always extremely supportive, giving me huge projects and helping me talk through my own projects—never hesitating to recommend me for something big. And my advisor at NYU, Dr. AgnieszkaRoginska, still is a huge mentor for me. As a woman, seeing another woman, who has a family, who is working in audio, and is working to bridge that gender gap to support the future women in the field has always been a great inspiration.

Why is having a residency like EQL so important for female engineers and producers?

Jeanne: I’ve dealt with the feeling that my resume is at the bottom of the pile, and realizing that a man is just going to end up getting the job. So to have been in competition [for the residency] with other women was amazing. I knew I wasn’t going to be turned down because of my sex at the end.

Taylor: In my previous experiences, when I would do sessions, it would be just mostly males. Now I have a group I can talk to, to say, ‘Hey, so this negative experience with a male coworker happened. This isn’t normal, right?’ And then they can let me know, ‘That’s not normal. It’s not something that you should put up with.’

Ramera: Last week [during the mentoring session], it was just a really great … I don’t know, it felt almost like a support group, in the best way possible. I felt the importance of women supporting women. I feel like there are so many important conversations, both about music and not, we can have in a group like this.

Darla: One of the best elements of EQL is our ability to have Berklee women leaders mentor the three recipients. The Berklee Women Chairs Forum group is so impressive and represents many areas of the music industry like production, songwriting, music business, and film scoring. Without EQL, this group would probably not be gathering to talk about supporting women in recording studios in Nashville, London and New York, or offering collective advice. EQL gives us the ability to work together in new ways and go beyond the borders of our campus.

Speaking of women supporting women, what’s your advice for aspiring female engineers, producers, and songwriters?

Jeanne: I’ve always kind of obsessively networked. Whenever there were events, I would just throw myself at them because I knew that it was an uphill battle. Not being afraid to take the plunge and jump into the deep end has been kind of the only way to operate as a woman in this business. If you do good work it will speak for itself. You may have to prove yourself over and over and over again. But at the end of the day, you’re going to earn their respect, and they’re going to want to work with you in the future.

Taylor: If you see a woman doing something that she’s doing well, but there’s a guy behind her, trying to tell her how to do it, say something. Tell them to back off. Usually that opens the door for people to work the best that they can. When that happens to me, I just tell people that I can do it. And to let me do it.

Ramera: My main advice is to never be afraid to ask for help. The only way you’ll learn to do a job well is to continue to make mistakes, ask for clarification on how something works, and never make the same mistake again. Ask for help from fellow engineers—male or female—because at the end of the day, your experience should be less hierarchical and more learning and development-oriented. Work with as many writers and producers as possible. People are there to support you!

But there’s always more to do. What’s next?

Darla: We can keep creating opportunities for women in music and put them in the spotlight as much as possible. We should also focus on teaching children that there are no gender boundaries in music so the industry (and world) of tomorrow will be different. For now, let’s showcase how women are a part of the music industry—in a way that inspires other women to take part. Women contribute as performers, creators, producers, engineers, business leaders and more. We need their voices to be amplified. It isn’t every day that we get to empower women and change lives. Wait—with EQL it is!

Learn more about the EQL residency and new EQL directory.

Spotify and SoundGirls Launch ‘EQL Directory’, a Global Database for Women in Audio and Music Production

“In order to make change, everyone has to agree there’s a problem to solve in the first place,” says Anna Ingler, co-founder of the Upfront Producer Network, which represents 100-plus female and gender-nonconforming producers in Sweden.

It’s estimated that less than 5 percent of all audio professionals are women. Many people in the music industry are—and have been—working to solve this issue by providing educational, networking, and community resources to increase diversity in these fields. And yet, the excuse still exists: “We want to hire a woman, but we couldn’t find one.”

Introducing the EQL Directory, powered by SoundGirls—a nonprofit dedicated to expanding opportunities for girls and women in music—and made possible by Spotify. The EQL Directory is a global database of professionals that seeks to amplify the careers and achievements of women working behind the scenes in music and audio. Any person around the world can add their name and claim their space. And, any person looking to hire a more inclusive creative team can find professionals in their area.

“[We] face the myth that there are not very many women or non-conforming people working in audio, and because of this people don’t even bother to look. The EQL Directory proves that this is not true,” says Karrie Keyes, co-founder of SoundGirls and Pearl Jam’s long-time sound engineer.

“This is a great tool to create more opportunities for women,” says TRAKGIRL, a successful producer who has worked with everyone from Jhené Aiko to Belly to Luke James. “We have to continue the work and create more inclusion and diversity in male-dominated spaces; we have a lot of work to do, but this is an awesome start.”

The EQL Directory was made possible through a partnership between Spotify and SoundGirls, which was founded by Keyes and Michelle Sabolchick Pettinato.

“SoundGirls already had this global directory of women in audio and production, and we came together to help them make it more beautiful, more useful, and more visible within the industry,” says Kerry Steib, Spotify’s Director of Social Impact. “We know that increasing equity for women in these fields is a complex problem to solve. We have to work with great partners across the industry and come together to create solutions.”

To guide our commitment to increasing equity in these fields, Spotify and Secret Genius have assembled a team of some of the most talented and in-demand professionals to create a new EQL Advisory Board. TRAKGIRL, along with Lauren D’Elia, Jin Jin, Kesha Lee, and Ali Tamposi will help shape the future of these programs.

The EQL Directory is one of many initiatives Spotify has developed to support equity in the audio industry. In August, we created three full-time residencies in our Secret Genius and Spotify studios to support hands-on career development for female studio engineers, the Equalizer Project’s success has continued with networking dinners and a recent Producer Camp in Sweden, and The SoundUp Bootcamp, an accelerator program for aspiring podcasters in underserved communities has been launched in the U.S., UK, and Australia.

Visitors to the EQL Directory can find resources from initiatives and organizations like the Audio Engineering Society, Beatz By Girlz, Equalizer Project, female:pressure, Gender Amplified, Girls Make Beats, Instituto Criar, Secret Genius, shesaid.so, SoundGirls in Mexico,, The 7% Series, Upfront Producer Network, Yorkshire Sound Women Network, and the Women’s Audio Mission.

Check out the EQL Directory.