Tag: Mental Health

Spotify, The Black List, and The Jed Foundation Team Up To Champion Mental Health in Fiction

February 12, 2025

Stories have the power to change the way we see the world, and when it comes to mental health, the right story can make all the difference. That’s why Spotify is partnering with The Black List, a platform for writers to showcase their projects for industry professionals, and The Jed Foundation (JED), a nonprofit that protects emotional health and prevents suicide among our nation’s teens and young adults, to launch the Spotify x JED Impact Award—an initiative supporting exceptional depictions of mental health in unpublished fiction.

The Spotify x JED Impact Award will provide five $10,000 grants to recipients with unpublished manuscripts, with the goal of reshaping the conversation around mental health, diversifying mental health narratives in fiction, and promoting positive storytelling around mental health. As part of the initiative, Spotify will cover fee waivers, which will allow up to 140 writers to receive a free month of hosting and a free evaluation on the Black List platform.

“Stories about mental health have immense power to erase stigma and help people get the help that they need,” said Casey Acierno, Social Impact Lead at Spotify. “We’re so excited to partner with The Black List and The Jed Foundation to uplift unpublished manuscripts with meaningful depictions of mental health. Having entered the audiobooks space, Spotify knows the power of storytelling, and we’re thrilled to support writers in looking after themselves and the way they write about mental health.”

Supporting mental health through storytelling

This initiative underscores Spotify’s commitment to both creators and consumers, recognizing the power of storytelling to humanize mental health and foster understanding. In addition to supporting the creation of powerful new literature, we’re also working to amplify existing mental health audiobooks on our platform.

“Narratives in fiction can have a very real impact on our mental health—helping shape how we see ourselves, perceive our place in the world, navigate challenges, and discover possibilities for healing and growth,” said Courtney Knowles, Senior Media Advisor for The Jed Foundation. “JED and I are proud to partner on this initiative, celebrating and inspiring unpublished novels that entertain while creating connection and fostering emotional well-being.”

Beyond the grants, Spotify is offering additional resources for authors, including:

    • A mental health resource hub: Developed in collaboration with JED, the hub provides support both for writing about mental health and for writers’ own mental well-being. Resources include:
    • 1:1 consulting with JED for awardees: Providing personalized support and guidance.
    • Programming and content focused on authors’ mental well-being: Addressing the unique challenges faced by writers and offering support for their mental health journeys.

“The Spotify Social Impact team and The Jed Foundation are important stewards of intentional programming with meaningful impact. I’m thrilled to be partnering with them on this initiative to amplify exceptional depictions of mental health in unpublished fiction,” said Randy Winston, Creative Director of Fiction at The Black List. “Storytelling and mental health go hand in hand. Through powerful conversations, this partnership will raise awareness and empower writers at all levels to prioritize their well-being.”

Submit your story

Submissions are now open on The Black List’s website and will close on July 8, 2025. Authors can submit their English-language manuscripts globally. A judging panel featuring experts from Spotify, The Black List, and JED, along with soon-to-be-announced notable authors, will select the five winning manuscripts.

Award recipients will be announced on October 10, 2025 (World Mental Health Day). For more details on eligibility and the application process, visit the submission page.

Tune In, Tune Up: Five Creators Share Tips To Guide Your 2025 Wellness Goals

January 10, 2025

The new year is a time for fresh starts and a renewed focus on our well-being, and there is a wealth of podcasts you can stream on Spotify to find inspiration and motivation. To help you kick off 2025 feeling your best, we’ve consulted five luminaries in the wellness space to share their insights.

The Subtle Art of Not Giving a F*ck Podcast

Building on Mark Manson’s bestselling self-help book of the same name, The Subtle Art of Not Giving a F*ck Podcast tackles relationships, careers, health, wealth, and happiness with refreshing honesty. Featuring a mix of guest appearances, burning reader questions, and solo shows with Mark, the show explores all the uncomfortable questions that might just change your life.

Mark Manson

How it started: “It happened by accident. I started blogging my own personal growth journey, had a distinct style and some unique takes, and developed an audience relatively early on. They started asking me for advice, so I went and researched the answers. From there, it just kind of snowballed.”

How it’s going: “Spotify has been the primary home for my podcast audience almost since we launched. It seems like we grow the most organically there, and our listeners are more engaged.”

Mark’s wellness tip: “I know big, ambitious goals are sexy, but you’re far more likely to succeed if you break them down into a series of small, relatively attainable goals and take them down one after the other. It’s not as sexy or exciting but it’s what actually works. If you’re relying on willpower, you’re doing it wrong.”

Stream the latest episode of The Subtle Art of Not Giving a F*ck Podcast on Spotify.

The Liz Moody Podcast

Hosted by bestselling author and longtime journalist Liz Moody, The Liz Moody Podcast offers research-backed wellness advice. Liz sits down with some of the world’s leading experts to answer some of the biggest health and wellness questions, from what to eat to fight disease to how to take control of your finances.

Liz Moody

How it started: “After experiencing a mental health crisis, I turned to the skill set I’d honed over the years: researching and asking questions. I reached out to people I had absolutely no business talking to (neuroscientists at Stanford, nutrition researchers at Harvard) to try to uncover what was happening in my brain, and how I could potentially feel better. Many of them didn’t write back, but a few did, and with that information I began to cobble together a plan for myself. Slowly—very slowly!—I started to feel better, and I became passionate about helping others feel better, too.”

How it’s going: “People are already listening to their favorite music on Spotify, so it’s easy for them to integrate podcasts—I love making any wellness habits as simple as possible, so meeting people where they already are is huge for that. It’s also so fun to have comments on episodes, and be able to continue the discussions raised and get feedback on what people are loving.”

Liz’s wellness tip: “The world’s largest study on gut health found that the single most important thing to feed our microbes was how much diversity was in our diet. Specifically, the study found that 30 plants per week was the ideal number for optimal microbiome benefits. So start counting your plants—and anything that grows in the ground counts as a plant—and try to add more plants to every meal. Can you hit that 30 a week number? It becomes a fun game, but it also has huge health benefits.”

Stream the latest episode of The Liz Moody Podcast on Spotify.

GrownKid

Following the success of Teenager Therapy, Gael Aitor and Kayla Suarez returned last summer with a brand-new podcast, GrownKid, focused on young adulthood. Bringing diverse perspectives from experts and leading voices across generations, GrownKid offers meaningful conversations around critical topics for Gen Z, like building a career without a college degree or overcoming rejection.

Kayla Suarez and Gael Aitor

How it started: “We started a podcast documenting our coming-of-age when we were 15 years old, and so began our journey into advocating for the importance of vulnerability, mental health, and wellness.”

How it’s going: “Not only has Spotify given us the ability to talk with our audience directly, but it’s also allowed us to get a sense of what’s important to our listeners by helping us track the better-performing episodes and topics we do.”

Gael’s wellness tip: “When you feel yourself getting brain fog, go outside and walk in nature. If that’s not possible, walk inside your house!”

Kayla’s wellness tip: “Dance, dance, dance! I feel like dancing as an act of wellness is underrated. Even just setting aside 10 minutes to play your favorite songs and dance has made such a difference for me.”

Stream the latest episode of GrownKid on Spotify.

Self Obsessed

A renowned self-love and development expert, Tam Kaur is dedicated to helping women become the best versions of themselves. On Self Obsessed, she provides advice on topics like building confidence, embracing authenticity, setting boundaries, cultivating healthy relationships, and pursuing your passions.

How it started: “I’ve always been obsessed with self-development. Along the way, I definitely made mistakes, but the lessons I learned inspired me to share them so that other women could progress on their journeys faster.”

Tam Kaur

How it’s going: “Spotify has allowed me another avenue to provide value to my audience, from my curated wellness playlists filled with uplifting songs to my audiobook, Buy Yourself the Damn Flowers. With my podcast, it’s allowed me to share my story more in depth, connect with my listeners, and create even more content for my audience members who are always on the go!”

Tam’s wellness tip: “Meditate. It’s something I value more strongly now than ever. It’s easy to do and doesn’t have to take more than two minutes, and yet the benefits are endless. You gain peace, clarity, and presence. Not to mention it’s a powerful manifestation tool when you visualize your dream reality at the same time. It has the power to rewire your subconscious so that you can develop a more positive self-concept.”

Stream the latest episode of Self Obsessed on Spotify.

Let’s Talk About Mental Health with Jeremy Godwin

On Let’s Talk About Mental Health, writer, counselor, and mental health advocate Jeremy Godwin breaks down complex mental health topics into simple, actionable steps. With practical, research-backed advice and insights from his expertise and personal experience, he seeks to help you build healthier habits, foster resilience, and create lasting positive change.

Jeremy Godwin

How it started: “After going through a breakdown in late 2011, followed by several years of severe depression and anxiety, I wanted to find a way to help others who were dealing with what I went through. Over a decade later, I’ve found a space to help people that also makes me feel incredibly fulfilled!”

How it’s going: “Being able to engage directly with my listeners through comments and polls on Spotify helps me understand what resonates with them, and have real conversations (instead of just talking at them each week in my show!).”

Jeremy’s wellness tip: “Focus on what you can directly control. It’s so easy to become overwhelmed by the weight of the world and all the stuff we need to deal with in our lives…but when you remember that you can only ever control your own words and actions, it frees you from a lot of stress.”

Stream the latest episode of Let’s Talk About Mental Health with Jeremy Godwin on Spotify.

Take a Beat and Tune In to Nature for World Mental Health Day

October 9, 2024

Research shows that nature sounds can have a positive impact on your mental health. So, this World Mental Health Day, we’re inviting you to take a beat and tune in to nature. 

We’re reintroducing our “Take a Beat” campaign, which aims to help nature sounds become part of people’s everyday lives by highlighting the positive impact they can have on your mental health and well-being. Turning to nature provides listeners an opportunity to do something intentional for themselves by tuning out the background noise and tuning in to their own needs. We’re encouraging listeners to pause, reflect, and immerse themselves in the soothing sounds of nature. 

For Spotify, positive mental health is a state of well-being that allows people to better cope with the daily stresses of life, function productively, and make meaningful contributions. With this in mind, through Heart & Soul, our global mental health initiative for all Spotify employees, we are also encouraging employees to tap into Take a Beat and connect with nature through internal programming that helps educate, inspire, and normalize the idea of taking time away from their desks and spending time in nature.

Nature, mental health, and well-being are inextricably linked. A study of ~20,000 people found that those who spend at least two hours in nature throughout the week report consistently higher levels of mental health and well-being compared to those who don’t. Whether it’s the sound of ocean waves, a birdsong at dawn, or the rustle of wind through trees, the natural world offers a sense of calm and grounding that’s hard to find elsewhere. In today’s fast-paced world, these moments of stillness can feel distant or inaccessible. That’s why Spotify is proud to use its platform to bring these soothing sounds directly to people, wherever they are.

The Take a Beat hub 

The Take a Beat hub is filled with the best nature sounds available on Spotify—from field recordings to nature-themed albums, guided meditations to inspiring podcasts. The highlights in the hub are all backed by science, and the destination also features content from our partners, Sounds Right and Calm. 

Sounds Right, which launched earlier this year, is about recognizing Nature as an artist. By listening to NATURE’s tracks, fans are directly protecting the environment—a portion of royalties are disbursed to high-impact conservation initiatives. The Take a Beat hub includes tracks like Louis VI and NATURE‘s “Orange Skies” (featuring Mick Jenkins and Jelani Blackman); UMI, NATURE, and V’s (of BTS) “wherever u r”; and Cosmo Sheldrake and NATURE’s “Soil.” Our friends at Calm have curated an exclusive selection of nature-themed meditations that can be found in the hub. Listeners can find suggestions like We Are Nature, Nature Walk, Grounded Like a Mountain, Mindful Walking Meditation, and Nature All Around (the last of which is narrated by Jay Shetty). 

Collabs with Louis VI and other artists and influencers

With this year’s initiative, Spotify has teamed up with zoologist, BBC Creator in Residence, and rapper Louis VI, whose main purpose is to use sound to strengthen our connection to the natural world.

His collaboration with the campaign will help showcase how deeply nature and music are intertwined. “Having a strong relationship with nature is so important for both our mental health and creativity,” said Louis VI. “I draw inspiration from the natural world. Its rhythms, sounds, and energy are often a source of healing and creativity when making music.”

The Take a Beat campaign offers an open invitation to everyone, encouraging a deeper connection with the world around us through sound—whether it’s on World Mental Health Day or any other day.

Artists Maejor, N3WYRKLA, and Ralph Castelli are also joining us to share how they take a beat and tune in to nature, along with U.K.-based creators Char Bailey, Nadeem Perera, and Tash LC.

Community impact 

As a part of the campaign, we’re also making donations to organizations that are doing inspiring work to support people to connect with nature for their mental health and well-being. Three of these groups include Dose of Nature in the U.K., Climate Mental Health Network in the U.S., and The Global Fund for Mental Health. 

We also worked with our partners Good Energy to create a resource page where people can learn more about the intersection of mental health and climate change, discover simple ways to look after your mental health through nature, and learn more about partners working in this space. 

Explore the healing sounds of nature in our Take a Beat hub here.

UNICEF and Spotify’s Award-Winning Mental Health Hub, Our Minds Matter, Comes to Latin America

May 30, 2024

Mental health and well-being are fundamental components of a child’s healthy development and future. Today, one in seven adolescents globally experiences a mental health condition, with half of all mental disorders developing before the age of 14 and 75% by the mid-20s. In Latin America and the Caribbean, around 16 million children and adolescents between the ages of 10 and 16 live with a diagnosed mental disorder.

Since 2022 Spotify and UNICEF have been working together to help ensure that young people around the world can access trusted and engaging mental health audio content. The Our Minds Matter hub was first launched in Ukrainian, Polish, and English in June 2023, focusing on responding to the urgent mental health needs of young people who have been affected by the war in Ukraine.

Today, we are launching a Spanish-language version, Una Mente Sana Importa, to continue to help reduce the large gap between the mental health resources young people need and what is currently available to them. The Our Minds Matter hub is now available in seven countries in Latin America: Mexico, Argentina, Colombia, Bolivia, Guatemala, Chile, and Paraguay. 

In the hub, listeners will find the UNICEF On My Mind podcast, which is co-created with young people and informed by evidence on mental health needs. The hub also includes content curated by Spotify, like podcasts talking about real-life experiences and inspiring stories around mental health, as well as music playlists for relaxation, focus, and sleep. 

Spotify has engaged some of the region’s most popular artists to support the launch. This includes Morat, Ivana, Santiago Cruz, and Camilú and podcasters including Roberto Rocha of En terapia con Roberto Rocha, Eva Latapi Silva of Supéralo, Por Favor, Tatiana Franko of VOS PODÉS, María José Álvarez Betín of Autoestima para tu vida, and Jacinta de Oromí of TIPO de Jacinta de Oromí.

“We’re proud of our continued partnership with UNICEF to support the mental health and well-being of young people everywhere, including those on the move or in crisis. Together, we will continue to focus on harnessing the power of music, audio, and other innovative digital content to deliver trusted and engaging mental health content for young people, their caregivers, and communities,” said Katarina Berg, Chief Human Resources Officer at Spotify.

The eight episodes developed for Season 1 of the On My Mind podcast aim to improve knowledge, attitudes, practices, and behaviors among young people specifically related to their mental health. The podcast focuses on:

  • Helping young people learn about mental health and how to deal with key issues like stress, depression, anxiety, loss, and bereavement;
  • Providing practical tools and resources to support young people experiencing mental health challenges; 
  • Breaking down stigma to support help-seeking behavior among young people and their communities. 

Following the release in Spanish in Argentina, Bolivia, Colombia, Guatemala, Mexico, Chile, and Paraguay, the hub will launch in Portuguese in Brazil in July 2024. Further releases are anticipated throughout 2024.

Mental Health Matters: Embrace Self-Care With These Audiobook and Podcast Listens

May 16, 2024

May is Mental Health Awareness month, a time to recognize those living with mental health concerns and reduce the stigma many experience. Mental health struggles impact everyone to some degree, and methods of self-care can vary. To that end, here are some recommendations from Spotify’s editors of audiobooks and podcasts focused on mental health, well-being, and self-care:

Audiobooks:

The Mountain is You

Brianna Wiest

Narrated by Stacey Glemboski

For centuries, the mountain has been used as a metaphor for the big challenges humans face, especially those that seem impossible to overcome. To scale our own personal mountains, we must do the deep internal work of excavating trauma, building resilience, and adjusting how we show up for the climb. In the end, it is not the mountain we master, but ourselves.

In The Mountain is You: Transforming Self-Sabotage into Self-Mastery, Brianna Wiest explores the reasons people often resist efforts to evolve and explains why extracting crucial insights from our most damaging habits can help us build emotional intelligence, better understand our brains and bodies, and release past experiences at a cellular level. Wiest’s book walks through the ways in which learning to act as our highest-potential future selves can help us step out of our own way. 

Permission to Come Home

Jenny Wang

Narrated by Jenny Wang

As Asian Americans investigate the personal and societal effects of longstanding cultural narratives suggesting they take up as little space as possible, Permission to Come Home takes readers on an empowering journey of Asian Americans’ reclaiming liberty over their mental health. More than 18 million people of Asian descent live in the United States today; however, they are the racial group least likely to seek out mental health services.

Calling on her personal narrative as a Taiwanese American, her insights as a clinician, and evidence-based tools, Dr. Jenny T. Wang explores a range of life areas that call for attention, offering readers permission to question, feel, rage, say no, take up space, play, fail, and grieve. She suggests a return closer to home, a place of acceptance, belonging, healing, and freedom. For Asian Americans and the diaspora, this book is a necessary roadmap for the journey to wholeness. 

Check out the full Listens for the Mind playlist here:

The Art of Living

Thich Nhat Hanh

Narrated by Edoardo Ballerini, Gabra Zackman

 Zen master Thich Nhat Hanh—one of the world’s most revered spiritual leaders—explores an “art of living” in mindfulness that seeks to help readers answer some of life’s deepest questions and move toward experiencing greater happiness and freedom.

Combining the essence of the Buddha’s teachings and the author’s own poignant, timeless, and clarifying prose, The Art of Living explains seven transformative meditations that open up new perspectives on our lives, our relationships, and our interconnectedness with the world around us. Drawing on intimate examples from his own life, Thich Nhat Hanh demonstrates how these seven meditations can free us to live a happier, more peaceful, and more active life.

Decolonizing Wellness

Dalia Kinsey

Narrated by LaNecia Edmonds

A lack of BIPOC and LGBTQ+ representation in the fields of health and nutrition has a demonstrably negative impact on people with those identities. In Decolonizing Wellness, registered dietitian and nutritionist Dalia Kinsey explores how the body-positivity movement emphasizes cisgender, heteronormative, and Eurocentric standards of beauty and ignores the intersectional challenges of anti-Blackness, colorism, homophobia, transphobia, and generational trauma when it comes to wellness and self-care.

A roadmap to body acceptance and self-care for queer people of color in particular, the book encourages readers to embrace “food freedom”: viewing food as a source of pleasure instead of shame. It’s filled with practical eating practices, journal prompts, affirmations, and mindfulness tools and is a guide to throwing out food rules in exchange for internal cues. Readers learn how to adopt a self-love-based approach to eating and make mealtime into a time for celebration and healing.

Check out the full Wellness Essentials playlist here:

Mindful Mr. Sloth

Katy Hudson

Narrated by Erin Ruth Walker

Sasha has one speed: fast. She loves to do lots of things all at once, as fast as possible. Mr. Sloth has one speed: slow. He loves to do things one at a time at a nice, easy pace. Can Mr. Sloth’s mindful ways teach Sasha to slow down and enjoy life? Bestselling author Katy Hudson gently weaves a mindfulness theme into this unlikely friendship tale between an energetic girl and a sloth, encouraging children to stop, breathe, and be present in every moment.

Hattie Harmony: Opening Night

Robbie Arnett, Elizabeth Olsen

Narrated by Robbie Arnett, Elizabeth Olsen

In this sequel to the number-one New York Times bestselling Hattie Harmony: Worry Detective, Hattie shares new tools for managing anxiety, just in time for opening night of the school play. That night, there are plenty of nerves to go around! It’s a good thing Hattie Harmony is ready to help her friends soothe their worries with everything in her trusted tool belt. Will Hattie be able to settle the preshow jitters before curtain call? The authors—acclaimed actress Elizabeth Olsen and esteemed musician and writer Robbie Arnett—narrate this relatable tale that introduces the youngest reader to the importance of self-care.

Check out the full Kids’ Mental Health playlist here:

Podcasts:

The Liz Moody Podcast

Hosted by bestselling author and longtime journalist Liz Moody, this research-backed wellness podcast is all about helping you live your healthiest, happiest life. Each week, Liz sits down with some of the world’s best functional doctors, researchers, authors, journalists, and various other leaders in their fields to tackle the hacks, tips, and tricks that make a healthier life easier. Topics include what to eat to fight disease, how to take control of your finances, tips for fighting anxiety and depression, productivity and career advice, advice for making friends as an adult, the best skincare routines, healthy cooking secrets, and so much more. 

Oversharing

Relationship enthusiast Jordana Abraham teams up with her sister, licensed clinical therapist Dr. Naomi Bernstein, to answer your questions and try to get to the bottom of the things that bother us most. Think of Jordana and Dr. Naomi as your BFF and your therapist sitting side by side at the brunch table trying to help you get through your problems. Each week they respond to listener emails and tackle difficult ethical questions.

 Balanced Black Girl

Les Alfred founded the Balanced Black Girl podcast and blog in 2018, dedicated to helping you feel your best. Tune in for approachable health, self-care, personal development, and well-being advice from the perspective of Black women in wellness. Balanced Black Girl extends a bridge for folks to easily connect with experts, gurus, and a mindful community. 

Ten Percent Happier with Dan Harris

When journalist Dan Harris had a panic attack on live national television, it led him to try something he otherwise never would have considered: meditation. Harris went on to write the bestselling book 10% Happier, and on the same-titled podcast, he interviews eminent meditation teachers, top scientists, and even the occasional celebrity. He covers subjects that range from enlightenment and psychedelics to productivity and relationships to science-based techniques for addressing anxiety.

Raising Good Humans

Most parents have probably wished, at one time or another, that someone would whisper some realistic and trustworthy support into their ears. That’s just what Dr. Aliza Pressman, developmental psychologist, parent educator, assistant clinical professor, and cofounder of both Mount Sinai Parenting Center and SeedlingsGroup, is here for. She’s a mom who’s trying to raise two good humans. In each episode, Dr. Pressman speaks with experts and parents to share the most effective approaches and tools and talk about the important bigger picture of raising good humans. 

 Real Pod

Victoria Garrick Browne, Forbes 30 Under 30 and TEDxTalk speaker, is known for her refreshing vulnerability and relatable candor. She hosts Real Pod, the podcast that dives into the heart-to-heart conversations we’re all craving. She has inspired millions to embrace their authentic selves and feel confident doing it. Are you ready to look at yourself, your relationships, and your life in a new way?

Check out the full Self-care podcasts section on Spotify here. 

Spotify Extends Existing Partnership With UNICEF and Donates to UNICEF’s Global Emergency Fund

October 18, 2023

Spotify is deeply saddened by the recent terrorist attacks in Israel and troubled by the growing catastrophic humanitarian crisis in Gaza. Our hearts are with all of the people caught in the conflict. We acknowledge the important work of UNICEF and its partners, who are doing all they can to help the most affected children and their families.

In June, Spotify announced our three-year partnership with UNICEF to help ensure that young people, including refugees, displaced people, and migrants, can access evidence-based and engaging mental health audio content on Spotify. The initial partnership was focused on helping young people affected by the war in Ukraine, with a long-term goal to extend our work globally both in and outside of times of emergency. 

We are extending this partnership for another two years to continue supporting UNICEF in reaching children and young people exposed to conflict and natural disasters by providing them with tools to promote mental health and well-being.

Spotify is also making a donation to UNICEF’s Global Emergency Fund to help UNICEF and its partners provide immediate humanitarian support—including medical supplies, fuel, mental health—and psychosocial support in response to the conflict.

Finally, we’re matching employee donations to support additional funds for UNICEF’s global humanitarian efforts. We hope that those in harm’s way find peace and safety soon.

This World Mental Health Day, Take a Beat With Spotify

October 10, 2023

World Mental Health Day, observed today, offers people everywhere a chance to reflect, discuss, and destigmatize conversations around mental health and well-being.

Mental health has been a priority here at Spotify since 2018, when we launched our Heart & Soul initiative. For us, mental health is a state of well-being where we are able to cope with the daily stresses of life, function productively, and make meaningful contributions. Heart & Soul’s focus is to create an open and caring environment around mental health issues, an environment where we can do our best work and belong. Heart & Soul aims to raise awareness, enable support, and normalize the conversation to reduce mental health stigma at work. 

We also know our platform can provide a place for listeners to find moments of inspiration and healing through music, podcasts, and audiobooks. We are always seeking new methods to leverage the power of Spotify to break down stigma and raise awareness around mental health and well-being. This World Mental Health Day, we’re encouraging people around the world to take a beat. 

Go ahead and ‘Take a Beat’

On Spotify, listeners can find our Take a Beat global content hub, which includes a collection of podcasts and playlists that promote mental health and wellness. Whether you’re looking to find audio around relaxing, resting, or releasing good vibes, the curations give listeners a refuge from the intensity of our noisy world and provide a chance for them to tune into themselves.

Don’t forget that ‘Our Minds Matter’

Earlier this year, we announced the launch of a new partnership with UNICEF to support the mental health of young people. Focusing on those affected by the ongoing war in Ukraine, we plan to scale this initiative over the next two years to aid in other emergency and nonemergency scenarios. 

As a part of this partnership, we created the Our Minds Matter content hub on Spotify. This destination is designed to support those in Ukraine and Poland, in particular, and also features music and talk playlists to support sleep, study, and relaxation. We also cocreated On My Mind with UNICEF, a podcast available in multiple languages, including Ukrainian, Polish, and English, that provides practical, evidence-based mental health resources.

Making moves with Nike

In the U.K., we’ve taken on a different challenge: partnering with Nike to inspire girls to get more active using the power of music—and in turn, improve their mental well-being—through the Make Moves Fund. Together, we’ll invest in community initiatives that inspire girls to get moving while leveraging the power of music to improve their well-being. With British girl group FLO serving as the fund’s ambassador, we’re hoping to create lasting change by awarding multiple £20K grants to U.K.-based community organizations that propose pioneering and girl-first programs that use music and movement to inspire girls to get active.

Mental health starts with ‘Heart and Soul’ 

This World Mental Health Day at Spotify, we’re acknowledging the occasion a little differently. We’re inviting teams to come together to participate in a mental health–centered workshop led by their managers.

This will bring our teams together in new ways—all with the goal of reducing stigma and encouraging conversations about mental health.

We want to ensure teammates are genuinely looking out for one another, and to do that, it’s important for us to build emotionally aware teams. Creating healthy and thriving workplaces starts with our leadership. When leaders prioritize employee well-being and lead with compassion, the well-being of the collective is elevated.

At Spotify, it’s important for us to come together to cultivate collective care.

Whether within our company or on our global platform, we are finding new ways to highlight the importance of mental health and well-being. If you’re looking to kickstart your mental wellness journey with podcasts, mindful meditation suggestions, or relaxation playlists, check out our Take A Beat destination for everything you need.

Looking to hear more about experiences of mental health within the artist community? Catch this special episode of Best Advice to hear from Hayley Kiyoko, Troye Sivan, Big Freedia, Laura Jane Grace, Princess Nokia, Lykke Li, Rina Sawayama and more. 

Spotify and UNICEF Partner To Support Mental Health by Bringing the Power of Audio to Millions

June 28, 2023

At Spotify, we know that music and audio can help support mental health, so we’re dedicated to using the power of our platform to bring resources to people directly where they are. Today, we are embarking on a three-year partnership with UNICEF to help ensure that young people, including refugees, displaced people, and migrants, can access trusted and engaging mental health audio content. 

To start, our focus will be on responding to the urgent mental health needs of young people who have been affected by the war in Ukraine. UNICEF has been supporting mental health and psychosocial support interventions for over 2.6 million Ukrainian children and caregivers since before 2022. Going forward, we’ll explore opportunities to expand our impact across other emergency and nonemergency contexts around the world.

“Our goal in partnering with UNICEF is to help young people, including refugees and migrants, find the support they need to optimize their mental health and well-being online and offline,” says Elizabeth Nieto, VP, Global Head of Equity and Impact at Spotify. “Our collaboration will particularly focus on harnessing the power of music, audio, and other innovative digital content to deliver trusted and engaging mental health content for young people, their caregivers, and communities.” 

Evidence-based resources for mental health and well-being 

Our partnership will kick off with the youth mental well-being destination Our Minds Matter on Spotify, where listeners will be able to access a combination of existing music and talk playlists. These engaging playlists can provide support for a wide range of mental health and well-being needs—and give young people resources right at their fingertips. 

Understanding the everyday mental health needs of young people directly affected by the war in Ukraine is key to being able to support them. That is why UNICEF, with our support, has been collaborating with a group of Ukrainian and Polish youth to cocreate a new youth-informed, evidence-based mental health podcast called On My Mind. Season one will initially be available in Ukrainian, Polish, and English, with new languages coming online later. 

From episodes on breaking down the stigma around mental health to nurturing healthy relationships, to coping with grief, stress, and loss,​ this co-created podcast will support tangible progress in improving access to mental health services and fostering a nurturing environment for young people. 

Going forward, Spotify and UNICEF will work together to cocreate, adapt, digitize, and translate additional mental health content. We’ll also continue to curate new music and talk playlists that support mental health and well-being and can be featured on this platform.

4 Years of Heart & Soul: Mental Health Support at Spotify

December 20, 2022

heart and soul lockup on purple, pink, green background

At Spotify, we’ve long understood that in order to do your best work, you need to feel your best. But since not every day can be top-notch, it’s important that our employees know that we’ve got their back throughout it all.

Four years ago, we created Heart & Soul, a global mental health initiative for all Spotify employees. We believe that everyone’s experience of mental health, from illness to well-being, should be welcomed, respected, and championed—and that all our employees should be able to access the support and care they need, when they need it. 

In celebration of this anniversary, we’ve released a report on our Heart & Soul accomplishments and learnings to date. The report includes a timeline of the initiative, first-person perspectives from our Ambassadors, recommendations for other companies looking to create similar programs, and more. 

And our work is based on three pillars: raising awareness and building knowledge, enabling self-care and professional support, and normalizing the conversation. Take a look at a sampling of our work: 

Heart and Soul pillars

To read the full report, head to Life at Spotify.

Spotify Teams Up With Artists and Creators To Help You ‘Tune In To Yourself’ on World Mental Health Day

October 7, 2022

There are times when it feels like the world around us gets too loud, distracting us from experiencing the moment and connecting with ourselves. And while mental health has always been important, these last few years have brought it to the forefront. In a sea of demands for our attention, it’s important to take time to get grounded. To help Spotify listeners find quiet amid the chaos, we’re inviting them to turn down the noise and tune in to themselves on World Mental Health Day this year. 

At Spotify, mental health is a top priority. It’s the reason why we started our Heart and Soul mental health initiative in 2018 as a way to raise awareness, build knowledge, encourage self-care and professional support, and normalize the conversation to reduce stigma. And in the years since, we have continued to make mental health conversations and resources available to our employees, as well as to all who come to Spotify looking for the moments of inspiration and healing that music and podcasts can provide.

This year is no exception. We believe that audio is one of many beneficial tools for mental well-being, and so we’re supporting listeners and employees with our lineup of hand-curated content and collaborations with artists, creators, and influencers. We’re also continuing to evolve our partnership with Headspace, the mental wellness provider that promotes health and happiness through mindfulness and meditation. Our hope is that everyone discovers audio that helps them continue to connect with themselves and with others in their everyday lives.

Connect with your favorite artists and creators in our Wellness hub

Across our Wellness hub, we’re highlighting content that can help listeners find some respite from noisy thoughts and buzzing news feeds. We’re also collaborating with artists and podcasters to share their personal experiences of feeling overwhelmed and stressed––along with their ways to bring themselves back to a place of connection. When you first open the Spotify app, you’ll be greeted with a pop-up or banner with a link that will take you to the hub. 

There, you’ll find not only some of our most popular editorial wellness playlists like Calm Vibes, Noise Cancelling, and lofi meditation, but also a wide range of curated playlists from artists and podcasters like J Balvin, Hayley Kiyoko, We Can Do Hard Things’ Glennon Doyle, and Meditation with CurlyNikki’s Nikki Walton.

We’ll also be working with a few of India’s and Sweden’s brightest stars. This includes India’s singer-songwriters Armaan Malik and Hanita Bhambri, actors Rajkummar Rao and Mithila Palkar, and writer Shaheen Bhatt—and from Sweden, artist SHY Martin and Det skaver’s Cassandra Klatzkow, Elsa Ekman, and Nadia Kandil. Each playlist will feature some inspiring words from the artists and creators themselves about the importance of mental health and well-being. 

Additionally, you’ll find exclusive content on our social channels, where creators and influencers such as Zion Clark, Eli Rallo, and Bran Flakezzz will be sharing their own thoughts on mental health awareness and encouraging viewers to visit the Wellness hub.  

Sundays get less scary with Headspace

In addition to having our Wellness hub, we’re also partnering with Headspace to launch the limited podcast series Sunday Scaries Student Edition on October 9. Based on the hit podcast Sunday Scaries, the series pairs Gael Aitor—cohost of the popular Gen Z podcast Teenager Therapy—with Headspace wellness expert Dora Kamau to discuss meditation, mindfulness, and most importantly, life. At the top of each episode, the two tackle a subject that’s affecting students and young people, and Gael has a conversation with Dora about it. 

“It is extremely important to break the taboo surrounding topics such as mental health and anxiety, especially with younger generations,” Gael told For the Record. “This limited podcast series of Sunday Scaries is aimed at reaching young people and teaching them to learn and understand that these feelings are normal, and there are so many tools and techniques to help combat those situations.” 

Whether she’s talking Gael through the feelings of fear that come with following his dreams, or helping him to reframe his thoughts around the idea of being alone, Dora opens up new perspectives in each of the six weekly episodes. And after every conversation, Dora leads Gael through a bespoke meditation on the subject.

“Young people are struggling more than ever with their mental health, with 50% of mental health conditions starting by age 14. Together with Gael, our intention is to help destigmatize and normalize conversations surrounding mental health by providing listeners a space to explore and investigate their feelings, emotions, and unique experiences,” said Dora. Through sharing our own stories, it’s our hope that folks can find a sense of comfort through the advice and resources shared with them.

Finally, Spotify will also be donating directly to Backline, the Music Health Alliance, the MINDS Foundation, and SEARCH.  

Turning down the noise can be tough––especially in moments of stress. If you or someone you know is struggling to safely tune in to themselves, our Mental Health Resources can provide immediate help.

Need a moment to focus on yourself? Take a break with our Calm Vibes playlist below.

Update as of August 21, 2023: We want to help connect listeners who may be thinking about self-harm with the support they need. Anyone who searches for terms that are associated with this type of behavior will receive a localized in-app message prompting them to explore our Mental Health Resources Hub and help them find locally relevant emergency mental health and support services.

How Gen Z Is Using Audio To Hear and Be Heard

June 14, 2022

It’s no secret that the influence of Gen Z is rapidly growing when it comes to culture, commerce, and everything in between. Whether they’re deciding the latest social media trend or the hottest new artist, these young tastemakers are the ones setting the agenda. That’s why each year, Spotify releases our Culture Next report to show how Gen Zs are shaping audio streaming and culture at large—and to explain what that means for advertisers on Spotify.

For the 2022 Culture Next report, we interviewed dozens of Gen Zs around the world—and surveyed thousands more—to identify the most influential audio trends that the world should take notice of. From there, we pulled together the five main takeaways (which you can find in our full report). But we realized that these play into a bigger, overarching idea: Gen Z is blurring the line between creation and consumption.

Redefining the boundaries of creation

While this idea is unfolding in many ways, it’s especially relevant to the relationship between creators and their fans. What was once a dynamic built around a one-way broadcast is now an interactive, two-way exchange. 

On Spotify and Anchor, for example, the recent addition of polls and Q&As allow listeners to instantly weigh in on topics discussed in new episodes. And thanks to the emergence of platforms such as Discord, Twitch, and TikTok, Gen Z creators are hearing from fans as much as fans hear from creators. In fact, 47% of Gen Zs said they’ve joined a digital community, such as a subreddit or Discord, for fans of a particular creator. 

And Gen Zs aren’t just using these digital spaces to get the latest info on their favorite stars. When it comes to up-and-coming stars in particular, fans in these communities are using these platforms to hang out with other fans, as well as with creators themselves. 

 “We’re all just kind of homies” is how 21-year-old singer-songwriter Dreamer Isioma put it.

Emotional-support podcasts

But Gen Z musical acts aren’t the only ones forging these intimate bonds with their fans. The world of podcasting now has its own stable of celebrity hosts, and highly engaged fans are cultivating communities around them. And this interactivity isn’t just serving as an effective way for creators to better reach their audiences—it’s fundamentally changing the way listeners relate to the content they’re consuming. Comparing Q1 2022 to the year prior, we’ve seen an approximate 40% increase in average podcast listenership among Gen Zs on Spotify.  

And podcasts in particular have become more than just entertainment for Gen Z. They’ve become a form of content Gen Z can turn to for perspective and understanding as they tackle the increasingly complex issues they’re facing in their lives. Gen Z creators are finding themselves surrounded by a loyal base of fans who are using these podcasts as a form of support. Mental Health, Gen Z’s top podcast genre, experienced a roughly 62% increase in streams among Gen Zs in Q1 2022 compared to the year before.

Keeping it real

To better understand what makes podcasting such an appealing format for Gen Z to process ideas and topics that might be controversial (or even taboo), For the Record sat down with Kayla Suarez, cohost of Teenager Therapy, to hear her insights on the roles that honesty, authenticity, and vulnerability play in building lasting audiences and communities among Gen Z listeners.

One of the defining traits of Gen Z content creators seems to be how interactive they are with their community—much more so than previous generations. In your eyes, what has led to this dynamic?  

I think with Gen Z, there is such a sense of community, especially online. People can just find groups of people, or podcasts, or even brands that have similar interests. With Teenager Therapy, we’re advocating for mental health and being authentic and vulnerable. And with that comes being honest with our audience and establishing that foundation of trust and honesty. We want to get to know them and then get them to trust us and know that we’re not experts or therapists, but we are going through the same experiences as them. 

I think Gen Z really values that because I think nowadays it’s easy to see if a brand is just doing something just as a facade or if they’re being really honest. And so I think if, you know, a brand or company is just transparent about that, it goes a long way.

We noticed that Teenager Therapy was created with Anchor. Were there any features that attracted you to it, or are there any ways you use it to engage your fans?

Gael was the one who figured that out, but I remember him mentioning that Anchor seemed to be the most efficient way to upload a podcast. It also didn’t cost anything, which was a big factor. And recently, Spotify put an option to ask questions or put polls at the end, which we’ve been using. For example, the last time we were talking about cheating in relationships, we put a question: “Do you consider this to be cheating or not cheating?” It’s just little ways to engage our listeners. 

What is it about podcasting as a format that allows for these conversations to unfold in an honest way? 

Our audience is very open minded, and they’ve built a comfortable space for us to talk about topics that need to be discussed, even if they’re uncomfortable. We always just advocate for being respectful toward each other, regardless of differing viewpoints. I think just acknowledging that not everybody’s going to be correct and encouraging people to have an open mind play a huge role.

I also feel like the fans are very comfortable with this form of media. The hosts are right in your ear, and it feels like you’re just in the conversation with them in a very safe environment. I feel like that really resonates with Gen Z because a lot of us do feel lonely and stressed at times, and we don’t always feel like we can go to certain people for that. 

Going back to the idea of how Gen Z creators build relationships with their communities, do you have any favorite ways of interacting with your listeners?

We use platforms such as Instagram and Discord to ask our listeners questions. And Spotify Live is one of my personal favorite things to use because it brings together our listeners in the same room. It’s a very intimate setting where it feels like I can basically just say anything. And for the most part, it’s a lot of our regular listeners who come on stage to talk about their problems. It’s really nice to be able to put a voice to our listeners’ names, especially if they’ve been there for so long. 

Have there been any episodes or moments from Teenager Therapy that felt particularly impactful? 

One of the more impactful episodes that I remember was when I was about to start college. I was talking about some of the feelings of guilt I was experiencing over leaving home, especially being from a first-generation family. I wasn’t sure how people would react to it because I hadn’t really found a group of people that had really shared that feeling. 

It ended up getting a lot of attention from a lot of people feeling the same way. It felt nice knowing I wasn’t the only one struggling with the transition to college. We even had people giving advice, which was really impactful for me because it was something that I had been struggling with for a long time and still struggle with a little bit. 

Take a deeper dive

While the evolving boundaries between creator and consumer is definitely a theme to keep an eye on when it comes to Gen Z, it’s just one part of the Culture Next 2022 report. 

We’ve also dug up insights and findings on how Gen Zs use audio streaming to help shape their identities, how they’re embracing nostalgia in their own unique way, and how they’re using Spotify to express themselves. And while this report was created with advertisers in mind, we think everyone can learn a few things from these trends.

To get the entire scoop on how this rising generation is transforming culture in real time, be sure to check out the full Culture Next report here.