Tag: Diversity Inclusion and Belonging

Spotify Teams Up With Artists and Creators To Help You ‘Tune In To Yourself’ on World Mental Health Day

October 7, 2022

There are times when it feels like the world around us gets too loud, distracting us from experiencing the moment and connecting with ourselves. And while mental health has always been important, these last few years have brought it to the forefront. In a sea of demands for our attention, it’s important to take time to get grounded. To help Spotify listeners find quiet amid the chaos, we’re inviting them to turn down the noise and tune in to themselves on World Mental Health Day this year. 

At Spotify, mental health is a top priority. It’s the reason why we started our Heart and Soul mental health initiative in 2018 as a way to raise awareness, build knowledge, encourage self-care and professional support, and normalize the conversation to reduce stigma. And in the years since, we have continued to make mental health conversations and resources available to our employees, as well as to all who come to Spotify looking for the moments of inspiration and healing that music and podcasts can provide.

This year is no exception. We believe that audio is one of many beneficial tools for mental well-being, and so we’re supporting listeners and employees with our lineup of hand-curated content and collaborations with artists, creators, and influencers. We’re also continuing to evolve our partnership with Headspace, the mental wellness provider that promotes health and happiness through mindfulness and meditation. Our hope is that everyone discovers audio that helps them continue to connect with themselves and with others in their everyday lives.

Connect with your favorite artists and creators in our Wellness hub

Across our Wellness hub, we’re highlighting content that can help listeners find some respite from noisy thoughts and buzzing news feeds. We’re also collaborating with artists and podcasters to share their personal experiences of feeling overwhelmed and stressed––along with their ways to bring themselves back to a place of connection. When you first open the Spotify app, you’ll be greeted with a pop-up or banner with a link that will take you to the hub. 

There, you’ll find not only some of our most popular editorial wellness playlists like Calm Vibes, Noise Cancelling, and lofi meditation, but also a wide range of curated playlists from artists and podcasters like J Balvin, Hayley Kiyoko, We Can Do Hard Things’ Glennon Doyle, and Meditation with CurlyNikki’s Nikki Walton.

We’ll also be working with a few of India’s and Sweden’s brightest stars. This includes India’s singer-songwriters Armaan Malik and Hanita Bhambri, actors Rajkummar Rao and Mithila Palkar, and writer Shaheen Bhatt—and from Sweden, artist SHY Martin and Det skaver’s Cassandra Klatzkow, Elsa Ekman, and Nadia Kandil. Each playlist will feature some inspiring words from the artists and creators themselves about the importance of mental health and well-being. 

Additionally, you’ll find exclusive content on our social channels, where creators and influencers such as Zion Clark, Eli Rallo, and Bran Flakezzz will be sharing their own thoughts on mental health awareness and encouraging viewers to visit the Wellness hub.  

Sundays get less scary with Headspace

In addition to having our Wellness hub, we’re also partnering with Headspace to launch the limited podcast series Sunday Scaries Student Edition on October 9. Based on the hit podcast Sunday Scaries, the series pairs Gael Aitor—cohost of the popular Gen Z podcast Teenager Therapy—with Headspace wellness expert Dora Kamau to discuss meditation, mindfulness, and most importantly, life. At the top of each episode, the two tackle a subject that’s affecting students and young people, and Gael has a conversation with Dora about it. 

“It is extremely important to break the taboo surrounding topics such as mental health and anxiety, especially with younger generations,” Gael told For the Record. “This limited podcast series of Sunday Scaries is aimed at reaching young people and teaching them to learn and understand that these feelings are normal, and there are so many tools and techniques to help combat those situations.” 

Whether she’s talking Gael through the feelings of fear that come with following his dreams, or helping him to reframe his thoughts around the idea of being alone, Dora opens up new perspectives in each of the six weekly episodes. And after every conversation, Dora leads Gael through a bespoke meditation on the subject.

“Young people are struggling more than ever with their mental health, with 50% of mental health conditions starting by age 14. Together with Gael, our intention is to help destigmatize and normalize conversations surrounding mental health by providing listeners a space to explore and investigate their feelings, emotions, and unique experiences,” said Dora. Through sharing our own stories, it’s our hope that folks can find a sense of comfort through the advice and resources shared with them.

Finally, Spotify will also be donating directly to Backline, the Music Health Alliance, the MINDS Foundation, and SEARCH.  

Turning down the noise can be tough––especially in moments of stress. If you or someone you know is struggling to safely tune in to themselves, our Mental Health Resources can provide immediate help.

Need a moment to focus on yourself? Take a break with our Calm Vibes playlist below.

Update as of August 21, 2023: We want to help connect listeners who may be thinking about self-harm with the support they need. Anyone who searches for terms that are associated with this type of behavior will receive a localized in-app message prompting them to explore our Mental Health Resources Hub and help them find locally relevant emergency mental health and support services.

Celebrate Latinx Heritage Month With the Launch of Our New Playlist, De TODO

September 30, 2022

We are De TOTO cover art

Taking place in the U.S. between September 15 and October 15 each year, Latinx Heritage Month honors the many contributions this unique and vibrant culture has made to American society. This is why Spotify has launched a new campaign, “De TODO,” which highlights some of our listeners’ favorite voices from the Latinx community and shows what makes them 200% (100% American and 100% Latin). Serving to uplift rising Latinx artists, “De TODO” also demonstrates how the Latin community is made up of un poquito de todo—or a little bit of everything. 

Latin culture is incredibly rich and diverse, and the music and sounds emanating from it are as well. To further highlight the nuance and fluidity of Latinx identity—and to encourage listeners to discover these varied sounds—we’ve launched a new playlist with the same name. Spanning genres from Mexican music to indie rock, De TODO features artists such as Omar Apollo, Mariah Angeliq, The Marias, and Villano Antillano. Proving that Latinx culture is more than Reggaeton and Bachata, this playlist mixes the sounds, artists, and languages around the world that have inspired and influenced Latinx creators.

“De TODO showcases some of the most exciting Latin acts coming out of the U.S. and Puerto Rico and gives a nod to the ones who have paved the way,” said Antonio Vázquez, Head of U.S. Latin Editorial at Spotify. “In an effort to acknowledge the diversity and richness of Latin culture, we want to surprise listeners by encouraging them to discover new sounds they might not be exposed to regularly.”

As part of the campaign, Spotify is partnering with the 9AM Banger—a famous morning party that’s popping up in Miami for the first time—to offer giveaways, an artist performance featured in the De TODO Campaign, and branded moments. And to continue our mission of supporting the next generation of Latinx creators, Spotify has extended grants to community partners around the country including Education Through Music LA, Education Through Music NYC, Tocando, Yes We Can World Foundation, and Young Musicians Unite.

But even beyond Latinx Heritage Month, we’ll continue to work year-round to amplify the voices of the Latinx community. This includes globally—both on-platform and off-platform—through their RADAR programs, live events, and creator campaigns. So stay tuned for more exclusive content in the future.

Looking for the latest sounds from the top Latinx artists? Press play below to start streaming De TODO:

EQUAL Takes the Mic at Germany’s Reeperbahn Festival

September 23, 2022

Five women posing in front of a camera at the music festival

Taking place over four days and serving as a forum for international talent to discuss current developments in the global music industry, Reeperbahn is the biggest club festival in Europe. Since 2006, artists, fans, and industry players from around the world have gathered in Hamburg for the event.

For this year’s Reeperbahn Festival, Spotify celebrated its EQUAL Global Music Program. EQUAL aims to combat gender disparity in the music industry by amplifying and celebrating the work of women creators around the world.

At the festival, Spotify hosted a series of concerts to showcase the talents of German EQUAL artist LEEPA (who is also the EQUAL artist of the month for September), Sofia Portanet, and Ebow. “It was exciting to have three great artists perform at the internationally renowned event,” shared Conny Zhang, Spotify’s Head of Music for the German region. “At the same time, this showcase demonstrates, once more, the importance we place on promoting diversity in the audio industry at Spotify.“ 

Ahead of their performances, we caught up with two of the artists, LEEPA and Sofia, to learn more about their careers and experiences.

LEEPA

What has your experience in the Spotify EQUAL program been like up to now? 

LEEPA: It’s been great, but a bit surreal. It’s also been a lot of work, so I think I’m in super tunnel mode and will have to wait for the most intense part to be over to really realize it happened.

How does it feel to be part of the Reeperbahn showcase?

LEEPA: My reaction is disbelief, a great deal of perfectionism kicking in, and gratefulness. Other people’s reactions have been great too. It’s interesting because I’ve also gotten a lot of international reactions that were super positive, which was both super interesting and nice.

What’s been the most pivotal moment of your music career so far?

LEEPA: I think this week has been super defining. Having two shows as big as Reeperbahn Festival and Lollapalooza in combination with the EQUAL campaign in one week is the ultimate test, and I think this whole year has led up to this point. And successfully getting through it will be very defining for my career, and also essential to my confidence as an artist.

What’s next for you? 

LEEPA: A little break and lots of music making. 

How would you like to see greater gender representation in the music industry?

LEEPA: More female technicians and more female producers!

 

Sofia Portanet

How does it feel to be part of the EQUAL Reeperbahn showcase?

Sofia: I’m really excited about this showcase! I think it’s great and really important that Spotify is setting a sign for gender equality in the music industry. The fact that the EQUAL playlist and showcase have been brought to life is an indicator of a big issue in the music industry, and it’s good that this topic is getting more attention though this. Being a powerful streaming platform, it’s great Spotify is assuming their part of the responsibility in this matter by creating more visibility for female artists and helping to widen female artists’ audience. Having the opportunity to play live and be part of Spotify EQUAL myself is therefore extra exciting and makes me really proud! On top of this, I love playing at the Reeperbahn Festival. It’s a very dynamic and diverse festival, and I love to meet people and discover new artists here.

What’s been the most pivotal moment of your music career so far? 

Sofia: Winning the Best Newcomer Award at the VIA – VUT Indie Awards at Reeperbahn Festival last year (2021). In my opinion, recognition shouldn’t ever be the goal, but it does encourage and give a lot of strength to keep on working hard! It was a really joyful moment and I feel really, really grateful for it.

What’s next for you? 

Sofia: Quite a few things actually. I’m preparing my upcoming single release for the beginning of November. The song is called “UNSTOPPABLE” and it’s about empowering people to keep believing in themselves no matter what! There will be a music video for it, too. Also, I’m preparing for my upcoming tour that starts mid-November until the 8th of December. It’s the headline tour of my latest album Freier Geist, which we had to postpone three times already. But this time, it’s finally going to happen! I’d recommend getting your tickets now. And last but not least, I’m working on my new album. I can’t wait to tell you everything about it very soon!

How would you like to see greater gender representation in the music industry?

Sofia: Despite all efforts in the past years, the music industry continues to be a super male-dominated industry with big gender inequality. First of all, it would be really important for everyone to understand that women don’t want to have special treatment; we just want to be treated no differently than men. That means we need to have just as many opportunities to prove ourselves, to get experience, to be respected, and to be treated equally. And equal treatment means equal representation in any sector of the music industry! May it be as an artist, songwriter, producer, or executive. In the long run, for me, equal treatment will no longer mean having “women panels” or “female music festivals.” It will just mean that women will equally be represented in any festival, any panel, any company. And don’t get me wrong, it’s great to have “women only” events or organizations as it raises the attention on the issue, but it’s important that women don’t feel stigmatized with this topic either, but integrated into the system instead.

 

Want to hear more from these powerful women artists? Check out the Spotify EQUAL GSA playlist.

 

Country Crossover Icon Shania Twain Is Spotify’s EQUAL Ambassador of the Month

September 15, 2022

“Man! I Feel Like A Woman!” “Any Man of Mine.” “You’re Still The One.” The list of hit singles from country legend Shania Twain goes on and on. And while the Canadian star grew up singing and performing in the ’80s, she really hit her stride in the ’90s when she released three albums that introduced her bold and unapologetic persona to the world.

Shania’s success is unparalleled. She has won five Grammy Awards, sold over 100 million records, and accumulated over 1 billion streams across her Spotify catalog—making her not only the best-selling female artist in country music, but one of the best-selling artists of all time. 

Shania took her career to new heights in 1997 when she released Come On Over, a genre-spanning album that attracted a global fan base and proved she was a pop force to be reckoned with. But even after the release of her Greatest Hits album, Shania continues to push boundaries with her music. This year the singer released the track “Not Just A Girl” as well as a compilation album that is a companion to her new Netflix documentary, Not Just A Girl.

Shania’s boundary-breaking attitude makes her the perfect Ambassador of the Month for Spotify’s EQUAL Global Music Program. EQUAL aims to combat gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. Fans can find Shania’s new song on this month’s EQUAL Global playlist. 

For the Record caught up with the superstar to learn more about what inspires her and how she’d like to see greater gender equity in the music industry. 

The artists who have most inspired me are _____.

Especially as a kid, artists like Dolly Parton and Tanya Tucker. I thought I could maybe be the next Tanya Tucker, in fact. I really learned a lot of my songwriting from Dolly Parton. Olivia Newton-John was a big inspiration for me. Gladys Knight always being the biggest, most beautiful voice I thought I’d ever heard. When I got into my teens, I started to really draw most of my inspiration from rock singers. I was a big Heart fan. I was getting into the big hair and lots of hairspray. Annie Lennox was one of my absolute favorite singers for her range. I thought it was incredible. And she had such a strong, yet feminine face and such an eye for fashion and her own personal styling. So, I guess my influences evolved as I got older. I started to really get inspired by some of the new, more recent voices as I was especially regaining my own voice after a struggle with it. So I was really targeting the higher voices like Ariana Grande and Sia, with her punch and her power. So in more recent years, I’ve been focusing on the voices that have the most flex and agility, just from my own vocal training. 

One piece of advice I’d give other women artists is _____.

Don’t be a follower. If you really plan on being a leader, then it’s probably not a good idea to get into the habit of following what other people are doing, what other artists are doing stylistically. Just be your own boss.

One way I’d like to see greater gender equity in the music industry is _____.

Acceptance . . . more unity. Music is very uniting. We just need to be celebrating music, regardless of our gender. It’s the artist’s responsibility to put their best foot forward. So it’s not because of your gender that you should be accepted, it’s because of your greatness. But then we, as an audience and as streamers, have to give artists that door. Even if we have to kick the door down, the door still has to be there. So give us a chance to get out there to the fans and let the public decide.

A few up-and-coming women artists I’m excited to watch are _____.

Mickey Guyton—I think you’re incredible. I love your personality and I think you’re going to be around for a really long time. I look forward to everything that you have coming up next. I’m also a big cheerleader for Tiera Kennedy because, Tiera, I believed in you right from the beginning. So just keep it going. Keep those great songs coming; keep songwriting. There’s so many fabulous women that are just in front of you. I mean, Brandi Carlile is one of the best female songwriters I think I’ve ever known. So keep looking to these other great songwriters in front of you, and I look forward to seeing more of you.

My girl-power anthem is _____.

Is this, like, a trick question or something? Cause I know I have at least a dozen or more . . . but I’m going to say right now, in my spirit, it’s “Roar” by Katy Perry.

Hear Shania’s new hit, as well as songs from other women artists, on our EQUAL Global playlist. 

South Asian Creators Share Their Sounds and Culture on Spotify

July 21, 2022

a graphic design of things native to south asian like a butterfly, elephant and lion

July 18 marked the start of South Asian Heritage Month, which celebrates the history and culture of eight countries in South Asia: Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, the Maldives, and Sri Lanka. This year marks a particularly monumental milestone: the 75th anniversary of India’s and Pakistan’s independence.

On Spotify, we’re using this occasion to celebrate the wide breadth of talent in and inspired by these countries. Through a revamped on-platform hub, listeners can find popular Desi playlists, exclusive playlist takeovers from noteworthy community members, a curation of podcasts from South Asian podcasters, and more.

To kick off the month, For the Record asked a collection of artists, podcasters, and creators about how their South Asian culture has influenced their work. 

 DIVINE, Indian hip-hop artist

DIVINE looking straight at the camera with his hands in a prayer gesture

“I feel like the spirit of South Asia, at its very core, is about hustling and overcoming circumstances where the odds are stacked against us. Throughout my career, I have tried to pen down lyrics that represent this very undying spirit. Musically, while I draw a lot of my influences from the West, I often try to pick up nuggets from more traditional South Asian music—whether it be interpolation of lyrics from an iconic Bollywood hit/film or picking up samples from classic Indian melodies. Music from film has been a shared heritage and a connecting thread for all of us who call South Asia our home or have roots going back here.”

Trisha Sakhuja-Walia, CEO and cofounder of Brown Girl Magazine 

Trisha Sakhuja Walia posting in front of the camera wearing a pink dress and holding pink roses

“Born out of the lack of minority representation in mainstream media, Brown Girl Magazine was created by and for South Asian women who believe in the power of storytelling as a vehicle for community building and empowerment. Over the past decade, we’ve continued to serve as an anchor for South Asians by remaining steadfast in publishing premium, multimedia content so that it uplifts, creates deeper understanding and connection, and cultivates meaningful dialogue in communities around the globe. It’s more important than ever before to continue telling our stories from our mouths so the next generation has a piece of our lives, hyphenated identity, and our blended cultures.”

Asim Azhar, Pakistani singer-songwriter

Asim Azhar standing in front of a car with its headlights on at night.

“I started doing music in 2012 because I felt like there was a void in our South Asian music scene where there wasn’t enough culture crossing. That was my main aim. What I do now is incorporate and try to blend Eastern sounds and instruments in my pop-oriented songs, which usually have a Western arrangement—whether it’s melodically or lyrically representing my South Asian culture. For instance, we added qawali in one of my really popular songs, and I feel like a lot of people resonated with it because it brought them back to their culture as soon as the chorus hit and the qawali started. I try my best to slip in South Asian themes and sounds in my music and make a modernized version out of it. Also, I’m really happy how it’s being done more often and so well in our side of the world now. We’ve come a long way, but a lot more to go!”

Hasan Raheem, Pakistani singer-songwriter

Hasan Raheem wearing sunglasses and posing in front of the camera

“I’ve grown up listening to South Asian music, so melodically I’ve been influenced and inspired by a lot of other artists and their songs without losing my own essence and originality. Sampling old classical songs and experimenting pop, R&B, hip-hop with those samples has been very helpful in setting the sound that I have now. Musically, I was inclined to incorporate the sounds of instruments such as shehnai, tabla, and sarangi in my songs, which are a huge part of Pakistani classical and North Indian music.”

 Raja Kumari, Indian American rapper 

Raja Kumari wearing sunglasses and posing in front of the camera in the desert

 “My South Asian heritage is integral to everything I do as an artist. Whether it be the sounds or visuals, my culture is just a part of who I am.”

Mumzy Stranger, British Bangladeshi rapper and producer

Mumzy Stranger wearing sunglasses and looking off in the distance standing in front of a palm tree

 

“As a British Bangladeshi, I have grown up listening to Western and Eastern music, especially Bollywood music. I have picked up instruments and melodies from South Asian culture and fused this with Western genres to create a unique sound, which I am championing currently.”

Ahsun Zafar, Brown History podcast

“It is important to me to use my platform to tell South Asian stories because not only does it provide a source of strength and self-love for other South Asians, an opportunity to build and fortify communities, and a medium to promote respect and empathy for each other, but it is also a support system that can provide us with courage and help us in the fight against any false narratives, racism, and different systems of oppression that we encounter in our lives.” Photo credit: Oumayma B. Tanfous

 

Find more voices to listen to and learn from on our South Asian Heritage Month hub.

Spotify’s Intentions Around ‘Gender-Inclusive Language’ on Our Platform in Germany

July 19, 2022

the word "kunstler*innen" on an orange, black, white, and green background

At Spotify, we work to amplify those who aren’t traditionally represented in audio media—whether that’s uplifting women as songwriters, producers, editors, and sound engineers in music; making accessible to people of color podcasts that resonate with them; or enabling LGBTQ+ individuals to hear queer stories reflected in their favorite music. But there’s another vitally important element of representation: language. 

Language—and our understanding of it—is constantly evolving, and in Germany, there’s been a movement in more recent years to help move away from the gender binaries within the language to provide room for inclusivity and diversity within existing words and grammar. This is called “gender-inclusive language” or “gender-responsible language.” 

“Gender-responsible language as we see it on Spotify means using and deploying language that addresses all genders or identities in an equally visible and appreciative manner,” says Michael Krause, General Manager Europe, Spotify. “It refers to language use which, with regard to personal designations, aims at the equal treatment of women, men, and, moreover, people of all genders, and wants to express gender equality in spoken and written language.”

In some languages (like Spanish, German, and French, to name just a handful), grammar is more clearly gendered. In languages where this is the case, the grammar used for individuals’ professions defaults to the masculine. So imagine opening up the Spotify app and seeing the word “artist” but knowing that the way it’s written actually refers to “male artist.” If there’s a female artist, a variation of the word would be used. For some of our listeners, including women, trans, and non-binary individuals, this meant their identity was rarely reflected while scrolling through our app. 

German-language speakers who want to utilize gender-responsible language can pay attention to using gender-neutral formulations and avoid using the generic masculine as default. In Germany, individuals and organizations have started to address this in a few ways. And as of January 2020, Spotify has decided to use an asterisk (*) to denote gender on the Spotify app in Germany. We chose this because it best explicitly addresses people who do not want to or cannot identify as male or female. 

So, for example, instead of the masculine word Künstler (artist), German Spotify listeners see Künstler*innen. Now we use this convention not only on our platform and in-app, but also in all our communications materials and on social media. And our spokespeople also use it, to the best of their abilities, in spoken-word content we engage in—such as in interviews, panels, or podcasts—by verbally stressing the word ending.

Although this language doesn’t capture every intricacy of identity, it’s a big step in the direction toward inclusivity and representation on our platform. 

“Gender-responsible language is important to us in Germany because language shapes our consciousness and our thinking,” says Michael. “Language is constantly evolving, and many new words are adopted as a matter of course. We believe that this is also possible with gender-responsible language. By using gender-responsible language, we raise awareness of this issue in Germany and support people in gradually incorporating these changes into their own day-to-day life.”

EQUAL Ambassador of the Month Simi Uses Her Music To Send Powerful Messages

July 7, 2022

Singer-songwriter, sound engineer, and actress are just a few of the hats Simi Bolatito Ogunleye wears. Mother and advocate round out that list, with Simi’s career being punctuated by songs that reflect her life experiences. Whether it’s looking back on the birth of her daughter on “Duduke” or challenging gender stereotypes on “Woman,” Simi’s music gives listeners a window into her world. 

The Nigerian-born multihyphenate started singing in church choirs as a child and wrote her first song at 10 years old. After years of making gospel music, in 2014 Simi switched to Afro-pop, where she made waves with her song “TIFF.” In 2015, she followed that up with “Jamb Question,” which became a chart-topping hit and secured her position as an industry mainstay. 

Simi’s extensive catalog and passion for women advocacy make her selection as the ambassador for Spotify’s EQUAL Global Music Program a no-brainer. EQUAL aims to combat gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. As part of Simi’s involvement, her song “Naked Wire” will be featured on this month’s EQUAL Global playlist. 

For the Record caught up with Simi to learn about her musical inspirations and the advice she has for her fellow women musicians. 

The artists who have most inspired me are _____.

Aṣa and Ms. Lauryn Hill. I would say Aṣa most especially because when I started singing professionally, I felt like I could do anything when I listened to her. 

One piece of advice I’d give other women artists is _____.

They’re gonna tell you all the things you think you can’t do. Don’t listen to them. 

One notable moment in my career so far is _____.

When I made a song for my daughter because I was able to perfectly blend my personal life and my career in one little beautiful bubble, and it was such an experience. 

My creative process _____.

Can vary. But my favorite thing is when I have an idea and I can’t go to sleep until I put it down.

One way I’d like to see greater gender equity in the music industry is _____.

Inclusion of women and having opportunities to give women what they deserve, because there are so many of us. 

A few up-and-coming women artists I’m excited to watch are _____.

Ladé, Ria Sean, and Liya, amongst a few others. 

My girl-power anthem is _____.

“Woman” by me. 

Hear more from Simi and other women artists sharing their voices with the world on our EQUAL Global playlist. 

 

Spotify’s House of Are & Be Puts the Spotlight on Black Voices

July 6, 2022

Panelists pose on stage in front of a camera

Over the weekend, Spotify celebrated Black voices and community with the return of House of Are & Be during the annual ESSENCE Festival Of Culture in New Orleans. 

“In 2019, we created our first-ever House of Are & Be experience, paying homage to women throughout the decades. And this year we’re returning to the same incredible location with even more live music and conversations from our podcast creators,” explained Sydney Lopes, Spotify’s Head of Hip-Hop and R&B, Artists, and Label Partnerships. “With an even bigger lineup of rising and established talent, Spotify’s House of Are & Be continues to highlight the breadth of sounds that affect our mind, body, and spirit.” 

Returning for the third year, Spotify celebrated the stories of Black creators with our largest lineup to date. Spotify kicked things off with a hosted brunch that included performances by Mereba and SiR.

Tuck Into Ripple Effect: ‘Frequency Sunday Dinner: Bay to LA’

June 23, 2022

Still from Frequency Dinner Party: Bay to LA film

Last year, Spotify unveiled Frequency, a global initiative and holistic destination for celebrating Black art, entertainment, creativity, culture, and community both on and off our platform. Since then, Frequency has expanded from a series of playlists and new content to incorporate cultural partnerships, an ambassador program, and even the Free Studio, all in an effort to further connect the Black community to upcoming and established Black creators.

A key Frequency playlist series is Ripple Effect. This playlist spotlights local Black music cultures with a focus on new and emerging artists throughout six regions: DMV (DC, Maryland, Virginia), Bay to LA, Texas, New England, the Midwest, and the Pacific Northwest. Each is curated by a local tastemaker knowledgeable on what’s hot and who’s next in their area. Last year, Frequency landed in the DMV to celebrate local artists through a dinner with Ari Lennox, Pusha T, local go-go artist Big G, and Rico Nasty. 

This Black Music Month, Frequency headed to California to celebrate local creators and amplify the music and culture of the Bay Area down to South LA with artists Joyce Wrice, Guapdad 4000, Hit-Boy, Victoria Monét, Vince Staples, and Duckwrth. Keenan MacWilliam directed the second video in the series, “Frequency Sunday Dinner: Bay to LA.”

The five area artists came together over a locally sourced meal and held a conversation around the contributions their hometowns have made to their music, as well as the impact their music has had on their hometowns and the world. 

“It’s often hard for me to describe to an out-of-towner how embedded we are in whatever the game is,” says Guapdad 4000. “That sh– is just so in my blood. It’s there. That’s how we live.”

To celebrate the film in true Ripple Effect style, this past Sunday on Juneteenth, Frequency partnered with Oakland producer Drew Banga on his monthly event series, Sunday Service. Together, we honored the Bay’s hometown heroes and up-and-coming legends with performances from Guap and Rex Life Rajj and appearances from other notable guests and influencers. “Working with Frequency & Spotify was so much fun,” said Drew. “it was great to be able to do something different in The Bay, showing off the cool side of the Bay Area, and giving people a experience and not just a regular party.”

‘The Art of Letting Go’ Podcaster Mike Brown Talks Collaboration, Growth, and the Importance of Supporting Black Creators

May 18, 2022

photo of mike brown, free studio resident and host of podcast 'the art of letting go'

In February, Spotify hosted The Free Studio, a four-day residency that brought nine Black musicians and creators together under the same roof. Part of the Frequency initiative to amplify Black voices, The Free Studio not only provided access to studio spaces and production resources, but also allowed these artists to connect and collaborate with one another.

The residency included creators like artist Doechii and producer Sango, in addition to Vic Mensa, Indigo Mateo, and Richie Reseda from the podcast Abolition X. One of the many talented creators asked to participate was Mike Brown, host of the podcast The Art of Letting Go. Mike started the show on a whim to talk through his own life experiences, but the series expanded and now serves as a platform for Mike and his guests to explore the idea of Black male vulnerability and their path to personal growth.

Cover art for podcast "The Art of Letting Go"

After five years of juggling his work on the podcast with his responsibilities as a teacher, Mike is stepping away from the classroom to work on his podcast full-time. For the Record caught up with Mike to talk about his experience taking part in the Free Studio residency, the evolution of his podcast, and his personal journey along the way.

In what ways has The Art of Letting Go evolved since it first started? Was there anything new that you tried during your residency?

I remember I used to do a lot of editing . . . chopping up what I wanted in the podcast and what I didn’t; putting music in and taking music out. But fast-forward to now, and I like to keep the conversation in the rawest form because I want listeners to feel like they’re in the conversation with me. 

But recording at The Free Studio opened me up to some of the ideas that I’ve wanted to try out because I had the space and the time to consider them. Sometimes when I’m recording or working on something at home, I’ll get distracted by all the other stuff I need to do. Just being there in that space allowed me to completely focus on the podcast, record some freestyles and some raps. I asked a friend who wasn’t able to come by to send me some meditations and I created a segment for people to ask me questions. And I was like, “Wow, like I could have been doing all of this.”

What was it like taking part in the Free Studio residency? 

It still has a lingering effect on me. I’m thinking about it right now and it almost felt like a psychedelic trip. I feel like I went into my real life and came back into this fantasy world because it felt like what I was supposed to be doing. It felt very natural. Starting this podcast, I was just trying to just get my feelings out. The Free Studio showed me that I can really do this. Frequency created this space that felt safe enough to be and do whatever I wanted.

What was the spirit of collaboration like within the studio?

Not to be corny, but I think we were all on the same frequency. But seriously, there was just a level of safety. I really connected with the group that works on Abolition X. Everybody was friendly, everybody just felt like they were there on some really positive vibrations. It felt natural to ask somebody like, “Hey, you know we’re working in this space together, would you want to work together?” I’m actually supposed to be connecting with Indigo from Abolition X this weekend and possibly recording something for my show. But yeah, it was really dope.

Having spent the last five years working on The Art of Letting Go, did the Free Studio opportunity change, challenge, or help you expand your role as a podcaster?

I would say going into it, that impostor syndrome kind of came up. And that was the challenge to get over. Like, “Am I supposed to be here?” Then actually being in the space and connecting with people, the answer was, “Yes, I’m supposed to be here.”

It made me comfortable asking people to collaborate. I’ve always been hypercritical of creating and art in general, and sometimes it didn’t feel safe to tell someone “I want to work with you.” But being there just made me think, “Let’s just see what we could do, what we can make happen.” The last day right before the closing party I asked Anthony Prince Leslie, the director of the Free Studio documentary, if he wanted to record an episode for my podcast. And he was like, “Absolutely, let’s record.” And we ended up with a really beautiful episode. So that was a challenge I feel like I ultimately overcame.

 You’ve spoken previously about how one of the core topics of The Art of Letting Go is the idea of Black male vulnerability. Can you speak a little on the ways that this podcast has helped you explore that aspect of yourself?

Yeah, it’s definitely made me almost, like, hyper self-aware and just more compassionate toward myself. Because I feel my growth in sharing my experience, and even on those days where I am kind of down on myself, there’s always somebody to remind me of how my journey is affecting them. So you know, it’s definitely taught me to be kinder to myself to really feel safe within my own body, to communicate and express my feelings and just understand. Like the result of my authenticity is beyond my control. But as long as I’m being authentic, that’s all that matters.

Is there anything about Frequency’s approach that caught your eye prior to starting your residency? Is there anything that you’ve come to appreciate after the experience?

Coming into it, I really had only known Frequency for music. But being on the creator side of it and seeing how much the Frequency team poured into me, you know, like not only just giving me this opportunity to create, but really just showing me that they really were in support of what I’m doing. It just felt like people were genuine about really wanting to build up my voice. I guess that could be Black voices, but also my voice, from my personal experience. 

I would say prior to this, I really didn’t know what that support looks like. But being a part of The Free Studio, I really felt like there was support for creativity. And there should be more of that because there are so many talented Black creators that don’t get the shine. And it’s not because the product isn’t good, but because everybody doesn’t know how to play the game—the social media game or the numbers game. That’s all a part of it, but we all are trying to contribute to the world in some type of way. So you know, the more people support us, the more influence and inspiration we could put out in the world.

Want to find out more about the Free Studio residency? Be sure to read our interview with Anthony P. Leslie and watch the Free Studio documentary he directed. And to follow along with Mike Brown on his journey of discovery, check out the trailer for The Art of Letting Go below.

Director Anthony P. Leslie Brings Frequency’s Free Studio to Life in a New Documentary

May 18, 2022

photo of anthony p leslie, director of spotify's free studio documentary

Last year, Spotify created Frequency, a global initiative and holistic destination to celebrate Black art, entertainment, creativity, culture, and community both on- and off-platform. Then, earlier in 2022, Frequency debuted The Free Studio, a short-term creator studio in Los Angeles, as a place to celebrate Black expression. Nine Black creators across multiple disciplines spanning music, podcast, and artistry came together to use the space’s recording studios, video backdrops, green screen areas, blank canvases, and more—finding a physical location to foster and grow their creativity. 

Richie Reseda, Indigo Mateo, and Vic Mensa of Abolition X along with Mike Brown, Shefon Taylor, Thomeography, Doechii, Larry June, and Sango are the nine creators whose work is making an impact on mainstream culture and who came together for a set of short but impactful days at the studio.

We invited these nine to The Free Studio to create with no boundaries. We asked from them nothing in exchange except the ability to document their creative process. We used that footage to create a short documentary, shot and directed by Anthony P. Leslie of Equator Productions. The documentary features firsthand creator experiences shot in various spaces that embody creative expression—The Free Studio’s recording spaces, dance studios, hallways, and beyond. It explores intimate podcast and recording sessions and the authentic content and community fostered by the Frequency initiative. 

“This is a creator studio for the freedom of Black Expression,” Anthony P. Leslie notes. “Free Black Expression for me is being UNAPOLOGETIC in all the unique ways WE are, dancing to the beat of our own drum, sharing our color without boundaries. The one thing all of these artists have in common is that their experiences show up in their work. With the theme that we (Black creators) are all a work in progress and using our art as a form of expression throughout our respective journeys, I am looking to show raw moments that illustrate why exploring one’s self contributes to one’s creativity.” 

You’ve created a beautiful tribute to the individuals taking part in The Free Studio. What was your approach to this documentary and highlighting the work happening at The Free Studio? 

So first and foremost, I think it’s super important to understand that to be able to create with no boundaries is one of the main responses that we received from all of the artists when we asked them about the benefits of The Free Studio. I truly believe in that. Because it’s hard, once you’re in the creative field, to not feel like everything that you are creating has to come to life as perfect as can be or with already set expectations. 

With this documentary, I set out to really get a better understanding of these artists and to see them working in their true life. I kind of wanted to be a fly on the wall, but I also wanted to be a part of it. So it’s a nice balance of me being intercut into their world and us as a team just watching them do their thing.

But ultimately, to be able to show these Black creators express themselves in their purest form is what I really wanted to get at. A lot of times Black people are stereotyped, but we are all different. It’s our unique, complex ways that really enable us to learn from each other—and I truly got to learn from all these artists. 

In being a part of this project, did you also get a chance to experience a little bit of that flexibility and freedom to experiment with the way you do documentary? 

Yes. I always want to work on more personal stuff that truly feels like it comes from the heart, and it was just super fluid with Spotify and the Frequency team. The biggest way I experimented with the creative freedom that we had at The Free Studio was by inserting myself within the documentary. So you get to meet these artists by way of me. What’s more personal than somebody actually making real relationships in real time? I was able to break the fourth wall to learn from these artists and work with them, in a way that was more my style. 

You’ll see I also used the fish-eye lens to focus in on the individual artists. It shows that there are these distinct worlds that each of these artists lived in and worked in. And with the fish-eye lens, you can see a glimpse of what their world looks like—their full world within The Free Studio. And then we get into more of those intimate moments, in many shots, as we break down the artist and their creative practice. 

We talked to Mike Brown about The Art of Letting Go and he mentioned that the two of you had a chance to collaborate on a podcast episode. What was that experience like for you?

We had a nice glass of wine and just talked. I love the atmosphere that he creates on his podcast because it’s just a space to let it out. You don’t feel judged, you don’t feel like you need to have the answer; you can just flow and be yourself and exist. That was super comforting. 

What do you hope viewers walk away with after seeing this documentary?

I really hope that people feel inspired to create the way they want to, stop worrying about external acknowledgment, and focus on the approval coming from within. Because you’ll create something and then the world will want to be a part of it. 

Can’t get enough of the work from The Free Studio? Check out Free Studio participants Indigo Mateo, Richie Reseda, and Vic Mensa’s Abolition X.

Spotify Celebrates Asian & Pacific Islander Heritage Month by Spotlighting Creators and Activists

May 5, 2022

Asian & Pacific Islander Heritage Month banner

Each May on our platform, Spotify has amplified and honored the cultures and traditions of the Asian and Pacific Islander (API) communities for Asian American and Pacific Islander Heritage Month. This year, our campaign expands from an American observance to a global celebration and highlights the full Asian and Pacific Islander diaspora. We’re proud to now mark May as Asian & Pacific Islander Heritage Month at Spotify.  

To celebrate, we’ve refreshed our Asian Pacific Islander Heritage Month content hub with new activist-created playlists and a spotlight on up-and-coming artists. With Asian and Pacific Islander artists representing every genre and in all stages of audio creation, this campaign continues our ongoing efforts to create awareness and expand the API community’s presence on Spotify. Read on to learn more about our plans. 

Turning the volume up on API voices

Our API content hub is a space dedicated to the API community that showcases the work of activists while also highlighting fresh new releases from creators across the audio landscape. This year’s hub is adorned with new cover art and features a variety of audio content, from Punjabi and K-Pop playlists to podcasts from API creators around the globe. It’s also home to a variety of specially curated playlist takeovers. 

 

Letting activists take the lead 

This year, we worked with prominent API activists Malavika Kannan, Amanda Nguyen, and ALOK to create a series of playlists, each with a special theme and message. 

Malavika’s playlist is a musical love letter to fearless immigrant daughters, strong diaspora children, the proud queer community, and multilingual Asian Pacific Islanders. Amanda’s playlist includes music that celebrates API culture year-round. And ALOK’s playlist is a curated collection of API musicians across a wide array of genres and geographies.