Tag: lgbtq

Spotify Presenta ‘Coming Out: Emociones Compartidas’, un Podcast Original con Inspiradoras Historias de Creadores LGBTQIA+

Para Spotify, Pride se trata de crear un espacio permanente para las personas LGBTQIA + y sus historias, y brindar la oportunidad de un sentido de pertenencia que es tan fundamental en el proceso de salir del closet. En el nuevo podcast  original de Spotify Coming Out: Emociones Compartidas, nos propusimos encontrar creadores icónicos de la comunidad para preguntarles sobre su historia, experiencias y lecciones de resiliencia.

Coming Out fue lanzado originalmente en Francia. Ahora, en su nueva temporada en México presenta las historias de invitados como Christian Chávez, Raymix, La Bruja de Texcoco, artista RADAR México, y la periodista de deportes Marion Reimers, entre otros. 

Estas son algunas de las historias íntimas que los oyentes podrán descubrir exclusivamente en Spotify durante el mes de junio.

El actor y cantante Christian Chavez es conocido por millones de fanáticos por ser parte del fenómeno pop RBD. Y aunque muchos de ellos conocen su dura experiencia de salir del closet, nunca habían escuchado su historia tan personalmente. En el primer episodio de la serie, Christian cuenta su difícil momento en una escuela católica donde sufrió bullying, ofrece un relato gráfico de su primer beso y comparte su primera visita a un club gay. También describe su experiencia pública al salir del closet después de ser extorsionado por un tabloide en marzo de 2007.

“Escribí un comunicado llorando y ni siquiera podía escribir la palabra ‘gay’”, comparte en el episodio. “Al día siguiente hubo aplausos y expresiones de apoyo, aunque gran parte de la prensa fue hipócrita porque luego los medios se volvieron en mi contra para escribir historias sensacionalistas. “

Luego que se cancelaran varios proyectos por discriminación, Christian decidió retomar su carrera como solista y escribió Libertad, una canción que trata sobre ser uno mismo. 

Marion Reimers es una exitosa narradora y comentarista y la voz en el podcast original de Spotify Fútbol a Muerte.  En su episodio en Coming Out habla del periodismo deportivo como un espacio homofóbico, machista y patriarcal al que le costó demasiado tiempo incluir a una mujer lesbiana en sus filas. Desde niña sintió la urgencia de desafiar a la heteronorma y siempre prefirió jugar a los piratas que a la casita.

“Estoy muy orgullosa de quien soy”, cuenta Marion en su episodio. “La deconstrucción de normas sociales es un trabajo de todos los días, es muy pesado porque vivimos en una sociedad que nos enseñó a avergonzarnos y hay quien sigue usando este discurso para descalificarme. Yo me siento fuerte, tengo un entorno de amistades, de familia y compañeros en el trabajo que me han ayudado. No lo haces solo, lo haces a través de la comunidad. ”

Fabian Chairez es un artista plástico mexicano. Gran parte de su obra es un cuestionamiento a la masculinidad tóxica. Salto a la fama mainstream por su obra Revolución que muestra a un Emiliano Zapata en tacones y encima de un caballo blanco. La obra provocó un escándalo en grupos conservadores que entraron al Palacio de Bellas Artes decididos a prenderle fuego. Fueron detenidos por personal del museo, muchos de ellos LGBT+. 

“Me mostraron la imagen cuando estaban golpeando a uno de ellos y de inmediato me llevó a ese momento en Chiapas cuando dos hombres me amenazaron con un cuchillo solo porque iba de la mano con mi novio. Y dije no, eso no puede volver a pasar. Si quieren pelear, aquí estoy. Empecé a dar entrevistas y hacer presente mi voz.”

Ana Julia Yeyé es comediante de stand-up y quizá por eso su salida del clóset es la más divertida del podcast. Cuenta la vez que salió con una chica con la intención de demostrarle que no era lesbiana y terminó por darse cuenta de justo lo contrario. Su primer beso logró que todas las piezas de su vida terminaran de encajar. 

No hay fuerza más poderosa para cambiar mentes y corazones que el poder contar nuestras historias. Por eso Spotify se unió a It Gets Better México para ofrecer ayuda a jóvenes LGBT+ en temas de salud mental, sexual o grupos de apoyo. 

Descubre las historias de creadores LGBTQIA+ y escucha Coming Out: Emociones compartidas a continuación.

Spotify’s Latest U.S. RADAR Artist girl in red Turns the Volume Up Ahead of Her First Album Release

Marie Ulven, the 22-year-old Norwegian singer-songwriter better known as girl in red, was walking her dog Luna in her Oslo neighborhood when a group of teenage girls started singing at her. Marie started dancing while continuing to walk—they were singing her 2018 song “i wanna be your girlfriend,” one of her two standout tracks that have now accumulated over 150 million streams on Spotify. “I’m in love with you!” one called. 

Since the release of “i wanna be your girlfriend” and “we fell in love in october,” girl in red has continued putting out melodic, dreamy tracks about mental health and romance at a rapid pace, with several singles and two EPs over the last two years. Fans have flocked to her Spotify profile by way of social media, where she’s become something of a queer icon. Her music has landed on several Spotify playlists, including Lorem, Bedroom Pop, New Music Friday, and Out Now. And now, as Spotify’s fifth U.S. RADAR artist, girl in red will also be discoverable to new fans through the genre- and globe-crossing emerging artists program. 

Spotify created RADAR to help artists across all stages of their careers use the strength of our platform to deepen connections to their audiences. As Spotify’s latest RADAR artist, girl in red will be featured in the RADAR playlist, create a Spotify Singles recording, and release a forthcoming biographical mini documentary. She’ll also receive promotional support for her upcoming releases, including today’s billboards in NYC and Oslo, plus a full suite of marketing  and social promotion. 

“We’ve been closely watching girl in red’s steady ascent over the past few years—she’s built a tight-knit community of devoted fans in a remarkably organic way, based on her self-assured songwriting and deeply personal lyrics—all as an independent artist,” says Ned Monahan, Spotify’s Head of Global Hits. “We’re beyond excited for her debut full-length, and look forward to helping with her global ascent via RADAR.”

girl in red’s RADAR spotlight comes at an opportune time. As she announced today, girl in red will release her first full-length studio album, if i could make it go quiet, on April 30. After several years of bedroom production, the songwriter is now looking forward to the beginnings of a lifelong career in music. “I’ve had a little bit of a realization making this record. I just gained so much respect for people who’ve dropped their eighth studio album. I want to be like that artist—one day—who has eight records because they just love making music.” 

For the Record caught up with Marie after a busy day in which she reviewed the music video for her newest single (and FINNEAS collaboration), “Serotonin.” Read on to hear her thoughts on dabbling in rap, covering Maggie Rogers for Spotify’s Studio Oyster program, and Spotify Canvases. 

German LGBTTIQ* Podcasters Make Their Voices Heard Through SoundUp 2020

Every year, Spotify’s SoundUp program helps aspiring podcasters from underrepresented backgrounds gain the expertise they need to create their own podcast. The only criteria? A good idea and a big dream. This year in Germany, 20 aspiring LGBTTIQ* podcasters were chosen out of 300 applicants to take part. Those selected got a chance to start their podcasting journey through the seven-week virtual program, honing their skills in storytelling, designing a podcast, editing audio, and learning the business of the medium. 

By the end of the program, three of the participants, Fabio, Taiina aka Maria Moschus, and Tai were declared the winners. Their podcasts consist of topics such as “tracing and connecting your identity as a queer Polish-German person,” “personal stories of drag artists around the world,” and “safe spaces for marginalized groups in nerd culture.” Over the next six months, they will each have regular check-ins as part of a mentorship program, and will eventually have the opportunity to pitch their format as a Spotify Original podcast. 

Check out what each winner had to say:

Fabio: “I was able to learn a lot not only from the numerous experts in sound, technology, language and concept development, but also from the 20 absolutely horizon-expanding participants that Spotify brought together. For this experience a huge thank you to all of you—you have made the year 2020 a lot sweeter for me!”

Taiina aka Maria Moschus: “I am super happy to finally share these exciting stories with the world! There is still a lot of work ahead of me, but I am really looking forward to the day of release. Who knows, maybe we will celebrate it with a drag show!” 

Tai: “My podcast idea was born shortly before the deadline out of frustration at the spaces I move around in. It’s incredible that I’ve gotten so much good feedback since my first application interview—which made me very proud again at the end of the pitch. This gives me confirmation as a person, because I put everything into my podcast idea that makes me special. Especially as a trans* person, working only with the voice makes me vulnerable.” 

Three participants from SoundUp 2019 who already have their own podcasts on Spotify were also involved in the 2020 program, serving as mentors and sharing practical tips on creating a successful podcast. We asked them a little bit about what’s changed from SoundUp 2019 to now.

Madita 

Podcast: Gay Mom Talking

“By now I have become a lasting part of the queer podcast world! Having produced 25 episodes made me get used to some kind of relaxed podcast routine and I am grateful for many loyal listeners. However, some interviews still make me a little nervous, but I usually feel very comfortable in my role of a podcast host which I have been for more than a year now.

In the last year I have learned a lot—both about podcasting and myself. My podcast project has even helped me to grow a bit personally. I can now make many new private and professional contacts and I am proud of having achieved what I intended with my podcast.”

Fabian

Podcast: Somewhere Over The Hay Bale

“My political opinion on queer life in the countryside becomes more clear and profound. My podcast does not only stand for visibility, but also for the constant demand of creating safety and safe spaces for “coming outs” and queer life in rural areas. Many people helped me share my point of view and I am very grateful for that. I enjoy being an advocate for these matters, receiving messages from people all over Germany—I have the feeling that my podcast and the inherent mission develops into more than just an audio file, which feels great.”

Sung Un

Podcast: BIN ICH SÜßSAUER?

“Before SoundUp 2019, I knew nothing about podcast production and what potential there was in the podcast world. Also, I was not sure if anybody would be interested in stories of queer Asian people living in Germany, since we are seldom visible in the media. Through the mentoring and lectures provided by SoundUp, however, I learned not only technical skills necessary to start my own podcast, but also developed the confidence in me that life stories of queer Asians do matter and my podcast would connect people across boundaries. As I produced the first interview of Bin Ich Süßsauer?, I stubbornly tried to stick to what I learned from SoundUp, especially regarding the length of the episode. Very soon, however, I learned that life stories needed more time to be told and people were ready to take time to listen to them. Today, I have a growing number of audience and I am grateful that they share their enthusiasm with me via mails and messages.”

Spotify’s SoundUp is held in the U.S., UK, Germany, Australia, and now Sweden and Brazil. The program assists aspiring podcasters from underrepresented backgrounds in gaining the expertise they need to create their own podcasts. Read more about it here.

In the German market, LGBTTIQ* stands for Lesbian, Gay, Bisexual, Transexual, Transgender, Intersex, and Queer; the asterisk represents unnamed identities. 

Spotify Celebrates LGBTQIA+ Creators and Fans With Our 2020 Pride Campaign

Let’s face it: Pride looks a little different this year, with cities around the world unable to host celebrations in honor of LGBTQIA+ community, representation, and progress. But although queer folks and allies can’t take to the streets with flags, floats, and festivals this summer, we can all celebrate the feelings of pride and togetherness that come from streaming LGBTQIA+ artists and creators.

Spotify has the unique ability to inspire and drive positive change through the power of audio. At this time, we know that feelings of togetherness and shared experiences have never been more important, which is why today we’re unveiling Unlike Any Other—Spotify’s 2020 global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans around the world.

 Unlike Any Other is all about empowering LGBTQIA+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts. The Unlike Any Other marketing campaign, which will live in 38 countries where Pride is celebrated, includes a key element—the Progress Flag—designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to better include trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today within queer representation.

Plus, our Pride 2020 campaign features new content and experiences on platform, all available in the Amplify: Pride hub on Spotify. Each playlist, song, and podcast is as unique as the individual who created it—which means there’s a little something for everyone. Check out what’s available within the Amplify: Pride hub.  

The House of… Ballroom Playlists

From Kiki to Pose and now Legendary, the house and ballroom community has made a lasting mark on modern pop culture. This playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garcon, celebrates the iconic movement with curated playlists by top figures of ballroom culture, including Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci, and Jonovia Chase.

Pride-Themed Playlists

The hub will include a variety of curated Pride-themed playlists for every listener, such as Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever, queer-themed Cosmic playlists and more. Additionally, our flagship queer playlist Out Now: Unlike Any Other further emphasizes the dynamism of emerging and established queer voices in music. 

Berlin Hip-Hop Duo Hoe__mies Creates Space for Marginalized Voices with New Podcast ‘Realitäter*innen’

Photo credit © Marlen Stahlhuth

Gizem Adiyaman and Lúcia Luciano party for more than just a good time. In 2017, the German artists formed Hoe__mies, a hip-hop group known for hosting rousing get-togethers where female and queer artists could make a name for themselves in a space that had traditionally excluded them.

“We started our parties as a form of protest against a male-dominated hip-hop scene that placed women and queer people at the margins,” the pair told For the Record. “Before we started [DJing] in 2017, the line-ups very seldomly included female DJs, and if they did, it was mostly in the context of a lady’s night special.”

Now, this outspoken duo is amplifying marginalized voices in a different way—with their new Spotify original podcast, Realitäter*innen. Over the course of 12 initial episodes, Gizem and Lúcia will discuss the intricacies of socially relevant topics ranging from sexuality to principles of feminist thought. Plus, each episode will feature enlightening conversations with special guests from marginalized backgrounds.

The first two episodes of the German-language series, released on February 13, explore dating in 2020 and masculinity, respectively. The first, on dating, includes perspectives on polyamorous relationships. The second examines masculinity, mental health, and how racism affects the constructs of masculinity for black men and queer men of color. Later in the season, listeners can expect episodes dedicated to sex work as well as body positivity.

The pair took some learnings from their party hosting. Today, Gizem and Lúcia’s parties are inclusive environments where women, queer people, and people of color are represented at every level of the experience. They even enlisted an “Awareness Team” to ensure that guests feel safe and respected. But getting to this place wasn’t easy, they said. “It takes a lot of effort to identify and address everyone’s needs, but if you put in the work, people will actually show up and appreciate the space you’ve created for them.”

As for working with a new medium, Hoe__mies will always have an affinity for hip-hop, but the duo is excited for the possibilities that podcasting has to offer. “Music is a great vehicle to reach people, criticize oppressive structures, and spread your message,” they explained, “But with podcasting we can actually pass the mic and listen to other people’s perspectives. We hope that this podcast can foster an understanding and openness for different concepts of love, sex, and identity.”

Tune in every other week for a new episode of Gizem and Lúcia’s debut podcast Realitäter*innen.

Astrologer Chani Nicholas Is Back with Horoscopes that Celebrate Pride

In January, we interviewed astrologer and activist Chani Nicholas when she debuted her Cosmic Playlists on our U.S. Pop Culture Hub. Now, she’s back for Pride Month with new, specially curated playlists that speak directly to pride, identity, representation, and love.

We circled back with Chani to get her take on why horoscopes resonate with the LGBTQ community. Much like her insightful horoscopes, the answers speak for themselves.

For those unfamiliar with horoscopes, why do you think they resonate so much these days? Particularly with millennials and Gen Zers?

Astrology holds up a mirror to who we are as people. It affirms us and calls us out. We need both. Life today is so unpredictable, and we all crave some system that contextualizes the difficulties we face, both personally and collectively—which is what astrology naturally does.

Why do you think horoscopes have become so prominent in LGBTQ culture? Even within different subsections?

Astrology appeals to the queer community for many reasons. I wrote a blog post on this a while back on why I think this is the case—for me, it always comes down to feeling witnessed. For so many of us in the LGBTQ+ community, we have to wrestle with who we are in a society that, even in most liberal enclaves, priorities heteronormative policies, standards, and ideals. So a school of thought/vernacular that doesn’t judge you, radically accepts how you were born and who you are, and offers infinite options for articulating your unique self, versus the typical gender binary can be a source of validation for many of us.

Horoscopes can offer an insight into identity and purpose. Why is that such a relevant topic for Pride Month?

Astrology’s power and magic come from its ability to validate and tell our story. When we radically accept who we are, we are freed to pursue our purpose with pride.

How have you shaped your readings differently for Pride Month? What’s there to look forward to beyond the rainbow cover?

The artists on the playlists for June come in large part from the LGBTQ+ community. Throughout history, queer people have been oftentimes unrecognized vanguards in culture while setting trends that mainstream culture eventually co-opts, erasing the original gender nonconforming and queer talent. By spotlighting queer artists this month, we keep the focus on the creators themselves.

Are there any unique astrological happenings this June that correspond well with Pride?

Over the last weekend of June, the astrology is very innovative, experimental, and queer. The sun in Cancer (the sign of family and the group we feel we belong to) makes a helpful connection to Uranus, planet of great creativity and breaking with tradition. It should be fun!

Do you have a song or artist that you associate with coming out or coming to terms with your identity?

In terms of how I identify, I think I identify most with ’80s pop music. A lot of it was gender fluid without explaining itself; it was just normalized in a way which I really value and made a big impression on me.

Who are some LGBTQ artists (current or classic) that you’d put on your personal Pride Month playlist?

I’m still in love with Lizzo’s new album, and I’m really enjoying Syd, Reyna, Mykki Blanco, Le1f, and Andrea Di Giovanni.

Is there anything you’d like to say to followers and fans who are figuring out their identity?

Coming out is a continual process. Please do it in the ways that are right for you. When, and if, it is safe (enough) for you to do so. And you don’t have to. It changes nothing about your identity if the only one you ever come out to is you. If you are thinking about coming out, please set yourself up with resources specific to your needs, not only in regard to your ability, location, gender expression, or sexuality, but also culturally when and where possible. There are a million very specific communities online and with a little digging you may find the perfect fit for many, if not all of your identities. There is no right way to be queer, or any gender, or any kind of human being. You get to be you and define yourself for yourself. Every. Single. Day.

Check out all of Chani’s Pride Month-inspired horoscopes in the US Pop Culture Hub, and take a listen to the Cancer playlist below.

Pop Star Pabllo Vittar Gives Voice to Brazil’s LGBTQ Community

On Saturday evening in early November, 10,000 Brazilians gathered at the Hopi Hari amusement park just outside São Paulo and held their lighters aloft. It was Pride Day, and the celebrants were there to see Pabllo Vittar, one of the country’s biggest pop stars and the most famous member of its LGBTQ+ community. Amidst cheers from her fans, whom she lovingly refers to as Vittarlovers, she commanded the stage, powering through her anti-bullying anthem “Indestrutível.” The song is a paean to resilience, a tribute to Vittar’s own well-known struggle against homophobic harassment as a teen.

Onstage at Hopi Hari, Vittar stood a regal six feet, one inch in flats, her long blonde hair slicked back behind her ears; she looked like a video game character who comes in peace, but will defend herself if the situation calls for it. “If I receive pain, I give you my love,” she sang to the audience, who mouthed every word. “And the more pain I get, the more I realize that I am indestructible.” The ballad concluded as Vittar raised her fist, leading her Vittarlovers in a familiar chant: “Eu resisto, Eu resisto.” I resist. I resist.

A Voice for Brazil’s LGBTQ Community

Vittar welcomes me with a hug. She is friendly and engaging—laughing easily and often. She is one week into the tour in support of her second LP and wants to talk about the positives.

“I feel great!” she says as we begin our conversation. “I feel full of energy. We have a whole new show, new album. It’s like I’m giving birth. I’m euphoric!”

Watch Hayley Kiyoko and Troye Sivan Light Up The World With Pride

During summer’s celebration of LGBTQ Pride, music plays a big role. After all, it’s one of the most powerful mediums for personal expression, and songwriting in particular can take a rallying cry and turn it into art.

Here at Spotify, with over 170 million listeners globally, we have the unique ability to literally take the musical pulse of multiple continents at any given moment. We can tap into that rallying cry, expressed through music, and watch it undulate across the globe.

So what have we discovered, from a musical perspective, during Pride season? Simply stated, when there is a Pride parade, there are epic bursts of music. On Spotify, fans have made over half a million Pride/LGBTQ-themed playlists, and they stream throughout the summer, as celebrations sweep from one country to the next.

Our data scientists have captured that excitement here with a visual timelapse map and two playable audiographics (just click on the map and listen to the artists!) that show how Spotifiers celebrate Pride—and the songs that bring it to life.

Here, we looked at anonymous listens to those playlists in countries with Spotify on each day during last year’s Pride season, and put them on the map below. We’re sure that 2018 should be just as loud and proud.

And if you’re wondering which artists appear most frequently in American playlists (those with the acronym LGBTQ are generally created in the United States), check out the interactive map below.

When it comes to listening, LGBTQ-themed playlists are streamed most in Europe and the Americas. Here are the top artists included on lists in those countries.

Which musicians dominate Pride globally? Well, Brazilian drag star Pabllo Vittar appears the most in LGBTQ playlists created in Brazil. And in Europe, Troye Sivan dominates in Estonia, Italy, and Lithuania; Lady Gaga rules in Iceland, Poland, and Portugal; and relative newcomer Hayley Kiyoko claims the top spot in the rest of Europe, most of the Americas, and the majority of the US, despite releasing her debut album only a few months ago (March 2018).

Check out all of these inspiring anthems and plenty more on the Spotify Pride hub.

Tableau visualizations by Spotify Data Visualization designer Skyler Johnson.

Loud and Proud: Turning Up the Pride with the Fab Five

Pride Month is already operating at full blast across the United States—and there’s plenty of room to keep turning it up. As the celebrations continue across the globe with parades, festivals, and community events, there’s one place everyone can turn for the sounds of Pride: Spotify.com/Pride.

The Hub celebrates Pride through the music of artists who identify as lesbian, gay, bisexual, trans, or queer, and their allies. So who better to help curate our party platform than Queer Eye’s Fab Five? This year, the cast of Netflix’s hit show are participating in a Spotify Pride Hub takeover and digital experience.

On the show, five gay men—culinary specialist Antoni Porowski, interior designer Bobby Berk, hair stylist Jonathan Van Ness, fashion guru Tan France, and culture expert Karamo Brown—are enlisted to perform complete makeovers on nominated men, forming connections and learning about their shared bonds as humans in the process.

So, in addition to the Pride Classics playlist and the Global Pride playlist of LGBTQ artists around the world, AntoniBobbyJonathanTan, and Karamo have added their tasteful touches by highlighting the music that most inspires and empowers them to proudly live at full volume.

Check them out—then head over to Spotify.com/QueerEye to find out which member of the Fab Five you are most like, based on your musical taste.

And just as each Fab Five member has a specialty ranging from cuisine to culture, each also has a defining life story, journey and song that helped him feel free to be who he is. We asked the guys to tell us about a song on their playlist that empowers and speaks to them during Pride Month and throughout the year. (We asked them for makeovers too, but they were a little busy with Pride Month festivities.)

Is there a song that helped you discover/realize your identity? Can you share the story behind that song?

Antoni Porowski: “Being Boring” by the Pet Shop Boys. When I first saw the music video for this song, there was something so carefree and innocent about the people in the video. They are completely nude, so there are no barriers and they just seem free of constraints. It’s done so tastefully. This song is something I closely attribute to my coming out and being free.

What does celebrating Pride mean to you? How do the songs on your playlist display that?

Bobby Berk: Celebrating Pride is the way we remember the struggles that came before us that paved the way for the freedoms we now have. The songs in my playlist are really about empowerment and the perfect anthem to head into Pride, remembering the champions that got us here.

What song on the playlist would people find the most surprising? Why?

Tan France: I think people would be surprised to see “I’m Better” by Lil’ Kim and Missy Elliot. People tend to think Brits are all stuffy, but I absolutely love this song. It’s a side of me that I’d like people to know. And it’s killer for when you’re on the treadmill!

What song on the playlist picks you up when you’re down? What’s the story behind that?

Karamo Brown: “I’m a Survivor” by Destiny’s Child. At my first Pride, I heard them sing and felt empowered and proud.

Jonathan Van Ness: “7/11” by Beyoncé. There is something about a strong beat served by Queen B that makes me feel my innermost power. She is a shining example of being a strong, hardworking artist that I can always look up to to slay me off my damn feet. Yay pride, yay Bey.

As you’re enjoying the beat of your favorite Pride Month hits, make sure to turn up the sound on your Spotify player and keep an eye out for some hidden Pride features! No matter who you are or what music you listen to, always take the opportunity to turn it up and live your life at full volume.