Tag: Spotify

팟캐스트 서비스 오픈 기념, 스포티파이가 선보이는 한국 크리에이터들과의 인터뷰

Lead image of shows included in Spotify Korea's podcast launch

스포티파이는 지난해 2월 선보인 음원 스트리밍 서비스에 이어 바로 오늘, 한국에 팟캐스트 서비스를 시작했습니다. 이제 국내 스포티파이 청취자들은 8천만개 이상의 음원과 더불어 전 세계 4백만 개 이상의 글로벌 팟캐스트 카탈로그를 이용할 수 있게 됐습니다.

한국 팟캐스트 서비스 개시에 따라 스포티파이는 국내 청취자들을 위한 팟캐스트 허브를 추가했으며, 이를 통해 다채로운 주제 및 카테고리별 손쉬운 프로그램 탐색이 가능해졌습니다. 지금 바로 팟캐스트 허브에서 다음과 같이 다양한 콘텐츠를 만나볼 수 있습니다.

뿐만 아니라 크리에이터들을 위해 스포티파이가 보유한 세계 최대 팟캐스트 제작 및 유통 플랫폼인 ‘앵커(Anchor)’의 한국어 서비스 역시 지원됩니다. 앵커는 쉽고 빠르게 팟캐스트를 제작하고 편집하여 다양한 플랫폼에 배포할 수 있도록 해줄 뿐만 아니라, 청취자에 대한 데이터와 인사이트도 제공합니다. 앵커의 이 모든 기능은 무료로 누구나 자유롭게 사용할 수 있습니다.

스포티파이의 팟캐스트 서비스 개시가 한국 팟캐스트 시장에 어떤 의미를 가져오고, 또 어떤 영향을 미칠까요? 이에 대해 자세한 이야기를 나누기 위해 한국의 인기 팟캐스트 크리에이터이자 다양한 분야에서 활발히 활동 중인 송은이, 에릭 남, 모모콘 이재국 본부장, 그리고 이스타팀(박종훈, 이주헌 랩추종윤 공동 대표이사)과 인터뷰를 진행했습니다. 이들의 이야기를 확인해 보세요!


송은이

Spotify podcast cover art for confidentiality

송은이는 콘텐츠 제작사 ‘컨텐츠랩 비보’와 매니지먼트사 ‘미디어랩 시소’의 대표다. 한국에서 인기 코미디언으로 명성을 이어가고 있으며, ‘컨텐츠랩 비보’를 설립하여 콘텐츠 제작 및 배포를 선도한 선구자로도 높은 평가를 받고 있다. 송은이가 진행하는 ‘송은이 김숙의 비밀보장’은 스포티파이에서 청취할 수 있다. 

팟캐스트의 매력이 무엇이라고 생각하시나요?

팟캐스트는 방송사에 편성되어 있지 않고, 비교적 큰 제작비가 들지 않아 사실상 누구나 본인의 방송을 만들수 있는 것이 가장 큰 매력이라고 생각합니다. 제작자 입장에서는 방송에서 하지 못했던 새로운 아이디어를 시도해 볼 수 있어 더 다양하고 기발한 콘텐츠들이 나올 수 있는 것 같습니다. 

2015년 ‘비밀보장’을 시작한 이후 2022년 현재까지 팟캐스트 시장과 청취자가 어떻게 변화했나요?

Portrait of Eun-i Song posing against a white backdrop

Eun-i Song

2015년 송은이 김숙의 비밀보장을 시작할 당시 인기 팟캐스트는 대부분 정치나 시사 콘텐츠였던 데 반해, 현재는 예능, 경제, 자기개발 등 장르가 다양화되는 추세인 것 같습니다. 청취자 또한 초기에는 정치 콘텐츠와 라디오 문화에 익숙한 일부 기성세대들이었다면 현재는 영상, 책, SNS 등 주류 문화뿐만 아니라 아직 주목받지 않은 새롭고 다양한 것을 찾아 나서는 콘텐츠 선구자들로 확장된 것 같고요.

앞으로 어떤 주제의 오디오 콘텐츠 및 팟캐스트가 인기를 끌 것이라고 예상하시나요?

팟캐스트를 비롯한 오디오 콘텐츠의 이점은 청취를 하면서 다른 일을 할 수 있는 것 아닐까 싶습니다. 실제로 비밀보장 청취자들도 운전이나 출퇴근하는 이동시간을 활용하거나 업무 중에도 팟캐스트를 듣는 것으로 알고 있습니다. 현재 오디오 드라마나 오디오 영화의 제작도 활발해졌고, 방송인을 섭외한 예능형 오디오 콘텐츠도 많이 만들어지고 있습니다. 

많은 사람들이 각자 취향에 따라 콘텐츠를 선별하여 즐기고 있고 취향이 다양화되고 있기도 합니다. 팟캐스트 또한 한 가지 장르에 치우치지 않고 더욱 다채로운 콘텐츠가 많이 나오면 좋겠다는 생각입니다.

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

스포티파이와 같은 글로벌 팟캐스트 플랫폼을 통해 다양한 글로벌 콘텐츠가 유입되면 팟캐스트 콘텐츠 이용자로서 선택의 폭이 넓어지고, 이로 인해 이용자 파이도 늘어나지 않을까 싶습니다. 수요 증가에 따라 팟캐스트 시장이 더 커지고 크리에이터도 더 많아지길 기대합니다.


에릭 남

에릭 남은 아티스트, 싱어송라이터, CEO이자 팟캐스트 크리에이터로 활동 중이다. 다재다능한 면모로 전 세계 팬들의 사랑을 받는 에릭 남의 팟캐스트 ‘대박쇼’는 스포티파이에서 들을 수 있다.

‘대박쇼’에서 다양한 K팝 음악과 아티스트를 소개하셨는데, K팝 위주의 토크쇼를 진행하게 된 계기나 이유가 무엇인가요?

글로벌 K팝 팬들이 한국과 K팝 아티스트들에게 너무나도 큰 관심을 보이고 사랑을 주기 때문에 그들을 위한 콘텐츠를 만들고 싶었습니다. 그러던 중 영어권의 K팝 팬들과 만나게 됐고, 이들에게 팟캐스트가 K팝 업계의 비하인드 스토리를 듣고, 한국의 음악과 문화를 배우고, 또 새로운 이야기와 인터뷰를 통해 좋아하는 아티스트에 대해 더 알아갈 수 있는 통로가 될 수 있겠다는 생각이 들었습니다. 저는 인터뷰 진행 경험이 있기도 해 항상 저만의 토크쇼를 진행하고 싶기도 했죠. 팟캐스트 제작은 이 모든 것을 이루기 위한 가장 좋은 수단이라고 생각했습니다.

Photo of Eric Nam posing in front of a mirror

Eric Nam

팟캐스트 크리에이터로서 스포티파이의 팟캐스트 제작 툴의 활용법이나 팁이 있다면 공유해 주세요.

스포티파이는 자신의 팟캐스트 콘텐츠가 어디에서 가장 인기를 얻고 있는지 등 청취자에 대한 분석 데이터를 제공해주는 훌륭한 플랫폼으로, 특히 글로벌 청취자 확보에 매우 유용합니다. 

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

스포티파이 플랫폼의 열렬한 팬으로서 스포티파이가 드디어 한국에 팟캐스트 서비스를 시작했다니 너무 기쁩니다. 스포티파이의 팟캐스트는 다방면으로 매력적이고 흥미롭고 또 배울 점이 많이 있습니다. 스포티파이 청취자들이 스포티파이에서 좋아하는 음악뿐만 아니라 팟캐스트도 찾아보고, ‘대박쇼’도 들어봐 주시길 바랍니다. 저희 팟캐스트도 팔로우 해주세요!

본인의 ‘대박쇼’ 외에 좋아하는 팟캐스트를 소개해 주세요.

The Daily by NYTimes, 에픽하이 타블로의 The Tablo Podcast, Smartless 등이 있습니다. 


이재국

Spotify podcast cover art for Sun Kim's Relentless World History

뉴미디어 예능 및 오디오 콘텐츠 제작사 모모콘(More than Mobile Contents)의 창립 멤버인 이재국 본부장은 라디오 및 방송 작가로 활동하며 한국 방송 업계에서 명성을 쌓았다. 모모콘의 팟캐스트 콘텐츠 ‘썬킴의 세계사 완전정복’은 스포티파이에서 만나볼 수 있다.

팟캐스트의 매력이 무엇이라고 생각하시나요?

“누구보다 빠르게, 남들과는 다르게” 요즘 유행하는 밈으로 대답을 대신할 수 있을 것 같습니다. 팟캐스트는 지상파 라디오 방송과 비교했을 때 콘텐츠 속도와 정확도 면에서 압도적입니다. 동영상과 달리 멀티태스킹이 가능할 뿐만 아니라, 훨씬 편하고 다양한 정보를 얻을 수 있다는 점도 큰 매력이라고 생각합니다.

훌륭하고도 다채로운 팟캐스트를 다수 제작한 제작자의 관점에서 팟캐스터가 프로그램을 만들 때 가장 중요하게 고려해야 할 점이 있을까요?

Headshot of Jaekuk Lee smiling

Jaekuk Lee

그동안 콘텐츠에 대한 다양한 시도를 많이 해봤는데 역시 가장 중요한 건 재미인것 같습니다. 엔터테인먼트는 결국 소비자의 시간을 뺏는 건데 재미가 없으면 그 무엇도 소비자에게 다가가지 못합니다. 역사, 힐링, 정보 등 무엇을 전달하든 결국 콘텐츠에 있어 제일 먼저 고려해야 할 건 “재미”고, 그 다음은 왜 만들어야 하는지라는 “목적”이라고 생각합니다.

‘썬킴의 세계사 완전정복’이 크게 히트했는데, 숏폼 오디오 역사 콘텐츠를 만들게 된 배경은 무엇인가요?

역사는 모두가 좋아하고 특히 우리나라 사람들이 좋아하는 콘텐츠입니다. 역사에 대한 해석도 다양하기 때문에 다른 사람들과 토론하기에도 좋은 아이템입니다. 저는 라디오 작가를 오랫동안 했는데 아침 방송에서는 잠이 깰만한 소식을 한번에 알아들을 수 있게 단문으로 쓰는 것이 효과적입니다. 반면 심야 라디오에서는 마음 편한 이야기를 무슨 말인지 정확히 잘 몰라도 되는 장문으로 써야 청취자들이 편하게 잠자리에 들 수 있습니다. “썬킴의 세계사 완전정복”은 출퇴근길에 쉽고 재밌게 접할 수 있는 역사 이야기 한 토막을 제공하겠다는 취지에서 제작하게 됐습니다. 재밌게 만들면 역사에 대한 해석도 “밈”이 될 수 있으니까요.

콘텐츠 형식이나 장르 면에서 앞으로 팟캐스터들이 눈여겨봐야 할 혁신적인 트렌드가 있을까요?

오디오 드라마와 오디오 영화라고 생각합니다. 소리는 인간이 최초로 접하게 되는 엔터테인먼트로 우리는 뱃속에서부터 부모님의 목소리를 들으며 상상력을 키워왔습니다. 팟캐스트 시장이 그동안 정보 콘텐츠로 많은 발전을 했다면 이제는 오디오로 전하는 무궁무진한 드라마와 스토리텔링의 세계로 또 한번 발전해야 한다고 생각합니다. 비디오는 화성에 간 사람을 촬영해서 보여줘야 하지만 오디오 드라마는 “나는 지금 화성에 도착했다”는 한마디로 무한한 상상력을 응집시킬 수 있습니다. 

스포티파이의 국내 팟캐스트 서비스 시작에 따라 기대하는 점이 있나요?

청취자들이 다양한 장르와 형식의 콘텐츠를 접할 수 있길 바라고, 그 덕분에 한국 팟캐스트 시장도 활성화 됐으면 하는 바람입니다. 특히 오디오 드라마나 다큐멘터리 등 글로벌 히트를 기록한 팟캐스트가 적극적으로 유입되어 청취자들에게 다채로운 재미를 주고, 창작하는 사람들에게는 더 다양한 시도를 할 수 있는 계기가 됐으면 좋겠습니다.


이스타 팀

Spotify cover art for the Leestar Radio podcast

‘이스타 팀’으로 알려진 박종윤과 이주헌은 뉴미디어 회사 랩추종윤의 공동 대표로, 축구를 주제로 한 영상 및 팟캐스트를 제작하여 한국 스포츠 팬들의 마음을 사로잡았다. 이스타 팀의 팟캐스트 ‘이스타 라디오’는 스포티파이에서 만나볼 수 있다.

전문 해설위원과 캐스터라는 인터넷 방송에서 보기 드문 조합으로 팟캐스트에 진출해 스포츠 분야 청취율 1위를 달성하기도 했는데, 한국 시장 내 스포츠 팟캐스트 현황에 대해 설명해 주세요.

Image of Leestar Team members eating a corndog and holding a keyboard

The Leestar Team

전체 팟캐스트 시장에서 스포츠 분야는 비교적 낮은 비율을 차지하고 있습니다. 기본적으로 팟캐스트는 정치, 교양, 예능 분야의 비중이 높은데 누가 들어도 쉽게 공감할 수 있는 주제이기 때문에 더 많이 선호된다고 보여집니다. 물론 스포츠 팟캐스트는 스포츠에 관심 있는 사람들이 찾아서 듣는 경우가 많고, 이는 곧 고정적인 팬층을 확보할 수 있다는 강점으로 연결됩니다.

팟캐스트만의 매력이 무엇이라고 생각하시나요?

팟캐스트에서는 일반적인 라디오 프로그램보다 자유롭고 편한 분위기를 접할 수 있습니다. 또한 라디오와는 달리 내가 원하는 시간에 원하는 방송을 들을 수 있고, 중간에 잠시 멈출 수도 있고요. 누구나 녹음해서 본인의 방송을 남들과 쉽게 공유할 수 있는 것 역시 큰 장점이라 생각합니다.

How To Drive With Spotify and Waze

Music and road trips pair well together—and so do Spotify and the navigation app Waze. In 2017, Spotify and Waze teamed up to bring your favorite artists and music directly into the Waze app, enabling a more musical, enjoyable journey in which users could get both the best directions and playlists in the car without having to switch screens. 

Since then, plenty of Spotify and Waze users have been able to navigate with Waze from within Spotify as well as access their Spotify playlists from within Waze and easily change tracks.

 

Looking Back at Spotify’s Greatest Hits in 2021

In an all-around unforgettable year, 2021 was an especially notable one for Spotify. We’re excited about what we’ve delivered for creators and listeners alike across new features, innovations, and collaborations. As the year comes to a close, we are taking a moment to look back on some of the advances we’ve made over the past 365 days. 

More listeners in more places

We have more listeners than ever. As we announced in our Q3 2021 earnings, as of September 2021, Spotify had increased the number of monthly active users and subscribers on the platform by 19% compared to 2020*. This year, we also doubled our global footprint by expanding into 92 new markets, bringing our total to 184 markets globally. New countries on our roster include South Korea, Bangladesh, Pakistan, and many more across Asia, Africa, the Caribbean, Europe, and Latin America. This continued expansion means that the music and voices of more people, places, and cultures can be shared with listeners around the world.

Podcasting for all

At Spotify, we believe that podcasting provides a massive opportunity for creators to entertain, inspire, and inform people across the globe. According to Edison Research and our own internal data, we recently surpassed both Apple and YouTube in the U.S.—the largest podcast market globally—to become the number one podcast platform listeners say they use the most.

The appetite for podcasts has grown among listeners, and we are answering that demand with a catalog that includes 3.2 million titles*. That’s 68% more podcasts (as of September 2021) than were on the platform in 2020. Through November of this year, we launched over 400 new O&E podcasts globally, and throughout the year we signed numerous podcast deals and entered into podcast partnerships with some of the world’s biggest creators and beloved entertainment brands like Dax Shepard’s Armchair Expert, The Joe Rogan Experience (the number one podcast in the world), and Bad Robot. But our passion for podcasts isn’t limited to the U.S. This year, we expanded podcasts into more than 80 markets, including Russia, Egypt, and Saudi Arabia.

Expanding the possibilities for advertising

When we reported earnings in October, we announced that ad revenue had increased 75% year over year. And in November, we surpassed 1 billion euro in annual ad revenue for the first time. New opportunities were created for advertisers with the launch of the Spotify Audience Network, our first-of-its-kind audio advertising marketplace that enables advertisers to connect with listeners enjoying a broad range of music and podcast content. Advertisers now have a way to reach and target audiences listening to Spotify Original & Exclusive podcasts, as well as third-party podcasts from enterprise publishers via Megaphone and Anchor creators. We’ve also introduced podcast ad buying to Spotify Ad Studio, our self-serve ad channel that makes it easy for advertisers of all sizes to reach podcast listeners.

Supporting both established and breakthrough artists

With over 380 million listeners on the platform, there’s a large audience for artists to share their new releases with. The increase in subscribers has led to many major artists, like Drake and Adele, across various genres breaking Spotify records throughout the year. 

Spotify has also continued efforts to support up-and-coming artists. We expanded our exclusive offerings with Spotify Singles (including Pride, BNA, Latinx Heritage Month, Are & Be, mint, and Holiday programs) and Spotify x Electric Lady live EPs. We’re supporting artists at all levels through programs like Fresh Finds (for independent artists), RADAR (for global emerging artists), EQUAL (which fosters equity for women in music globally) and Billions Club.

But those aren’t the only ways we are pushing the industry when it comes to artists. We also launched Loud & Clear to increase transparency by sharing new data on the global streaming economy. And we expanded our Charts feature to include artist, genre, and local charts. This allows artists and listeners to dive even deeper into the data.

Inspiring and enabling creation

In order to be the best audio network, we know we need to provide the best-in-class experience and content for our listeners. This means new features and new opportunities for creators to connect with their fans. We launched Spotify Greenroom, adding live audio as part of Spotify’s ecosystem and providing yet another opportunity for creators of all types to connect with their fans more deeply and meaningfully. In November we announced the acquisition of Findaway, the global leader in digital audiobook distribution, to accelerate our presence in the audiobook space. We also introduced Spotify Open Access, which allows listeners to hear third-party content on Spotify. Finally, we partnered with beloved brands like Peloton, Netflix, and Delta to bring exclusive experiences and curated playlists to our listeners.

What’s New This Week in Spotify Podcasts

Welcome to This Week in Podcasts, where we share what’s new in the podcast world. Here you’ll find a roundup of series debuts, can’t-miss episodes, and so much more—all available to stream on Spotify. Whether you fancy yourself a content connoisseur or an audio amateur, you’re sure to discover something worth listening to. Keep scrolling to check out the latest and greatest in podcasts this week—including the At Home hub, the Podcast Games hub, and the COVID-19 Guide.

What’s New This Week in Spotify Podcasts

Welcome to This Week in Podcasts, where we share what’s new in the podcast world. Here you’ll find a roundup of series debuts, can’t-miss episodes, and so much more—all available to stream on Spotify. Whether you fancy yourself a content connoisseur or an audio amateur, you’re sure to discover something worth listening to. Keep scrolling to check out the latest and greatest in podcasts this week—including Alien’s Like Us with Rhys Darby, Podcasts Under 20min, and Certified Buckets.

What’s New This Week in Spotify Podcasts

Welcome to This Week in Podcasts, where we share what’s new in the podcast world. Here you’ll find a roundup of series debuts, can’t-miss episodes, and so much more—all available to stream on Spotify. Whether you fancy yourself a content connoisseur or an audio amateur, you’re sure to discover something worth listening to. Keep scrolling to check out the latest and greatest in podcasts this week—including The Last Degree of Kevin Bacon, Story Pirates, and Parcast Daily.

Spotify Amplifies Year-round Celebration of Black History with ‘Phenomenal Black Music’ Campaign

Black History is American History. Black History is World History. Black History is Now.

In 2018, Spotify launched Black History Is Now to recognize and celebrate Black creators and culture all year long—not just in February. Over the past two years, the program has seen collaborations with artists Janelle Monáe and Pharrell Williams, as well as distinguished designers Joy Miessi and Brandan “BMike” Odums. In 2020, we’re elevating and evolving Spotify’s mission to focus on the cultural impact that people of color have always played—all through the lens of music.

This year, Black History Is Now presents Phenomenal Black Music—a celebration of the songs and women that have shaped the way music is made, experienced, and replicated across the world. Spotify is inspiring people to discover and celebrate Black music and artists who have defined and continue to define global culture.

Through a series of activations and experiences, we’re looking at Phenomenal Black Music through two lenses: songs that define culture and Black women who have shaped music. As much as there is to applaud regarding the strides Black female artists have made in a traditionally male-dominated industry, there’s still plenty of room for progress.

Here’s how you can celebrate with us this month and all year long:

1. Listen to Spotify’s Black History Is Now hub with curated Phenomenal Black Music playlists. Check out Black History Salute, Black Girl Magic, Black Love Mixtape, and more. 

https://open.spotify.com/playlist/37i9dQZF1DX4ezQVslkJiT?si=qhb2GZNXRaCL16XoScpG7g

2. Wear merch that brings the feelings of Phenomenal Black Music to life from prominent designers Joe Freshgoods—the fashion designer known for his “Don’t Be Mad” clothing line (whose biggest fans include Malia Obama, Chance the Rapper, and SZA)—and Jamilla Okubo, a mixed-media artist whose work has consistent themes that explore the intricacy of belonging to an American, Kenyan, and Trinidadian identity.

Credit: Mark Clennon

3. At the end of February, the Phenomenal Black Music campaign will culminate in a two-day immersive exhibit-style pop-up in New York City celebrating 32 exceptional songs and women. These artists span genres and generations, from Bob Marley and Mary J. Blige to Lil Nas X and Lizzo. The exhibit will feature a look into the music and musicians, with stories curated by music journalist Jewel Wicker, interactive elements curated by Spotify, surprise merch drops, and performances and panels throughout the weekend. As part of the experience, Spotify partnered with Levi’s® to bring product customization to the two-day event. Guests will have a chance to personalize a Levi’s® Trucker jacket, and all visitors will have access to exclusive patches from Joe Freshgoods and Jamilla Okubo. You can find more details here.

Explore the Black History Is Now hub here, and follow the celebration on @Spotify and @SpotifyNews.

Spotify Reveals ‘Legendary’ Top Love Song Ahead of Valentine’s Day

With more than 1.1 billion streams on Spotify to date, John Legend’s hit song, “All of Me” may just be the ultimate romantic legend. Streaming has shown that it’s the top song for lovers on Spotify, just in time for Valentine’s Day.

“I hear from so many people that they’ve used it to propose, to walk down the aisle, and to celebrate milestones,” Legend told For the Record. “Thank you all for making me a part of your most memorable moments.”

So, how do we define the top love song on Spotify? By the listeners, of course. Check out the data that shows the mind-blowing popularity of this track:

  • “All of Me” is the most-added song in love-themed playlists. Spotify listeners have created more than 75 million playlists with the word love in the title.
  • The track is also the top song choice for both men and women on playlists titled “Valentine’s Day.”
  • “All of Me” has been added to more than 29 million playlists.
  • Since its release in 2013, streams of the track have spiked by at least 50% every year on Valentine’s Day (the most notable spike was in 2017 with an 85% increase in streams).

“The impact of ‘All of Me’ continues to amaze and inspire me,” Legend said. “I’m so honored to know we created something that has meant so much to so many people. I wrote this song to express how I felt to the woman I love as we were about to commit to a lifetime together. But often the best songs are able to express something in a way that is both personal and universal. I’m grateful to know that lovers around the world have connected with this song and made it their own.”

Spotify fans simply can’t get enough of People’s 2019 “Sexiest Man Alive” and his new single, “Conversations in the Dark,” which has already seen more than 10 million streams on Spotify since its release last month. And according to John, the track has wife Chrissy Teigen’s stamp of approval: “Chrissy has even said it’s her favorite song of mine since ‘All of Me,’ and that’s pretty high praise from her!”

“‘Conversations’ is about those little intimate, magical moments that loved ones share and the commitment to protect each other’s heart,” Legend added. “I’m excited to see the journey that this song will take. It has only been out for a few weeks, but I’ve already seen so many passionate, emotional reactions to ‘Conversations in the Dark.’” 

And clearly music makes for the best romantic gift on Valentine’s Day. We’ve seen a growing trend with listeners choosing to share their Valentine’s Day playlists with their special someone on Spotify. Last year, Valentine’s Day playlists were gifted (aka shared) almost twice as much on February 14 compared to 2018. 

As for what John and Chrissy have planned this February 14, Legend has something special in the works. “Chrissy and I do have Valentine’s Day plans,” Legend said. “We’ll get away from the kids for a night, go up to Napa Valley and visit one of our favorite restaurants. I’m looking forward to it!”

If you need inspiration for what to add to your romantic playlist, look no further than Legend’s catalog on Spotify: This Is John Legend. Also check out Love Pop, Spotify’s most-followed playlist of love songs. 

Spotify Fêtes Best New Artists at 2020 Celebration

For the past four years, Spotify has celebrated the Best New Artist nominees at a one-night-only party to remember. The event is intended to help further amplify the voices of several breakout stars, and this year was no different. All eight members of the 2020 class—Billie Eilish, Black Pumas, Lil Nas X, Lizzo, Maggie Rogers, Rosalía, Tank and The Bangas, and Yola—hit the stage last night and delivered electrifying performances. 

Collectively, the category’s nominees have racked up a total of more than 15 billion Spotify streams to date. We caught up with the artists from the red carpet at The Lot Studios in Los Angeles, California—read on to hear what they had to say and to check out the night’s picture-perfect moments. 

Lizzo

Credit: Emma McIntyre/Getty Images for Spotify

  • Aye yi yi” did Lizzo knock her performance out of the park. On the red carpet, Lizzo shared her thoughts on what the Best New Artist nomination meant to her: “For me, it was really cool to be like ‘Oh, I was impactful.’ Not only did I put out a good album, but I really showed the world who I was this year; and the world really fell in love with who that person was.” 
  • Lizzo is the collaboration queen. Everyone wants her voice on their tracks. With 23 collaborations to her name, Lizzo is the most featured artist of all the Best New Artist nominees.

Yola

Credit: Rachel Murray/Getty Images for Spotify

  • Born in Bristol, England, Yola’s country-soul vibe spans across genres, and at last night’s event, she highlighted the impact of her Best New Artist nomination: “It means a sense of validation … It just feels so much like I’m being lifted up by people. People are seeing me for my ability to write, for my ability to perform. Yeah, it’s an utter joy.”
  • Many listeners are discovering Yola’s music on Spotify’s Best Folk & Americana Songs of 2019 playlist. Also, Yola covered Elton John on her debut album—check out her soaring version of “Goodbye Yellow Brick Road.”

Billie Eilish

Credit: Emma McIntyre/Getty Images for Spotify

  • Don’t say I didn’t warn ya,” but Billie Eilish’s performance was “!!!!!!!” The singer’s stripped-down set, with brother Finneas on piano, included “bad guy” and “everything i wanted.” “The video for this song just came out today,” Eilish told the audience as she introduced the latter. “Very exciting!” 
  • With roughly 55 million monthly listeners on Spotify, Billie conquered the charts in 2019—and then some. Last year the singer had the largest number of songs on our Global Top 50 Chart at the one time. On April 1st—and this is no April fool’s joke—14 of the tracks on the Top 50 were Billie’s, and “bad guy” was in the number one spot. 

Black Pumas

Credit: Frazer Harrison/Getty Images for Spotify

  • This soul-funk duo from Austin, Texas, said the nomination caught them by surprise. “We just started working on music two years ago with humble goals, you know,” said Black Pumas’ guitarist-producer Adrian Quesada. “‘Let’s just make songs that move us,’ and here we are two years later. It’s exciting.” 
  • Since the Best New Artist nominees were announced, Black Pumas saw the largest percentage increase in the number of playlists their music was added to.

Maggie Rogers

Credit: Emma McIntyre/Getty Images for Spotify

  • “We’re always searching for language,” Rogers told Spotify before her set. “If you’re an artist, you were born an artist. Everyone here has been working for ten, five, seven, eight, however many years to make music and be at this place; and I think tonight is really about celebrating that work.” 
  • Of all the Best New Artist nominees, Maggie Rogers saw the biggest increase in streams in the week following the announcement of her nomination: Her music shot up more than 103%.

Lil Nas X

Credit: Frazer Harrison/Getty Images for Spotify

  • Lil Nas X crushed the stage with his performance of “Old Town Road,” with Billy Ray Cyrus beside him. “It means I’m one of the few artists who the Grammys saw as deserving of a nomination in a year of so much amazing music. And I’m thankful for that. With Spotify, it’s easier for a new artist to be heard; and when ‘Old Town Road’ was just coming up, the playlisting helped so much.” 
  • While five of the Best New Artist nominees have remixed versions of some of their tracks, Lil Nas X’s “Old Town Road – Remix” with Billy Ray Cyrus is the top streamed, with more than 870 million streams.

Rosalía

Credit: Frazer Harrison/Getty Images for Spotify

  • Rosalía Vila (aka Rosalía) hails from Sant Esteve Sesrovires, Spain, though she’s certainly made her mark beyond her hometown. At Spotify’s Best New Artist event, she performed a rousing five-song set, which included a surprise appearance by Ozuna for the hit track “Yo x Ti, Tu x Mi.”  
  • Rosalía, who has collaborated with the likes of J Balvin, Pharrell, and James Blake, has the most geographically diverse audience of all the Best New Artist nominees. 

Tank and The Bangas

Credit: Emma McIntyre/Getty Images for Spotify

  • The night ended with a “banga” performance from Tank and the Bangas, who had noted earlier that the best new artist category is a catalyst for discovery.  “(We) definitely checked out the Black Pumas and … Rosalia, everybody. You really are a Best New Artist because I’m checking out people who I never knew and that’s pretty dope within itself.”  
  • Listeners from Japan to the UK to Germany to Brazil have been streaming this band’s music. Their 2019 album Green Balloon has generated their two most-streamed songs, the curiously titled “Ants” and “Smoke.Netflix.Chill.”  

Spotify Has the Pawfect Playlist for You And Your Pet

There is something uniquely special about the relationship we humans have with our pets—it’s one filled with unconditional love, licks, snuggles, and cuddles. It’s hard to put into words the emotion these animals give us—other than pure happiness. So it’s only natural that we want to make them feel good, too, and many pet owners believe they do exactly that with music. 

We dug our paws into the subject and conducted a study on how pet owners use music with their pets. We found that 71% of pet owners surveyed play music for their pets, and that’s not all. Check out the rest of the furry (read: fun) facts we unearthed from pet owners in five countries across the globe.

CES 2020: Spotify Makes Noise with SAI Announcement, Ludacris Performance, and More

This week, industry experts once again converged at the Consumer Electronics Show (CES) in Las Vegas, Nevada. Spotify was on the ground for the seventh year in a row, contributing to the mix of innovative discussions and product debuts.

From the launch of Spotify Podcast Ads, powered by Streaming Ad Insertion (SAI) to partying with Ludacris at our annual Spotify Supper, we listened, learned, and connected in person and through a love for all things audio. Take a look back at some of Spotify’s notable CES 2020 moments.

Wired x Spotify: The Trends That Will Define 2020 and Beyond

“There’s no other medium like podcasts. They’re a uniquely intimate format that resonates with listeners, and our research proves it—81% of users take action after they’ve heard a podcast ad.” —Lee Brown, Spotify VP, Global Head of Ad Sales at the Wired x Spotify fireside chat with Wired Editor-in-Chief Nicholas Thompson

Credit: Denise Truscello/Getty Images for Spotify

Cheers to Happy Hour

“I’m so excited to launch Spotify Podcast Ads powered by our proprietary Streaming Ad Insertion tech. We’re bringing real-time targeting, measurement and interactivity to the format for the very first time.” —Jay Richman, Spotify Head of Global Ads Business and Platform

Credit: Bryan Steffy/Getty Images for Spotify

ELLE Women in Tech Panel with Dustee Jenkins

“I always had an inner voice that said ‘keep going.’ We have to be intentional about supporting and advocating for other women.” —Dustee Jenkins, Spotify Global Head of Communications

Credit: Bryan Steffy/Getty Images for Spotify

“Yeah!” It’s Spotify Supper

With a performance by Ludacris and bites from three James Beard Award-winning chefs—Tim Hollingsworth, Charleen “The Veggie Whisperer” Badman, and Kwame Onwuachi—there was plenty to chew on and a lot to celebrate.  

Oh yeah, did we mention Lele Pons, Paul Feig, Sophia Bush, and Paris Hilton hit the dance floor during Luda’s performance?

Celebrity Trainer and Fitness Podcast Host Don Saladino Spills His Favorite Workout Songs, Podcasts, and Tips

If you’ve seen any of the Captain America, Avengers, or Wolverine movies, you’ve likely noticed Don Saladino’s handiwork. The celebrity trainer and entrepreneur works on strength, conditioning, and overall wellness with television and movie stars—from Ryan Reynolds to Blake Lively and Emily Blunt—to help them improve their performance physiques.

Don was a fitness trainer for more than twenty years, but since 2000 he’s been a business owner, brand strategist, and entrepreneur as well. At this point, training is the easy part. He also hosts two fitness podcasts and is a self-proclaimed music buff who tailors what’s playing to his clientele. For example, he knows to blast Pearl Jam when John Krasinski comes in for a workout, and recommends Led Zeppelin for actor Billy Crudup’s reps. For Don’s own workouts, he likes to stream Metallica albums from beginning to end. (He also says one can’t go wrong with ’90s grunge.)

We asked Don (between reps) to make a podcast playlist for us and grabbed a few music and workout tips from him as well—just in time to help you stick with your New Year’s fitness resolution.

How have you seen music help people during workouts?

I’ve educated myself in the last 20 years on fitness, anatomy, and kinesiology (the study of body movement) from the best doctors and coaches. But part of what I do, as important as that is, is play good music. Music’s a big driving force to a workout. Not everyone comes in having a good day, but music is the one thing you can throw at someone where, no matter how bad their day is, you can almost hit that reset button and get them to put a smile on their face, get into a little bit of a groove, and develop a little bit of a rhythm. Once a person starts picking up that energy and momentum, you can really accomplish something.

This year, Spotify’s data showed that health and fitness podcast listening increased 145% in the past year on our platform. Why do you think people are turning to podcasts to get information about health and fitness?

First off, I think listening to podcasts is a great way to fill time. I have an hour commute every morning on the train, and podcasts are an educational, entertaining way to be able to fill that. It’s so easy now with our phones and wireless headphones to just connect anywhere and become a smarter person. We’re also more aware of time management. If I’m on the train two hours a day, man, that’s 10 hours a week where I can listen to a different author or a different podcast or get educated on a different area. That’s really doing a lot of good self-help stuff for me.

Plus, we’re in a much more health-conscious society now. I mean, it is amazing. Twenty, 30 years ago, we weren’t paying attention to organic farming. We weren’t paying attention to how crops were being made or how important the purity of olive oil is—everyone just thought olive oil was healthy. (The other day I listened to a great podcast about olive oil, so it’s on my mind.) So the combination of downtime and connectivity, wanting to be educated, and the move towards health-consciousness all factor in.

Tell us about the podcasts you host—Reps for Muscle and Fitness and D&D Fitness Radio Podcastwhat can listeners get out of these? What sort of episodes did you include on your podcast playlist?

Muscle and Fitness magazine brought me in to help elevate the educational platform for their listeners. We really wanted to go out there and not only just get fitness people talking about sets and reps, but we wanted to get the best nutritionists, the best doctors, talking about wellness as well. There are so many skeptics out there about gluten free or about intermittent fasting or about the ketogenic tide.

When you listen to the full podcast playlist, you’ll get points of view from well-educated experts like nutritionists, doctors, and trainers, as well as a level of entertainment from celebrities like Randy Couture, Zach Levi, and Liev Schreiber.

What are three wellness tips that anyone at any fitness level can incorporate into their New Year’s wellness resolution?

Sleep is number one. When we don’t fall into that realm of that seven to nine hours of good quality sleep at night, it impacts our entire body, including hormone function. If your hormone function is off, you’re not going to have a high level of energy, and you’re also not going to be able to burn an appropriate amount of fat. Your strength level is not going to be optimal and everything with your training’s going to drop.

Hydration is number two. Drink half your body weight in ounces of water. That’s going to set you up for proper digestion, better hormone function, better sleep, better energy, and a better way to metabolize foods.

Then, I think from an exercise standpoint, stop thinking that you need to spend 60 to 90 minutes a day at the gym. If you’re someone who hates the gym, but you can get in there for 15 minutes, just aim to break a sweat for 10-15 minutes a day. That is enough.

One bonus tip is to always fact-check—whether you’re listening to a fitness podcast or hiring a new coach, make sure the credentials are good and you’re getting accurate information about your health and workout.

Finally—for a question that takes us out of the gym—what is your go-to karaoke song?

Faithfully” by Journey. I think it’s the hardest karaoke song to sing on the planet. My son’s a very good singer and I challenged him to sing it. He’s got a much better voice than I do and he’s almost nailing it right now. He’s 11. I’m trying to see if he can do a much better job than I did. We’ve been having a great time with it. I challenge anyone—if you can hit that song on all notes, you’ve got it together.

Take a listen to Don’s fitness-filled podcast playlist below for expert takes on wellness and working out.