Tag: mexico

EQUAL Ambassador Bellakath Shows How To Get the World Dancing

Since kicking off her music career in 2020, Mexican reggaeton artist Bellakath has emerged as one of the genre’s most exciting new talents. Reaching hundreds of millions of streams well before her debut album Kittyponeo was released in October, she’s given women a strong voice in the reggaeton world with high-energy hits like “Reggaeton Champagne” and “Gatita.” That’s why we’re thrilled to name Bellakath as our November EQUAL Global Artist. 

Spotify’s EQUAL Global Music Program started in 2021 with the aim of contributing to gender equity in the music industry by amplifying and celebrating the work of women creators around the world. As a Global Ambassador, Bellakath now sees her face adorning the EQUAL Global and EQUAL México playlists, both of which lead with her track “Reggaeton Champagne.” 

Bellakath followed an indirect path to music stardom, as she was studying law before appearing as a contestant on the highly popular reality show Enamorándonos. Propelled by her fame from the show, she launched her music career with the track “Melocoton” featuring Michael G. Her breakthrough moment, however, was when her track “R9 Aleteo” featuring Dj Yaso was adopted as an anthem by the LGBTQIA+ community. An outspoken ally to the community that has embraced her music, Bellakath went on to film the music video for “R9 Aleteo” during Mexico’s San Juan del Rio Pride celebrations.

For the Record caught up with Bellakath to ask her about her inspirations, her process, and advice she’d give other women artists.

The artists who have most inspired me are. . .

Beyoncé and Rihanna, of course.

One piece of advice I’d give women artists is. . .

That they remain perseverant, disciplined, and always pursue their dreams.

One notable moment in my career so far is. . .

When my song “Gatita” broke barriers so Mexican reggaeton could be heard worldwide.

My creative process consists of. . .

Taking a beat that I like and beginning the process of writing on top of it. Usually ideas start to come to me when I’m on the road or traveling in a plane.

One way I’d like to see greater gender equity in the music industry is. . . 

To have reggaeton stop being classified as a genre usually reserved for men. Women can also find a space within it to bring our own narrative to the global sound.

An up-and-coming woman artist I’m excited about is. . . 

My sister and longtime collaborator DJ FOXY

My girl-power anthems are. . . 

My songs “Fabulosa de Paris” and “Tuma.” 

Get ready to move it with Bellakath on our This Is Bellakath playlist.

Celebrate Día de Muertos on Spotify by Creating Blends With Mexico’s Immortal Music Legends

With Día de Muertos nearly upon us, Spotify is calling upon the power of music to honor the legacy of, and help fans reconnect with, Mexico’s immortal music legends. 

Starting today, around the world will have the chance to Blend with some the great icons in the country’s musical pantheon who are no longer with us—including Jenni Rivera, José José, Valentín Elizalde, Juan Gabriel, and José Alfredo Jiménez—and discover the musical tastes they may have in common. 

“José Alfredo Jiménez would be very happy to know that year after year his interpretations lead people to love one another, since love was always his motive,” his family said to For the Record. “He sang to love in all its manifestations. That is transcending the world by talking about love.”

How does Making a Blend with your favorite Mexican Legend work?

Blend is our popular feature that lets you combine your musical tastes with those of your friends and favorite creators. Through Blend, Spotify will deliver a shared playlist made just for you with songs you’ll both love. 

But for Día de Muertos, we didn’t stop there. We were also curious about what these Mexican legends would be listening to today if they were still with us. So we’ve utilized an artificial intelligence tool—created by Spotify developers and placed it in the hands of our music experts—that offers a glimpse of the songs and artists these legends might have listened to today. 

Now, you can enjoy a personalized playlist that merges what could be the artist’s current musical tastes with those of the user, offering an unparalleled experience of union and reconnection with the great legends of music in Mexico.

“Día de Muertos Blend is our way of honoring and keeping alive the legacy of artists who have forever marked the country’s music scene in a very authentic way, bringing fans closer to their musical heritage and making them relive memorable moments,” said Uriel Waizel, Editorial Lead of Spotify Mexico. 

To create a Blend with any of the aforementioned legends, simply click on one of the links below and let Spotify do the rest. 

In addition to your own shared playlist, you will also receive a social share card showing how musically compatible the two of you are, and a list of the specific songs that reflect your shared taste the most. 

Blend is more than a playlist. It is an experience that brings people together and allows them to discover new music and learn from one another. This Día de Muertos, Blend with those who may no longer be here but who are still alive through their music. 

Looking for more ways to celebrate Día de Muertos on Spotify? Visit our special Día de Muertos hub to discover more playlists and podcasts that can accompany you while you reconnect with the people who will live forever among us.

Spotify Celebrates the Past and Present of Corridos With ‘La Tierra del Corrido’

Among the countless hits and fan favorites under the Música Mexicana umbrella, no genre has been more steeped in history, tradition, and storytelling as Mexico’s accordion-laced corridos. Over the years, artists such as Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, and Los Tucanes de Tijuana have become staples in Mexican households and gained strong recognition worldwide for their music.

While the corrido has always been a persistent part of Mexican culture during its roughly 200-year history, it’s a music that has recently grown in popularity among a new generation of fans and artists from around the world. And as the Corridos 2023 playlist on Spotify has shown, there is no shortage of newcomers taking their nostalgia of corridos in new and interesting directions.   

Over the past few years, a new style known as corridos tumbados has quickly grown in popularity, with artists like Peso Pluma, Chino Pacas, and Natanael Cano quickly rising as the faces of the genre. Combining traditional sounds with contemporary themes, this new wave of artists narrate the daily stories of Mexican teenagers and young adults looking to make it in their country despite the realities they face every day. And these artists are not only continuing the legacy of corridos in Mexico, but they’re dominating the global charts as well.

The rise in popularity corridos have seen simply can’t be overstated. Over the past five years, the worldwide consumption of the genre has increased 413%, with a 42% rise this year compared to last. And corridos have dominated the Música Mexicana streaming landscape in 2023, accounting for 77% of all streams within the genre. In other words, nearly 8 out of every 10 songs listened to under the Música Mexicana umbrella were corridos.

Spotify is the home for corridos

Given the corrido’s recent resurgence in popularity and its  rich storytelling history, we’ve launched, “La Tierra del Corrido,” an on-platform hub and campaign that celebrates the rich history of corridos. Spread out into chapters made up of videos and exclusive Spotify Singles, “La Tierra del Corrido” will tell the story of corridos, through the lenses of Música Mexicana legends and the newest generation of corrido stars like Fuerza Regida, Junior H, and Vivir Quintana.

Spotify Celebra el Pasado y el Presente de los Corridos con “La Tierra del Corrido”

Entre los innumerables éxitos y canciones favoritas de los aficionados a la Música Mexicana, ningún género ha estado tan impregnado de historia, tradición y narración como los corridos al ritmo del acordeón. A lo largo de los años, artistas como Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, y Los Tucanes de Tijuana  se han convertido en himnos de los hogares mexicanos y han obtenido un gran reconocimiento mundial por su música.

Aunque el corrido siempre ha sido una parte importante de la cultura mexicana durante sus aproximadamente 200 años de historia, es un género que recientemente ha crecido en popularidad entre una nueva generación de fans y artistas de todo el mundo. Como ha demostrado la lista de reproducción Corridos 2023 de Spotify, hay muchos nuevos talentos  que están llevando a los corridos en nuevas e interesantes direcciones.

En los últimos años, un nuevo estilo conocido como corridos tumbados ha crecido rápidamente en popularidad, con artistas como Peso Pluma, Chino Pacas, y Natanael Cano alzándose rápidamente como los rostros del género. Combinando sonidos tradicionales con temas contemporáneos, esta nueva ola de artistas narra las historias cotidianas de adolescentes y jóvenes mexicanos que buscan salir adelante en su país a pesar de las realidades que viven día con día. Estos artistas no sólo continúan el legado de los corridos en México, sino que también dominan las listas de éxitos mundiales.

El aumento en la popularidad de los corridos es innegable. En los últimos cinco años, el consumo mundial del género ha aumentado un 413%, con un incremento del 42% este año en comparación con el anterior. Y los corridos han dominado el panorama de streaming de Música Mexicana en 2023, representando el 77% de todos los streams dentro del género. En otras palabras, casi 8 de cada 10 canciones escuchadas bajo el paraguas de Música Mexicana son corridos.

Spotify es el hogar de los corridos

Dado el reciente resurgimiento de la popularidad del corrido y su rica historia, hemos lanzado “La Tierra del Corrido”, una campaña que celebra la rica historia del género. Dividida en capítulos compuestos por videos y Spotify Singles, “La Tierra del Corrido” contará la historia de los corridos, a través de las lentes tanto de leyendas de la Música Mexicana como de la nueva generación de estrellas del corrido como Fuerza Regida, Junior H, y Vivir Quintana.

Mexican LGBTQIA+ Musicians Come Together for the First Latin American Spotify Single Made Entirely by Women

The latest Spotify Single from Latin America is a totally women-powered anthem. At every turn—from songwriting to composition, production, mixing, engineering, and even promotional content—“Mucho Peor – Spotify Singles” is a testament to the creativity and skills of the many women behind it. It’s taken its rightful place on the Created by Women Spotify playlist, which incorporates music created 100% by women from all over the world. 

“’Mucho Peor’ represents the extraordinary teamwork of talented women who want their music to reach more and more listeners globally,” said Moni Saldaña, Artist and Label Partnerships Manager at Spotify Mexico. “It is with great pride that we present the first Latin American Spotify Single created 100% by women.” 

“Mucho Peor – Spotify Singles” emerged from the sounds of four queer Mexican women artists: Kirnbauer, a producer and singer-songwriter who represents the new wave of pop; Noa Sainz, an R&B singer who’s been big on the festival circuit; María Centeno of folk-Latin group La Isla Centeno; and R&B-Afrobeat-pop-infusing Joaquina Mertz.

“I really wanted to make sure it was all women involved,” said Moni. “I also wanted to make sure we had diversity within the representation, in terms of interests, with each artist coming from a different city in Mexico. And then when I realized they were all part of the LGBTQIA+ community, it added a whole separate, beautiful layer to this narrative.” 

The song can be found on Spotify’s EQUAL hub, and all four artists are part of the global program, which reaffirms Spotify’s commitment to seeking equity in the audio industry. Additionally, all four artists are August ambassadors for GLOW, our global initiative highlighting the voices of LGBTQIA+ artists to achieve equity in the audio industry all year-round.

For the Record brought the quartet (and now friends) back together for a discussion about their new single and their role as queer women in music. 

Tell us how you came together to create “Mucho Peor.” 

María: Joaquina and I have become really good friends for a while; we’re both queer, we both make music, and we’ve written songs together before. One day our friend Kirnbauer came to us and told us there was an opportunity to create a Spotify Single, and she thought it would be fun to work on it together. We invited Noa Sainz to join us. She’s insanely talented. And now we all hang out; we talk about this; we have dinner once a week. It’s so refreshing to have friends who can relate to you in so many ways. It was so nice to work together on a specific project knowing it was going somewhere before we even started writing.

Joaquina: We were hanging out at Kirnbauer’s house and I already had a producer in mind, Maria Vertiz, because I’ve known her since we were very young. She studied classical music, then went to Berklee College of Music and worked with James Newton Howard. I insisted we work with her. Her style is so unique. She always finds a way to introduce different genres into what you’re making. So, we were thinking about an R&B song, and then we told her what we liked in the Natalia Lacunza song that she had produced, and she was like, “Okay friends, what if we put, like, drum and bass in this?” And it just worked perfectly. 

Kirnbauer: It’s so easy to work with the same old people you’ve been working with—with male established members of the music industry. But it was very important for us to create this all-women team. It feels more empowering. After a six-hour studio session, I’m usually so tired and drained. But after this one, we had so much energy because of the vibe, and we’re a team of all women. It was so different from what I’m used to. We were having drinks and celebrating, but we still had this rush. It was because we worked with a team that we trust. 

Noa: We followed our instincts. We trusted and enjoyed the process. It’s more about the process and the journey than the final product itself. This was an experience of showing that we’re women, we’re enough. We’re talented enough, and we don’t have to prove anything to anyone in this industry. We have this constant pressure to show what we can do, and it takes you away from enjoying the art and trusting yourself. We didn’t feel the pressure to prove anything; there was openness and space for all of us.   

What do you hope listeners take away from the song?

María: I hope they feel energy. That’s what we felt when we wrote it and we recorded it. We felt energized, so happy to be there, to be with our friends. Mucho peor means “way worse.” You know how sometimes people tell you that you’re a little too much? The lyrics are basically saying, “I could be even more of this.” It’s telling you to accept what you deserve, own it, and take nothing less. I hope people feel the power in it and feel good about themselves.

Kirnbauer: I think the song is very empowering. It was also interesting because we had all recently gone through breakups, and the song gives a sense of storytelling around “I deserve to be in a better place.” We wrote our own parts. It’s very personal, from our own experience, and in the end, it’s an empowering, fun, upbeat song that says, “You haven’t seen anything yet.”

Joaquina: The song is for women and queer people to feel cocky. There are a lot of songs for men who feel cocky in their love or sex lives. But I want to feel extravagant and not feel ashamed of it. We’ve been taught so much shame in being queer and being a woman. I think it’s time to let that go. So this song is about leaving behind this idea of being fragile because you’re a woman, and acknowledging you can be super cocky because you deserve to feel like this. 

How does music empower marginalized communities? 

Joaquina: Music has always been a safe space for queerness. I think a lot of people who are in the music business get a sense of what is trendy from queer spaces and sounds. To have queer women and to have queerness in music is so important because it gives a completely different voice to music. I think it’s a lot more magical. It comes from somewhere else. We need those types of spaces because they tell stories that matter. And they’ve always been present; they just need a little more of the limelight. 

María: It’s about storytelling. When queer people write songs, you are writing from a different point of view. The stories that you tell are different, maybe, from the stories you grow up hearing about—with girls and boys and this binary thing where there isn’t a lot of color. I think it’s important to write songs from the queer community’s experience, from our own experiences as queer women in Mexico. Our storytelling is different because the types of love stories we have are different. The way we relate to other people is different. Even the way we relate to our queer friends is different, and so the way we create art together comes out differently. 

Kirnbauer: It’s all about representation. I admire and listen to other artists who inspire me. We can allow ourselves to be that for other generations. Every story is very unique. We’re four Mexican queer girls making art, making these songs specifically. Each one of us has a very different story and way of telling it. Everything is about telling our stories and allowing the people out there, the younger generations, to find inspiration. It’s a privileged position to be in, and I’m very honored to be able to share with people and connect with them. 

Noa Sainz: Music tells our stories. It gives us a voice. It gives people a voice they don’t always have. Music is the best company for everyone, whether you’re alone and on your own or surrounded by supportive people. 

Stream “Mucho Peor” now, only on Spotify. 

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe.

And today on Spotify, hip-hop is thriving, with artists and fans from around the world discovering and connecting with one another. In 2023, nearly a quarter of all streams on Spotify globally are hip-hop music, led by artists like Drake, Nicki Minaj, 21 Savage, Ice Spice, and Metro Boomin.

But it goes further than that . . . 

  • Hip-hop is one of the most-listened-to genres globally on Spotify, and more than 400 million users around the world have streamed hip-hop music in 2023 so far.
  • RapCaviar ranks as the second most-followed playlist on Spotify. 
  • Around the globe, there are over 53 million user-generated and Spotify-curated playlists on Spotify that mention hip-hop or rap in the title of the playlist, and over 2 billion playlists that contain at least one hip-hop song
  • For the past three years, almost half of Spotify’s Top 50 most-streamed artists globally have been hip-hop or rap artists. 

One of the most distinct aspects of hip-hop culture is its regionality, with the unique sounds coming out of local U.S. scenes like New York, Atlanta, Los Angeles, and Miami helping one of the most dynamic genres in the world flourish.

That’s why we’re celebrating these iconic regions with a series of original murals created by Raj Dhunna

Toast Hip-Hop’s 50th Anniversary With Our Special Playlist Hub, Murals, Animated Shorts, and More

Fifty years ago, hip-hop was born in the Bronx. And today, it continues to influence music and culture on a global scale. To celebrate this massive milestone over the next month, we’re creating murals in some of hip-hop’s biggest capitals, giving fans a personalized hip-hop listening experience with our DJ, and releasing a series of animated shorts. But to kick off the festivities, we’re launching the Hip-Hop Turns 50 hub.

Highlighting the contributions of hip-hop’s greats, this special destination will live on-platform over the next month and house more than 40 global playlists that reflect the various eras, regions, and trends that have shaped the genre over the last half-century. This includes many of our top data-driven and editorially curated playlists, as well as dedicated shelves for the 50 most-streamed rappers and hip-hop albums on Spotify. 

“We wanted to acknowledge the anniversary in more than one way. Three months ago, we kicked off conversations on social media with our Top 50 Hip-Hop lists and are now showcasing how hip-hop’s and Spotify’s history intersects,” said Carl Chery, Creative Director, Head of Urban Music, Spotify. “Throughout August, we’re paying homage to some of the artists that paved the way in their own cities with murals and billboards, creating an animated shorts series narrated by artists, and built out a destination on platform that features a variety of playlists from around the world. Stay tuned for more—here’s to the next 50″

Fans can dive into the best hip-hop songs of each decade with special curations for the ’80s, ’90s, ’00s, and ’10s, as well as the ’20s, where listeners can tune in to RapCaviar, our flagship hip-hop playlist, to find the best of hip-hop today. As part of the global hip-hop shelf—which features playlists like Spotify Italy’s Plus Ultra, Spotify India’s Rap 91, Spotify Korea’s KrOWN, Spotify U.K.’s Who We Be, the Spotify Middle East’s Arab Hip-Hop, and Spotify Philippines’ Kayle Hip-Hop—we’re showcasing the hottest, freshest, and most diverse hip-hop sounds being created around the world.

We’re also revisiting some of our editors’ top picks through our 50 years of hip-hop shelf, which features episodes from podcasts like the New York Times’s Popcast and Fab 5 Freddy’s 50 Years of Hip-Hop, as well as Spotify Originals like The RapCaviar Podcast, Dissect, The Ringer Music Show, and Nas and Miss Info’s The Bridge

You can check out more of For the Record’s hip-hop content from over the years by visiting our special Hip-Hop Turns 50 hub. 

Spotify celebrates in hip-hop’s biggest meccas

To honor some of hip-hop’s biggest game changers, Spotify is collaborating with illustrator and image-maker Raj Dhunna to design large-scale murals and billboards. These pieces will put a spotlight on artists in their respective hometowns and depict the ways rap’s most influential sounds spread from region to region. 

In New York, Spotify will unveil a mural acknowledging the history of drill as it grew from its origins in Chicago with legends like Chief Keef, and expanded into London and Brooklyn with artists like 808 Melo and Pop Smoke. A second mural will spotlight the impact of women in hip-hop and feature icons like Lil’ Kim and Cardi B

In Atlanta, Raj will create a mural that celebrates the evolution of trap music, which was pioneered by Atlanta’s own T.I. and cultivated into a global phenomenon by artists like New York’s Arcángel.

Raj’s designs will also appear on billboards in Miami and Los Angeles. The L.A. billboard will feature Dr. Dre and Mustard, two of the city’s musical titans, with a tagline that reads “Long live the West Coast sound. Hip-hop is everywhere.” The Miami billboard, meanwhile, will pay tribute to the provocative sounds of the region’s most influential women rap acts.

Spotify will also commemorate hip-hop’s growth in Mexico and pay homage to its current and foundational artists with a mural that features over 15 Mexican hip-hop artists, including Akwid, Cartel de Santa, Santa Fe Klan, and Gera Mx.

The party continues

In addition to the on-platform destinations and custom murals, our AI-powered DJ will provide expert hip-hop commentary all month long on Spotify, supplying aficionados with cultural context about musical legends and retracing how hip-hop has grown through history.

To close out the month, Spotify will debut editorially curated animated shorts that underscore hip-hop’s influence in over nine countries, featuring narrations from artists. 

Our celebration of hip-hop’s 50th anniversary will let fans discover and connect with artists of the past, present, and future. But this is only the start. Stay tuned for updates throughout the month as we commemorate one of the most beloved genres in the world. 

Hit play on our flagship RapCaviar playlist and discover the artists who are making their mark in hip-hop’s history books. 

Discover the Hottest Tracks From Instagram Reels With Reels Charts on Spotify

At Spotify, we’re constantly looking to expand how fans around the world discover music. Now, Spotify and Instagram are teaming up to release Reels Charts for the first time ever in Brazil and Mexico, where the world’s most fervent music consumers are, according to IFPI. 

The brand-new Reels Chart will showcase the 50 most popular songs from Instagram Reels each week. It will live as playlists on Spotify in Mexico and Brazil and feature the most popular tracks in the Instagram Reels universe. Beyond being a window into the most popular songs on Instagram, this new feature will also be an important tool for helping artists reach a broader fan base, bringing creators and fans closer together, and facilitating connections. 

How are the most popular songs from Reels determined? Several variables are taken into account, including: 

  • Songs most used in Instagram Reels creations
  • Songs with the biggest growth in views in Instagram Reels
  • Levels of engagement on Instagram Reels
  • Overall consumption on Instagram Reels

This new tool is designed to keep fans in the loop with the latest trends. Fans in Brazil and Mexico can start embracing the power of Reels Charts on Spotify today.

Descubre las canciones más populares de Instagram Reels con Reels Charts en Spotify

En Spotify buscamos constantemente ampliar la forma en que los fans de todo el mundo descubren su música. Ahora, Spotify e Instagram se han unido para lanzar por primera vez Reels Charts en Brasil y México, donde se encuentran los consumidores de música más fervientes del mundo, según la IFPI. 

Reels Charts mostrará las 50 canciones más populares de Instagram Reels cada semana. Se publicará como listas de reproducción en Spotify en México y Brasil y mostrará las canciones más populares del universo Instagram Reels. Más allá de ser una ventana a las canciones más populares en Instagram, esta nueva función también será una herramienta importante para ayudar a los artistas a llegar a una base de fans más amplia, acercando a creadores y fans, y facilitando las conexiones. 

¿Cómo se determinan las canciones más populares de Reels? Se tienen en cuenta diferentes variables, entre ellas:

  • Canciones más utilizadas en la creación de Instagram Reels
  • Canciones con mayor crecimiento de visualizaciones en Instagram Reels
  • Niveles de engagement en Instagram Reels
  • Consumo global en Instagram Reels

Esta nueva herramienta está diseñada para mantener a los fans al tanto de las últimas tendencias. Los fans de Brasil y México pueden empezar a disfrutar del poder de Reels Charts en Spotify hoy mismo.

Descubra as faixas mais populares do Instagram Reels com Reels Charts no Spotify

No Spotify, buscamos constantemente ampliar o modo como fãs ao redor do mundo descobrem música. Agora, Spotify e Instagram estão se unindo para lançar os Reels Charts pela primeira vez no Brasil e no México, onde estão os consumidores de música mais fervorosos do mundo, segundo o IFPI (International Federation of the Phonographic Industry).

O novíssimo Reels Chart vai exibir as 50 canções mais populares do Instagram Reels a cada semana. Será publicado como playlists no Spotify no México e no Brasil e mostrará as faixas mais populares no universo do Instagram Reels. Além de ser uma janela para as músicas mais populares no Instagram, esse novo recurso será também uma importante ferramenta para ajudar artistas a alcançarem uma base de fãs mais ampla, deixando criadores e fãs ainda mais próximos e facilitando conexões.

Como são determinadas as canções mais populares do Reels? Diversas variáveis são levadas em consideração, incluindo:

  • Canções mais utilizadas na criação de Instagram Reels
  • Canções com maior crescimento em visualizações no Instagram Reels
  • Níveis de engajamento no Instagram Reels
  • Consumo geral no Instagram Reels

Esta nova ferramenta foi desenhada para manter fãs atualizados sobre as últimas tendências. Fãs no Brasil e no México podem começar a aproveitar o poder dos Reels Charts no Spotify hoje.

Los clientes de Walmart México podrán disfrutar de cuatro meses gratis de Spotify Premium

an designed image of a hand holding a mobile phone with the walmart and spotify premium logos

Este mes de julio, Spotify y Walmart México y Centroamérica se unen para ofrecer a millones de clientes en México cuatro meses de Spotify Premium totalmente gratis. 

Esta promoción sin precedentes estará disponible para todos los clientes y socios de Bodega Aurrerá, Walmart Express y Walmart Supercenter, quienes además son usuarios activos de algunos de los servicios del ecosistema omnichannel de Walmart México, como Bait, Cashi, y Walmart Pass.

“Gracias a esta alianza tendremos una oportunidad única de llevar el mejor contenido de audio a más personas en México”, dijo Tom McElwee, Head of LatAm Partnerships de Spotify. “Siempre buscamos colaborar con socios que conecten con los usuarios a un nivel más profundo, en este caso a través de la música y el contenido. Estamos emocionados de trabajar de la mano con Walmart, el minorista más grande de México, para llevar más opciones de entretenimiento a sus clientes.”

Los clientes podrán conectarse con sus artistas favoritos y acceder a más de 100 millones de canciones y 5 millones de podcasts en cualquier momento y lugar. Con Spotify Premium, los usuarios pueden disfrutar de beneficios como streaming ilimitado sin interrupciones publicitarias, y la posibilidad de descargar música para escucharla sin conexión y sobre la marcha.

Los clientes de Walmart que quieran beneficiarse de esta increíble oferta pueden hacerlo* de varias maneras:

  • Adquirir teléfonos celulares de modelos y marcas seleccionadas con un valor igual o mayor a tres mil pesos que hayan sido adquiridos en los formatos de tiendas ecommerce seleccionadas de Bodega Aurrerá y Walmart.
  • Realizar recargas de internet y telefonía de $200 y $300 pesos en la app MiBait o en miBait.com.
  • Al descargar Cashi desde los puntos de promotoría en tiendas y clubes participantes, o al realizar las dinámicas de pago de servicios en la aplicación.
  • Contratar la membresía anual o mensual Walmart Pass.

“Todos los días buscamos nuevas formas de seguir brindando a nuestros clientes una experiencia de compra diferenciada, que les dé más valor por su dinero. Por ello, esta alianza nos tiene muy entusiasmados pues es parte de nuestras acciones diarias bajo nuestro propósito de dar acceso a una gran variedad de productos y servicios de bajo costo para ayudarles a ahorrar dinero y vivir mejor”, dijo Beatriz Núñez, Vicepresidenta Senior de Transformación y Crecimiento para Walmart de México y Centroamérica.

Una vez que los clientes se registren para obtener cuatro meses de acceso gratuito a Spotify Premium, podrán amenizar su experiencia en Walmart con listas de reproducción como Despierta y Sonríe, De Buenas, y Buen Vibe

*La promoción es individual y no acumulable, y aplica una sola vez por cliente durante toda la vigencia de la promoción. Esta promoción no es aplicable a clientes que hayan disfrutado previamente del servicio Spotify Premium con una promoción de un mes gratis. Para más información, haz clic aquí.

 

6 Artists Taking Mexico’s Pop Scene to the Next Level

a series of artists looking at the camera with a graphic treatment that resembles a school yearbook

Music from Mexico boasts talent across many genres, including Música Mexicana and hip-hop. But like many markets, pop remains a staple. In fact, Mexico ranks fourth as the country that consumes the most pop on Spotify, and many of the world’s beloved Spanish-language pop stars hail from Mexico.

Now Spotify is featuring the latest wave of Mexican pop stars in a new campaign: La Gen 23. “For many decades, Mexico has led the Latin pop movement,” explains Uriel Waizel, Spotify Mexico’s Head of Editorial. “We are excited to amplify a new era of pop by showcasing the talented and creative Mexican artists who are captivating a new generation through music.” With an identity marked by collaboration and authenticity, this new generation of talent has made an impact on its Gen Z audience. On Spotify, listeners only have to go to one place to find the latest music from them: the la pop~wave playlist

Our campaign kicks off with RENEE, Kevin Kaarl, Bruses, Bratty, Humbe, and Leon Leiden, six artists whose monthly streams have increased by more than 9,000% since June 2020. They have a combined total of 18.4 millions monthly listeners—more than double the population of Mexico City. By bringing these artists to the fore, we’re giving fans a look at the newest and hottest pop stars coming out of Mexico. Get to know them. 

Kevin Kaarl

Kevin Kaarl has become one of the leading figures of the pop wave. His emotional indie-folk songs have hooked more than 7 million fans who relate to the heartbreak he shares in his tracks. Last year, his album, Paris Texas, debuted at #5 on the Global New Releases list on Spotify. 

RENEE 

RENEE, a Spotify EQUAL ambassador, is one of the most electrifying artists of her generation. Her songs have become anthems for women, and she has nearly 2 million monthly listeners. “Nunca Tristes (Me vale madre),” her best-known song, has been streamed by fans more than 45 million times.

Bruses 

Bruses was the first Mexican artist to be named a global ambassador for GLOW, Spotify’s music program celebrating and amplifying LGBTQIA+ artists and creators. At the 2022 Latin Grammy Awards, her album Monstruos was nominated for Best Pop Rock Album, and her track “qué voy a hacer conmigo???” was nominated for Best Pop Rock Song.

Humbe 

Humbe, hailing from Monterrey, has a knack for releasing hit songs. His 2021 album, ENTROPÍA, was well received, with all of the songs debuting on the Top 200 of Spotify Mexico.

Leon Leiden 

At 23, artist Leon Leiden has racked up nearly 50 million streams for his song “Gitana (feat Jeis, Pao Alvarado & Charly Romero).” With an unparalleled style, the music of “ESE LION” has grown by more than 2,600% in monthly streams between June 2020 and June 2023.

Bratty 

In 2023, Bratty became the youngest Mexican artist to perform at Coachella. While commanding the stage in Indio, California, Bratty performed hits like “Honey, No Estás,” “Continental,” and “Quiero Estar.”

 

Find fresh new music from these Mexican artists and more on our la pop~wave playlist.