Tag: RADAR

Raissa Anggiani Berhasil Raih Kesuksesan Melalui RADAR Indonesia dan Buka Peluang Bagi Angkatan 2023

Raissa Anggiani tidak butuh waktu lama untuk membuat pendengar Indonesia terpukau. Dengan mengusung genre folk-pop dan bedroom-pop, penyanyi berusia 19 tahun ini membuat para penggemar terus memutar lagu-lagunya, seperti “Kau Rumahku” dan “if you could see me cryin’ in my room,” lagu duetnya bersama artis pop Indonesia, Arash Buana.

Raissa mulai mencuri perhatian sejak 2022, di tahun yang sama ketika ia menjadi bagian RADAR, program Spotify untuk memberdayakan artis pendatang baru di seluruh dunia. Sejak mendapat sorotan di program RADAR dan dukungan melalui platform Spotify, Raissa berhasil meraih 151 persen peningkatan dalam monthly listeners, 629 persen peningkatan followers di artist page, dan 790 persen kenaikan dalam jumlah stream selama setahun terakhir.

“RADAR merupakan program yang penting untuk kami di Spotify. Kami selalu mencari cara untuk mendukung artis di setiap tahap kariernya dan RADAR menjadi salah satu upaya kami untuk menyediakan kesempatan bagi artis pendatang baru untuk bersinar,” ujar Kossy Ng, Head of Music Spotify Asia. “Raissa adalah contoh luar biasa bagaimana program ini membantu artis lokal. Kami sangat bangga pada dia.” 

Penyanyi kelahiran Jakarta ini masuk ke dalam playlist RADAR Indonesia 2022 di Spotify dan menjadi bagian kampanye #RamadandiSpotify. Ia juga terpilih sebagai ambassador EQUAL dan menjadi bagian penting dari program ini yang bertujuan untuk mendukung serta memberi kesempatan bagi para artis perempuan di industri musik.

“Rasanya luar biasa sekali bisa berada di posisi sekarang ini, apalagi buat aku yang terhitung masih baru di industri musik. Spotify sudah menjadi salah satu bagian besar dalam perjalananku berkarier di musik dan membuatku kembali sadar bahwa tidak mustahil untuk mewujudkan mimpi-mimpi besar karena siapa pun bisa dan mampu mewujudkannya,” ujar Raissa Anggiani. “RADAR membuka pintu untuk banyak kesempatan luar biasa, salah satunya adalah menjadi ambassador EQUAL Indonesia, RADAR membuatku menjadi lebih yakin atas potensi diriku.”

Lagunya ‘Kau Rumahku’ masuk dalam 10 besar tangga lagu mingguan Spotify Indonesia dan bertahan selama 24 minggu berturut-turut, meraih lebih dari 96 juta stream secara global. Saat ini, Raissa sedang mempersiapkan sebuah mini album dengan berkolaborasi bersama beberapa produser agar dapat terus terhubung dan membuat pendengar terbuai dengan alunan melodinya. 

RADAR Indonesia Angkatan 2023

Kami senang sekali dapat mengumumkan deretan musisi berbakat yang menjadi bagian dari RADAR Indonesia. Tahun ini, program RADAR menyoroti 10 artis yang merepresentasikan berbagai genre, mulai dari pop ke indie, sampai ke folk.

  • Anggi Marito memuncaki tangga lagu mingguan Spotify Indonesia dengan lagunya yang menyentuh.
  • Awdella dan Bernadya memukau pendengar dengan suara soulful-nya.
  • Aziz Hedra, yang juga masuk dalam 10 besar tangga lagu mingguan Spotify Indonesia dan menempati posisi di beberapa tangga lagu Top 50 Viral Songs, siap membawa ke musik R&B-nya yang unik.
  • Naura Ayu membawakan gabungan melodi pop dan R&B yang energik. 
  • Hal dan Nadhif Basalamah memikat fans dengan lagu folk dan indie-pop mereka. 
  • Stereo Wall memberikan dorongan semangat lewat musiknya yang bergenre alternative rock.
  • ENVY* menunjukan hip-hop beats yang autentik bagi pendengar.
  • Suara merdu Maulana Ardiansyah bisa didengar melalui lagu pop-melayu miliknya.

Para artis tersebut sedang menunjukan pesona mereka dan menarik pendengar baru setiap harinya. Kalau kamu penasaran dengan artis RADAR Indonesia angkatan 2023, dengarkan lagu mereka melalui  playlist RADAR Indonesia di sini:

RADAR Poland Returns With 5 Artists Who Embrace a Truly Genreless Sound

RADAR serves as Spotify’s program to spotlight rising talent from around the world, supporting emerging artists on their journey to global stardom—including 15 up-and-coming Polish creators to date.

Since RADAR’s launch in 2020, we’ve offered support through dedicated playlists, special editorial placements, and personalized marketing plans, helping expand the profiles of many of these entertainers. One of our 2022 featured artists, Marissa, boosted her global Spotify streams by a cool 2,500%.

Now we’re launching our fourth edition of RADAR Poland. This year’s edition includes IGNACY, Frank Leen, ta Ukrainka, bambi, and stickxr. As music moves beyond the era of strictly defined genres, these five new artists represent a growing trend coming out of Poland: a distinct, genreless sound that draws not only from a variety of musical styles, but also from art, social media, and the international music scene.

This fluid, borderless approach is resonating with Poland’s young listeners, who are basing their music tastes on qualities like mood, vibe, and lyrical content.

As part of the RADAR Poland program, each of the featured artists released a new single today, on which we’ve worked with them to provide the necessary support and resources.

Keep reading to find out why these rising talents have fans buzzing.

Frank Leen

Frank Leen is a singer-songwriter with a genre-bending sound that spans house, pop, and alternative rap. The 26-year-old has also made a name for himself as a producer, collaborating with artists like Mr. Polska, Abel de Jong, and Alicja.

Stream Frank Leen’s new single, “Most”:

ta Ukrainka

Born in Lubny, a small town in central Ukraine, ta Ukrainka makes powerful music that explores themes like war and emigration. She seamlessly shifts between alternative sounds, showcasing a different musical and visual aesthetic with each single she releases.

Stream ta Ukrainka’s new single, “(Chyba) Ostatni Dzień”:

bambi

This 20-year-old has caught the attention of the Polish rap scene, incorporating the sounds of hyperpop and trap into her songs. Her single “IRL” recently took Poland by storm, becoming Spotify’s most-streamed track in the country for almost two weeks.

Stream bambi’s new single, “Milie Walky”:

IGNACY

IGNACY doesn’t let any one genre fully define him, but he does derive his sound from extensive professional jazz training. A talented piano player who writes his own music, IGNACY had a breakout moment with his 2022 single “Czekam Na Znak” and was recently nominated for a Fryderyk award—the Polish equivalent of a Grammy.

Stream IGNACY’s new single, “Samoloty”:

stickxr

With multiple tracks garnering millions of Spotify streams, stickxr has quickly made a name for himself. This young artist started out as a rapper but has evolved as a vocalist, with his most recent songs evoking pop, punk, and indie sounds.

Stream stickxr’s new single, “kartki”:

Now that you know the artists, dive into this melting pot of sounds on our RADAR Poland playlist.

Airbnb and Spotify Team Up During Thailand’s Songkran Festival to Help Travelers Relax and Rejuvenate

As Thailand kicked off its new year and celebrated Songkran, we teamed up with Airbnb to help travelers find the hottest songs and stays for their wellness getaways. 

Airbnb and Spotify jointly curated the popular T-Pop playlist เหนื่อยนักพักก่อน (Let’s Get Some Rest), which includes travel-inspired hits from some of Thailand’s most popular artists. Airbnb also created the wellness-themed “Sawasdee Songkran” Wishlist showcasing unique Thai homes where travelers could enjoy a rejuvenating getaway and tune into the top Thai hits.

“Travel and music go hand in hand. Whether you’re curating the perfect flight playlist or unwinding to tunes in your Airbnb stay, music is often a key component of a travel journey,” said Cheryl Tay, who leads communications for Airbnb in Southeast Asia. “Songkran in particular is known for exuberant water fights, colorful celebrations in the streets, and days of merrymaking that are soundtracked by joyful music. But it also marks an opportunity for us to rest and reset as we embrace the dawn of a new year. As the world returns to normal, we wanted to emphasize the importance of seeking rest.”

From stylish beachside villas to dreamy treehouse cabins in the woods, we’ve offered Airbnb guests the chance to make their stay even more memorable with Spotify’s latest Premium Mini offer in Thailand. Available for just THB2, guests have been able to sign up right from their phones and soundtrack their adventures with one week of nonstop, ad-free music listening.

To get travelers in the holiday spirit, we also launched our brand-new playlist สวัสดีสงกรานต์ (Sawasdee Songkran). Filled with homegrown Thai artists like GAVIN.D, YOUNGOHM, and SPRITE, we’re introducing the world to the sounds of Tud Tud, Pump Pump, and Ah Ah—well-known rhythms that help make some of the most popular Thai songs so catchy.

To learn more about how travel and music play into the culture and traditions of Songkran, For the Record spoke with Piyoros Luckcam, Spotify’s Senior Music Editor, Thailand.

What role does music traditionally play in Thailand’s Songkran celebrations? 

Music is the world’s greatest connecting force. When Thailand comes to life for Songkran every April, music helps make the experience more immersive and meaningful for Thais and visitors from all over the world. Crowds throng the streets, pulsating to the sounds of popular Thai genres as they’re energized by Thailand’s warm and fun-loving culture. 

Much like the rest of the year, music is the soundtrack to the lives of Thais. The name Songkran is derived from a Sanskrit word that means “to start new,” but we also like to think that it reflects how Thai music—especially Thai pop and hip-hop—has been refreshed in recent times. 

Whether splashing water, stepping into a temple, or traveling home to visit family, Songkran is a moment to pause and soak in the melodic tunes of joy and reflection. 

Are there specific qualities about Thai-Pop (T-Pop) that make it a popular genre for festive moments in Thailand?

Songkran is a time when everyone comes together to literally soak up the fun on the streets. As people dive into a new year of resolutions and adventure, the catchy beats and memorable lyrics of T-Pop capture this period’s energy and verve. We’ve seen global consumption of T-Pop doubling in the past year, with no signs of slowing down. 

Thailand continues to see its passionate artists supercharging the growth of its music industry. The new generation of T-Pop artists and bands, known for their high-octane performances and uplifting lyrics, is starting to draw attention from fans around the globe. 

How do the RADAR Thailand and EQUAL Thailand artists embody the spirit of Songkran with their music?

The Thai New Year often calls for new aspirations or rejuvenation—not just for locals, but for international visitors experiencing the cultural moment. Our collaboration with Airbnb will not only inspire Thais to relax and rejuvenate during the New Year holidays, but also celebrate local culture and its people by making connections with Airbnb hosts and discovering our RADAR and EQUAL artists

We hope that as listeners travel the country with loved ones, they’ll feel inspired by the diversity and vibrancy of Thailand’s music scene and the hit songs that encapsulate the spirit of Songkran.

Looking for more T-Pop vibes? Check many of Thailand’s hottest songs from up-and-coming artists on our new playlist เต้นแบบสับ (Dance Like Chop). 

RADAR US Returns With the Soulful, Ever-Evolving Singer-Songwriter Q

Side Profile of Q

It can often be difficult for a musician to develop a sound that is distinctly and uniquely their own, but Florida singer, songwriter, and producer Q Marsden, known mononymously as Q, has found his within the ever-changing variety of music itself. With his soulful voice, vulnerable lyrics, and production elements that span across genres, Q has made a name for himself as one of R&B’s strongest and most promising rising stars. 

And now the musical jack-of-all-trades is the latest artist in the RADAR US class of 2023.

Spotify’s RADAR program is committed to supporting artists on their paths to superstardom, helping rising talent at all stages of their development strengthen their connection to audiences while encouraging their ongoing artistic development.

Hailing from Pembroke Pines, Florida, the 23-year-old musician made his debut in 2018 but has been laying down tracks since he was a child. Q grew up in a musical family and credits Drake’s 2013 album Nothing Was The Same as the reason for his focus on the production process. Taking inspiration from rap, R&B, reggae, and funk, his latest EP, NOT ALONE, showcases his ever-evolving style and talent.

As part of his involvement in the RADAR program, Q will be launching a countdown page for the upcoming release of his album Soul,PRESENT with bespoke clips and debuting a stripped-back performance video featuring a focus track. The rising star will also step into our studio to record Spotify Singles and is prominently featured as the cover artist on the RADAR US playlist, with photos taken by director/photographer Kaito.

For the Record sat down with Q to talk about his musical journey, his inspirations, and how it feels to be a RADAR US artist.   

Tell us about your journey into music.

Q Standing with a microphoneMy journey started when I was a young child. The earliest memory I have is when I was five years old playing on my mom’s keyboard and going to my dad’s recording studio in Jamaica. I grew up making music and having fun exploring my creativity, which both of my parents encouraged. In high school, I traded my guitar for a MacBook and started making beats, which made me really fall in love with the production process.

From there I started rapping, but as I explored new artists and alternative sounds, my musical style shifted. After graduating high school, I released my first project to showcase my talent and people began to take notice. From there I switched my sound up, started to play guitar again, and moved into the singing that I’m doing now.

What’s your creative process like?

I don’t think about it too much, to be honest, I just wake up and think, “What am I going to do? What am I going to use?” Then I just go and chisel away at a song throughout the morning.

What would you like your fans to get out of your music?

I’d like them to hear a message of hope, to be honest. A lot of times when we listen to music, there’s more of a focus on relatability and not offering any type of solution. So I try to promote solid messages for people to help them with things like grief. I don’t want to leave people with a sense that they have to remain in the state they are currently in, because there are other emotions to explore and we don’t want to stay in just one place forever.

Which artists have inspired you the most?

Quincy Jones has really inspired me a lot because of his approach to production. Michael Jackson too, because, well, everyone listened to Michael Jackson. 

In a lot of interviews I’ve always been asked who inspired me, but I’ve never really known what to say. But this year, as I started listening to more music, I realized that the reggae artist Dennis Brown has inspired me in so many tangible ways. He’s just a really smart musician and singer.

And Drake! Oh man, Drake. When I was listening to him I was thinking, “This man is saying some deep stuff.” I just never felt like I’ve heard production on a scale that Nothing Was The Same was on. It was just mind-blowing to me.

What are you looking forward to as a RADAR US artist?

I’m looking forward to my music being in front of a lot more people. It all has to start with people listening to your music, and Spotify has given me the opportunity to showcase my work. It’s really a blessing.

Are there any Spotify for Artist tools you use regularly? 

I thought it was so cool when I was able to put the lyrics up with my songs, because it’s just a little thing that makes the listening experience better. And I’m really excited to use video elements with my music, especially on the project I’m developing now. And also, it’s not an artist tool, but I really love the DJ! I use it all the time.

Any advice for fellow emerging artists?

Be confident in what you do, but be open to listening to others. It’s amazing and easy to be confident, but sometimes it’s good to have that bit of external guidance that takes you to places you never thought you would go. It’s very important to have that balance between doing and listening.  

In my music, I’ve done everything myself. But now I know that I’m going to need new perspectives to help me evolve my sound, and that’s been helping me a lot. Even if you do 99% of the work, letting someone help you with that final one percent can go a long way.

Listen to Q along with more of the best and brightest new talent in our RADAR US playlist.

RADAR Italia Returns With 6 Artists Who Are Changing the Face of Italian Pop

Since its launch in 2020, RADAR has served as Spotify’s program to showcase emerging artists from all around the world, supporting them and taking their talents to the global musical stage. 

Now, we’re launching our third edition of RADAR Italia, featuring Assurditè, Asteria, Camilla Magli, Icy Subzero, Naska, and piazzabologna.

These six artists reflect the kaleidoscope of new pop sounds taking Italy by storm. And as part of the program, they will all receive Spotify support in the form of a dedicated playlist, special editorial placement, and personalized marketing plan.

In the previous editions of the program, 24 artists significantly increased their audiences, and many found new fans from other parts of the globe. 

  • Rhove was the first Italian artist to be named one of Spotify’s RADAR Global artists, reflecting the worldwide potential of Italian music. He saw his daily Spotify listens increase by 775% globally following his RADAR participation, and his hit single “Shakerando caught fire last year, becoming Spotify’s second-most-streamed song in Italy in 2022.
  • BLANCO has seen his career hit new heights since taking part in RADAR Italia. In 2022, he partnered with Mahmood on the Sanremo-winning track Brividi,” which conquered the record for the most-listened-to song in a single day in Italy in the history of Spotify. And globally, he’s seen his Spotify streams grow by 3,000%.
  • ARIETE rode the wave of her RADAR momentum in 2022, increasing her worldwide followers by 560% and her number of global Spotify streams by 160%.

Our latest rising stars showcase the innovation and experimentation coming from the world of Italian pop as well. 

“Spotify has always aimed to capture the ways that music and culture are constantly evolving in our different markets,” said Melanie Parejo, Spotify Head of Music for Southern Europe. “One thing we’ve noticed are more fluid styles that can’t be easily categorized. The six artists selected for the 2023 edition of RADAR Italia fully represent this phenomenon, with a pop sound that’s varied and inclusive of many genres.”

Get to know the six artists participating in the 2023 edition of RADAR Italia. 

Icy Subzero 

Born in Rome, Icy Subzero (aka Matteo D’Alessio) is a young and promising artist who is infusing Italian pop with a dose of rap. After first releasing a string of singles between 2019 and 2020, Icy Subzero upped the ante with his 2022 EP, Sottozero. Featuring tracks like “EGO” and “MUJER,” which were certified Gold and Platinum in Italy, respectively, the album gave the Italian rapper his first taste of fame.

Naska 

When it comes to Italian pop’s punk influences, Naska (aka Diego Caterbetti) is a shining example of this new trend. As soon as he finished high school, he moved to Milan to focus on his musical journey. Growing up with the pop-punk hits of Blink 182 and Sum 41, he later became passionate about the American emo trap scene led by Lil Peep.

Assurditè

Chiara Balzan (aka Assurditè) is a singer-songwriter from the Milanese hinterland. Capable of transporting us into a colorful, sparkling, and ironic world, ​​Assurditè blends indie with R&B, and delicacy with coolness.

Asteria

Asteria (aka Anita Ferrari) is a 23-year-old Bergamo native. With lyrics that reflect the constantly changing and chaotic circumstances of modern society, this singer-songwriter takes us on a journey through her mysterious and nocturnal soundscapes.

Camilla Magli

Born and raised in Carovigno (BR), this Italian singer-songwriter first appeared on Italy’s version of X Factor in 2014. Since this appearance, she’s further developed her sound, combining poetic and introspective songwriting with melodic and dreamlike atmospheres.

piazzabologna

While the project may appear to be helmed by a single person, piazzabologna is actually a collective made up of several vocalists and instrumentalists. Their songs represent the natural evolution of Italian indie with an eye constantly fixed on Italy’s pop canon. This trait is exemplified by their single “Per sentirsi meno soli.”

Like what you heard? Discover the artists who are reinventing Italian pop on our playlist RADAR Italia.

K-Hip-Hop Star Huh Is Ready to Take On the World as Our Newest RADAR Korea Artist

Korean artist Huh looking directly at the camera. He is wearing a pink jacket and there are city building in the background

Since its launch in 2020, RADAR has served as Spotify’s program to showcase emerging artists from all around the world, supporting them and taking their talents to the global musical stage. The program’s South Korean initiative, in particular, has introduced artists like AleXa, ASH ISLAND, NMIXX, and SOLE to the world, revealing the country’s breadth of promising new talent.  

And this month, hip-hop sensation Huh is stepping up as the first RADAR Korea artist of 2023. 

Huh made his debut in 2019 when he appeared on the ninth season of the popular Mnet rap competition Show Me the Money. He caught the eye of competition team leaders Choiza and Gaeko of Dynamicduo, who later invited him to join their Amoeba Culture label. Huh hit the ground running with a string of singles and live performances, and the release of his debut album, 926. Last year, Huh returned to Show Me the Money, where he wowed audiences with his track “Midnight Law.”

Now he graces the cover of the official RADAR Korea playlist. 

“I’m excited to be able to connect with listeners around the world and introduce my own colors and music as an artist through Spotify’s RADAR program,” Huh told For the Record. “I’m grateful for the opportunity Spotify has given me as the first RADAR Korea artist of this year, and I’ll continue to showcase who I am and the music I love.”  

This is just the latest example of Spotify’s commitment to spreading the innovative sounds of Korean hip-hop throughout the world. In addition to the relaunch of our global K-hip-hop playlist KrOWN, Spotify partnered with Amoeba Culture in January to launch the K-hip-hop Rookies program, which aims to support rising talent in Korean hip-hop.  

Listen to more of Huh and the amazing new talent in the RADAR Korea playlist.

2022 Saw Even More Advancements, Acquisitions, and Excitement at Spotify

Earlier this month, we all had a chance to revisit what we listened to most in 2022 with Wrapped. From the year’s top artist (congrats on the three-peat, Bad Bunny) to identifying our listening personalities (where the “Deep Divers” at?), fans worldwide shared their listening habits. But that’s only the icing on the cake. The year also saw new content offerings such as audiobooks and more programs to support diverse and underrepresented voices, all designed to bring the best experience to listeners and creators.

Ring in 2023 by reliving Spotify’s highlights from 2022.

Commitment to platform safety

At the start of the year, we shared several actions we’re taking to balance creator expression with safety, including publishing our Platform Rules and taking steps to ensure creators and users alike understand what’s permitted on Spotify. This summer, we unveiled the Spotify Safety Advisory Council, an interdisciplinary group of experts that are providing our teams with an outside-in view of the safety landscape and helping us ensure that our products and policies address the needs and concerns of our users, creators, and artists around the world.  

Acquisitions expand our offerings

Early in the year, we acquired two podcast technology companies: Podsights, a podcast advertising measurement service, and Chartable, a podcast analytics platform. This move helped us uplevel measurement for podcast advertising and give publishers a new way to grow their business through insights and promotions tools.  

Over the summer, we closed on the acquisition of Findaway, a global leader in digital audiobook distribution. Findaway works across the audiobook ecosystem with a platform and offerings that serve authors, publishers, and consumers. Their technology and know-how helped accelerate Spotify’s entry into audiobooks earlier this fall.

As the world’s leading audio streaming platform, it made perfect sense to bring Heardle, the beloved interactive music game to Spotify. It has provided a fun and innovative way to help fans discover new songs and artists.

We also acquired Kinzen, a global leader in protecting online communities from harmful content. Our partnership with the Dublin-based company, which began in 2020, has been critical to enhancing our approach to platform safety. The company’s technology and unique approach helps Spotify better understand, prepare for, and prevent abuse trends from emerging on our platform.

Frequency carves out a spot for Black creators

We expanded Frequency, our global initiative and holistic destination for celebrating Black art, entertainment, creativity, culture, and community both on- and off-platform, with even more opportunities for Black creators. In addition to on-platform hubs and playlists, we hosted The Free Studio, a four-day residency that brought together nine Black musicians and creators. Spotify’s popular playlist Ripple Effect continued the Frequency Sunday Dinner series in Houston, as well as cities across California

Helping diversify the voices of podcasting

Programs like Sound Up, the Creator Equity Fund, and RADAR for Podcasters help underrepresented voices and emerging talent in the audio space. From education and workshops to on-platform amplification, these initiatives give creators the tools they need to tell their story. In October, we introduced the Africa Podcast Fund, a first-of-its-kind initiative to support burgeoning podcasters through financial grants, workshops, and networking opportunities. In December, we launched Elevate for Podcasters in partnership with the Inevitable Foundation. The program empowers professional podcasters with disabilities, providing the funding, mentorship, equipment, and accommodations they need to level up their careers. 

Introducing User Choice Billing with Google

Our multi-year agreement with Google represents a first-of-its-kind option in payment choice with opportunities for both consumers and developers. Users who’ve downloaded Spotify from the Google Play Store are presented with the choice to pay with either Spotify’s payment system or Google Play Billing. These two options living side-by-side in the app give users the freedom to subscribe and make purchases, using the payment option of their choice. With this announcement and our partnership, Google is allowing more choice and competition—decisive steps that demonstrate how platforms should work.  

Blend it up

Blend combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist. In 2022, we took Blend to a whole new level. Users can now Blend with up to 10 people or they can Blend with artists like Lizzo, Post Malone, and Charli XCX. Fans also have the opportunity to shop artist merch from the Blend experience. Blend represents another way we can give artists a new oportunity to interact with fans, and to bring added personalization to a listener’s music experience.

Playing with video

In 2022 we expanded video podcasting to Anchor creators in over 180 global markets. Podcasters love having the option to accompany their audio with visual components, and fans get the opportunity to deeply connect with the content. We also introduced Spotify Podcast Subscriptions for video podcasts, an integration with Riverside (the go-to platform for remote recording), embeddable video, video bulk-replace, video-specific analytics, and interactive podcast features, such as polls and Q&A.

Celebrating EQUAL’s first anniversary 

Since its launch, EQUAL has spotlighted women artists through global partnerships, activations, new content experiences, and on- and off-platform support. April marked the program’s one year anniversary. Among EQUAL’s major accomplishments: listeners streamed more than 13 million hours of program artists in the first month of joining. 

Reimagining with Roblox

We entered the virtual universe Roblox to create Spotify Island, an audio paradise where fans and artists from all over the world can connect and explore exclusive sounds, quests, and merch. We enhanced the experience during the year with K-Park and Planet Hip-Hop.

Spotify and FC Barcelona team up on the field

In July, we kicked off a partnership with FC Barcelona, becoming the Main Partner of the Club as well as the Official Audio Streaming Partner. We joined the team in Miami during the club’s preseason tour and brought artists like Ovy on the Drums, Piso 21, and Mau y Ricky along for the fun. Through the in-stadium LEDs and our other marketing channels, we promoted artists of all sizes from around the world including BLACKPINK, Fireboy DML, Megan Thee Stallion, Aitch, Pomme, Feid, and Rigoberta Bandini. For FC Barcelona’s October El Clásico showdown—one of the most iconic events in all of sport—we celebrated Drake’s 50 billion streams by creating a limited-edition kit. Get more details on this multiyear partnership on our Spotify: For the Record podcast.

Upping the ante with audiobooks

This fall, we introduced audiobooks to listeners in the U.S., the UK, Ireland, Australia, and New Zealand. With more than 300,000 titles on the platform, we are giving book lovers a new way to enjoy storytelling on Spotify.

Time to play fair

We believe everyone benefits when competition is fair. Unfortunately, Apple does not, and they’ve consistently abused their dominant position to favor their own services, stifle innovation and hurt consumers. This year, we continued to urge policymakers to take significant action to protect competition and consumers from Apple’s anticompetitive behavior. For more on this fight, listen to  Spotify: For the Record, where entrepreneurs, U.S. senators, and Spotify CEO Daniel Ek discuss the importance of consumer choice.

RADAR Global Artist Rhove Delivers His Positive and Passionate Hip-Hop Sound to the World Stage

Since its launch in 2020, RADAR has served as Spotify’s program to showcase emerging artists from all around the world, supporting them and taking their talents to the global musical stage. Now RADAR Global turns the spotlight toward Italian hip-hop artist Rhove.

Having started rapping from an early age in social centers and discos, Rhove—whose stage name is a portmanteau of his surname, “Roveda,” and his home of Rho, Milan, in Italy—very quickly attracted attention with his distinctive personality and musical style. In 2020 he took to recording and self-released his first single, “Blanc Orange (Nanana),” followed by “Provincia,” “Corso Europa” with Madfingerz, “Montpellier,” “La zone,” and Jungle.”

It was with the 2021 release of “Shakerando,” however, that Rhove started seeing overwhelming critical success on the national level, reaching number one on Italy’s charts. And it remains his top song on Spotify, with over 95 million streams and growing.

Rhove's streaming data based on top markets and unique cities

Taking his influences from international artists like Morad and French performers such as Stromae and JUL (with whom he collaborated on a song for the French rapper’s new album), Rhove integrates French urban sounds with Italian influence into his music. His ongoing goal is to create music that transmits positive and encouraging messages and highlights the importance of humility, passion, and dedication. Nowhere is this more evident than in his debut album, PROVINCIALE, released this year, and in the new Spotify RADAR mini-documentary about him.

Give a listen to Rhove’s tracks along with the rest of the best of our emerging artists on the RADAR Global playlist:

RADAR Artist Villano Antillano Delivers Her ‘Magical’ Brand of Latin Rap to Fans Around the World

As one of Latin rap’s first transgender artists, Villano Antillano is a true trailblazer who has carved out a revolutionary path. She’s not only made her way onto more than 40 Spotify playlists—including Viva Latino—but has also been featured on multiple Exitos & Top 50 lists. Now we’re excited to welcome Villano to share her personal, unfiltered story with fans across the world as our latest RADAR artist.  

Spotify’s RADAR program spotlights emerging talents from around the globe, and in partnering with Villano, we’re also amplifying an incredible talent from a largely underrepresented community within the urban music scene in particular. 

Born in Bayamón, a suburb of San Juan, Puerto Rico, Villano generated early buzz with tracks such as “Pajara,” “Culo,” and “Muñeca,” the latter of which was recorded with nonbinary rapper Ana Macho

In 2021, Villano enjoyed viral success with the release of her single “Vendetta,” and went on to feature on Bizarrap’s “Bzrp Music Session, Vol. 51.” She then released the single “KLK,” which has generated more than 900,000 global streams to date, was featured as a panelist at the 2022 Latin American Music Conference, and was named one of its 2022 Wonder Women of Latin Music.  

And just last week, Villano celebrated the release her debut album La Sustancia X, a project that embodies the beauty and horror of growing up queer in the Caribbean.

As part of the RADAR program, we will be releasing the first live recorded performances of Villano’s new tracks, “Kaleidoscópica” and “Cáscara de Coco.” 

For the Record had a chance to talk with Villano to learn more about how her experiences and inspirations are reflected in her music.

What are you looking forward to most as Spotify’s latest RADAR artist?

I think being highlighted as Spotify’s latest RADAR artist is an affirmation of progress and a shift towards raw authenticity. At a personal level I feel very blessed and empowered because I have had to overcome so much to be here. It’s nice to look back and see that, after everything, I have remained victorious. I want the up-and-coming generations to have as many diverse role models as possible—and I believe that myself and a number of other queer artists are heralding a new era. 

I want to reach as many people as possible with a message of power and defiance; I want to wake them up and to have them ask themselves the big questions in the pursuit of happiness. 

For new fans, how would you describe your music?

I’d say my music is tantric. It’s a buildup. It flares you up and makes you feel sexy and in control, but it’s also very political and concise. I think that if you pay attention, I play into the conventionalities of pop music and exaggerate elements of consumerism and vanity as a form of critique while also admitting that I partake in some of these things as well. 

I’d say my music is just human, admitting to your shortcomings and rising above them with prowess and without guilt. From the trap/reggaetón perspective my music is also very dark and antagonistic; it’s also subversive and upsets the delicate egos of a lot of powerful men. I take that into account in my creation process.

Who inspires you, musically?

Sade, Gustavo Cerati, Willie Colón, Rubén Blades, Silvio Rodríguez, Buika, Myrta Silva, La Lupe, Bebe, Tego Calderón, Héctor “El Father”, Ivy Queen, Frankie Ruiz . . . the list goes on. Nicki Minaj has also been one of, if not THE biggest inspiration in my musical development. Maybe it’s a Caribbean connection, but the way we bend colonially imposed languages and adapt them to us, we both speak in very magical ways. To me she’s a writer, and a lot of people don’t catch half of the metaphors or puns Nicki crafts into her verses. She elevates anything she touches and I admire and respect that a lot.

Many of your projects touch on the realities of growing up as a queer person in the Caribbean. Can you tell us a bit about that?

The Caribbean is a magical place—anyone that is actually from here can attest to that. But all of the islands have a horrible history of atrocious abuse, colonialism, and enslavement. Puerto Rico is still to this day a colony of the United States with absolutely no sovereignty, and growing up in a place without freedom is confusing. 

There is a lot of poverty in the Caribbean, and most queer youth end up living in difficult and inhumane conditions. We survive as a community, help each other in the ways we can, and hold each other’s hands when there is nothing we can do. I think this pushes us to exercise and perfect our magic and crafts, because as Puerto Ricans, we are very proud and resilient, and LGBTTQIA+ youth on the island are the most revolutionary of all demographics. 

I have a beautiful story to tell because as an artist, I employ realismo mágico to showcase very terrible things that need to be discussed with urgency in a more palatable way. It’s all about awareness. I had to leave home at 17 because of my identity and sexual orientation. I did everything I could to survive and I held on to my friends when I thought I couldn’t keep going or didn’t see the point in doing so. All I can say is that growing up queer in the Caribbean is dangerous, painful, emotionally unbearable, almost always tied to poverty and living under the constant hunt of the church (which is basically the government) and many other terrible things. 

But I would not be anything else. I am where I have to be with the people I have to be with, and in so much chaos we have crafted for ourselves a network of happiness and strength that is the only peace I’ve known, and the only one I need. 

How important is it to represent queer voices in Latin rap?

We are at a pivotal moment in history. Women are at the forefront of the push for change. Men are starting to ask themselves what it is they actually bring to the table, because more and more women are now able to support themselves without the help of a man who will most likely just end up tossing her a lot of emotional labor and projected insecurities. The newer generations are a lot more aware of where we are headed, and the future is most definitely snowballing into queerness. It is important right now to uplift queer voices in Latin rap—but also across all genres—so that all identities are rightfully represented and we can move past the murderous patriarchal system that has divided us so much. 

I know if I had had a trans role model early in my life I would have felt a lot less lonely and a little more understood, because sometimes that is the line between life and death for teenagers who feel lost and neglected by those around them. Also, because most, if not ALL, current cishet artists, both male and female, are presently benefiting and profiting off of queer culture, it makes perfect sense for the people who invented said culture and trends to be at the forefront of their own revolution. 

Do you have any advice for other emerging artists?

Take time to find and perfect your sound and learn as much as you can about everything you can: cinematography, audio engineering, sound design, fashion, history of art, literature. Soak in the arts that you like and that resonate with you, and let yourself paint a newer picture that reflects your version of things and how you see life. Let it come to you.

Check out tracks from Villano and the rest of our emerging artists on Radar US.

 

Spotify Predicts the Latin Grammys Nominees Who Could Win Big in 2022

On Thursday night, the Latin Grammys will make its return to Las Vegas to celebrate the artists and industry professionals who make Latin Music the global sensation it is today. With more than 50% of Spotify listeners streaming at least one Latin song per month—amounting to approximately 215 million users globally—this annual awards show features many of the most-streamed artists on the platform.

Leading the pack of nominees is Spotify’s most-streamed artist of 2020 and 2021, Bad Bunny, who has earned 10 Latin Grammy nominations on the back of his blockbuster album Un Verano Sin Ti. Rauw Alejandro and ROSALÍA have each been nominated in eight categories this year, and Christina Aguilera, Jorge Drexler, and Tainy follow closely with seven nominations each.  

When it comes to the big four awards—Record of the Year, Album of the Year, Song of the Year, and Artist of the Year—the competition is fierce. Any of the nominees could take home the coveted gilded gramophone. But we have a few predictions for who will nab the top awards this year. 

Record of the Year

Often confused with Song of the Year, Record of the Year honors the performing artist on the song as well as the producers, sound engineer, master engineer, and sound mixers. Among those nominated, Spotify data suggests that it’s going to be a close call between Bad Bunny’s “Ojitos Lindos,” KAROL G’s “PROVENZA,” and Anitta’s “Envolver,” all of which have generated millions of streams.

Album of the Year

It’s been a big year for both ROSALÍA and Bad Bunny, who are two of the hottest Latin artists of this generation and our favorites to take home this major achievement.

ROSALÍA’s album MOTOMAMI has been loved by fans across the world, but especially in cities like Mexico City, Santiago, and Madrid. With its futuristic visuals and catchy, genre-bending sounds, fans couldn’t get enough of her music (and even showed their support by getting “tattooed” at our album release event in March).

Meanwhile, Bad Bunny’s Un Verano Sin Ti has held the top spot on Spotify’s USA Chart for over 20 weeks. And the artist known as “El Conejo Malo” stayed true to his Puerto Rican roots, tapping a mix of rising and legendary acts from his home country to feature on his fifth album. This also marks Bad Bunny’s fourth nomination in this category. 

Song of the Year 

If Spotify streams are any indication, the winner for Song of the Year will come down to two widely loved tracks: KAROL G’s “PROVENZA” and Camilo’s “Indigo.” 

In 2021, KAROL G was Spotify’s most-streamed female artist globally. She currently sits among the top 50 most-streamed artists with more than 37 million monthly listeners. Inspired by the Provenza neighborhood in her hometown of Medellin, “PROVENZA” is nominated in multiple categories this year.

Also hailing from Medellin, Camilo is one of the most influential Latin artists, with five Latin Grammys to his name. And when it’s all said and done, it’s possible “Indigo”—a track about the birth of his daughter that also features his wife Evaluna Montaner—will earn him a sixth award. 

Best New Artist

With 10 nominees in the running, this category is packed with talent. But looking at our data, we think there are three artists in particular who could take home this award. 

Yahritza y Su Esencia have experienced a meteoric rise in 2022. Based out of Washington’s Yakima Valley, their unique brand of Mexican music has attracted nearly 4 million monthly Spotify listeners. 

Pol Granch also had a breakthrough 2022, reaching 6 million monthly listeners made up of fans from Spain, Mexico, Colombia, and Peru.

Silvana Estrada is the young Mexican singer-songwriter who was among the first artists featured on Spotify’s RADAR playlist when it launched in 2020. Her signature voice and emotional lyrics take listeners through feelings of love lost and found, sadness, and anguish.

RADAR artists continue to make an impact

Since the launch of our RADAR program in 2020, more than 50 Latin artists have been featured across our playlists. And over the last 12 months, these artists have collectively generated more than 2.5 billion streams and attracted more than 25 million followers.

But even more impressive, a number of Latin artists featured on RADAR have worked on some of the biggest tracks of the year, and their contributions are being recognized at the Latin Grammys. 

In addition to her nod for Best New Artist, Silvana Estrada’s album Marchita is up for Best Singer-Songwriter album award.

Ovy On The Drums, who was first featured on RADAR Andinos in 2020, is also nominated across several categories as a producer and songwriter. This includes Record of the Year (KAROL G’s “PROVENZA” and Sebastian Yatra’s “DHARMA), Song of the Year (“PROVENZA”), and Best Urban Song (“DHARMA” and Becky G and KAROL G’s “MAMIII”).

And rounding out this list are Maria Becerra—whose album Animal is nominated for Best Urban Music Album—and Trueno—whose song “Dance Crip” is nominated for Best Rap/Hip-Hop Song. 

Along with these four artists, there are eight other RADAR artists who have been nominated for Latin Grammys in previous years: GIULIA BE, Lasso, Boza, Humbe, Covi Quintana, Los Dos Carnales, Nathy Peluso, and LOUTA.

The party kicks off at Casa Spotify

Given that Latin music streams on Spotify have grown more than 1,000% over the last seven years, November 17 is sure to be a big night. And that’s why we’re also hosting our Casa Spotify experience in Las Vegas.

Open today and tomorrow, Casa Spotify celebrates the achievements of the nominees and those who have pushed Latin music forward. It will also serve as an oasis for invited guests to network and collaborate, with a private room for listening sessions and meetings, a content capture studio, and additional photo-worthy areas throughout the space.

We’ll be sharing more from Casa Spotify as the week unfolds, so stay tuned and check back for the latest happenings. 

Looking for more of the hottest tracks from top Latin artists? Press play on our flagship playlist, Viva Latino:

 

RADAR Artist Cat Burns Takes a Trip Down Memory Lane With Spotify Singles Recorded at Her Former School

a photo of Cat Burns sitting on a brown leather couch, wearing a green tracksuit, and staring at the camera

Cat Burns is Spotify’s newest Global RADAR artist, but this may not be the first time listeners have heard the singer-songwriter’s name. The South London native recently supported superstar Ed Sheeran on the European leg of his Mathematics Tour, and she’s set to support Sam Smith on the European leg of his GLORIA tour. On Spotify, Cat has already attracted listeners’ attention, racking up over 5.8 million monthly listeners.

Plus, Cat was previously featured in Spotify’s Noteable songwriters program, and earlier this year she was highlighted as a Spotify UK RADAR artist. Now, she’s going global with Spotiy’s RADAR program, which spotlights rising stars through editorial, creative, and marketing support. 

As part of RADAR, Cat Burns sat down to create new music in a special Spotify Singles session. The Spotify Singles program, which kicked off in 2016, was created to provide artists with the opportunity to rerecord one of their existing songs in a fresh new way, as well as cover a song of their choice by one of their own musical heroes.

For her Spotify Singles release, Cat returned to the Sir George Martin Recording Studio—located in The BRIT School, where she was a former student—and reworked a stripped-back version of her current single “people pleaser.” She also recorded a cover of fellow Londoner Estelles hit award-winning single, “American Boy.”

Cat is the real deal. Authentic, open, hardworking, talented. A real BRIT School example,” shared Stuart Worden, Principal of The BRIT School. “We’re so proud of her.” 

During the experience, we worked with Cat to create a special mini-documentary. “Being given the opportunity to do the Spotify RADAR documentary was honestly so much fun. I felt so lucky and honored that they wanted me and was excited to take a trip down memory lane,” said Cat. “It helped me really put into perspective my career and what I’ve achieved and how hard I’ve worked.”

Cat is already a platinum-certified artist, and now fans can find her track at the top of the RADAR Global playlist.

 

 

Doechii, Our Newest US RADAR Artist, Brings a Piece of Florida to Her Fans

artist Doechii is posting in front of the camera

Doechii isn’t easy to define. The rapper describes her sound as “alternative,” but what truly sets her apart is her ability to create not just pop or R&B songs, but tracks from any genre. This unique ability has set the Tampa native on her path to stardom, and landed her the coveted position of Spotify’s newest RADAR US artist. 

Through our RADAR program, Spotify supports up-and-coming artists by helping amplify and connect their music with new audiences. Starting today, fans can watch an exclusive performance minivideo of Doechii singing a live rendition of “This Bitch Matters” and find Doechii as the face of the RADAR US playlist, with her song at the top.

Doechii started honing her musical skills at a young age and even attended a high school that specifically emphasized the arts. Her area of focus there was vocal technology and classical choral singing. She started releasing her own music in 2016 and then watched her fan base grow.

In 2021, Doechii released “Yucky Blucky Fruitcake,” which went viral on social media, bringing her a new set of fans and greater attention in the music industry. That same year, Doechii opened for SZA on the R&B singer’s Good Days tour. 

Fast-forward to 2022 and Doechii has propelled her career even further. She signed with Top Dawg Entertainment, the label that has produced household names such as Kendrick Lamar, ScHoolboy Q, and the aforementioned SZA. “It’s great,” Doechii told For the Record. “My labelmates are incredible artists, and TDE is very supportive of my creative vision.” 

artist doechii with her hands on her forehead and chin making a screaming faceShortly after signing with TDE, Doechii released “Persuasive,” and in August, the rapper released her EP she/her/black bitch. Now she’s focused on preparing for an upcoming album and tour.

Streaming her music on Spotify isn’t the only way fans can interact with Doechii. Roblox players  have the chance to experience special curated moments with Doechii through Spotify Island, an otherworldly destination for audio that features our new, futuristic Planet Hip-Hop portal. It’s here you’ll find Doechii’s Swamp, which is covered in moss, flooded floors, and vines and is inspired by the artist’s Florida roots. 

I like to bring the beauty of Florida’s swamps everywhere I go, including virtually,” shared Doechii. “I thought it would be amazing to give players a chance to experience a piece of my home in the game. It’s this futuristic swamp queendom that you wanna stay in forever; it’s what I’d like Florida to look like in 2050.” 

From creating provocative new music to exciting virtual reality experiences, Doechii is an artist to watch. We asked Doechii if she had any advice for fellow emerging artists following in her path, and she said: “Fall in love with the process, try doing things that scare you, and keep going.”

Hear more from Doechii as well as other up-and-coming artists in our RADAR US playlist: