Tag: artists

Here’s All the Artists, Creators, and Athletes You Can Blend with on Spotify

In 2021, Spotify took bonding over music to the next level with Blend, our shared social listening experience that combines the different tastes of friends and families, as well as fans and artists, into one. Whether you’re creating a Blend with your best friend, favorite musical artist, FC Barcelona player, or digital creator, you’re sure to receive a personalized playlist that merges your musical tastes to create something everyone can enjoy.

There’s now plenty of artists, athletes, and creators to Blend with on Spotify, and you can find the full list below. To create your own Blend with one of them, simply click the link in their name—and then let us do the rest. You’ll also receive a taste-match score and the songs that bring you two together.

Artists:

Athletes:

Creators:

The 2023 All-RapCaviar Winners Are Here

rap caviar logos

RapCaviar has been a cultural force in hip-hop since 2015, with a flagship playlist boasting 15 million followers, a namesake podcast, and even its own documentary series. For the past three years, we’ve also recognized hip-hop’s standout MCs with our annual All-RapCaviar Campaign

Inspired by the end-of-season awards that honor basketball’s top hoopers, our All-RapCaviar First, Second, and Third Teams consist of the 15 rappers who’ve had the biggest impact on the flagship playlist (and other hip-hop-centric Spotify playlists) over the past 12 months. 

Last week we announced the All-RapCaviar teams, then gave fans the chance to vote for the RapCaviar MVP and Rookie of the Year. 

The All-RapCaviar campaign has always brought the worlds of hip-hop and basketball together. But this year we took things a step further and teamed up with basketball superstar Kevin Durant—an expert in winning MVP and Rookie of the Year awards—and his media company Boardroom to help heat things up with the process.

KD stopped by the RapCaviar set last week to help reveal our team selections, then got the conversation started about who the MVP favorite might be. And after a week of intense debate and voting by fans on social media, we finally know who will take home All-RapCaviar’s top honors. 

All-RapCaviar First Team and MVP

In a battle that featured the likes of Metro Boomin, Drake, 21 Savage, Lil Uzi Vert, and Lil Baby, the voting race for RapCaviar MVP came down to the wire between our All-RapCaviar First Team selections, with Drake just edging out Metro Boomin as the fans’ pick. After releasing solo hits like “Search & Rescue,” collaborating with 21 Savage on “Rich Flex,” and making a cameo appearance on J Hus’s “Who Told You,” Drake’s victory was well-earned. 

RapCaviar Rookie of the Year

As Rookie of the Year voting concluded, Destroy Lonely broke away from the pack and claimed a victory over fellow nominees Central Cee, GloRilla, Ice Spice, and Luh Tyler. The Atlanta rapper, known for tracks like “NOSTYLIST” and “Bane,” turned heads with his 2023 album, If Looks Could Kill. Destroy Lonely’s dynamic and eclectic approach to music has resonated with fans, and it’s easy to see why they reached a consensus on a talent we tipped earlier this year as an artist to watch.

All-RapCaviar Second Team

The All-RapCaviar Second Team is made up of Ice Spice, Tyler, The Creator, Lil Durk, Coi Leray, and YoungBoy Never Broke Again, who all made their mark with iconic hits over the past year. 

All-RapCaviar Third Team

Rounding out our list of honorees, our All-RapCaviar Third Team features a mix of new, legendary, and global talent like GloRilla, Central Cee, Nicki Minaj, Don Toliver, and NLE Choppa

In addition to RapCaviar MVP and Rookie of the Year, fans also had the chance to vote on Coach of the Year: Pierre “P” Thomas and Kevin “Coach K” Lee

As the leading destination for hip-hop, conversation, and culture, we’re thrilled to unite the best rappers in the game with their biggest fans through this unique social-first experience. And we can’t wait to see who will step up and lead the way for hip-hop in the year to come. 

 

Want to hear the latest hits from our All-RapCaviar Team picks? Check out our flagship RapCaviar playlist below.

 

Malaysian Pop Princess CLAUDIA Takes the Spotlight as Our Global EQUAL Ambassador for July

CLAUDIA posing in front of the camera on a purple backdrop with roses by her feet

CLAUDIA’s career shot off like a firework when her ’70s-inspired song “Bodies” went viral on social media in 2020. Love for the Malaysian pop artist’s upbeat and catchy music continued when she released her track “Your Gentleman.” 

From there, the singer-songwriter has performed at festivals and released more pop hits like 2023’s “Toast,” a bubbly track that talks about being in love. CLAUDIA has two more singles in the works, both of which follow the same love theme. Her music plays with sounds that stem from various genres, such as jazz and R&B. This month, CLAUDIA is also Spotify’s Global EQUAL Ambassador of the Month. 

The EQUAL Global Music Program launched in 2021 with the aim of promoting gender equity in the music industry by amplifying and celebrating the work of women creators around the world. CLAUDIA’s featured at the top of the EQUAL Global playlist, and her song “Toast” is displayed prominently.

For the Record caught up with CLAUDIA to learn more about her inspirations and her advice for other emerging artists.

The artists who have most inspired me are _____.

Dua Lipa, Sabrina Carpenter, and LØLØ.

One piece of advice I’d give other women artists is _____.

Never take no for an answer. We deserve to take up space in this industry, and we should always feel like we deserve to be here.

One notable moment in my career so far is _____.

Having Jung Kook from BTS listen to my song “Your Gentleman” live on his WeVerse. Since we live in such a digital era, it’s validating to have your music reach people’s ears, and I’m happy it has brought many new fans to my music.

My creative process consists of _____.

Strumming on my ukulele and finding a good melody that sticks in my head.

One way I’d like to see greater gender equity in the music industry is _____.

Have more female collaborations in songs. It makes me feel like there’s a sense of camaraderie between women, and that we’re supporting each other the best we can.

A few up-and-coming women artists I’m excited to watch are _____.

Katherine Li, Emei, and Alex Porat.

My girl-power anthem is _____.

Power” by Little Mix.

 

Check out music from CLAUDIA, as well as other talented women artists from around the world, in our EQUAL Global playlist below.

GLOW Artist Urias Makes Her Way From the Catwalk to the Concert Stage

the artist Urias staring at the camera with a circle graphic treatment behind her and the Spotify GLOW program logo displayed at the bottom of the image.

Urias isn’t about to sit around and wait for success to come to her. The Brazilian artist first found fame on the catwalk as a model and from there expanded her creativity to music.

After sharing a series of covers, including a memorable version of Azealia Banks’s “Ice Princess,” Urias dropped her first original track, “Você Me Vira a Cabeça,” in 2018. Since then, she’s released multiple EPs and two albums, the second of which, HER MIND, just came out this month.

Spotify is excited to amplify the creative vision and punchy tracks of the singer as one of our GLOW artists for the month of June. Through GLOW, our global music program celebrating and amplifying LGBTQIA+ artists and creators all year round, we’re supporting Urias on our platform with a dedicated hub and flagship GLOW playlist, and off our platform via billboards like those in New York City’s Times Square and on the city’s MTA subway system. 

From her queer icons to the best advice she’s received, Urias shares more with For the Record below.

Tell us about your journey into music. How did you find your voice?

My journey in music started in mid-2017. I realized that it was not a distant dream anymore, so I started working on my first cover releases! In 2019 I released my first EP [Urias], in 2022 my first album [FÚRIA], and I just released my second studio album [HER MIND].

Why is it important to amplify LGBTQIA+ voices year-round?

There are a lot of powerful and important voices that deserve the spotlight all year long, all around the globe.

What’s one thing people might be surprised to learn about you?

Sometimes my creative process starts with the visuals, and then after that we start the musical part of it.

There have been a lot of advances in LGBTQIA+ rights and representation in the last decade. Why is it still important to celebrate Pride?

It’s always important to celebrate who you are! There’s still a long path we need to walk, but you should always celebrate yourself.

How does your LGBTQIA+ identity intersect with other parts of your identity? How do you bring them all as your full self in your music?

I don’t think I can separate it! My music is my art and my way to express myself differently.

What do you hope people take away from your music?

Strength.

Who are some queer artists or cultural icons who have inspired you?

Grace Jones, Liniker, and Honey Dijon.

How does music empower queer communities?

Music is an important way to communicate to people—the ones that understand you and the ones that need to understand you, too!

What is the best advice you received when you were growing as an artist as a person?

Take chances and take care of yourself.

What makes you GLOW?

Being able to be myself and create art!

 

Catch Urias and many other LGBTQIA+ artists this month and all year round on our flagship GLOW playlist.

Covering Everything From Heartbreak to Anxiety, EQUAL Arabia Artist zeyne Knows No Limits

equal playlist cover art featuring artist zeyne looking at the camera

With her compelling fusion of R&B, soul, and contemporary Arab stylings, zeyne made a splash in the music scene in 2021. Critics and fans alike love her sound—and they’re drawn to the Jordanian-Palestinian singer-songwriter’s lyrics. Her tracks cover a wide range of relatable topics, from love and grief to mental health and anxiety. As an artist and a woman in the Arab world, zeyne feels strongly that her music must tackle more than standard tropes of love and relationships. 

With hits that include “Balak” and “Bala Wala Shi”resonating with a wider audience, zeyne now takes the title of Spotify’s EQUAL Artist of the Month for Arabia. 

The EQUAL Global Music Program launched in 2021 with the aim of promoting gender equity in the music industry by amplifying and celebrating the work of women creators around the world. Zeyne currently graces the cover of the EQUAL Arabia playlist, and her latest track, “Ana Wein,” is featured prominently.

For the Record caught up with zeyne to learn more about her inspirations and her advice for other emerging artists.

The artists who have most inspired me are _____.

Fairuz, Ms. Lauryn Hill, Jorja Smith, and Billie Eilish.

Other Arab and Palestinian women artists who inspire me are _____.

Lina Makoul, Noel Kharman, and Manal because they have unique, distinct sounds that authentically represent who they are as women and artists. 

One piece of advice I’d give other emerging artists is _____.

Own who you are and never be afraid to show your real self.

One notable moment in my career so far is _____.

Revealing my full solo set in Amman was an exciting milestone. Seeing the audience sing every word of “Ana Wein” only a week after it dropped was very special.

When I think about my identity as a woman Jordanian-Palestinian artist _____.

I feel inspired to showcase my culture through the music and infuse it with my global musical influences.

One thing I’d like my fans to know about my culture is _____.

We don’t take no for an answer when we invite you over for a meal.

Listeners can hear my culture in my music through _____.

Moments, sounds, and songs like “Nostalgia” and “Balak.”

My creative process consists of _____.

Lots of brainstorming, acai bowls, and experimentation.

One way I’d like to see greater gender equity in the music industry is _____.

To see more female producers, cowriters, and performers in important rooms.

My girl-power anthem is _____.

Not My Job” by Flo.

Check out music from zeyne, as well as other talented women Arab artists, in our EQUAL Arabia playlist below.

From Underground Clubs to Eurovision Fame, GLOW Artist Dana International Inspires and Ignites

Dana International playlist equal cover art

Dana International defied the odds and the critics when, in 1998, she was selected to represent Israel for Europe’s biggest music event, Eurovision. Her performance of “Diva” captivated the audience in person and at home, and she was crowned contest winner.

Dana’s success on one of the world’s biggest stages is but one example of the Israeli singer’s powerful, dazzling musical presence. Over the past three decades she has released a number of albums and singles and even represented her home country a second time at Eurovision in 2011.

Dana’s perseverance, passion, and talent are just a few of the reasons why she’s one of Spotify’s featured GLOW artists for the month of June. Through GLOW, our global music program celebrating and amplifying LGBTQIA+ artists and creators all year round, we’re supporting Dana International on our platform with a dedicated hub and flagship GLOW playlist, and off our platform via billboards like those in New York City’s Times Square and on the city’s MTA subway system.

From finding her voice to the importance of celebrating Pride, Dana International shares more with For the Record below.

Tell us about your journey into music. How did you find your voice?

I released my first song almost 30 years ago. I was very content to have one hit song—I believed that someone like me couldn’t truly pursue a singing career. As a teenager, I had begun to realize that I was a woman, and that desire was stronger than anything else. Choosing to live as a woman meant giving up on my dreams of living a normative life. That’s when I discovered nightlife. Hiding under the cover of darkness—clubs, music, the exaggerated atmosphere of the 1980s—brought everything to life in Tel Aviv. The night became my refuge.

At the age of 18, I started performing with the drag team at the only gay club that existed in Israel at the time. One day we created a parody of Whitney Houston‘s song “My Name Is Not Susan” and turned it into a humorous Arabic song called “Sa’ida Soltana.” The song became a summer hit in Israel. After that song, I released a second solo song, followed by my first album. The album was quite successful, so, against all odds, I released three more. I became the singer of the year twice and sold gold and platinum albums.

The beginning of my career wasn’t easy. There were performances where people spat on me, cursed me, and threw trash at me. But it only gave me strength and motivated me to continue. After two years, I became one of the most successful singers in an early 1990s Israel that was mostly conservative. Soon, I started receiving offers for a TV series, a movie, and a musical about my life. And in 1998, I was chosen to represent Israel in Eurovision. 

What was it like performing at Eurovision for the first time?

As soon as it was announced, there was a big controversy in Israel. It wasn’t easy for me, and I admit that there were moments when it shook me. But I won first place with the song “Diva.” My life changed that night of the victory. I returned to Israel to pack a suitcase, and then I traveled to Europe and lived there for almost a year. The media in England declared that the new pop queen was born, but I suffered greatly.

How did your life change after winning the competition?

I became a media star. All the entertainment shows and news programs in Europe wanted me, but the interviewers felt entitled to pry into my life in a way they wouldn’t dare to do today. They invaded my privacy, and I provided them with everything they wanted to hear, overflowing with smiles and charm. But inside, it deeply offended me. I was publicized as a singer who won Eurovision. Why are you only interested in my sexuality and gender? How dare you talk to me about things you wouldn’t discuss with other female singers? I felt like I was living in a gilded cage.

So I returned to Israel to gather my strength and then released an intimate album that was different from anything I had done before.

What are you up to now?

At the age of 55, I am still onstage. I have become a gay icon, and it feels strange and somewhat overwhelming because I don’t want to be seen solely through that lens.

From all the musical activity and hundreds of performances worldwide, the joyful successes and the painful failures, the achievements, the awards, and the journey, the thing I’m most proud of and what I truly understand to be the most important is when people—of all ages, in all languages, from all over the world—approach me and say: “You changed my life. You gave me the strength to believe in myself. I realized I’m not alone. You were with me in the toughest and loneliest moments.” Very few artists truly manage to change something in the world, to change lives and help those who are struggling. Only in recent years have I truly understood this and realized that it’s much more important than whether my new song succeeds or not. 

Why is it important to amplify LGBTQIA+ voices year-round?

I believe that queer culture disperses a lot of color, sensitivity, and interesting and different perspectives in the world. It’s known that even during periods when people didn’t come out of the closet, writers, poets, singers, and gay artists brought the world great and important cultural creations. The world would be much grayer and much more boring if the voices of our community weren’t heard. Our community is the decoration committee of the world, but we’re not only that. 

What’s one thing fans might be surprised to learn about you?

This whole character of mine is a big show. I’m not satisfied with my character. I hate flashy designer clothes and makeup. My battle is when I go up onstage. I don’t feel brave, and I’m very shy in my everyday life. In that period at the beginning of my career when I fought for my right to be onstage and sing, I created this shining, radiant, and audacious character of Dana International. 

There’ve been so many advances in LGBTQIA+ rights and representation in the last decade. Why is it still important to celebrate Pride?

It’s important for all those children and teenagers who are sitting at home right now, afraid of who they are, afraid to tell their parents and friends at school, and feeling sad and alone. In every Pride parade, we tell them, “You’re not alone, we’re with you,” and we embrace them. Since Eurovision, I have appeared in Pride parades all over the world. And still, I get extremely excited about Pride parade performances. I think it’s important for us and for the children who used to be scared and embarrassed, too. Once a year, we celebrate our Pride holiday, where we spread the message of love, acceptance, equality, and the freedom to be who you are. 

What do you hope audiences take away from your music?

In one of my songs, I sang, “My joy is my protest.” I come from a difficult place, and it was very easy to sink into sadness and give up. My songs are happy. Pop music that reminds us of the beautiful and joyful side of the world. Pop songs are generally considered light and shallow, but I believe that happiness also holds a lot of power. It’s hard for me to express pain; I don’t cry. In life and in my music, I don’t cry. My message is that despite everything, we are obligated to find joy. I try to bring happiness to people and also find joy within myself, and it’s not always easy.

How does music empower queer communities?

I believe that music influences everyone. In my eyes, it’s the true prayer of humanity. We, as a community, are much more dramatic and sensitive, and I think music plays a much bigger role in our lives.

 

Catch Dana International and many other LGBTQIA+ artists this month and all year round on our flagship GLOW playlist.

‘CAN You Hear Me’ Spotlights Northern Cree, a Legendary Canadian Powwow Act Preserving Indigenous Culture Through Music

In celebration of Canadian artistry, For the Record recently launched CAN You Hear Me, a series championing the music, unique talent, and diverse cultures found in the Great White North—from the jazz bars in Québec to the dance clubs in Ontario, all the way to the powwows in the west.

Next up in our series is Northern Cree, a powwow and round dance act based in Maskwacis, Alberta. Widely regarded as one of the best acts in powwow music, the group was formed in 1982 by the Wood brothers—Steve, Randy, Charlie, and Earl of the Saddle Lake Cree Nation. Today, most of its 15 members originate from all across the Treaty 6 territory and are members of the Cree Nation.

Forty years in, the legendary act has recorded dozens of albums—and their influence has reached far and wide. The DJ Shub track “Indomitable” featuring the band was selected by Sacha Baron Cohen as the theme song to his Showtime series, Who Is America?, while M.I.A. and Santigold sampled Northern Cree for their 2008 song “Get It Up.”

Since 2002, Northern Cree has been nominated for nine Grammy Awards and three Juno Awards. In 2017, the collective made history when it became the first powwow group to perform at the Grammy Awards ceremony in Los Angeles. Most recently, they played at the 2023 Juno Awards ceremony alongside Aysanabee in Edmonton, Alberta. 

For the Record spoke with Steve Wood and his son Joel Wood to discuss powwow traditions, their greatest inspirations, and the importance of preserving Indigenous history and culture through music.

What are some of the traditional elements of powwow music and dance? How do these come through in your music?

The instruments are created from things that are natural and land-based. The music’s vocals and lyrics are connected spiritually to our history and ancestors. The drum is referred to as “the heartbeat of Mother Earth,” and that is what connects all human beings to one another, everything living on the planet, and the earth itself. The outfits—or regalia—reflect our history, spirituality, and cultural teachings. These are also created from objects that are land-based, such as plant and animal life.

This type of music is so different when you’re able to hear it in a live setting, because you can really feel the energy. We often hear from people who are standing around the drum or near the drum or in the area that you can feel the energy that’s being made there—it’s doing something to them. If we’re doing that, if we’re making people feel good, then we’re doing our job.

How has Spotify helped you expand your music to a broader audience or connect with other artists?

Spotify has helped us reach audiences, within the borders of Turtle Island [North America] and all over the world, that have never heard our type of music before. It helps connect our group to various First Nations communities, as well as other communities in Canada and the U.S. 

Spotify has also played a part in enabling mainstream artists to sample our music, which has led to collaborations that create a new, unique sound. 

Who are some fellow Canadian artists that have inspired you? How about Indigenous artists from areas around the world?

Our biggest influences are our grandfathers and fathers, who used to play or create this type of music in our homes when we were children. Another one of our biggest influences is Ms. Buffy Sainte-Marie. Whenever we cross paths, we affectionately refer to her as “Mom,” and she refers to us as her “boys.” 

There’s also the late great Gord Downie of The Tragically Hip, whom we had the pleasure of opening for on Canada Day in Trafalgar Square in London. He was one awesome musician, not to mention an extraordinary human being. Other spectacular musicians that have influenced Northern Cree are Robbie Robertson, as well as Pat Vegas and his First Nations band Redbone.

Can you speak to why it’s so important to preserve Indigenous cultures and traditions and pass those down to future generations?

Passing down our culture helps us in maintaining our language, which is something that we’re really striving to hold on to as First Nations peoples. Everything is rooted in language for us—our identity, culture, histories, ceremonies, and where we come from.

One of the ways that our young people, and even other people, are picking up our language is through music. Having our music out there sends a message to our young people. They can aspire to pick up a guitar or a fiddle, or play the piano. So, if we can spread our language amongst our people—or even further—that’s a good thing for our people in general.

When they see what we’re doing—performing at the Grammys, at the Junos, at powwows in various parts of the country—it sends a message that they can believe in who they are, where they come from, their culture, their identity, and most importantly, their language. They can be who they are, they don’t have to emulate anyone else, and they can still aspire to great things. 

That’s one of the biggest messages that we hope to send not only to our young people, but people in general.

 

Check out Northern Cree’s latest album, Ôskimacîtahowin: A New Beginning, to experience the power of powwow.

Spotify’s Innovative Fuego Playlist Turns Fans Into Music Curators

graphic cover art showing the logo of fuego mixtapes

Spotify’s Fuego has been red hot since launching last year, with surprise updates each week redefining how listeners discover Latin music. But continuously alerting fans to hot new music isn’t the only thing that sets Fuego apart. The compilation of songs is a result of open and collaborative curation between music editors and guest curators. Now Spotify is taking Fuego and its archive of weekly mixtapes to the next level by giving users the chance to curate the playlist themselves, for the first time ever.

Listeners can submit their own music lineup by visiting the Fuego Mixtape microsite. From there, select playlists will have the chance to be featured as the Fuego playlist of the week. This adds a new way to engage with favorite tracks and share them with others.

Creating an opportunity for user-generated playlists is just one of the many ways Fuego is taking music curation in a new direction. In the past, Fuego has featured guest artist curators like Feid, Myke Towers, and Eladio Carrion. In the coming months, Fuego will expand the helm to playlist takeovers from influencers like Jess Judith, Santea, and Sofia Bella

Spotify Hosts Summits in Germany To Bring Creators and Industry Professionals Together

a group of participants standing on stage at the all ears summit

Last week, hundreds of artists, publishers, creators, and individuals working in the audio industry met up in Germany for Spotify’s All Ears Podcast Summit and All Music Friday Summit. The events offered a chance for attendees to hear from experts in their fields and gain insights on reaching larger audiences across podcasting and music.

Welcoming the podcast industry to Wilhelm Hallen

The 2023 All Ears Podcast Summit made history as the largest-ever podcast event in Germany. Experts from production, marketing, publishing, and advertising presented, shared advice, and connected. The conference, which spanned five stages at the Wilhelm Hallen conference center, included panels, interviews, workshops, and live podcast recordings.  

For the Record had the chance to talk to Saruul Krause-Jentsch, Spotify’s Head of Podcast in Germany, who shared more about the summit. 

“Podcasts are an important audio entertainment medium in Germany, about which, in which, and with which there is a lot of discussion,” she noted. “We generally take great pleasure in exchanging ideas with all our partners, creators, and competitors. Spotify is the most important podcast pioneer in Germany, not only because of our great content, but also because of the technology and tools we have available for creators. This event helps guide the conversation of the future of podcasting while also sharing more about our creator-focused mission with Spotify for Podcasters.” 

‘Ya Salam,’ the New Track Bringing Together the Best of Moroccan Beats and UK Drill

cover art for the song ya salam that depicts all 7 artists' faces etched into a giant stone wall

What do you get when you bring seven artists from countries across North Africa to London to collaborate? In our case, the answer is a new drill-inspired hit, “Ya Salam.” But the track is more than a catchy beat featuring smooth rap flows and a gospel choir: At its core, the song represents the culture of the Maghreb diaspora communities. 

This production, created in partnership with Spotify’s Noteable studio, is about empowering the next generation of creators, especially the independent artists who make up the music industry in North Africa. “Music in our region is currently living in one of its most exciting eras; it is getting exported and connecting with new fans beyond borders like never before,” shared Naoufal El Amrani, Senior Artist & Label Partnerships Manager for Maghreb. “With our global reach and commitment to helping artists grow their fan bases, we wanted to invest our resources into ‘Ya Salam’ to bring these diverse and incredible creators together in one space to make magic.”

Collaboration will only nurture the next generation of creators and open new opportunities for them. “There is North African representation in U.K. music, but not as much as there should be,” shared Algerian-born, London-based singer-songwriter Miraa May. “So whenever there are other people who are trying to do the same thing [that I want to do], I immediately flock to them.”

Listeners will hear the voices and influences of Miraa May along with Flomine, Smallx, Ard Adz, YP, BLESSED, and Sybka featured throughout the song, which merges Moroccan sounds with U.K. drill and gospel sounds.

“Collaboration is more than just music,” explained YP, who hails from the U.S. but has parents of Moroccan and Filipino descent. “It’s something that we want to instill in the next generation, and the generation after.”

Hear from the artist themselves in the video below.

Want more hits like “Ya Salam”? Check out our Hot Hit Maghreb playlist.

Spotify Turns Up the Volume in Pakistan With Events and Music Campaigns

an artist performs on stage at a concert event

Two years ago, we introduced Spotify to listeners in Pakistan. Since the launch, we’ve worked with the country’s artists to expand their reach and share their music with new fans worldwide—and now we’re taking things to a new level.

March marked the first anniversary of our EQUAL women’s empowerment program in Pakistan, with singer Tina Sani as the Ambassador of the Month. RADAR, which highlights emerging artists from all around the world, also recently made its debut in Pakistan, featuring Taha G up first. He’s at the top of the RADAR Pakistan playlist, and Spotify worked with the singer to create a mini-documentary that spotlights his life and career.

In addition to bringing these programs to the region, we’re finding unique ways—from Masterclasses to cricket campaigns to local playlists—to connect with artists. 

Lending artists support with a Masterclass in Lahore

Our music industry experts were ready to share their knowledge during a Spotify for Artists Masterclass event in Lahore, PK. “We hosted at the historical Haveli Barood Khana mansion, and used this opportunity to educate and share information on music streaming trends and new product features with the burgeoning music industry in the region,” shared Khan FM, Artist and Label Partnerships Manager for Pakistan, Sri Lanka, and Bangladesh. Renowned Coke Studio music producer, curator and artist Zulfiqar Jabbar Khan shared his perspective on the Pakistani music industry with an audience that included more than 150 artists and their teams. 

Creators and Fans Celebrate the Playfulness of Wrapped Around the World

a DJ playing music at a wrapped event in pakistan

In case you missed it, last week Spotify unveiled 2022 Wrapped. To toast the highly anticipated year-end toplist reveals, the unparalleled user and creator experiences, and the beloved data stories, we hosted Wrapped-themed parties in cities across the globe. This year’s Wrapped is all about self-expression and play—celebrating the two-way connections that bring millions of creators and fans together through audio each and every day. From Paris to Karachi, our events invited fans, creators, and influencers to celebrate how they listened in 2022, and encouraged them to revel in activities that highlighted their music listening personalities.

France

For its 2022 year-end retrospective, Spotify France opened the doors of its Wrapped Café, a temporary space in Paris’ 10th arrondissement. The pop-up space gave fans a new way to extend their Wrapped experience into real life. Visitors had the chance to control the venue’s playlist, get a personalized Wrapped Café t-shirt, capture the night in a photobooth with custom audio personality filters, and play Wrapped-themed arcade games.

Over the course of the four-day event, French artists and podcast creators performed at the café. Fans had the chance to enjoy performances by rapper Fresh la Peufra, singer and EQUAL ambassador Chilla, and artist Bianca Costa. Attendees also took part in a live recording of the Spotify Original history podcast Oyez, Oh Yeah with cohosts Manon Bril and Alex Ramires.