The 2010’s are coming to an end, and soon we’ll be living in a new iteration of the “roaring ’20s.” (Will jazz become the predominant genre again? Only time will tell.) Whether the past ten years feel like they’ve flown or crept by, you’ve surely experienced a decade’s worth of change and growth. You may even be reminiscing with pictures of how you and your loved ones have matured or “glowed-up” throughout the years. But what about your listening habits?
From 2010 to 2019, you’ve likely discovered new tunes and podcasts, fallen back in love with old favorites, and maybe even grown to enjoy a new genre or two. That’s why this year, we’re not only bringing back your annual personalized “Spotify Wrapped,” but we’re also showcasing our users’ listening throughout the last decade.
That means this year, your Wrapped will include the songs, albums, artists, and podcasts you discovered throughout 2019, plus the artists you streamed the most throughout the decade on Spotify. It’s “Wrapped” the way you love it—but with more nostalgia than ever before.
Plus this year, for the first time ever, you can view your Wrapped right when you log in to your Spotify app—or head to spotify.com/wrapped. Once you’re in, you’ll discover your top artist, top song through each season, top podcasts, genres, total minutes streamed in 2019.
This year, we’re also showing how global your listening is by highlighting where some of your top artists hail from on a world map. Spotify users who have been with us for at least two years will get a personalized recap highlighting their top artist and total minutes streamed throughout the decade, as well as top artist and song for each year. Then, relive your top tracks in a personalized playlist, or take a look at the most-streamed songs on Spotify this year and throughout the decade.
Spotify Premium users will even get to go a little deeper, with access to additional personalized data stories and insights about their year in listening that includes the number of artists they discovered and the top artist they discovered this year.
Premium and Free users alike can share the results with friends, family, and followers through Instagram, Twitter, Snapchat or Facebook with a personalized “2019 Wrapped” or “My Decade Wrapped” share card. These are complete with a summary of your top tracks, artists, and genre from their listening history on Spotify.
As 2019 draws to a close, so too does a stellar year of streaming on Spotify. You may be reflecting back on the past 12 months, thinking about your own music discoveries and the songs you repeated over, and over, and over. (You’ll be able to check them out on your personal Wrapped cards later this week). We’re doing the same—but for the entire world.
We dove into the newcomers, showstoppers, and top performers who united the globe with music and podcasts this year. And ahead of the brand-new decade, we also looked back on the last 10 years in music to reveal who dominated global listening.
So, what did the world listen to in 2019?
This year, Post Maloneclaimed the spot of most-streamed artist with over6.5 billion streams from fans around the globe. It’s the rapper-singer-songwriter’s first time topping Spotify’s Wrapped list, and he did it just 12 weeks after dropping his album Hollywood’s Bleeding (which also happens to be the second most-streamed album globally this year). His collaboration with Swae Lee on “Sunflower” from Spiderman: Into the Spiderverse rounded out the top three most-streamed songs of the year, which gives the artist a spot in each of our three major music categories (top artists, top songs, and top albums).
The second-most-streamed artist of the year is 17-year-old singer-songwriter and first time Grammy nominee Billie Eilish, who by now, definitely deserves that crown. In this year alone, she dropped her album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? and surpassed 6 billion streams. The album has proven to be the top-streamed release of 2019, marking a milestone—Billie is the first female artist to have her album top the Wrapped most-streamed album category. Her dark staccato hit “bad guy” also ranks as the second-most-streamed song of the year.
Finally, Ariana Grande released her immensely popular album thank u, next in February, propelling her to number three on Spotify’s list of most-streamed-artists globally. Her song “7 rings” was also in the top five most streamed this year, giving Ariana a strong two years in the top 10 of Spotify’s Wrapped list. Listeners also showed Taylor Swift lots of love, making her the year’s third top-streamed female artist after her album Lover generated popular tracks like “ME!” and “You Need to Calm Down.”
When it comes to the most-streamed female artist of the decade, Ariana once again takes the cake. Only tears of joy left to cry for this one. (And the top male artist? Last year’s Scorpion king, Drake.)
This year was a big one for podcast growth on Spotify. There are now more than 500,000 podcast titles available, and our podcast audience has grown by more than 50% since the start of the year. We’ve also seen a 39% increase in podcast hours consumed by listeners quarter over quarter.People are clearly loving podcasts, tuning in the most to Spotify Original The Joe Budden Podcast with Rory and Mal, followed by My Favorite Murder with Karen Kilgariff and Georgia Hardstarkand Germany’s Gemischtes Hack.The most-streamed podcast genre of 2019 was comedy, showing that laughter is truly universal.
Take a look at some of the world’s top songs, artists, genres, and trends:
Can’t get enough of the chart toppers? Check out our lists of the top artists, songs, albums, groups, podcasts, and more below—and don’t forget to tune in later this week to theWrapped microsite to see your personal favorites and receive a playlist based on your tastes. Plus, we’ve also created the ultimate Playlist of the Decade: the biggest songs of the past 10 years according to fan streaming.
Whether you were with us when we laid our roots in Stockholm or just started using Spotify from Cairo, you have helped to make this year an incredible one.
In 2018, over 200 million people—yes, you read that right: 200 million—across 78 markets worldwide used Spotify to listen to their favorite artists, albums, fan-made playlists, podcasts, and more. These fans and listeners tune in by the second and help us learn and grow.
And grow we have. In 2018 alone, we launched in seventeen new markets, including Israel, Romania, South Africa, and Vietnam, plus thirteen in the Middle East and North Africa (complete with a fully localized Arabic platform for our Arabic-speaking listeners). And there’s no sign of slowing in 2019. The opportunities ahead continue to be massive and exciting, and we look forward to continuing to engage with new listeners across generations and continents.
We could not have gotten here without the loyalty and passion of our listeners—you. So as you reflect on the top songs from your 2018 Wrapped or bring in 2019 to your favorite tune, know that we’re singing your praises every step of the way.
What’s on your 2018 Spotify Wrapped? Our most recentcampaign has been the talk of the town since we launched last week, and the celebrations don’t stop there. This afternoon, we continued to share the very best of 2018 listening and music discovery with a Wrapped campaign lunch for several music and culture influencers at the Little Owl Townhouse in NYC’s West Village.
But this wasn’t just any lunch: Festive drinks, delicious food, custom-made gifts, and an exclusive acoustic performance by a rising artist rounded the celebration.
Singer-songwriter Nina Nesbitt
Throughout the afternoon, exclusive Wrapped intel was presented to guests by way of a few choice ideas. When checking their coats, guests received a card with a 2018 data point about coat check-themed songs and playlists. They also received a drink menu with the names of the best fan-made playlists about drinking at brunch.
While drinking, chatting, and sharing highlights from their personal Wrapped scorecards, each guest also viewed the best of 2018 Wrapped’s data points across the many mirrors in the room. Then, they sat back and relaxed during an exclusive acoustic performance from singer-songwriter Nina Nesbitt. Nina took to the spotlight to sing two of her original songs, “Colder” and “The Best You Had.”
“This song is a very special song,” Nina explained before launching into “Colder.” “It’s how everything kicked off for me—especially on Spotify. I wrote this at a time when I was unsigned and had no idea what I was going to do. I put it on Spotify and it really connected with people.”
“Earlier this year in London, in August, when it was actually boiling hot, I recorded this Spotify Single,” she continued while preparing for her third number, a cover of her Spotify Holiday Single, “O Holy Night.” But this performance was special. “I have a special surprise for you,” she teased.
The surprise: three gospel singers, who joined Nina onstage while she crooned the holiday classic.
From the first song you streamed at 12:01 a.m. on January 1 to the year’s hottest Spotify Single and everything in between, much of your year has been defined by what you listened to. Whether you celebrated your country’s football win with the sounds of “We Are the Champions,” or paid musical tribute to the legendary Aretha Franklin, your highs and lows are neatly recorded. So as you reflect on the past year, Spotify’s Wrapped is here to look back—and listen—with you.
Back by popular demand, Wrapped allows you to rediscover and share the music and podcasts that formed your personal soundtrack in 2018. Enter the site to enjoy a customized, interactive experience based on the music you’ve listened to this year.
For example, you can guess, then check, how many total minutes you streamed. Explore the number of new artists you discovered, your most-played songs and artists, and your top genres—and then share your results to your Instagram, Twitter and Facebook feeds with your personal Wrapped share card. Spotify Premium users will get to go a little deeper, with access to additional insights about their year in listening.
This year, we are also giving some Premium users a chance to take part in our global campaign by offering them the chance to see their share cards up in lights. If your Wrapped share card is worthy, submit it when prompted through the Wrapped site where it could be featured on billboards in key iconic locations around the world, including NYC’s Times Square, London’s Piccadilly Circus, and more.
Additionally, a number of our Premium fans within the U.S. received an exclusive early-access sneak peek of their Wrapped 2018 top artist in the form of a custom-made personalized puzzle. Once completed, the puzzle revealed whom they spent quality time with this year. Top artists included Halsey, LanaDelRey, and others.
After previewing their Wrapped, users will also be able to enjoy Tastebreakers, a personalized playlist that introduces you to new music from genres and artists you don’t normally explore—but ones that your personal taste profile hints that you’ll like.
And the fun doesn’t stop there. With the launch of2018 Artist Wrapped, we’re tipping our hats to artists too—giving them access to their own individualized Wrapped microsite. Artists and their teams can enjoy facts about fan listening throughout the year, including most popular songs by month, total fan hours streamed, how many fans they’ve gained this year, and more. By logging in toSpotify for Artists, any artist can discover how their music connected with fans across the globe—as long as they had music on Spotify and at least three listeners before October 31.
Who was your top artist of 2018? To find out, go to spotify.com/2018. The site is rolling out across markets in the coming days. Then, relive the best of your favorite artists and albums in a personalized playlist, or browse through the most-streamed songs and artists this year here.
Whether your top genre of 2018 was hip-hop, alternative rock, country, or ASMR, all we can say is: That’s a wrap.
*In all markets except the Middle East and North Africa
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